• 전기학회논문지
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• 제65권7호
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• pp.1115-1120
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• 2016

This paper presents the daily load forecasting for special days considering the rate of operation of industrial consumers. The authors analyzed the power consumption pattern for both the special and ordinary days according to the contract power classification of industrial consumers, and selected 400~600 specific consumers for which the rates of operation during special days are needed. Load forecasting for 2014 special days considering the rate of operation of industrial consumers showed a noticeable improvement on forecasting error of daily peak demand, which proved the effectiveness of the survey for the rates of operation during special days of industrial consumers.

• 산업경영시스템학회지
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• 제27권3호
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• pp.52-58
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• 2004

This study investigated the influence of package design of female cosmetics on the purchasing preferences of view The subjects of this study were the consumers of female cosmetics from their twenties to the forties, and were 195 consumers who dropped into beauty counters to buy their cosmetics. With this study, it can be said that package design Is an effective factor on purchasing of female cosmetics. In general, most consumers prefer to practical and useful package design. But the younger consumers tend to be more influenced by luxury and expensive package design than an elderly consumers on purchasing cosmetics. And it made a little difference in purchasing preferences by academic background.

• 유통과학연구
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• 제11권10호
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• pp.47-53
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• 2013

Purpose - Six months have passed since the amendment of the SSM regulation law; however, as yet, there is no confirmed research or report on the effects of this amendment, which are indefinite. Further, there have been no attempts to study the effects of the SSM regulation law from the consumers' viewpoint, which is important because consumers are the main agents that are greatly influenced by the amendment law. Therefore, this study aims to investigate the consumers' attitude toward the SSM regulation law as well as the effects of the SSM regulation law on the changes in purchase behavior. Research design, data, and methodology - This study was initiated from four research problems that are linked to consumer reaction to the SSM regulation law. Research problem 1: What is the consumers' reaction (perception, attitude, and perceived fairness) to the SSM regulation law? Research problem 2: How do the consumers' reactions to the SSM regulation law differ by consumers' characteristics? Research problem 3: Could the SSM regulation law change a consumer's purchase behavior? Research problem 4: Is it necessary to amend the SSM regulation law? This study collected the data through the interview and survey of housewives for the purpose of solving the research problems. The interview was conducted as a pilot study for the field survey. We interviewed three housewives, who were: an employed housewife, a full-time homemaker, and a manager of a housewife club, respectively. We then conducted a field survey of 232 housewives who were housewife club members or elementary school parents in Chunghcheong-do. Results - We verified the reliability and validity of the data, and analyzed it to solve the research problems. The main findings of this study were as follows. First, consumers still have a positive attitude toward large discount chains and SSM, which has been the case since the law was introduced. Second, perceived risk of consumers associated with traditional markets and small neighborhood shops was low. Third, consumers think that amendments of the SSM regulation law are important, and they positively assess the satisfaction, necessity, and propriety of the law. Fourth, although the SSM regulation law caused inconvenience to consumers, this law did not have any influence on the usage frequency and the use-behavior of large discount chains. Finally, consumers reacted very negatively to the toughening up of the SSM regulation law. Conclusions - In short, consumers still have a positive attitude toward the SSM regulation law. However, this act did not have any influence on the use-behavior of large discount chains (General Super Market). Thus, policy making authorities require active communication and promotions to enhance the effect of the SSM regulation law. This study was of the nature of exploratory research, which did not focus on hypothesis testing, but on finding solutions to the research problems. Therefore, this study is no more than a simple data analysis. Future studies should attempt to investigate the actual effects of the SSM regulation law, on the basis of sufficient literature review and real sales data.

• 한국지역사회생활과학회지
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• 제15권4호
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• pp.165-175
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• 2004

Food is very important for human being. It is not easy for us to enjoy good life because the situation of food is not good in Korea. The self-sufficient food rate is very low and most of food which we take was produced by industrial agriculture. Food of this kind has some problems with respect to the health of consumer, agriculture, environment and community. In order to secure the true food which is safe and environmentally sound, producers, consumers and community have to work together. Producers must engage in environmental agriculture. They must produce the true food and need to know regional consumers. Consumers must pay attention to the regional agriculture and must participate the production of true food. Local government must open farmers' markets for direct marketing between farmers and consumers. NGOs should educate and organize the producers and consumers.

• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2006년도 추계학술발표논문집
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• pp.331-334
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• 2006

This paper proposes the selection model of the telecommunication company using an analytical hierarchy technique. When selecting a telecommunication company, consumers conflict the difficulty in decision-making because there are many competitive and complementary factors of telecommunication companies. To select an optimum telecommunication company, consumers need to consider a number of different quantitative and qualitative factors such as fare, various services, additional function and so on. In this study, we develop the method for selecting the telecommunication company considering various factors to help consumers' decision-making for their benefits.

• 유통과학연구
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• 제19권2호
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• pp.15-24
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• 2021

Purpose: The research is to find out the perception of consumers for the convenience store (c - store) image in an emerging market, with a sample from Ho Chi Minh City. Research design, data, and methodology: Data were collected using a 24 - item structured questionnaire into six factors, namely: store atmospheric, merchandise, supplementary service, customer convenience, sales personnel, promotion. Five hundred consumers shopped at the different c - stores were collected for a multidimensional scaling technique that creates a perceptual map illustrating of c - store image. Results: The results point out that consumers' perception of a different c - store is different. The trend of c- stores are focusing on the dimensions of the function aspect. The customers also put their attention on the psychological dimension, which, in this case, is customer convenience with a sharp point. Almost all stores are bad on store atmospheric in customer- based. Conclusions: The modern retail store chains need to focus on elements to create a store image positioning and improve the perceptions of the consumers towards the store. Besides, customers not only visit the stores, not due to its convenient location, mass media or shopping experience, but also a strong identity for the store's brand image.

• 한국산학기술학회논문지
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• 제14권10호
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• pp.4769-4783
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• 2013

인터넷의 발전과 정보기술의 도입으로 음반회사의 비즈니스 환경은 급속도로 변화하였다. 소비자의 역할은 단순히 콘텐츠를 소비하는 것을 넘어, 적극적으로 콘텐츠 창출에도 기여하는 공동의 창조자 (co-creator) 역할로 확장되었다. 본 연구에서는 기존의 연구가 밝히지 않았던 음반회사와 소비자의 관계변화에 초점을 맞추어, 소비자들이 어떻게 가치창출에 영향을 주고 음반회사는 어떻게 대응하는지를 분석하였고, 본 연구의 결과는 이론적인 공헌과 함께 실무적으로도 의미 있는 인사이트를 도출하고 있다.

• Industrial Engineering and Management Systems
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• 제11권1호
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• pp.30-38
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• 2012

This paper discusses a clearance pricing on daily perishable products considering a reference price of consumers. The daily perishable products are sometimes sold at a discount price before closing time to stimulate demand when the number of unsold products is more than initially envisioned. The discount pricing results both in an increase of the revenue of the day and in a decrease of the disposal cost. The discounting, however, also declines a reference price of consumers which is a mental price and serves as an anchor price to judge if a current sales price is loss or gain for the consumers. An excess discounting decreases the demand for the products sold at a regular price in the future and diminishes long-term profit. This study conducts a mathematical analysis on the clearance pricing problem for a single period with stochastic variations both on demand and on the inventory level at clearance time. The expected profit function especially depends on the response of consumers to the clearing price against their reference prices. A procedure is proposed to derive an optimal clearance price when consumers are loss-neutral. A sufficient condition is shown to obtain an optimal price for loss-averse and loss-seeking consumers by an analogous procedure.

• 산업경영시스템학회지
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• 제6권9호
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• pp.97-110
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• 1983

As the economic society develops very exceedingly, the gap of production and consumption elarges gradually. So the current function to connect them and the function to communicate are needed. I think the advertisement take the charge of this role. This advertisement is so essential to today's economic society that its power influences variably both the economic society and the consumers. The enterprisers, advertising owners stick to the maximization of profits and neglect the principle of true advertisements. They but tise not the information for the consumers to choose reasonably but the false, exaggerating advertisement and unfair manifestation very frequently, which is the main trouble in the current problems of consumption. Therefore, on the one hand, in this study from protecting the consumers not to be involved in the false, exaggerating advertisements, the establishment of advertising ethics as advertising owner's self-control is discussed. On the other hand, the legal control regulation in Korea, involving Japan and U.S.A. are analyzed. The cases of false, exaggerating advertisements and unfair manifestation in Korea are also demonstrated. Finally, the proposals to improve the advertisements are made from the Point of government, enterprisers, and consumers.

• 대한설비관리학회지
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• 제23권4호
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• pp.39-50
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• 2018

This study aimed at investigating the features of m-commerce (mobility, perceived enjoyment, perceived personalization, and habit) that influence consumers' behavioral intents to adopt mobile shopping. To this end, it theorized on and examined the effects of the features of m-commerce that influence consumers' behavioral intents to adopt mobile shopping. The results showed that the most critical drives of m-commerce in mobile shopping are mobility, perceived personalization, and habit. And also we found that habit weakens (moderates) the effects of mobility on the consumers' behavioral intents to adopt mobile shopping. Habit has direct effects on the consumers' behavioral intents to adopt mobile shopping, and these effects are moderated by individual habit.