• 마케팅과학연구
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• 제15권3호
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• pp.1-30
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• 2005

본 연구는 세계의 시장으로 주목을 받고 있는 중국의 화장품 시장과 소비자를 이해하기위해 중국 대도시의 화장품 브랜드 소비자를 대상으로 설문조사를 실시하여 라이프스타일 유형에 따른 화장푸 브랜드 구매행동을 분석하였다. 연구결과, 유행 추구형, 사교 추구형, 전통 보수 추구형, 성취 추구형, 소극적 침체형, 등 5개의 라이프스타일 유형을 도출해 내었다. 이들 군집은 화장품 브랜드 구매동기, 구매시 고려사항, 사용만족, 인구통계적 특성에서 군집간 차이점을 보이고 있었다. 예를 들어 유행 추구형 집단은 가격을 고려해서 구매하는 경향이 강했으나 사교 추구형 집단은 주위사람들의 조언에 의해 제품을 구매하는 경우가 많았다. 전통 보수 추구형 집단은 소득이 높은 소비자들로 본인사용경험에 의해서 화장품을 많이 구매하였으나 성취 추구형 집단은 제품의 기능에 의해 좌우되는 것으로 나타났다.

• 한국전자거래학회지
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• 제15권3호
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• pp.45-61
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• 2010

본 연구는 마이크로 블로깅 서비스 이용자들의 이용 동기 유형을 분류하였다. 본 연구는 이용 동기 유형을 분류하기 위해 개인의 사고나 느낌과 같은 주관성 행위를 객관적으로 측정할 수 있는 Q 방법론을 적용하였다. 본 연구 결과에 의하면, 마이크로 블로깅 이용자들은 이용 동기에 따라 4개의 유형으로 분류되었다. 유형 1은 새로운 사람이나 다양한 사람과 만나기 위해 서비스를 이용하는 '관계지향형'이다. 유형 2는 현재 자신의 상태나 기분을 자유롭게 표현하고 주변 사람들에게 보여주기 위한 '자기표현형'이다. 유형 3은 여가 시간이나 무료한 시간을 지루하지 않고 재미있게 보내기 위한 '시간보내기형'이다. 유형 4는 연구 등 특정한 목적과 함께 빠르게 정보를 접하고 사회적 문제에 대한 의견을 보기 위한 '정보추구형'이다. 본 연구에서 제시한 마이크로 블로깅 서비스 이용 유형은 향후 이용 유형별로 특화 된 서비스 개발을 위한 시사점을 제공해 주고 있다.

• 한국재난정보학회 논문집
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• 제2권1호
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• pp.139-155
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• 2006

Over the past two decades suicide terrorism has become an ever-widening phenomenon. When suicide terrorism was first introduced in the Middle East it seemed that this new phenomenon was invincible and that it might change the innate imbalance between terror groups and their rivalry governments. This did not in fact occur. Looking at history of terrorism, it can be seen that suicide attacks are in actuality a very old modus operandi. However, contemporary suicide terrorism differs from such historical tactics, just as the whole phenomenon of terrorism differs from ancient modes of warfare. Modern suicide terrorism is aimed at causing devastating physical damage. through which it inflicts profound fear and anxiety. Its goal is to produce a negative psychological effect on an entire population rather than just the victims of the actual attack. The relatively high number of casualties guaranteed in such attacks, which are usually carried out in crowded areas, ensures full media coverage. Thus, suicide terrorism, ranks with other spectacular modus operandi such as blowing up airplanes in mid air or the use of Weapons of Mass Destruction as a sure means to win maximum effect. For the purposes of this paper a suicide terror attack is defined as a politically motivated violent attack perpetrated by a self-aware individual (or individuals) who actively and purposely causes his own death through blowing himself up along with his chosen target. The perpetrator's ensured death is a precondition for the success of his mission. The greatest potential risk suicide terrorism may pose in future is if terrorists carry out operations combined with other spectacular tactics such as blowing up airplanes or the use of Weapons of Mass Destruction. Such a combination will increase immensely the death toll of a single terror attack and will have a shocking psychological effect on public moral. At this level suicide terrorism would constitute a genuine strategic threat and would probably be confronted as such. This study portrays a general overview of the modern history of suicide terror activity worldwide, focusing on its main characteristics and the various aims and motivations of the terror groups involved. In addition, This study provides an overview what is to be done to prevent such terrorist attacks.

• 보건행정학회지
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• 제8권1호
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• pp.52-96
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• 1998

To find causal factors and improvement plans of organizational commitment of public servants in urban health centers, a hypothetical causal model, which included 2 endogenous variables(organizational commitment & organizational satisfaction) and 15 exogenous variables, was constructed. Exogenous variables consisted of individual factors (sex, age, education, job-grade, and annual salary), psychological variables(pride for organization, extrinsic motivation, intrinsic motivation and support of supervisor) ad structural variables(formalization, centralization, communication, job-conflict, job-decision, and workload). In the hypothetical causal model, organizational commitment was supposed to be effect variable, and organizational satisfaction was presumed to be intervening variable to mediate between organizational commitment and exogenous variables. For data collection, cross-sectional self-administered questionnaire survey was conducted to 1,295 public servants from 32 urban health centers nationwide. The survey responses were from 934, 72.1% of subjects. But 756 responses(58.4%) were analyzed because of excluding ones with missing values. The hypothetical causal model was fitted by covariance structural analysis with maximum likelihood method. Main results were as follows: (1) The fitted causal model accounted for 33 and 55 percent of total variance of organizational commitment and organizational satisfaction of public servants, respectively. (2) In order of effect size, pride for organization, supervisor support, communication, extrinsic motivation and centralization had an indirect effect effect on organizational commitment through organizational satisfaction. However, the effect of centralization was negative. (3) Pride for organiztion, intrinsic motivation, organizational satisfaction, job-conflict, supervisor support, communication, age, centralization, annual salar and extrinsic motivation had indirect or direct effects on organizational commitment in order of effect size. Among them, effects of job-conflict and centraldization were negative. In conclusion, these results suggested that organizational commitment of public servants in urban health centers could be enhanced by pride for organization, intrinsic and extrinsic motivations, prevention of job-conflict and excess centralization, supervisor support and active communication. Especially, pride for organization and intrinsic motivation were expected to play the most important role.

• 한국문헌정보학회지
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• 제25권
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• pp.389-413
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• 1993

This study was inspired by the growing importance of information as a resource for improving the quality of life, the lack of systematic research about the information environment of Koreans in the United States and the lack of understanding of the relationships between individual characteristics and information seeking behavior. During 1990 and 1991, 204 Koreans, 18 years old and more, residing in the City of Los Angeles, were interviewed. Generally the information seeking behavior of Koreans appeared to be similar to that of the socioeconomically advantaged segment of the general public. They are relatively well aware of their information needs. capable of articulating them, and willing to pursue information to meet their needs. Major findings include: (1) the dominance of educational information needs: (2) positive feelings of hope, curiosity. and interest associated with information needs: (3) the tendency to pursue information with the expectation of potential rather than immediate rewards: (4) the expertise of information sources and their ability to provide information directly relevant to a need as criteria for selecting an information source: (5) the generally heavy reliance on informal interpersonal information sources and the high ranking of professionals as the starting point for information seeking and in judgements of usefulness: and (6) the dominant use of Korean ethnic information sources. Statistically significant correlations found at the 0.05 level relate (1) level of education, age, and gender with type of information need, the feelings associated with an information need, motivations to seek information, and the use of information sources, (2) proficiency in English and length of residence in the United States with the extent to which ethnic information sources are used, and (3) pattern of daily use of media with the use of media in seeking information.

• 경영과정보연구
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• 제32권4호
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• pp.103-126
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• 2013

기업현장에서 현직교육훈련에 대한 요구가 점점 커지고 있고, 많은 기업들이 현직교육훈련을 실시하고 있거나 추진을 계획하고 있다. 더욱이 최근 기업은 우수인재를 확보 유지를 하기 위해서 기업차원에서 다양한 노력을 기울이고 있다. 하지만 실제구성원들이 어떤 이유에서 현직교육훈련을 선택하고, 이를 시행하는데 어떤 어려움을 겪고 있으며, 성과에 대해서 어떻게 생각하고 있는지에 대한 정보는 미미한 실정이다. 본 연구는 이러한 문제의식을 바탕으로 구성원의 관점에서 현직교육훈련 참여동기 요인을 찾아보고, 현직교육훈련을 선택하는데 영향을 주는 요인을 현직교육훈련 유형 및 통합적인 관점에서 밝히고자 하였다. 분석 결과, 구성원들이 현직교육훈련 참여강도에 영향을 미치는 변인은 OJET 유형 요인, 담당업무 요인, OJET 참여이유 요인, 기업환경 요인 그리고 개인특성 요인들이 이에 유의한 변인으로 밝혀졌다. 분석결과를 기초로 해서, 본 논문은 기업차원에서 현직교육훈련 참여를 활성화할 수 있는 정책적, 제도적 모색방안을 제시하였다.

• 한국컴퓨터정보학회논문지
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• 제5권4호
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• pp.7-12
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• 2000

본 논문은 4학년 2학기에 나오는 ‘생물과 환경’ 단원을 위한 멀티미디어 타이틀을 설계하고 구현하기 위한 시도이다. 멀티미디어 타이틀은 학생들이 학습 활동 후 좋은 결과에 도달할 수 있도록 하기 위하여 멀티미디어 특성을 극대화하였다. 본 멀티미디어 타이틀은 Hite-Media사의 Cocktail 프로그램을 채택하였으며 순차적이고 문자 중심적인 단순성과 관계된 문제점을 해결할 수 있도록 설계되었다. 그 결과로 학생들은 상호적으로 수업의 양과 순서를 결정할 수 있고 학습활동에서 동기유발과 학습참여를 불러일으킬 수 있는 청각적이고 시각적인 정보를 효과적으로 결합할 수 있다. 본 타이틀은 학생들이 수업 중에 발생되는 많은 문제를 해결하고 개별 학습을 할 수 있도록 하며 결국 학습자가 자연과의 궁극적인 목표인 ‘환경이 식물의 생활에 영향을 미치고 있다’를 이해하는데 도움이 될 것이다.

• 융합정보논문지
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• 제10권7호
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• pp.207-214
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• 2020

본 연구는 치과위생사의 직업 정체성이 직업유지에 미치는 영향을 파악하고자 경남 부산 지역 내 치과위생사 155명을 대상으로 연구 윤리 심의위원회에서 심의를 받고 설문 조사를 시행하였다(1041449-201912-HR-003). 자료 분석은 직업 정체성의 3가지 세부항목이 직업유지에 미치는 영향을 단계별로 확인하기 위해 위계적 회귀분석을 시행하였으며 그 결과, 직업 정체성 세부항목 중 직업에 대한 감정이입(β=.358, p<.001), 직업과 개인의 연관(β=.562, p<.001), 직업과 일체감(β=.734, p<.001)의 순으로 직업유지에 영향력이 있었다. 따라서 치위생(학)과의 교육기관에서 조금 더 포괄적인 의미의 직업 정체성에 대한 수업을 시행한다면 직업유지에 도움이 될 것으로 판단한다.

• Asia pacific journal of information systems
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• 제23권4호
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• pp.151-175
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• 2013

This study investigates the potential components for academic research collaboration, and the factors that make it possible to achieve higher academic productivity. The components include collaboration factors and a collaboration model. We use two major collaboration factors to develop a framework for understanding the mechanisms that influence academic research collaborations: motivational factors and mediating factors. Motivational factors include self-motivation and trust whereas mediating factors are collaboration orientation and peer support. We analyze the effect for use of e-collaboration with research performance, reward, and satisfaction with e-research output. A survey of academicians was conducted, and by using the factor analysis and the structural equation model with SPSS 20 AMOS, we illustrate the possible influence of these factors on research performance and satisfaction. We discovered that both motivational and mediating factors play important roles on the success of academic research. This study offers several implications for academicians. We develop a parsimonious research model, which is related to e-collaboration in academic research. This unique model offers academicians to achieve good publication output from the research team. The motivational factor, self-motivation and trust, are important factors which has received positive impact of mediating factor collaboration orientation and peer support. Our research sheds light on the crucial factors for use of e-collaboration which offer the ultimate effect on performance and satisfaction with e-research output. Satisfaction motivates people to work more and more on the field of their interest, thereby influencing the performance of academicians. Rewards should be distributed according to performance of the individual, which will motivate the person to become more enthusiastic for his work of interest. Our evidence suggests that in understating the collaborative process, one must account for the context in which the collaboration occurs, the motivation of the collaborators, the scope and nature of the project, the roles and activities undertaken, and interpersonal processes such as trust. Researchers' motivations for engaging in collaboration were both instrumental and intrinsic.

• 한국의류산업학회지
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• 제23권2호
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• pp.186-199
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• 2021

SNS (social networking service) plays an important role in delivering information regarding fashion brands and providing a space for communication between fashion retailers and SNS users, as well as between users. This study primarily focuses on exploring the relationships among the motivation of SNS users and social comparison, clothing purchasing behaviors and the difference in the relationships according to individual characteristics. An online survey was conducted on Chinese female consumers in their 20's and 30's who had experience in fashion SNS. A total of 297 women completed online survey. The results of the study revealed that: (1) consumers who have stronger motivation of information seeking and interpersonal communication through fashion SNS reached more active upward comparison and peer comparison accordingly; (2) upward comparison had a significant effect on conspicuous consumption and bandwagon, while peer comparison had no significant effect; and (3) the self-esteem of fashion SNS users significantly moderated the effect of social comparison on conspicuous consumption and conformity consumption. This study contributed to expanding the knowledge on the relationships among the motivations of SNS users and social comparison, and shed light on Chinese SNS users' characteristics and purchasing behaviors in the fashion SNS context. This study also provides vital implications to fashion brands and retailers.