• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.3
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• pp.335-345
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• 2012

This study provides product survey data for the development of medical compression stockings. An investigation analyzed imported medical compression stockings of 40 brands from 6 countries sold in the Korean market, such as Jobst$^{(R)}$, Therafirm$^{(R)}$, Rxtar$^{(R)}$, Varicoin$^{(R)}$, and Sheer&Soft (USA), Sigvaris Venosan$^{(R)}$ 4000 (Switzerland), Best$^{(R)}$ and Segreta$^{(R)}$ (Italy), Venex$^{(R)}$, Star cotton, Doktus$^{(R)}$, Maxis$^{(R)}$, Maxis$^{(R)}$ Cotton, Lastofa$^{(R)}$, and Memory Aloe Vera (Germany), and Gunze (Japan), Venos and Yolanda (Taiwan). The main fibers of compression stockings were nylon and spandex; in addition, the fiber content was different by country and brand. The number of compression classes of imported products was USA (5), Italy (5), Germany (4), Switzerland (3), Japan (3), and Taiwan (3). For basic body measurements, USA and Swiss brands used ankle circumference, calf circumference, thigh circumference, calf length, and thigh length. Italian brands used height and weight, and Japanese brands used height and hip circumference. German brands used subdivided circumferences such as ankle circumference, calf circumference, knee circumference, middle thigh circumference, and thigh circumference.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.4
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• pp.663-670
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• 1995

After I stated the characteristics of the ancient Buddha Banners of Shoso-in and Horyuji of Japan, 1 searched for the possible countries they could have been made in. 1 concluded that Japan imported above mentioned Buddha Banners from Korea from the fallowing reasons: 1. Almost no Banners in Heian Period. 2. Difference between Banner patterns of Nara period and them of Heian period. 3. Japan almost always imported Buddhist implements including Banners from Korea from 7th century 4. Resemblances between kinds and forms of the patterns of Shoso-in and Horyuji Banners, and them of Silla period.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.12
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• pp.1791-1803
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• 2002

국내 수입 캐주얼의류시장은 계속적인 성장을 거듭하고 있으나 이에 대한 소비자의 구매 의도에 대한 연구는 없는 실정이다. 따라서 본 연구는 소비자의 행동을 예측하는데 그들의 태도(Attitude)와 주관적 규범(Subjective Norm)을 고려하는 theory of reasoned action (Ajzen & Fishbein & Ajzen, 1975)에 의거하여 구매의도를 밝히고자 하였다. 본 연구의 자료를 위하여 서울시내에 거주하는 20대 이상의 남녀를 대상으로 설문조사를 실시하였다. 회수된 설문지 중 총 892부를 분석에 사용하였으며, 평균, 표준편차, 회귀분석을 실시하였다. 연구결과 소비자는 수입 캐주얼의류에 대한 구매 의도가 낮았으며, 이를 예측하는데 있어서 태도와 주관적 규범이 유의적인 결정 변수였다. 또한 주관적 규범이 태도보다 소비자의 구매의도를 예측하는데 있어서 더 중요한 결정 변수였다. 본 연구의 결과는 의류에 대한 소비자 행동의 문헌에 기여함과 동시에 국내 마케터(local marketer)와 국제 마케터(international marketer)의 마케팅전략 수립에 유용한 정보를 제시하여 준다.

• Journal of the Korean Society of Costume
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• v.50 no.4
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• pp.21-36
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• 2000

History confirms that the eastern style was reflected in various parts of the western culture including clothing. In this paper we show some evidence that the influence of India on the French clothing during the neo-classical period(1789-1820) was substantial. Among others, the use of muslin, kashmir shawl and banyan during the period is greatly emphasized. The muslin imported from India was used as the textile for the chemise mown, a typical clothing during the period. Indian muslin was used, because it was of better quality compared to the muslin manufactured in England and France and it was not expensive. The kashmir shawl imported from kashmir in India was also a popular item in Europe not only because it matched well with simple color of chemise gown, but because it expressed the tone of Greek and Roman. Banyan which was most popular clothing worn by men in 18th century Europe originally came from India, which goes back to the Kaftan clothing in the Central Asia. Banyan was an informal home style clothing different from the conventional tight men's wear. It is true that the muslin, kashmir shawl, and banyan also became fashion items throughout the 19th and 20th century to the English and other European people. However, we limited our attention to the influence of India on France because we think the French Revolution and Napoleon's conquest of Egypt are far more important factors when considering the influence of Indian culture on Europe.

• The Research Journal of the Costume Culture
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• v.18 no.6
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• pp.1127-1137
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• 2010

As directly imported apparel brands are actively entering the domestic market, studies of the marketing aspects of these imported apparel products and their overall consumption trend have been done. However, studies of whether are not the directly imported apparel products provide Korean consumers with an appropriate fit are not as common. Therefore, this study investigates the satisfaction with and problems associated with the fit along with the recognition of and preference for directly imported US apparel brands. 100 female college students who purchased directly imported US apparel brands participated in a survey. The results of this survey showed that their recognition of, preference for, possession rate of and satisfaction with the directly imported US apparel brands tend to be high. The major purchasing motivations were the excellent 'design' and 'color' of the products. The subjects reported that they were satisfied with the quality of 'materials' and 'sewing condition'. However, they were not satisfied with the 'comfort' or the 'size'. Their level of satisfaction with the fit of these products differed depending on the specific item. Their level of satisfaction with the fit of T-shirts and knits was high, whereas the level for pants was relatively low. They complained mostly about the sleeve length and garment length of upper-body garments and coats. They were not satisfied with how the pants fit. The areas of dissatisfaction regarding the pants were the waist girth, the crotch length and the pants length.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.3
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• pp.408-418
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• 2015

This study investigates the purchasing and wearing conditions of wetsuits, and analyzes consumer awareness on wetsuit functional factors between domestic and imported brands. This research provides basic information on presenting competitiveness and developing suitable wetsuits for the Korean body shape through an investigation of a size system. An in-depth interview was conducted to consider consumer awareness with 10 persons of different levels of scuba diving experience. The survey variables consist of classified suggestion of inquires for functional factors and size systems. We distributed 80 questionnaires to scuba diving club members; subsequently, a total of 66 usable data sets were coded for statistical analysis through SPSS WIN 18.0. The result shows that respondents preferred imported ready-to-wear brands, whereas national ready-to-wear brands were purchased less often. However, the difference in customer awareness of functional factors between domestic and imported brands was not significant. In evaluating the size system of six brands (including three domestic and three imported brands), wetsuits of domestic brands were better fitted to the Korean body shape than imported brands; however, competitiveness has been hindered by public perception that domestic brands imitate imported brands. The results suggest that domestic brands can strengthen their competitiveness through promoting a lower price and size suited to Koreans while trying to change public perception as imitators of imported brands.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.2 s.150
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• pp.221-232
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• 2006

The purposes of this paper were to identity the present condition of the imported fashion luxury brands' market arid to analyze the differences of marketing strategies according to the types of retailers. We selected 3 department stores, 5 luxury brands, 5 stores in Dongdeamun Market, and 5 internet luxury shopping malls, and conducted key informant survey to 20 experts. The brands in department stores consisted the goods according to VIPs' pre-orders, sales of the previous year, and fashion trends, and offered the differentiated customer services to VIPs. The stores in Dongdaemun Market bought the products from the parallel importers or imported the goods from the original nations of the brands by themselves. The goods in stock and steady sellers were comprised of the main portion of all products, and leather goods were dominated. The price of goods in stock was about $30\∼50\%$ lower than the normal price of department stores, but the new products' price was only about 10$\%$ lower than that of department stores. Luxury shopping malls could be classified into two types; one conducted both product buying and commission sale, and the other conducted commission sale only. In former case, however, the product buying portion was under 30$\%$. Product assortments and the price strategy were similar to the stores of Dongdeamun Market, and CRM was conducted partially.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.12
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• pp.1742-1753
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• 2007

The purposes of this study were to segment consumer groups by evaluative criteria and to find the differences among the groups in regard to sportswear benefits sought, domestic and imported brand attitudes, and sportswear image preferences. The subjects used for the study were 773 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, cluster analysis, t-test, and chi-square test. The results showed that there were two sportswear segments : brand/design-oriented group and function-oriented group. Statistical analyses showed that the two sportswear segments were different in regard to sportswear benefits sought, domestic and imported brands attitudes, sportswear image preferences, and demographics. Brand/design-oriented group sought the benefits of sex appeal/impression improvement, individuality, and conspicuousness, had a more favorable attitude toward imported brands, and preferred a prestigious image. They were relatively younger and had a higher income. In the meanwhile, function oriented group sought a comfort benefit from sportswear, had a more favorable attitude toward domestic brands, and preferred simple and active images. There were more high school graduates and home makers in function-oriented group. The implications of the study were discussed.

• Proceedings of the Korea Society of Costume Conference
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• 2003.10a
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• pp.73-73
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• 2003

The study was done to provide domestic fashion multi-shops with basic information about the marketing strategies through an investigation the marketing strategies for domestic multi-shop dealt with imported product only.

• Proceedings of the Korea Society of Costume Conference
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• 2003.10a
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• pp.74-74
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• 2003

The study was done to provide domestic fashion multi-shops with basic information about the marketing strategies through an investigation the marketing strategies for domestic multi-shop dealt with imported product only.