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http://dx.doi.org/10.9716/KITS.2017.16.1.099

A Study on the Factors Affecting Switching Intention of Public Certificate Storage : Focused on Smart Certificate(USIM)  

Kim, Kwanghoi (숭실대학교 대학원, (주)수미온)
Seo, Hyungho (숭실대학교 대학원 경영학과)
Yu, Hoon (숭실대학교 대학원 경영학과)
Choi, Jeongil (숭실대학교 대학원 경영학과)
Publication Information
Journal of Information Technology Services / v.16, no.1, 2017 , pp. 99-118 More about this Journal
Abstract
Growing importance of online security on certification, many of the web-related security technology introduced day by day. Especially, using smart certificate (USIM) is recognized as one of the most safe and convenient method for the security of public certificate. The purpose of this study is to find the factors that affect the Intention of switching to smart certificate for the general public who use public certificate service. Based on migration theory, this study determined the relationship between pull factors, push factors and mooring factors which can affect the intention of switching to smart certificate. To empirically analyze the proposed hypothesis, the statistical analysis were conducted based on the response from 350 public certificate service users using SPSS 22.0 and Smart PLS 2.0. The results of this study can be summarized as follows. First, system quality, one of the pull factors has positive influence on perceived ease of use. On the other hand, the other pull factor, service quality has positive influence on both perceived ease of use and perceived usefulness. Second, push factors, user experience and information security awareness have positive influence on perceived ease of use only. Third, mooring factor, switching cost does not have influence on switching intention while perceived usefulness has positive influence on. The results of this research can be used for whom has interest to the switching intention of public certificate service for online security and provide the proper understanding about smart certificate service mechanism.
Keywords
Migration Theory; Online Security; Smart Certificate(USIM); Switching Intention;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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