• 기술사
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• 제27권6호
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• pp.85-93
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• 1994

For the continuous development of the manufacturing company, selp-helpㆍdiligence of the individual members of the organization and cooperation system of the sub-department process of the manufacture must operate under rationality. Moreover, perpetual and reasonable improvement on productivity should be focused on. Improvement on productivity implies raising $\ulcorner$output / input$\lrcorner$ ratio, and this does not only implies simple increase of the level of output. Therefore under the theoretical principle, Which is designed to increase the ratio of $\ulcorner$output / input$\lrcorner$ -economically select the relevant $\ulcorner$methodology$\lrcorner$. When rational improvement on productivity $\ulcorner$techniques$\lrcorner$ are properly applied with this methodology, calculated result will come out. The ultimate aim of improving quality does not mean simply reducing the percentage of the defects, but means improving the quality of products, for customer satisfaction. Thus recognize this, we have to contribute to the national economy growth through the enhancement of added value of individual company by $\ulcorner$improvement on quality and productivity, and reduction of the cost$\lrcorner$, $\ulcorner$improvement program on quality and productivity$\lrcorner$ shouldn't be just the parading formality. We can expect the economy result, these are applied to the learning essence and the principle of the improvement.

• 한국의류학회지
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• 제19권3호
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• pp.416-425
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• 1995

The purposes of this study were to identify buyers' need criteria on product/vendor selection criteria of apparel buyers in department store and to investigate the relatonships among buyers' need criteria, information search behavior, types of buying task and influential factors on buying behavior of buyers(individual characteristics, organizational characteristics, and customer perception characteristics). A questionnaire was developed to measure research subjects based on theoretical study empirically. The questionnaire was administered to 159 apparel buyers of 11 department stores in Seoul. The results of empirical studies were summarized as follows. 1. The need criteria of buyers on product/vendor selection criteria were classified into five types : vendor characteristics; quality characteristics; price characteristics; brand characteristics; product characteristics and the need criteria differed significantly by influencing factors on buying behavior of buyers. 2. There were no relationships between information types and amounts of information search but information types differed significantly by need criteria and individual characteristics 3. Types of buying task were significantly different according to need criteria of buyers and organizational characteristics. 4. Buying policy of department store was significantly different according to organizational characteristics.

• 한국콘텐츠학회논문지
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• 제10권5호
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• pp.80-89
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• 2010

유헬스(u-Health)는 유비쿼터스(ubiquitous)와 헬스(health)의 약어로서 환자가 병원을 찾아가지 않더라도 "언제나, 어디서나" 질병의 예방, 진단, 치료, 사후관리를 받을 수 있는 의료 서비스를 말한다. 유헬스(u-Health)는 개인의 생체신호 및 건강정보의 측정 및 전송하여 분석 및 피드백의 과정으로 구성되며 개인의 생체신호 및 건강정보를 측정(sensing)해 건강관리회사나 의료기관이 운영하는 건강정보 시스템으로 전송한다. 건강정보시스템이 전송된 정보에 패턴을 분석해 주면, 건강관리사나 주치의는 대상고객에 대해 원격으로 건강관리 및 의료서비스를 제공하는 것을 뜻한다. 본 연구에서는 u-Health의 국내외 동향과 u-Health의 BMT를 위한 신뢰성 모델을 제시하고자 한다.

• 산업경영시스템학회지
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• 제43권1호
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• pp.70-78
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• 2020

Under the situation which customer orders are cancelled unless all products in the order are delivered all at once, this paper concentrates on the purchase dependent demands and explores the systematic approach to implant the purchase dependence into the multi-product inventory model. First, by acknowledging that it is a challenging task to formulate a suitable inventory model for the purchase dependence, we derive the optimal solution condition using an EOQ model and extend the optimal solution condition to periodic review models. Then, through the comparison simulation of four inventory policies regarding several degrees of purchase dependence, we demonstrate that the inventory models which consider the purchase dependence generate less total cost than the inventory models which ignore the purchase dependence. In general, the inventory models which consider the purchase dependence reduce the loss of sales by maintaining more inventories, which results in reducing the total cost. Consequently, the simulation result supports the effectiveness of this paper's approach. In addition, this paper uses the individual order period and joint order period obtained from the EOQ model for the multi-product inventory model. Through the in-depth analysis of comparing the two models, we observe that the model of using the joint order period produces less total cost when the degree of purchase dependence is high, but the model of using the individual order period produces less total cost when the degree of purchase dependence is low.

• 대한안전경영과학회지
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• 제19권3호
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• pp.109-115
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• 2017

In order to increase the productivity of the logistics center and transportation, we try to articulate the priority ranking factors of the productivity influenced by the personality of the field workers (logistics center workers) and functional workers (drivers) via the AHP technique Individual personality was studied by applying the Big 5 model of psychological factors (openness, Conscientiousness, extroversion, Agreeableness, neuroticism). In this paper, extraversion was critically analyzed as a priority factor. A trait of extroversion is a strongly active and individual personality. In this study, the field workers are logistics center workers and the functional workers are drivers. They are interactively influenced in the In & Out operation. For example, when it comes to 'up and down work' and 'inspection work', the functional workers perform 'up and down work' and 'delivery work' and the field workers perform 'inspection work'. Stressing on the respective work has an affect on work productivity. Inspection workforce has something to do with inventory management. Functional workforce affects the delivery workforce. Delivery work is positively correlated with customer satisfaction. Nevertheless, as a result of research, extrovert personality that has something to do with an energetic activity would not affect on the implementation of their operation. In addition, personal extraversion of workers and drivers in the warehouse can have a significant impact on job commitment and productivity improvement.

• 대한안전경영과학회지
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• 제10권4호
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• pp.189-198
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• 2008

At present, companies write daily work record or use bar-code in order to collect distribution flow data in real time. However, it needs additional works to check the record or read the bar-code with a scanner. In this case, human error could decrease accuracy of data and it would cause problems in reliability. To solve this problem, RFID (Radio Frequency Identification) is introduced in many automatic recognition sector recently. RFID is a technology that identification data is inserted into micro-mini IC chip and recognize, trace, and manage object, animal, or person using wireless frequency. This is being emerged as the core technology in future ubiquitous environment. This study is intended to suggest RFID application method in franchise business. Traceability and visibility of individual product are supplied based on EPCglobal network. It includes DW system which supplies various assessment data about product in supply chain, financial transaction system which is based on product transaction and position information, and RFID middleware which refines and divides product data from RFID tag. With the suggested application methods, individual product's profile data are supplied in real time and it would boost reliability to customer and make effective cooperation with existing operation systems (SCM, CRM, and e-Business) possible.

• 유통과학연구
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• 제19권10호
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• pp.5-15
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• 2021

Purpose: This study aims to present individual motivation and channel characteristics affecting omnichannel service use, as well as the effect relationship of the brand factor on consumption value, service satisfaction, and continuous usability based on convenience store pickup service, one of online shopping customers' omnichannel use services. Primarily, this study divided consumption value into emotional value and functional value and examined the consumption value characteristics of omnichannel-based pickup service customers. Research design, data and methodology: A questionnaire survey was carried out targeting 324 consumers having the omnichannel-based pickup service user experience in online shopping in Korea. A confirmatory factor analysis and path analysis were carried out based on the structural equation to verify hypotheses. Results: According to the analysis result, individual motivation affected the emotional value, and the omnichannel characteristics affected functional value. The brand effect influenced both emotional and functional values. The emotional value affected continuous use intention, and the functional value affected service satisfaction. Conclusions: Therefore, consumers' emotional and functional values showed differences in consumption behavior. In online shopping companies' marketing strategy construction for omnichannel, it was confirmed that a differentiated approach is needed depending on the strategic goal of satisfaction improvement and continuous use intention consolidation.

• 유통과학연구
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• 제20권1호
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• pp.13-26
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• 2022

Purpose: The Covid-19 pandemic has accelerated and triggered changes in online shopping especially in an emerging market. This paper develops a modification of SERVQUAL model to examine the relationship between individual dimensions of e-service quality, online trust and purchase intentions in singular online shopping platform. Research design, data and methodology: Data from an online survey of 385 Lazada's shoppers were used to test the research model. The structural equation modeling technique was performed to test the research model. Results: The analytical results revealed that five dimensions of e-service quality were positively correlated with one another whereas some dimensions were negatively correlated with purchase intentions. The results of this study provide new insight into the literature as well as practical implications for marketers especially in Thai online market. Conclusion: This study develops the instrument dimensions of e-service quality through modifying the SERVQUAL model to examine the e-commerce context and to testify how these individual dimensions are interlinked with one another. It also suggests that responsiveness has two-sided affects that in responses which are too prompt and insistent could make the customer feel uncomfortable and perhaps ending up with no interaction and transaction.

• 디지털산업정보학회논문지
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• 제20권2호
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• pp.75-89
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• 2024

The demand for metaverse is increasing rapidly due to the development of 3D information technology and the pandemic situation caused by COVID-19. Small and medium-sized enterprises(SMEs) are also in increasing demand for metaverse in the community, meetings, and customer services of their employees. Based on the UTAUT model, this study investigated the acceptance of the Metaverse-type information system(IS) by employees of SMEs. Using the responses from 170 SMEs employees, we conducted the regression analyses SMEs employees' usage intention on Metaverse-type IS. The results of the research analyses were as follows. First, among the variables of the UTAUT model, performance expectations, social influence, and promotion conditions had a significant effect on the intention to use. Second, among the variables derived from the industrial specificity of Metaverse-type IS, only individual innovation had a significant influence on the intention to use. Last but not least, in the relationship between the intention to use Metaverse-type IS and the influencing factors, only individual innovation was significant in the moderating effect according to past metaverse use experience.

• 지능정보연구
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• 제25권2호
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• pp.1-23
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• 2019

소비자의 니즈가 다양해지면서 데이터 마이닝과 고도화된 고객관계관리(CRM) 기법을 활용한 체계적인 마케팅 서비스를 제공하는 기업이 증가하고 있으며, KB국민카드는 고객의 결제 데이터 등을 활용하여 고객 개개인의 니즈를 충족시키고 소비자의 평생가치를 극대화하기 위한 전략을 강조하고 있다. 실시간으로 고객의 카드이용과 고객 행동, 위치 정보 등을 감지하여 진행하는 고효율 마케팅 운영시스템인 스마트 오퍼링 시스템을 운영하고 있으며, 다양한 앱 등과 결합하여 더욱 정교화된 서비스를 제공하고 있다. KB국민카드는 스마트 오퍼링 시스템의 성공과 지속적인 성장을 위해 고도화되고 있는 ICT 기술과 인재 확보를 위한 투자를 진행해야 하며, 장기적인 관점에서의 수익확보를 위한 전략을 확립하여 체계적인 진행이 필요하다. 특히, 프라이버시 침해와 개인정보 유출 등의 문제가 쟁점이 되는 현재 상황에서 고객 정보를 활용한 마케팅에 대한 고객의 인식을 긍정적으로 유도하고, 보안성을 강조하는 기업 이미지 형성을 위한 노력이 필요하다. 본 연구는 CRM 전략의 변화 과정을 통해 현재 카드사의 실시간 CRM 전략을 KB 국민카드의 빅데이터 활용전략과 마케팅 활동을 통해 확인하고자 한다.