• Journal of Korean Society of Industrial and Systems Engineering
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• v.42 no.3
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• pp.167-175
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• 2019

The purpose of this study is to analyze the factors influencing consumers purchasing of domestic, imported and craft beer through AHP analysis and to provide implications for marketing for each beer market. In this study, theories and calculations related to AHP analysis were thoroughly examined and selection attributes were determined by referring to existing theories. A total of 164 consumers who have purchased beer were the target of the survey. The results were analyzed by AHP analysis and the differences were analyzed. It was confirmed that the domestic, imported, and craft beer had the highest weight in the taste in the first layer. At this time, we can confirm that imported, and craft beer has a relatively high weight on taste and domestic beer has a relatively high weight on brand image. We also found that design and advertising images do not have a significant impact on beer selection. Even though it is study on beer, we can find people have different preference between their orgin. In this study, it is possible to show what type of factors does the beer manufacturing and distribution company should concentrate on by analyzing factors that consumers consider, unlike other studies focusing on consumption status of existing beer.

• The Research Journal of the Costume Culture
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• v.9 no.6
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• pp.872-880
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• 2001

Knockoff products, called forgeries or imitations, are copies of famous original brand goods from abroad. Most of knockoff fashion products manufactured in Korea are famous fashion brand names. The purposes of the paper us: first, to examine and analyze general consumer purchasing behavior toward knockoff fashion products; second, to analyze the purchasing behavior toward knockoff goods according to demographic features; third, to materialize the attributes of knockoff fashion items consumers purchase; fourth, to reveal the relation between the attribute types of knockoff goods, and demographic features and purchasing behavior. The result explained so for reveals that the students'purchasing behaviour differs according to demographic features and general features of the products purchasing. This result should not be interpreted by expanding to the whole group of girl college students or consumers, as the sample used in this study is limited to those in Seoul area. Therefore, following studies are expected to expand the range of subjects'age, and to compare and analyze purchasing behaviour difference of knockoff products and imported original brand names.

• Journal of Community Nutrition
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• v.7 no.2
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• pp.85-92
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• 2005

The purpose of the study was to get some information about the educational program for consumers in the community. For this, the author investigated the ability to identify the imported foods and the educational contents to be taught. The subjects for this study were 183 housewives living in Cheongju city, and the research was conducted from March 1 to March 15, 2003. A survey questionnaire was distributed, asking general matters regarding the subject, attitude when purchasing foods, the ability to identify the imported foods, educational contents to be taught, and the identification ability between the domestic and the imported foods. The data was analyzed for percentage, mean, standard deviations using SAS program, and was also examined with Chi-square or ANOVA. $92.3\%$ of housewives checked the label to distinguish between the domestic food and the imported one, among which $99.5\%$ preferred to buy the domestic brand. For major reasons of this preference, $46.3\%$ of them reported that the imported foods had many harmful substances. $66.1\%$ of the subjects, however, replied that they did not have the ability to discern the differences between the two. The identification information was received from 'TV or radio program', which $61.7\%$ of the subjects reported as such. $61.5\%$ of the subjects were inclined to receive education about the imported foods. For the educational contents, $75.4\%$ wanted to learn 'the method to identify the imported foods'. According to the identification test on the imported foods, they got 13.6 points on the average out of 40 points, which was quite low. The highest correct answer was for pteridium aquilinum ($63.7\%$), sesame ($49.2\%$), and yellow croaker ($45.6\%$), while the highest incorrect answer was for red pepper powder ($40.4\%$), chestnut ($40.6\%$), and dried pepper ($32.2\%$). The results suggested that most of the respondents had negative attitudes towards the imported agricultural products, but their identification ability was quite poor. Therefore, it is necessary to provide education and publicity work in relation to the identification methods for the imported foods so that consumers may have less risk from the imported agricultural products.

• The Research Journal of the Costume Culture
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• v.13 no.5 s.58
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• pp.743-755
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• 2005

The Purpose of the study was to compare clothing shopping motives, fashion information sources, evaluation criteria of apparel products, store selection criteria, apparel buying places, and purchasing experience and country of origin place on imported clothing. The total of 371 consumers, college female students in Korea and Japan were sampled in both countries. ANOVA, factor analysis, Duncan's multiple range test, t-test, frequency, and percentage as analysis methods were used. The results of the study were as follows. According to the comparative analysis of clothing purchasing behavior by factors, the result showed that both of them had more personal motives than social ones, regarding clothing purchasing motives. The clothing purchasing motives of students in Korea was higher than it of students in Japan. In the use of information sources, the students of both countries considered the information by consumer very importantly. Next to it, they highly regarded the information by marketer. The students in Korea used all informations more than the students in Japan. In the clothing selection, both of them considered criteria esthetics very importantly. The students in Korea considered 'brand name', 'versatility', and 'pleasing to others' as important, but the students in Japan considered 'price' and 'prestige' very importantly. For store selection criteria, Korean students considered 'duality guaranteed', 'service', and 'their and other's experience' as important but Japanese students regarded 'price' and 'variety of products' as important. A department store was the most highly preferred among clothing purchasing stores. After it, for Korean students, fashion mall, renowned brand stores, discount store were considered in order of preference, for Japan, speciality stores, fashion mall, renowned brand stores are preferred. Regarding imported clothing, Korean students, in order of preference, preferred the goods of America, Italy, France, England, etc. Japan students preferred the goods of America, Italy, China, France, etc.

• Journal of the Korean Society of Costume
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• v.33
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• pp.105-115
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• 1997

The fashion clothing market is changing due to the appearance of new consumer group. And the import of foreign brand clothing is highly increasing. The purpose of this study is to help the domestic apparel companies set better market-ing strategy by studying the relation between fashion ivolvement and the purchase be-havior of foreign brand clothing. Subjects were 498 new generation women living Seoul metropolitan area. Data were obtained by questionnaire and analyzed by SPSS package. The main findings of this study are as follows; 1. The result of factor-analysis of the fashion involvement's variables were classified into 8 factors. 2. Consumer's main purpose of buying new clothes were To coordinate clothes with each other' 3. Consumers evaluated every clothing factors: color fit etc of foreign brand very highly except the price. 4. The factor that consumers consider most when choosing clothes is color design fit de-tail texture and brand knowledge in order. 5. the advertizing method that consumers care the most was shop and window display. 6. 'Because design and color are good' were the most important factor as motive of buying foreign brand clothing. 7. Most consumers still bought domestic brand clothing. 7. Most consumers still bought domestic brand clothing. 8. Monthly income and purchase of foreign brand were positively related 9. All variables 2of fashion involment were positively related with the purchase of foreign brand 10. Consumers with higher monthly income did not care much about 'Weather or occasion' when buying clothes. And consumers living in Kangnam(compared with consumers linving in Kangbuk) cared more about personality and bought more foreign brand. 'Social and econ-omic status' were highly related with monthly income residence and purchase of foreign brand clothing 11. Older consumers cared more about color figure texture and fit than younger con-sumer. Monthly income were positively re-lated with design color and figure. Residence were highly related with color and figure. Pur-chase of foreign brand clothing were positively related with design color figure and fit. 12. Younger consumers cared more about brand knowledge. And the purchase of foreign brand clothing were positively related with de-sign detail and brand knowledge. 13. Consumers with foreign brand's purchase experience showed negative relation between ;foreign brand's purchasing experience' and 'Weather or occasion' 14. Consumers with no foreign brand's pur-chasing experience showed negative relation between fashion innovativeness and figure. 15. Consumers with no foreign brand's pur-chasing experience showed positive relation between fit and fashion opinion exchange. The study shows that colors is most import-ant factor in purchasing clothes. And imported brands are very strong in terms of proposing various and unique colors. not all brands succeeded in Korea. Those brands that failed to group consumers have the following problems. Therefore it is critical to review the above factors when importing the foreign brand.

• Asia Marketing Journal
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• v.12 no.4
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• pp.183-201
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• 2011

In case of Aju capital, it adopted a strategy to use a single brand not two separate brands after M&A was completed. In order to implement this strategy, it has endeavored to effectively process the work of shifting existing marketing infrastructure of DAEWOO capital, the mergee, spending enough transition time for the brand migration. In the process of merging, Aju capital picked the strategy to use the brand of mergee first, which is the Daewoo Capital brand, and then took a transition time for a while to converge to the single brand of Aju capital. Putting another way, even if the M&A deal was completed back in 2005, it maximized the effect of launching its final brand "Aju capital" by capitalizing on the positive image of "Daewoo" during the transition time and changing its name just in the right moment. In a bid to implement this strategy successfully, it established a cautious but sophisticated brand migration strategy. 1) "Brand bridge" strategy through reinforcing brand power of "Naegeron", which is an individual product brand of Daewoo Capital 2) Establishing a good brand image through reinforcing customer satisfaction 3) It implemented and completed its brand transition initiative by going through the step of Aju Capital brand unification (from Sept 09 to present) Currently, the sales unit of Aju Capital is realizing quality growth through specialization. It's strategy is to construct a systematic sales portfolio in terms of both quality and quantity through product-by-product specialization where the existing practice was selling a variety of products in a single branch. Back in 2009, it opened a branch that specialize in imported cars and expanded its used car business to 6 specialized locations. Besides, the specialized locations for personal loan named "Naegeron" was expanded from 3 to 11 locations. Recently, it is expected that it will inject vigor to retail and corporate financing business alongside with its core business, which is auto financing.

• Journal of the Korean Society of Costume
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• v.63 no.7
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• pp.17-30
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• 2013

An understanding of store patronage behavior is a critical issue for retail managers, especially when it comes to a new kind of retail store, as it enables them to identify and target potential customers. Reflecting this managerial need, this study is focused on the fashion multi-brand shop, specifically investigating its store attributes, customers' shopping orientation, and store patronage. Accepting the shifting marketing paradigm from 4P's marketing mix to 7P's marketing mix, the 7P's marketing mix is employed in this study to measure the store attributes, including people(sales oriented and customer oriented), price, place, promotion, physical environment, process, and product. The store attributes significantly influencing patronization are found as customer oriented sales people, product, physical environment, and process. The shopping orientations of the customers, 222 female adults aged from 20s to 40s are found as ostentatious, pleasant, fashion pursuant, rational, and addictive. The consumers who are ostentatious, pleasant, and fashion pursuant are highly likely to be patronize to the fashion multi-brand shops.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.3
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• pp.335-345
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• 2012

This study provides product survey data for the development of medical compression stockings. An investigation analyzed imported medical compression stockings of 40 brands from 6 countries sold in the Korean market, such as Jobst$^{(R)}$, Therafirm$^{(R)}$, Rxtar$^{(R)}$, Varicoin$^{(R)}$, and Sheer&Soft (USA), Sigvaris Venosan$^{(R)}$ 4000 (Switzerland), Best$^{(R)}$ and Segreta$^{(R)}$ (Italy), Venex$^{(R)}$, Star cotton, Doktus$^{(R)}$, Maxis$^{(R)}$, Maxis$^{(R)}$ Cotton, Lastofa$^{(R)}$, and Memory Aloe Vera (Germany), and Gunze (Japan), Venos and Yolanda (Taiwan). The main fibers of compression stockings were nylon and spandex; in addition, the fiber content was different by country and brand. The number of compression classes of imported products was USA (5), Italy (5), Germany (4), Switzerland (3), Japan (3), and Taiwan (3). For basic body measurements, USA and Swiss brands used ankle circumference, calf circumference, thigh circumference, calf length, and thigh length. Italian brands used height and weight, and Japanese brands used height and hip circumference. German brands used subdivided circumferences such as ankle circumference, calf circumference, knee circumference, middle thigh circumference, and thigh circumference.

• Journal of the Korean Home Economics Association
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• v.33 no.1
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• pp.61-70
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• 1995

The purpose of this were 1) to classify patronage consumer of outlet store related to types of outlet store, 2) to investigate differences among groups in 4 variables(importance of store attributes, shopping orientations, and the use of information source, demographic variables). The questionnaire was administered to 344 women living in Seoul, and the methods used to analyze the data were Frequecy, Factor analysis, ANOVA, F-test, and X2 test. The results were as follows: 1) outlet store consumers were classified into 3 patronage group: patronage group of outlet store for imported licence brands, for domestic brands, and for famous brands in off-price store system. 2)There were some significant differences among 3 groups. Those who patronize outlet store of imported licence brands were most likely to give importance on exclusiveness of store, to be brand loyal/conscious, not to enjoy classical style, to use information of fashion publications/TV, observations, and to be highly educated.

• Journal of the Korea Society of Computer and Information
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• v.8 no.3
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• pp.170-178
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• 2003

The income range of Korean households goes both extremities over a period of several years, and the consumption shows same phenomenon as well. The prestige market that brings a stable sales and profit for the corporations is full of foreign prestige brands in Korea. Furthermore, the market share of imported prestige brands is growing rapidly. Nevertheless, Korean corporations are still focusing on mass market and even acknowledge the comparative competitiveness of global prestige brands. This thesis aims to analyse the current prestige market and the strategy of global prestige brands in Korea, and to propose the strategy for Korean corporations.