• Title/Summary/Keyword: Impression Formation

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The Study on the TV Female Anchor's Image according to the Make Up and Hair Style (메이크업과 헤어스타일 유형에 따른 TV 뉴스 여자 앵커의 인상형성에 관한 연구)

  • Oh, In-Young;Kim, In-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.11 s.158
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    • pp.1636-1647
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    • 2006
  • The purpose of this study was to provide data that can be used to suggest idealistic anchor's image to capture ratings for the news program and to suggest guide for casting and training anchors for the broadcasting stations by examining the idealistic looks and images of TV news anchors by asking the general viewers who watch TV, The research methods was questionnaire survey. The subjects were 839 male and female audiences in theire 20's and 40's who residing in Seoul and Gyeonggi area. The study results are as follows: 1) The factors that decide impression of a female anchor The factors that decide female anchor's impression were 'specialty factor, friendliness factor, elegance factor, dynamic factor, and attractiveness factor'. 2) The difference in formation of impression according to makeup and hair style of a female anchor In case of specialty and friendliness factors scored high when putting on natural makeup, dynamic factors scored high when putting on elegant makeup, and attractiveness factor when putting on natural and romantic makeup. All factor were high when a female anchor had short-cut style and straight hair 3) Formation of anchor's impression from makeup and hair style according to the perceiver's variables (gender and age) Male and female audiences both gave hish score for a female anchor's specialty such as 'confident and reliable' and friendliness such as 'warm and comfortable' when a female anchor puts on natural makeup. They gave high score for attractiveness factor such as' good impression and refined' when putting on romantic makeup and high score for dynamic factor such as 'positive and confident' when putting on elegant makeup. Both male and female audiences gave high score fur all except friendliness factor when a female anchor had short-cut style compared to bobbed hair and high score far specialty factor when a female anchor had straight hair. The audiences both in their 20's and 40's gave high score for specialty and friendliness when a female anchor put on natural makeup while the perceivers at their 20's gave high score for elegance and dynamic factor when a female anchor put on elegant makeup. The audiences both in their 20's and 40's gave high score for all factors when female anchor had short-cut hair.

Effects of The Types of the Profile Pictures and the Types of Messages on the Impression Formation of the Twitter Account Owner (TAO) (트위터 프로필 사진 유형과 메시지 유형이 트위터 계정소유자 (TAO)의 인상형성에 미치는 영향 -트위터 계정 소유자(TAO)의 온라인 자기 제시(Self-presentation) 요소와 인상 형성 간의 상관관계 연구)

  • Kim, Ah-Reum;Park, Mi-Na;Jeon, Dae-Won;Kang, Mi-Ri;Kong, Hye-Jin;Gu, Yoo-Ri;Jin, Min-Soo;Kim, Joo-Han
    • Journal of the HCI Society of Korea
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    • v.6 no.2
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    • pp.1-9
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    • 2011
  • Increasing communication through social media forming impression becomes more important. In this research, how three stimulus can build the impression of Twitter Account Owner(TAO) such as the types of the profile pictures, the types of timeline messages and the number of followers. We analysed the feelings of respondents when they face TAO's formal picture and informal picture, informative message and normal message, the number of followers. We, in addition, measured the willingness of respondents whether they want to develop their relationship online and offline as well. As a result, informative message draws positive reliability and makes respondent want to build deeper relationship with TAO at online. Respondent answered TAO's informal picture was more likable than formal picture and more reliable when informative message and formal picture were provided together. Our study shows that there are actual differences at attitudes of respondents by the types of the profile pictures and the types of timeline messages. Thus, we can conclude that TAOs can modify their impressions at online as they hope to.

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Effect of Design Modification and Color Scheme on Impression Formation of Traditional Korean Women's Clothing (여자한복의 인상형성 연구 - 디자인의 변형과 배색을 중심으로 -)

  • Kahng Hewon;Koh Ae Ran
    • Journal of the Korean Society of Clothing and Textiles
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    • v.15 no.2 s.38
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    • pp.211-227
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    • 1991
  • The purpose of this study was to investigate the effects of design modification, decoration and color scheme of traditional Korean women's clothing on impression formation by 2 age groups of women. The instruments developed for the study were 2 sets of stimuli and a response scale. Stimuli I (design stimuli) consisted of 6 line drawings of female figures in Korean clothing and modified Korean style clothing, whereas stimuli II (color stimuli) consisted of 6 colored drawings of female figures in different color schemes. The 7-point semantic differential scale of 14 bipolar adjectives were used for the response scales. 144 female college students and 144 middle·aged women subjects were randomly assigned to one of 6 drawings from each set of stimuli. The data were analyzed by factor analysis, ANOVA and t-test. 1) There factors emerged to account for dimensions of design and color scheme, respectively. The first factor was interpreted as Evaluation/prestige both in design (stimuli I) and color scheme (stimuli II), the second factor was Modernity for stimuli I, and the third factor for stimuli I was Practicality. On the other hand, the Luxuriousness/Individuality was factor 2 and Modernity was factor 3 for stimuli ll. 2) Modification had the largest effect on impressions regarding design and decorated designs had a partial effect on the impression of Modernity and Practicality. The female figures in modified Korean style clothing were perceived as more prestigious, modern and practical than those in traditional Korean clothing. 3) Color schemes had little effect on impressions, while perceiver's age had a larger effect. Middle·aged women formed more positive impressions toward Korean clothing of various color schemes than female college students.

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The Effect of Sleeve and Skirt Width . Length Variation of Dress on Impression Formation (원피스드레스의 소매와 스커트폭.길이변화가 인상형성에 미치는 영향)

  • 이웅희;강경자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.6
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    • pp.1060-1071
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    • 1997
  • The purpose of this study is to identify the effect of clothing cues(sleeve and skirt width, length) on female impressions. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli are 16 pictures manipulated with sleeve and skirt width · length variations by computer drawing. The experimental design consists of 3 factorial design: (1) sleeve shapes(plain, upper expanded, below expanded, all expanded) (2) skirt width (wide, narrow) (3) skirt length(long, short) The 7-point semantic differential response scale designed for visual evaluation of female' s impression formation on sleeve shape and skirt width · length is 27 bipolar adjectives. The results of this study are as follows: 1. When we analize the impressions of female figure by sleeve shape and width · length of skirt, it becomes clear that maturity, modernity, attention, elegance and tenderness are proved to be important. Among these five factors, maturity, modernity and attention are identified as more important ones. 2. Sleeve shape have an effect on all factors except maturity and the effects of sleeve on the four factors are not striking. ' Width of skirt are most influential to the maturity and attention, but it does not have any effect on modernity. However two factor, that is width of skirt and sleeve have an effects on modernity, attention and tenderness. ' The length of skirt has an effects on the tenderness, elegance and modernity, but it dose not have any effect on attention. But width and length of skirt have an effects on attention, tenderness and modernity The length of skirt and sleeve have an effect on tenderness.

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Impression Formation and Participative Intention in Internet Movie Review Bulletin Board (인터넷 영화 리뷰 게시판에서의 인상형성과 참여의사)

  • Lee, Jeong-Eun;Park, Joo-Yeon
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.721-726
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    • 2006
  • 인터넷 게시판을 통한 커뮤니케이션에서는 상호작용의 결과물이 지속적으로 남아 있어, 상호작용의 당사자뿐 아니라 나중에 참여하는 다른 이용자들의 게시판에 대한 지각에도 영향을 미치게 된다. 따라서 인터넷 게시판에서의 이용자들 간의 상호작용은 게시판의 기술적 형식이나 주제뿐 아니라 게시판에 있는 기존 이용자들의 메시지를 읽고 받은 인상에 따라서도 달라질 수 있다. 본 연구에서는 게시판의 익명성과 메시지의 전문성을 독립변인으로 한 $2{\times}2$ 실험설계에 따라 가상적 CMC 상황에서 피험자들이 영화 리뷰 게시판의 글을 읽도록 하였다. 게시판 기존 이용자 집단에 대해 받은 인상의 긍정성, 모호성, 전문성, 피험자 자신과의 지각된 유사성 및 해당 게시판에 대한 참여의사를 측정하였다. 결과, 전문성이 높은 메시지를 읽은 피험자들은 게시판의 기존 이용자들이 보다 전문적이라는 인상을 받았으며, 해당 게시판에 참여하고자 하는 의사를 더 많이 표시했다. 또한 기존 이용자들에 대한 인상의 긍정성과 유사성, 참여의사 사이에는 상관관계가 있었다. 이 결과는 인터넷 게시판 이용이 기술적 요인뿐만 아니라 게시판의 기존 이용자 집단에 대한 인상에 따라서도 달라질 수 있음을 시사한다.

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The Effect of Stripe Pattern Direction, Width, and Color Contrast of Upper Garment on Impression Formation (상의 스트라이프의 방향, 폭, 색상대비가 인상형성에 미치는 영향)

  • Moon, Ju-Young;Kang, Kyung-Ja
    • Journal of the Korea Fashion and Costume Design Association
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    • v.8 no.3
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    • pp.1-15
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    • 2006
  • The purpose of this research is to find out the effect of clothing style and mixtures of stripe pattern direction, width, and coloration of an upper garment. The experimental materials made for this study are a set of stimuli and response scale(The 7-Point semantic). The subjects were 480 female undergraduate students in Seoul, Busan, Gyung-nam. The 80 stimuli which were variously incorporated with clothing styles and stipe patterns were assessed by the students. The following contents summarizes the results of the research. Impression factors of the stimuli consists of the 5 dimensions(Attractiveness, Show, Activity, Clearness, mildness). Amon these, the Attractiveness and Show dimensions proved to be more important. The clothing style and pattern direction indicated main effect in attractiveness and activity dimension. The pattern coloration showed a significant effect in dimensions except attractiveness and clearness. The pattern width had a significant effect only in the activity. Significant interaction effects of each clothing clause were found in the attractiveness, activity and clearness, but Show and mildness had no significant interaction effect. This research, as the 06 S/S, F/W trend, is a meaningful study in that it handled in the form of expression the stripe pattern used unrestrictedly in the casual wear or the formal wear by a fashion keyword.

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The Effect of Coloration Type on the Image of Korean Dress's Wearer - on the Tone-in-Tone Coloration - (배색방법이 한복 착용자의 이미지에 미치는 영향 - 톤 인 톤 배색을 중심으로 -)

  • Kang Kyung-Ja;Choi Su-Kyung
    • The Research Journal of the Costume Culture
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    • v.13 no.6 s.59
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    • pp.977-989
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    • 2005
  • The purpose of this study is to identify the effect of three clothing cues(jacket color, skirt color, and tone of dress) on female impressions. The experimental materials developed for this study are a set of stimuli and response scales. The Stimuli are If color pictures manipulated with three clothing cues by drawing. The 7-point scale designed for visual evaluation of female impression formation includes 24 bipolar adjectives. The subjects were 192 undergraduate female students in Jinju city. The results of this study are as follow: As analyzing the impression of female figure by the jacket color, skirt color, and tone, three factors including youth${\cdot}$activity, attractiveness, and visibility were identified. Among these factors, youth${\cdot}$activity and attractiveness were proved to be more important. Some interaction effects of clothing cues were found. Jacket color and tone had significant effects on the impression of visibility. The combination of skirt color and tone had significant effects on youth${\cdot}$activity, attractiveness, and visibility.

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Application of Various Types of Surfactants for Improving Hydrophilic Properties of Polyvinylsiloxane Dental Rubber Impression Materials and its Effects on Physical Properties (폴리비닐실록산 치과용 고무인상재의 친수성 향상을 위한 계면활성제의 응용과 물성에 미치 는 영향)

  • Park, Yeong-Joon;Hwang, Moon-Jin;Kim, Min-Kang;Song, Ho-Jun;Ha, Kwang;Kang, Shin-Young
    • Elastomers and Composites
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    • v.43 no.2
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    • pp.88-103
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    • 2008
  • This study was purposed to investigate the effects of surfactants and fillers on physical properties of hydrophilic polyvinylsiloxane dental impression materials (PVS). Incorporation of surfactants enhanced the hydrophilicity of the PVS, however, it induced increased viscosity and permanent deformation ratio, delayed setting, and decreased tensile strength. At high concentrations of surfactant, the tensile strength was observed to decrease significantly due to the internal pore formation. Especially, the hydrophilicity of the PVS was significantly enhanced with the addition of Silwet L-77. However, the viscosity, strain in compression, pore formation, and setting time increased whereas the elastic recovery rate and strength remarkably decreased. The PVS dental materials containing Span 20 showed the lowest degree of viscosity increase, delayed setting, pore formation, and hydrophilicity. The delayed setting, pore formation, and strength decrease caused by the incorporation of surfactant were improved by substituting the crystalline quartz filler with diatomaceous earth while the contact angle of PVS dental materials increased.

Surgical Treatement of Lung Actinomycosis (폐방선균증의 외과적 치료 -2례 보고-)

  • Park, Kyung-Sin;Lim, Seung-Pyung;Lee, Young
    • Journal of Chest Surgery
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    • v.28 no.4
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    • pp.419-422
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    • 1995
  • Pulmonary actinomycosis is a chronic pulmonary infection characterized by suppuration, abscess formation, and dense scarring. The causative agent, Actinomyces israelii, is a gram-positive, microaerophilic bacterium that resemble fungi. We recently treated two cases of pulmonary actinomycosis. A patient was underwent right lower lobectomy under the impression of bronchiectasis. Pulmonary actinomycosis was diagnosed of postoperatively. He was medicated with high-dose penicillin parenterally. The other patient was also undergone right lower lobectomy under the impression of broncholithiasis and received parenteral penicillin and oral roxythromycin. There was no recurrence or development of empyema. The purpose of this paper is to review of our experience and to enhance consideration of pulmonary actinomycosis.

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