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http://dx.doi.org/10.5762/KAIS.2013.14.10.4769

The Emergence of New Media and Its Effects on the Popular Music Industry  

Choi, Hwanho (Manchester Business School, University of Manchester)
Chung, Jaekwon (College of Business Administration, Kookmin University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.14, no.10, 2013 , pp. 4769-4783 More about this Journal
Abstract
The Internet has had a significant impact on the operations of record companies and has transformed the role of music consumers. Active music consumers are regarded as not just consumers but also co-creators and innovators who create value; therefore, firms need to create environments in which they can learn from consumers. Prior studies exist on the effects of the Internet on the music business, including its structure and culture. However, these studies did not focus on exploring how the relationship between record labels and consumers changed, how networked music consumers influence value creation and how record labels are responding, and the difficulties from using and the drawbacks of interactive media and new business models in the music market. This study investigates these issues through interviews.
Keywords
New Media; Popular Music; Value Co-creation;
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