Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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The Emergence of New Media and Its Effects on the Popular Music Industry

뉴미디어의 출현이 대중음악산업에 미치는 영향

  • Choi, Hwanho (Manchester Business School, University of Manchester) ;
  • Chung, Jaekwon (College of Business Administration, Kookmin University)
  • 최환호 (맨체스터 비즈니스 스쿨, 맨체스터대학교) ;
  • 정재권 (국민대학교 경영학부)
  • Received : 2013.08.29
  • Accepted : 2013.10.10
  • Published : 2013.10.31
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Abstract

The Internet has had a significant impact on the operations of record companies and has transformed the role of music consumers. Active music consumers are regarded as not just consumers but also co-creators and innovators who create value; therefore, firms need to create environments in which they can learn from consumers. Prior studies exist on the effects of the Internet on the music business, including its structure and culture. However, these studies did not focus on exploring how the relationship between record labels and consumers changed, how networked music consumers influence value creation and how record labels are responding, and the difficulties from using and the drawbacks of interactive media and new business models in the music market. This study investigates these issues through interviews.

인터넷의 발전과 정보기술의 도입으로 음반회사의 비즈니스 환경은 급속도로 변화하였다. 소비자의 역할은 단순히 콘텐츠를 소비하는 것을 넘어, 적극적으로 콘텐츠 창출에도 기여하는 공동의 창조자 (co-creator) 역할로 확장되었다. 본 연구에서는 기존의 연구가 밝히지 않았던 음반회사와 소비자의 관계변화에 초점을 맞추어, 소비자들이 어떻게 가치창출에 영향을 주고 음반회사는 어떻게 대응하는지를 분석하였고, 본 연구의 결과는 이론적인 공헌과 함께 실무적으로도 의미 있는 인사이트를 도출하고 있다.

Keywords

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