• Title/Summary/Keyword: Implementation intentions

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Wear Your Heart on Your Sleeve: Exploring Moral Identity as a Moderator Across CSR Authenticity, Consumer Admiration, and Engagement in the Fashion Industry

  • Jung, Edward;La, Suna
    • Asia Marketing Journal
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    • v.22 no.2
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    • pp.19-57
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    • 2020
  • A rapidly shifting, hyper-sensitive modern fashion industry, coupled with an increasingly developing global environmental concern, has seen to an ever-imperative role for corporate social responsibility (CSR) to play in the successful operation of fashion companies. This study primarily investigates effective measures for successful CSR implementation in both corporate and consumer domains, looking at Patagonia, an exemplar company with an environmental mission, to understand the central contributions of active consumer engagement to the success of CSR initiatives. We explore consumer admiration as a concept necessary to elevate CSR practices from image maintenance to genuine engagement and advocacy, and how such admiration could be cultivated on the consumer-side, investigating perceived CSR authenticity and corporate self-sacrifice as primary determinants. Specifically, we speculate the asymmetric role of consumers' moral identity, revealing that moral identity symbolization positively interacts with both determinants while negatively moderating the relationship of these intentions and consumer admiration. We derive our analysis from diverse international and Korean data, concluding with theoretical and managerial implications for domestic and international companies in pursuit of environmental CSR campaigns that bridge consumer and company, as well as limitations and future research directions.

The Self-Perception and Science Teaching Implementation of Elementary School Teacher Aiming for Student-centered Inquiry Classes -Focusing on RTOP Analysis of the Elementary School 'Temperature and Heat' Unit- (학생 중심 탐구수업을 지향하는 초등교사의 과학수업에 대한 자기인식과 실행 -초등학교 '온도와 열' 단원에 대한 RTOP 분석을 중심으로-)

  • Chaeyeon Shin;Hyojoon Kim
    • Journal of Science Education
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    • v.47 no.1
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    • pp.88-106
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    • 2023
  • This study aims to investigate the disparity between the teacher's perception of student-centered inquiry classes and the actual implementation of such practices. Specifically, we compared an elementary science teacher's self-perception of her science lessons with the observers' evaluation using the Reformed Teaching Observation Protocol (RTOP) of the "Temperature and Heat" unit. Research data were collected through classroom teaching survey, interview, and science lessons video which were analyzed using the RTOP. As a result of the study, the teacher recognized that she was practicing inquiry-oriented/student-centered classes, but the results judged by the RTOP score were found to be transitional/student-affected classes by a slight difference. Teacher H planned and practiced classes based on a high understanding and content knowledge of the curriculum and created a science classroom culture that promotes active interaction among students as well as students and teachers. However, teacher-led aspects were still emphasized in teaching design and implementation, and the project theme and content were inappropriate to improve the quality of students' science inquiry experience. In the end, the slight difference between teacher's perception of inquiry-oriented/student-centered classes and actual implementation is related to how student-centered "lesson design" is and how to plan and implement classes supported by "procedural knowledge" for students' experience in the science inquiry process. These results indicate that the teacher's self-evaluation alone is not enough to determine whether the teacher's intentions and efforts are actually being implemented, and that it is necessary to conduct objective analysis, evaluation, and discuss the results of science classes by the external observers.

Entrepreneurial intentions for University students Based on Theory of Planned Behaviors (대학생들의 경력개발과 관련된 계획된 행동들이 창업실행에 미치는 영향)

  • Han, Junghee;Cho, Geon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.1
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    • pp.111-118
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    • 2015
  • Students have chosen the various behaviors to prepare for the future during the university life. In general to be employed by someone and to create one's own business is likely to be regarded as difference ways. The objectives of this study is to find that whether student's planned behaviors such as albeit, internship, getting some certification are to be related with entrepreneurial intention, and entrepreneurial intention has positive relation with entrepreneurial decision makings based on theory of Planned behaviors through empirical study. In order for that, this study sets four research hypothesis. In the empirical findings, 3 research hypothesis except H2 (subjective norms have positive relations with entrepreneurial intention) are accepted in statistically. Considering research findings, students' planned behaviors, such as albeit, internship, getting some certifications to have been regards as far away from entrepreneurship have positive relation with entrepreneurial intention and implementation. Entrepreneurship education and knowledge regarding start-ups given by Universities or private institutions should provide information to create imagination new venture business with spontaneity instead of giving intented contents concerning entrepreneurship when taking into consideration of result of hypothesis 2. In order words, entrepreneurship education to provide the self-efficacy is the right track for students.

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Effects of Reusing and the Recommendation Depending on the Satisfaction Rate of Coffee Shop Service Quality (커피전문점 서비스품질 만족이 재 이용 및 추천의도에 미치는 영향)

  • Kwon, Dong-Keug
    • The Journal of the Korea Contents Association
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    • v.11 no.5
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    • pp.449-465
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    • 2011
  • The purpose was to contribute substantially in terms of marketing strategic planning and implementation of coffee shops. Additionally, the target was set as the favorite coffee shops on the basis of the young people. Through the IPA Matrix, subdividion variable was derived and by using the variables in each quadrant, tested the variables that have significant effect on satisfaction, reuse, and recommendation intentions. The study results showed that there was a significant difference in the importance performance (IPA) difference analysis of coffee shop service quality elements and this proved that empirically, the expectations were different. Additionally, it was evident that there were statistically significant and not statistically significant elements in the relationship between service quality element and the overall satisfaction rate in each elements shown in the IPA. Through this, it was possible to provide the information on what service quality elements to focus and distribute. It was possible to understand that the ultimate goal should be satisfaction since the overall satisfaction positively affects the reuse and intention of recommendation and it was possible to re-confirm the previous studies which stated that overall satisfaction, reuse, and recommendation intentions have a positive influence.

Effects of Persuader and Persuasion Message of Bicycle Exploration Journey (자전거 탐방여행의 설득원과 설득메시지의 효과)

  • Park, Joung-Koo
    • Journal of the Korean Institute of Landscape Architecture
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    • v.37 no.5
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    • pp.13-23
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    • 2009
  • This study investigated the effects of thae persuader and the persuasion message in order to reduce carbon dioxide emissions and activate the exploration journey using bicycles, a form of green transportation, in this green society age. Furthermore, the effects that predictive variables related to the implementation of an infrastructure for bicycles have on the intentions toward an exploration journey using bicycles were examined. The questionnaire survey was administered to 257 respondents for 9 days from March 14 to March 22, 2009. Since Gyeongju has a number of cultural relics that people can look at in one day, Gyeongju is ideal for examining a variety of tourist opinions about exploring cultural relics using bicycles. In conclusion, it was found that the 'persuader' and 'persuasion message' enhanced the desire for bicycle exploration journeys from 'will use a bicycle if possible' to 'want to use a bicycle'. In accordance with two-way ANOVA results on the desire for bicycle exploration journeys by persuader and persuasion message, the persuasion approach emphasizing health effects and geared toward bicycle enthusiasts was significantly effective. Furthermore, the most effective approach was the persuasion strategy emphasizing the 'citizens' and 'health', and 'citizens' and 'eco-friendly' among the effects created by connection of persuader and persuasion message.

Addressing Mobile Agent Security through Agent Collaboration

  • Jean, Evens;Jiao, Yu;Hurson, Ali-R.
    • Journal of Information Processing Systems
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    • v.3 no.2
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    • pp.43-53
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    • 2007
  • The use of agent paradigm in today's applications is hampered by the security concerns of agents and hosts alike. The agents require the presence of a secure and trusted execution environment; while hosts aim at preventing the execution of potentially malicious code. In general, hosts support the migration of agents through the provision of an agent server and managing the activities of arriving agents on the host. Numerous studies have been conducted to address the security concerns present in the mobile agent paradigm with a strong focus on the theoretical aspect of the problem. Various proposals in Intrusion Detection Systems aim at securing hosts in traditional client-server execution environments. The use of such proposals to address the security of agent hosts is not desirable since migrating agents typically execute on hosts as a separate thread of the agent server process. Agent servers are open to the execution of virtually any migrating agent; thus the intent or tasks of such agents cannot be known a priori. It is also conceivable that migrating agents may wish to hide their intentions from agent servers. In light of these observations, this work attempts to bridge the gap from theory to practice by analyzing the security mechanisms available in Aglet. We lay the foundation for implementation of application specific protocols dotted with access control, secured communication and ability to detect tampering of agent data. As agents exists in a distributed environment, our proposal also introduces a novel security framework to address the security concerns of hosts through collaboration and pattern matching even in the presence of differing views of the system. The introduced framework has been implemented on the Aglet platform and evaluated in terms of accuracy, false positive, and false negative rates along with its performance strain on the system.

Design and Implementation of Prototype model of inpant location tracker (유아위치 추적기의 프로트타입 모델 설계 및 구현에 관한 연구)

  • Choi, Sung-Jai
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.6
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    • pp.203-209
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    • 2017
  • Low birth rates and aging problems are raising a big issue in the worldwide. Recently, Korea also has no one to caring children who have low discernment and old ones who have Alzheimer's disease because of growing nuclear families and dual income furnitures. Therefore many serious crimes like kidnappings were occurred by people who have mental problems or bad intentions. Even though missing and ding alone are increasing together. The result of it, the needs of potable GPS system, to tracking for the olds and week ones, is highly growing nowadays. This paper introduce producing prototype tracker, looks like fashion accessories, which is using GPS, Zigbee and WiFi. It expects developing many accessory types of trackers effectively helps protect children and old ones from kidnappers at a low cost in this aging society.

A Study on the Expressive Characteristics of Conceptual Art in Fashion Design - With a focus on the works of Hussein Chalayan and Martin Margiela - (패션디자인에 나타난 개념미술의 표현적 특성 - 후세인 샬라얀(Hussein Chalayan)과 마틴 마르지엘라(Martin Margiela)의 작품을 중심으로 -)

  • Kim, Rooun;NamKoong, Yoonsun;Hwang, Sun Jin
    • Journal of the Korean Society of Costume
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    • v.63 no.2
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    • pp.55-67
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    • 2013
  • The root of cultural and artistic diversity of modern society goes hand in hand with the appearance of new art concepts that started during the social and cultural turmoil. These concepts crossed the boundaries of traditional and universal aesthetic concepts and value criteria. Since there is a close relationship between the fashion industry and the cultural flow of its times, the purpose of this study is to investigate the influences and applications of conceptual art, which became one of the big frameworks of contemporary art on fashion. The study thus sets out to develop and analyze the collections of Hussein Chalayan and Martin Margiela, who were fashion designers that pursued conceptual and ideal values, from the perspective of conceptual art. The goal was to examine the conceptual thoughts they sought after, and to understand their expressive determinations that they pursued conceptually as well as the superficial formativeness of their works. The characteristics according to the expressive methods and conceptual intentions of conceptual art that specified concepts and ideas were as follows: readymade symbolized objects, expanded intervention, data form from process of changing and implementation, and language as visual metaphors. Then those characteristics of conceptual art were used in this study to analyze the collections of Chalayan and Margiela. As a result, both designers applied and mixed many characteristics of the expressive methods of conceptual art. In modern society, art and fashion share a cultural identity and it can be said that it is an accurate reflection of the time. They are not separate genres. Just like the unique flow of modern society that creates new concepts through mixture and infusion of different disciplines, fashion is included in the domain of art. In addition, understanding and studying other disciplines can make a huge contribution to the growth and development of fashion.

Implementation of Augmentative and Alternative Communication System Using Image Dictionary (이미지 사전을 이용한 보완대체 의사소통 시스템의 구현)

  • Ryu Je;Kim Woo-Sung;Han Kwang-Rok
    • Journal of Korea Multimedia Society
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    • v.9 no.9
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    • pp.1208-1221
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    • 2006
  • In this paper, we implement an AAC(Augmentative and Alternative Communication) system based on image dictionary in order that speech defectives can easily communicate their opinion to others by using images. Normally, those who have a speech defect use only a few limited words to express their intentions and it is an effective way to use images in their communication because they have a difficulty in speaking. Therefore we make verbal images of verb and adjective that play an important role in expressing the speaker's intention, define pattern of semantic relation between the verbal images and noun images, and construct the image dictionary. In this AAC system, when a user clicks a verbal image, the system generates a sentence by selecting noun images which are component parts of corresponding pattern based on semantic relation with the verbal image. We evaluate the implemented system by how efficiently children of speech defect can express their intention and the result shows more than 70% of success rate in communication.

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An Analysis on Application Status of Standard Contract on the e-Learning Content Development Project in Era of Convergence (융합시대의 이러닝 콘텐츠 개발용역의 표준계약서 적용 실태 분석)

  • Lee, Joo-Yeoun;Noh, Kyoo-Sung
    • Journal of Digital Convergence
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    • v.13 no.3
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    • pp.11-18
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    • 2015
  • After entering a convergence era, South Korea Government has enacted and announced the Standard Contract on the e-Learning Content Development Project, a year and eight months has passed. Nevertheless, there has been continued still the unjust and unreasonable contract practices issues raised by project owner in the e-Learning industry. This study investigated application status of the Standard Contract via FGI and questionnaires and suggested its improvement alternative. This study analyzed that the Standard Contract has not taken root at all in ordering of the e-Learning content development project and not reaped the effect. This study presented alternatives such as mandatory application of the Standard Contract, education and outreach, introduction of the monitoring system, certification system implementation, granting of additional points in the evaluation of agencies and CEO and etc. to that standard contract is settled as the government's intentions and objectives in the e-Learning industry field.