• Title/Summary/Keyword: Indirect effect

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Influence of Endorser's Gaze Direction on Consumer's Visual Attention, Attitude and Recognition: Focused on the Eye Movement (광고 모델의 위치와 시선 방향이소비자의 시각적 주의, 태도 및재인에 미치는 효과: 안구운동추적기법을 중심으로)

  • Chung, Hyenyeong;Lee, Ji-Yeon;Nam, Yun-Ju
    • (The) Korean Journal of Advertising
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    • v.29 no.7
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    • pp.29-53
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    • 2018
  • In our study, we investigated the effects of position of endorser and endorser's gaze direction(direct/averted_image/averted_text) on advertising attitude, purchase intent and brand recognition using eye-tracking method. Focusing on the printed cosmetic ads which the role of endorser is important and indirect persuade route is relatively is emphasized, we conducted experiment on 36 participants in 20s. As prior studies, our results shows that participants paid attention to more and faster on specific element which the endorser is gazing at. But it was not reflected to ad attitude and purchase intent directly. When the endorser is positioned in left the side, the highest purchase intent was shown in direct gaze condition, while when the endorser is on the right side, the highest ad attitude was shown in gazing image condition. Additionally, the brand recognition task following eye-tracking experiment shows that recognition accuracy was higher only in condition which the endorser is in the left side looking at the product image. These results demonstrated that the gaze direction of endorser plays a role as attentional guidance, which means it can lead customer's attention to particular region in the printed ad, but the effect can be varied depending on the position of endorser and which type of information the endorser is gazing at. Therefore, ultimately, to increase customer's ad attitude and purchase intent, complex consideration of not only the gazing direction of the endorser, but the position of endorser and other diverse elements is necessary.

The effects of single-parent households on children's school adjustment -Mediation of children's self-care and media exposure- (한부모가정여부가 아동의 자기보호와 미디어노출을 통해 학교적응에 미치는 영향)

  • Yang, Kyunghae;Kang, Hyunah
    • Journal of the Korean Society of Child Welfare
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    • no.56
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    • pp.221-251
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    • 2016
  • The purpose of this study was to examine whether single-parent family status affects children's school adjustment through children's self-care and media exposure. In addition, the study investigated the mediating effects of self-protection and media exposure of children by analyzing whether single-parent family status has effects on school adjustment through self-care and media exposure of children. For this purpose, we used data of 1,916 students in the 4th grade who participated in the 4th year of the Korean Children and Youth Panel Survey (KCYPS). The results of the structural equation modeling showed that single-parent family environment not only had direct effects on the school adjustment, but also had effects on school adjustment through self-care of children. In addition, it was revealed that self-care of children influenced school adjustment through media exposure. One of the covariates, monthly income of households, did not affect the level of children's self-care. This result draws attention to the problems of the structural deficit of single-parent families. Therefore, political measures that correspond to the structural characteristics and special needs of single-parent families, along with their current financial support, are needed to improve the level of school adjustment of children from single-parent families.

Research Trends of Studies Related to the Geological Fieldwork Using Semantic Network Analysis: Focused on the Last 21 Years(2000-2020) (언어 네트워크를 이용한 야외지질답사 관련 연구 동향 분석: 최근 21년(2000~2020년)을 중심으로)

  • Jeong, Dong-Gwon
    • Journal of the Korean Society of Earth Science Education
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    • v.14 no.2
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    • pp.173-192
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    • 2021
  • The purpose of this study is to analyze the previous research on geological fieldwork from 2000 to 2020, examine the tasks that have been focused on, and suggest directions and implications for future geological fieldwork research. The data was conducted for the thesis searched on ScienceON and RISS in relation to geological fieldwork and journals listed in the Korean Citation Index(KCI), and the study title was analyzed using the semantic network analysis. For analysis, the data that had been pre-processed was visualized as a network by semantic network analysis, and frequency and centrality were analyzed. The centrality analysis was based on degree centrality and eigenvector centrality, and all analyzes were performed by dividing the entire study period into four periods: 2000-2005, 2006-2010, 2011-2015, and 2016-2020. As a result, research on geological fieldwork focused more on the development of geological field courses, and in particular, jeju island was actively discussed as a learning site. Also, the study was conducted on students rather than teachers, and among them, high school students showed high frequency and centrality. In addition, it can be seen that studies on the educational effect of geological fieldwork were discussed, either in connection with programs such as STEAM, free-semester program, or indirect geological fieldwork methods such as web, flash panorama, and 3D. This study is meaningful in that it suggests the direction of future research by looking back on the research on geological fieldwork that has been done so far.

An Analysis on the Economic Impact of China's Education Industry (중국 교육산업의 경제적 파급효과에 대한 분석)

  • Sang, Li;Zhang, Yizhou;Zhang, Mengze
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.299-311
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    • 2021
  • The purpose of this study is to analyze the ripple effect of the Chinese education industry on the national economy by using the industry-related table of 2017 by the China Statistical Office to use it as policy data for revitalization of the Chinese education industry in the future. To achieve this purpose, 149 industries in the basic classification of the industry-related table were classified into 32 industries. Based on these classifications, by analyzing the production induction coefficient, sensitivity coefficient, influence coefficient, yield inducement coefficient, production tax induction coefficient, and labor induction coefficient, etc. The purpose of this study is to understand the relationship between different industries and to find out the economic impact of the Chinese education industry. The analysis results show that in 2017, the total production induction coefficient of China's education industry was 1.7188, the row total was 1.0626, the sensitivity coefficient was 0.01211, the influence coefficient was 0.01958, the income induction coefficient was 0.6667, the production tax induction coefficient was 0.035, and the final demand was 1 billion yuan. When this occurs, the labor induction coefficient shows a total of 31,254 persons (indirect 15,541 persons, direct 15,713 persons). Based on the analysis results, this study suggested the implications that government support, technology introduction and application of new operating models, policy regulations, and efficient supervision of the system and president are required for further development of the Chinese education industry.

An Empirical Study on the Management Performances of Korean Tourism Firms : Focusing on the Economic Effects caused by FTA (FTA의 경제적 효과가 한국 관광기업의 경영성과에 미치는 영향에 관한 연구)

  • Shin, Kwang-Ha;Park, Myung-Chan
    • International Area Studies Review
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    • v.14 no.1
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    • pp.221-254
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    • 2010
  • This study is for analyzing the mgmt performances of Korean tourism firms, operating as preparing strategically against FTA, one of the most importantly external environment in int'l mgmt since in the mid of 1990s. The main purpose can be mentioned to test empirically some relations between the mgmt performances of Korean tourism ones and the economic effects originated from FTA. The dependent variables of mgmt performances are classified with sales, profits and mgmt satisfaction, while the independent one regarding with economic effects from FTA are sorted based on the previous studies with the 2 following factors like direct with inbound/outbound and indirect effects. This study is conducted in two stages. Firstly, the research model is designed by the reviewing relevant theories and previous studies. Secondly, the survey of Korean tourism firms engaging in mgmt activities is implemented by collecting questionnaires. And for testing the hypothesis, the analyzing tools are used for correlation, reliability, validity and multi-regression on SPSS 12.0 and the path analysis of structural equation modeling is activated with AMOS 11.0.

Self-Differentiation and Depression of Parents of Children with Disabilities: Mediating Effects of Self-Efficacy (장애자녀 부모의 자아분화와 우울감: 자기효능감의 매개효과를 중심으로)

  • Chung, Young Sook
    • 재활복지
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    • v.21 no.3
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    • pp.23-47
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    • 2017
  • This study examines the mediating effects of self-efficacy between self-differentiation and depression by analyzing 105 parents who have at least one child with a disability. Regression analysis confirmed all hypothesis between self-differentiation, self-efficacy, and depression. There exists partially or complete mediation. That is the indirect effect on depression, self-efficacy explains the relationships between self-differentiation and depression to be as minimum as 24 percent to as maximum as 100 percent. This demonstrates that the self-efficacy significantly affects the relationship between self-differentiation and depression. Findings of this study recommend that self-efficacy should be enhanced through improving the level of self-differentiation. The results also imply that rehabilitation counselors need to understand the way of improving self-efficacy as well as the fact that the influencing factors of self-differentiation on self-efficacy is important. The findings of this study are informative for researchers, educators, and clinicians for mental health and psychological rehabilitation who assist the parents of children with disabilities.

The Effects of Emotional & Social Preparation for Aging on Successful Aging & Mediating Effects of Social Support (정사사회적 노후준비가 성공적 노화에 미치는 영향과 사회적 지지의 매개효과)

  • SONG, Keeyoung
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.4
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    • pp.47-56
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    • 2018
  • The purpose of this research is to take a look at the factors that influence the successful aging as the aging population grows. For this purpose, psychological and social concepts were defined for successful aging of the elderly with disability. It was also verified that the effects of emotional & social preparation for aging on successful aging and mediating effects of social support. The subjects of this study are 3,910 who are over the age of 65. They were originally extracted from the 4th main survey and 3rd, 4th additional survey of Korean Retirement and Income Study. For data analysis purposes, SPSS 25.0 and SPSS PROCESS macro v2.16 were used. The results of this study are as followed. Firstly, emotional & social preparation for aging turned out to have a significant direct influence on successful aging. Secondly, emotional & social preparation for aging has a indirect effect on successful aging through social support. On the basis of the results, this study provided the social welfare policy and practical suggestions to enhance the preparation for aging and social support.

Factors Influencing the Using Intention of Shared Economy Services (공유경제서비스 이용의도 영향 요인에 관한 연구)

  • Cho, Eun-Joo;Suh, Sang-Hyuk
    • Journal of Korea Technology Innovation Society
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    • v.21 no.4
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    • pp.1411-1444
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    • 2018
  • The shared economy has been growing rapidly in recent years, creating an innovative economic paradigm based on the growing interest in sustainable development in the environmental aspect, the development of ICT technology, and the spread of mobile, Internet and smart environments. The purpose of this study is to investigate the factors influencing of the shared economy on the intention of domestic consumers using shared economy services. Also we would like to find out if personal orientation on sustainable development actually have a valid impact on perceived values and intentions of using Shared Economy services. The result of the study shows that the factors affecting the intention to use Shared Economy service were perceived usefulness, subjective norm, perceived risk, and sustainable orientation which are characteristics of Shared Economy service. In addition the result of the indirect effect study Find that the individual felt the emotional value through the perceived usefulness and have the greatest influence on intention to use. Therefore, it implies that the marketing strategy of the Shared Economy service should take into consideration the elements that can feel emotional value through usability. In the future, We research on domestic success and failure cases of Shared Economy services and robust verification of influential factors could be continue.

Factors Influencing Death Anxiety in Community-Dwelling Elderly: Based on the Ecology Theory (재가 노인의 죽음불안에 영향을 미치는 요인: 생태학 이론을 바탕으로)

  • Kim, Yeonha;Kim, Minju
    • Journal of Hospice and Palliative Care
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    • v.22 no.1
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    • pp.30-38
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    • 2019
  • Purpose: This study analyzed a path through which factors influencing death anxiety in the community-dwelling elderly, assuming personal organismic factors and microsystemic factors based on the ecology model purported by Belsky (1980). Methods: This study was performed with 189 elderly people. Data were collected through a self-report questionnaire. The data were analyzed using the SPSS and AMOS programs. Results: The factors influencing death anxiety in the elderly were depression, family support, social network, and familism value, and the explanatory power of these variables was 22%. Death anxiety increased with higher depression, higher familism value, larger social network, and lower family support. Spiritual well-being and elderly discrimination experience had indirect effects on death anxiety, and these effects were mediated by depression. Conclusion: Depression, family support, social network, and familism value were found to influence death anxiety in the elderly, and the strongest effect came from depression. To reduce death anxiety in the elderly, it is important to improve their relationship with their family and friends. Moreover, support should be provided by establishing local systems, and intervention should be provided to alleviate depression.

Ecotoxicological Response of Cd and Zn Exposure to a Field Dominant Species, Chironomus plumosus (카드뮴과 아연 노출에 따른 야외종 장수깔따구(Chironomus plumosus)의 생태독성학적 반응)

  • Kim, Won-Seok;Hong, Cheol;Park, Kiyun;Kwak, Ihn-Sil
    • Korean Journal of Ecology and Environment
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    • v.52 no.3
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    • pp.266-273
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    • 2019
  • Heavy metal contamination in freshwater ecosystem has been receiving increased worldwide attention due to their direct or indirect effect on human health and aquatic organisms. In this study, we investigated biological effects such as survival rate, growth rate, emergence rate, sex ratio and mouthpart deformity of Chironomus plumosus. The survival rate of C. plumosus decreased with the increase in heavy metal concentration as well as exposure time after cadmium (Cd) or zinc (Zn) exposure. The growth rate decreased at days 4 and 7 after Cd exposure and significantly reduced at the relatively high concentration of $50mg\;L^{-1}$ Cd. The emergence rate was decreased at $50mg\;L^{-1}$ Cd and $100mg\;L^{-1}$ Zn. The sex ratio showed imbalance pattern at relatively low concentrations (0.5 and $2mg\;L^{-1}$ Cd) with high proportion of male and relatively high concentration ($100mg\;L^{-1}$ Zn) with high proportion of female (60%). In addition, mentum deformities were observed at high concentration of Cd and Zn. These results suggest that heavy metal exposure in aquatic ecosystem may affect biological and morphological responses, and aquatic midge C. plumosus is a potential indicator for assessment of environmental pollutant such as heavy metals.