• 한국의류학회지
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• 제20권3호
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• pp.414-428
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• 1996

This study intends to ascertain the importance of store atmosphere when construcing store marketing strategies for store differentiation. And it is studied by classifying consumer groups according to clothing shopping motivations, comparing store atmosphere assessment and emotion response of preferred stores, and analyzing the influence store atmosphere has on store preference or impulsive purchase. The subject of this study are women in their twenties living in Seoul, 255 career women and 233 college students totaling 458, and model sampling is done by convenient sampling taking into account the type of their occupation and major. Modified survey based on references and former studies is used, and using SAS packages, methods. The results of data analysis are as follows. 1. Consumer groups are classified into the following four subdivisions: shopping involvement, leisure pursuit, financial, and shopping unconcern group. The stores women in twenties use most frequently for shopping are department stores, speciality stores, common market, discount stores, and wholesale markets, and significant difference are shown between consumer groups. 2. Consumer responses for store atmosphere preferences are shown significantly among groups when concerned with store preferences. 3. Images of store atmosphere as factor analyzed into environment factor, kindness factor, and decoration factor, Environment factor is most highly estimated in speciality stores, kindness factor in department stores, and decoration factor in common markets. 4. Leisure pursuit group is assessed to be most influenced by store atmosphere in store seleciton, impulsive purchase, and after-purchase shopping behavior, and impulsive purchase is shown highly in department stores and speciality stores.

• 보건의료산업학회지
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• 제10권3호
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• pp.113-122
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• 2016

Objectives : This study analyzed the influencing relationship among oral health belief, prevention of oral diseases, and quality of life subject in adults over 20 years of age. Methods : This study enrolled 237 participants who visited Y hospital located in the Gyeongnam district as the final subjects for the analysis. From the collected data, multiple regression analysis was conducted to identify the relative influence of oral health belief on each parameter using SPSS 18.0. Results : Based on the regression analysis results, it was found that the factor in oral health belief with the strongest influence on the intention to prevent oral disease was importance. The behavior for prevention of oral disease was influenced by sensitivity, and the quality of life was affected by self-efficacy. Conclusions : These results, suggest that in order to promote oral health in adults, continuous support from oral health professionals is required to make patients recognize the importance and the sensitivity of oral health and reduce sensitivity.

• 한국조리학회지
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• 제14권4호
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• pp.357-367
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• 2008

The purpose of this study is to identify the job satisfaction and organization commitment of employees according to the school food service environments. The questionnaire to measure was completed by 150 employees in the Seoul and Gyeonggi area. The demographic data showed that 48.7% of respondents were in their fifties and most of them were females(96.6%). They were employed in the middle and high schools. The results were as follows : Frist, factors that influenced job satisfaction were student preference and rule-observance. Second, the importance of school food service environments didn't influence the compensation factor for job satisfaction. Third, factors that influenced job satisfaction among school food service environments were kindliness and the management of employees and rule-observance. Rule-observance showed the highest satisfaction scores among the rest of them. Forth, it was concluded that the management of employees, food quality and student preference influenced the organization commitment of food service employees. The research results show that rule-observance of food service environments and the importance of managing employees have influence on co-worker relations, job and organization commitment.

• 산업경영시스템학회지
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• 제42권4호
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• pp.173-182
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• 2019

This study attempts to improve the understanding of the rapidly growing online video platform market such as Youtube and OTT, and to investigate the attributes and relative importance of them. For this purpose, the factors that influence the choice to use were derived through literature studies and the Focus Group Interview (FGI), and the priority of the factors was calculated through the analytic hierarchy process (AHP). The upper layer of the AHP structure was 'Relationship', 'Entertainment', 'Informativity', and 'Convenience', and the lower layer was structured into 13 elements. The importance priority analysis among the factors that influence the choice to use was done by teenagers, 20s, and 30s and the results are summarized as follows : First, Users consider the 'Just for fun' and 'Satisfaction of interests' as the most important factors, followed by 'Easy accessibility to use', 'Vicarious satisfaction', 'Usefulness of Information', and 'Up-to-dateness of information'. Second, the ranking of the upper layer was in the order of 'Entertainment'-'Informativity'-'Convenience'-'Relationship'.As a result of AHP,'Entertainment' was 3.6 times more important than 'Relationship'. In the comparison by age group, only teenagers regarded that 'Convenience' is more important than 'Informativity'. According to the characteristics of the age group, the lower layer of teenagers consider 'Convenient function' to be important and ranked 'Usefulness of information' in 8^th. While 'Vicarious satisfaction' ranked 4th out of 13 factors in the entire age group, those in their 20s and 30s ranked 8^th, showing a difference. In the case of 20s, 'Reasonable price' was ranked 4th and the 'Diversity of Information' was ranked 5th, Otherwise 30s consider 'Trustworthiness of Information' to the third. Third, unlike 'Convenience' which was the lower-rank in the upper layer AHP analysis, 'Easy accessibility to use', the lower-layer of convenience, ranked third overall in the importance analysis among the 13 lower-layer factors, and showed a similar patterns in the age groups results. In the conclusion, this study demonstrates that 'Convenience' and 'Vicarious satisfaction' factors, which were not relatively well addressed in the previous studies, are the key factors to be considered in. By presenting the results of the importance analysis on each of the selected attributes, This study has a practical implication that Industries such as on-line video service platform provider can use the importance priority in establishing the directions of future strategy.

• 한국정보시스템학회지:정보시스템연구
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• 제18권3호
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• pp.135-154
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• 2009

As the knowledge is recognized as a core factor of organization's competitiveness and creation of value added, the importance of knowledge management is also increased. To achieve the successful knowledge management, it is important to establish strategy that consider essential purpose of knowledge management such as creating and sharing of knowledge resource, improving performance, and continuing organizational innovation within the organization and influence factor inside and outside of organization. Until now, however, the research for knowledge management strategy was mostly limited to the statistical analysis based on the unilinear causality model, and systematic access and analysis that consider interaction and feedback structure between factors. In this paper, we developed the novel decision-making framework for successful strategy establishment by applying the analytic network process(ANP). Specifically. we derive clusters and components to decide the interaction and feedback structure between the elements of knowledge management by literature studies. And we produced relative importance and preference of clusters, components and alternatives dealing with feedback structure through the survey of experts in the field or related one of knowledge management. In result of this study, we expect that it will help the knowledge officer to decide establishing knowledge management strategy.

• 한국의류산업학회지
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• 제18권5호
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• pp.595-605
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• 2016

Importance of appearance as a means of self-expression and communication is increasing in modern society even for men. And appearance has become an significant factor affecting men's quality of life. The main objectives of this study were to develop an instrument measuring appearance related quality of life(ARQoL), and examine the body factors influencing ARQoL. The ARQoL instrument was developed from in-depth interviews, focus group interviews, and literature review, and were revised through two pre-tests. The final questionnaire was administered through on-line survey with 440 men. Quota sampling was used based on age and body size. The results indicated that high ARQoL group showed significantly higher satisfaction on body factors including face, weight, shape, body proportion, hair, and overall impression than low ARQoL group. There was no significant difference in terms of satisfaction on height between two groups. Factor analysis showed that ARQoL consists of four factors - physical, economic, psychological and social factors. Overall impression was the most important body factor affecting all four factors of ARQoL and has very strong influence especially on economic ARQoL. BMI was also a significant factor affecting physical, economic and social ARQoL except psychological factor of ARQoL. Face had significant influence only on economic and psychological aspects of ARQoL.

• 한국건축시공학회지
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• 제7권1호
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• pp.63-70
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• 2007

The aims of this study are to draw the project risk factors by grasping the relation especially between the construction preparation cost calculation and the project risk factors in the project's bidding stage, and to draw the cost estimate based on the risk when the orderer or the constructer performs the project and the main factors in calculating the most suitable construction cost by clarifying the understanding degree of the influence between the risk factors and the construction cost. In addition, this study can give a help to the proper decision -making through the prediction of the construction preparation cost, and this study is expected to give the basic data in developing the assessment tool for the most suitable construction cost of the project.

• 유통과학연구
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• 제14권9호
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• pp.121-132
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• 2016

Purpose - This study has the following objectives. First, it seeks to build an integrated model that can analyze the path through which headquarters, subsidiary competence, and knowledge transfer performance influence subsidiary performance. Second, it analyzes the influence of the specificity of technology as a moderating effect factor on knowledge transfer process. Third, it will conduct an empirical analysis on distributive manufacturing MNEs and suggests an implication for companies that actually need technological localization. The difference of this study are as follows. First, unlike the existing studies, this study can expand a theoretical discussion as it uses subsidiary performance as the dependent variable. Second, it sets the specificity of technology as a moderating effect factor, not an antecedent, and can draw a theoretical implication. Research design, data, and methodology - This study built a path analysis model to identify the influence of the disseminative capacity and absorptive capacity of distributive manufacturing MNEs on subsidiary performance. Based on the previous studies, it set 19 items as 5 latent variables, and established 6 hypotheses by including the moderating effect of the specificity of technology between them. The final 203 companies were selected as analysis samples through a survey questionnaire. For empirical analysis, the study used PLS (Partial Least Square) that is based on structural equation model. Results - The empirical analysis result demonstrated that both headquarters' disseminative capability and subsidiaries absorptive capacity had a positive influence on knowledge transfer performance. Knowledge transfer performance also had a positive influence on subsidiary performance. In the analysis of moderating effect, the specificity of technology acted as a significant moderating variable only between knowledge transfer performance and subsidiary performance; it did not show a statistically significant moderating effect among disseminative capability, absorptive capacity, and knowledge transfer performance. Conclusions - The empirical analysis results of this study demonstrate the importance of disseminative capability and absorptive capacity in knowledge transfer to subsidiaries from the distributive manufacturing MNEs in Korea. The analysis on the moderating effect indicates that the specificity of technology in Korean companies influences on the process of making achievement by using the transferred knowledge.

• 한국IT서비스학회지
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• 제16권1호
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• pp.99-118
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• 2017

Growing importance of online security on certification, many of the web-related security technology introduced day by day. Especially, using smart certificate (USIM) is recognized as one of the most safe and convenient method for the security of public certificate. The purpose of this study is to find the factors that affect the Intention of switching to smart certificate for the general public who use public certificate service. Based on migration theory, this study determined the relationship between pull factors, push factors and mooring factors which can affect the intention of switching to smart certificate. To empirically analyze the proposed hypothesis, the statistical analysis were conducted based on the response from 350 public certificate service users using SPSS 22.0 and Smart PLS 2.0. The results of this study can be summarized as follows. First, system quality, one of the pull factors has positive influence on perceived ease of use. On the other hand, the other pull factor, service quality has positive influence on both perceived ease of use and perceived usefulness. Second, push factors, user experience and information security awareness have positive influence on perceived ease of use only. Third, mooring factor, switching cost does not have influence on switching intention while perceived usefulness has positive influence on. The results of this research can be used for whom has interest to the switching intention of public certificate service for online security and provide the proper understanding about smart certificate service mechanism.

• 한국터널지하공간학회 논문집
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• 제26권4호
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• pp.315-326
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• 2024

본 연구에서는 터널 붕괴 위험도를 종합적이고 다각적인 관점에서 평가하기 위해 델파이 기법과 AHP (analytic hierarchy process) 기법을 사용하였다. 영향인자 정립은 문헌조사, 선행 연구 및 전문가 집단의 브레인스토밍 과정을 통해 총 5개의 상위분류체계를 구축하였다. 21명의 전문가 패널을 구성하여 총 3차의 델파이 조사 과정을 통해 전문가 판단과정에서 오류 및 편향을 방지하여 신뢰성을 향상시켰다. 최종적으로 전문가 답변에 대한 CVR (content validity ration) 및 COV (coefficient of variation) 분석을 수행하여 총 14개의 영향인자를 도출하였다. 이후 AHP 기법을 적용하여 각 영향인자의 상대적 중요도를 평가하고 최종 복합 가중치를 산정하였다. 지보 및 보강 시행시기가 가장 높은 우선순위를 가지며, 지하수 유입량, 절리면 상태, 지보패턴수준, 보조공법이 그 뒤를 이었다. 이러한 연구 결과를 통해 터널붕괴 위험에 영향을 미치는 주요 요인들을 파악하고, 이를 토대로 터널 안전성을 향상시키는 전략을 수립하는데 도움이 될 것으로 기대된다.