• The Journal of Industrial Distribution & Business
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• v.10 no.3
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• pp.35-44
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• 2019

Purpose - The purpose of this study is to empirically investigate the effect of choice of cause on the purchase intention by dividing it into the situation selected by the consumer and the company. This study also examines the moderating effect of cause options diversity and company-cause fit on the relationship between choice of cause and purchase intention. This will provide the theoretical information necessary to gain an in-depth understanding of the consumer's intention to purchase the cause-related marketing campaign, and in practice, it is expected that companies will be able to obtain useful information for effective planning and execution of the cause-related marketing campaign. Research design, date, and methodology - This study's survey was carried out on the college students of university located in Shandong, China. It was from November 4-11, 2018, and a total of 440 questionnaires were distributed, with 424 collected. Of them, effective questionnaires used in the final study were a total of 400 except 24 that couldn't be used. In this study, empirical analysis was done with frequency analysis, reliability analysis, analysis of variance and simple effect analysis by using Statistics Package SPSS 20.0. Results - The results are reported below: first of all, in the cause-related campaign consumers are more willing to buy the products when they are allowed to choice the focal cause of charity than when the company selects the cause of charity. Furthermore, the positive effect of allowing consumers to choice the cause of charity (vs. company choice) on purchase intentions is greater for high cause diversity to select. Finally, the positive effect of allowing consumers to choice the cause of charity (vs. company choice) on purchase intentions is greater when perceived fit between the company and the cause charity is low. Conclusions - This study extends the scope of the consumer perspective from consumer purchase intention research to the choice of cause in the cause-related marketing. When consumers select the cause, it would be better to provide the cause charity in diversifying selection and provide options for low fit between company and cause charity.

• Journal of the Korean Institute of Landscape Architecture
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• v.43 no.6
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• pp.127-137
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• 2015

Recent research has shown that university students experience severe stress and depleted directed attention due to study, social relationships, and economic dependency. Based on the stress reduction theory and the attention restoration theory, this study aims to investigate the effects of natural landscape on university students' stress and cognitive performance through a wide array of measurements including GSR(galvanic skin responsse), IBI(interbeat interval), ZIPERS(Zucherman Inventory of Personal Reactions), and mental arithmetic test. The restorative effects of natural landscape were compared with those of urban landscape. 128 university students participated in the study, and the data of 120 students was analyzed. The results showed that natural landscape was more restorative in relieving psychological stress and in enhancing cognitive performance than urban landscape, which evidenced the restorative effects of natural landscape. Therefore, it could be proposed that natural landscaping of the university campus contributes to students' stress reduction and cognitive enhancement. But such effects were not found in the two physiological measures(both GSR and IBI). Moreover, it was analyzed that urban landscape had a more beneficial effect than natural landscape for IBI, which might resulted from the participants' characteristics and the study landscape. Specifically, the young age span of the participants(average 23.8 years old) and the very natural setting of the university where they were enrolled might lead to the conflicting results in physiological measures. Also, the urban landscape used in the study had a sense of "scope", which is one of the Kaplan and Kaplan's restorative characteristics. Based on this opinion, it was suggested that future study should investigate the impact of the landscape type and contents as well as the participants' characteristics on the restorative effects of natural landscape.

• Journal of the Korean Association of Geographic Information Studies
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• v.11 no.3
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• pp.52-67
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• 2008

Recently, frequent occurrence of flash floods caused by climactic change has necessitated prompt and quantitative prediction of precipitation. In particular, the usability of rainfall radar that can carry out real-time observation and prediction of precipitation behavior has increased. Moreover, the use of distributed hydrological model that enables grid level analysis has increased for an efficient use of rainfall radar that provides grid data at 1km resolution. The use of distributed hydrologic model necessitates grid-type spatial data about target basins; to enhance reliability of flood runoff simulation, the use of visible and precise data is necessary. In this paper, physically based $Vflo^{TM}$ model and ModClark, a quasi-distributed hydrological model, were used to carry out flood runoff simulation and comparison of simulation results with data from Imjin River Basin, two-third of which is ungauged. The spatial scope of this study was divided into the whole Imjin River basin area, which includes ungauged area, and Imjin River basin area in South Korea for which relatively accurate and visible data are available. Peak flow and lag time outputs from the two simulations of each region were compared to analyze the impact of uncertainty in topographical parameters and soil parameters on flood runoff simulation and to propose effective methods for flood runoff simulation in ungauged regions.

• Journal of the Korea Concrete Institute
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• v.19 no.3
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• pp.367-375
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• 2007

Critical chloride content for corrosion initiation is a crucial parameter in determining the durability and integrity of reinforced concrete structures, however, the value is still ambiguous. Most of the studies reporting critical threshold chloride content have involved the experimental measurement of the average amount of the total chloride content at arbitrary time. The majority of these researches have not dealt with this issue combined with carbonation of concrete, although carbonation can significantly impact on critical threshold chloride content. Furthermore, the studies have tried to define the critical chloride content within the scope of their experimental concrete mix proportion at arbitrary time. However, critical chloride content for corrosion initiation is known to be affected by a lot of factors including cement content, type of binder, chloride binding, concentration of hydroxyl ions, and so on. It is necessary to define the unified formulation to express the critical chloride content for various mix proportions of concrete. The purpose of this study is to establish an analytical formulation of the critical chloride content of concrete. In this formulation, affecting factors, such as mix proportion, environment, chemical evolution of pore solution with elapsed time, carbonation of concrete and so on are taken into account. Based on the Gouda's experimental results, critical chloride content is defined as a function of $[Cl^-]$ vs. $[OH^-]$ in pore solution. This is expressed as free chloride content with mass unit to consider time evolution of $[OH^-]$ content in pore solution using the numerical simulation programme of cementitious materials, HYMOSTRUC. The result was compared with other experimental studies and various codes. It is believed that the approach suggested in this study can provide a good solution to determine the reasonable critical chloride content with original source of chloride ions, for example, marine sand at initial time, and sea water penetration later on.

• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.235-242
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• 2010

Emotion science is one of the rapidly expanding engineering/scientific disciplines which has a major impact on human society. Such growing interests in emotion science and engineering owe the recent trend that various academic fields are being merged. In this paper we review the recent techniques in the measuring the emotion related elements and applications which include animal model system to investigate the neural network and behaviour, artificial nose/neuronal chip for in-depth understanding of sensing the outer stimuli, metabolic controlling using emotional stimulant such as sounds. In particular, microfabrication techniques made it possible to construct nano/micron scale sensing parts/chips to accommodate the olfactory cells and neuron cells and gave us a new opportunities to investigate the emotion precisely. Recent developments in the measurement techniques will be able to help combine the social sciences and natural sciences, and consequently expand the scope of studies.

• Journal of Distribution Science
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• v.16 no.7
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• pp.77-86
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• 2018

Purpose - In the insurance distribution channel, the salespeople plays a role of representing the company, and recognizes the needs of the customers and plays a role in responding to them. Therefore, their turnover can have a great influence on the company performance. The purpose of this study is to investigate the structural relationship between salespeople's personal - environmental fit and organizational commitment and turnover intention. Research design, data, and methodology - Data collection was conducted a self-filling questionnaire for salespeople for about one month from July 24, 2017 to August 30, 2017. The subjects of the questionnaire were the insurance salespeople who work in the sales line such as K life, S fire. A total of 450 copies were distributed and 432 copies of the questionnaire were used for final analysis. The analysis program used SPSS 22.0 and AMOS 22.0 programs. Analysis method was Frequency Analysis, Reliability & Confirmatory Factor Analysis, Correlation Analysis and Structural Equation Model(SEM). Results - As a result of Hypothesis 1, Person-Supervisor Fit had significant influence only on Continuance Commitment. Person-Job Fit did not have a significant effect on Organizational Commitment. Person-Coworker Fit had a significant effect on Continuance Commitment and Affective Commitment. Person-Organization Fit had a significant impact on Affective Commitment. Therefore, only , , , , were adopted. As a result of Hypothesis 2, Continuance Commitment had a significant effect on turnover intention. Therefore, only was adopted. Conclusions - This study suggests that it is necessary to manage the human resources in the sales field through studies related to salespeople's extension of the research scope and salespeople's turnover intention. Based on the results of this study, the conclusion suggests some implications for the efficient human resources management of insurance companies in sales channels. It is expected that it will be helpful for the salespeople to find out what kind of Person-Environment Fit affects the organizational commitment and how to manage the organizational commitment among the three dimensions of organizational commitment to reduce turnover intention.

• Journal of The Korean Association of Information Education
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• v.13 no.3
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• pp.263-271
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• 2009

Problem solving competency has always been a prime issue in education, and it is defined as core skills of a life competency or as 21st century skills that students need to successfully learn. This study aims to discover the scope and impact of digital textbooks on students' competencies. This study also examines meaningful differences brought about using digital textbooks and taking lessons specifically adapted to improve 5th grade students' problem solving competencies. The pretest-posttest control group design was adopted and a performance-based measurement tool for problem solving competency was developed and applied. The results indicate that the classes using digital textbooks achieved higher scores in problem solving competency. Also, a lesson that was specifically adapted with the aim to improve students' problem solving competency had a positive influence on students' achievement. Moreover, there was reciprocal influence between using digital textbooks and adapting instructions to improve problem solving competency. In conclusion, the effect of digital textbooks should be discussed further while also considering the influence of teachers' instructional strategies.

• Journal of the Korean Society of Food Science and Nutrition
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• v.34 no.4
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• pp.484-488
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• 2005

This study has been to produce of anti-H. pylori antibody in milk produced from cows immunized with antigen of Helicobacter pylori and to search the relationship between vaccine dosage and antibody formation and impact of vaccine dosage on cows. The content of anti-H. pylori antibody in serum and whey increased in accordance with vaccine dosage volume. It has been confirmed that the formation of high-quantified antibody was produced in all groups with vaccine dosages of 10 mL, 20 mL and 30 mL. It has been turned out that the antibody was formed most in 20 mL dosage. It was inclined to $12\%$ reduce caused by vaccine injection, but recovered after about maximum 1 week. In measurement of body temperature of cows after vaccine injected, it was inclined to rise with the normal scope in comparison with the controlled conditions.

• Journal of the Korean Regional Science Association
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• v.36 no.3
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• pp.29-40
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• 2020

The aims of this study to identify the relationship between regional economic growth and intraregional regional disparities. The 16 metropolitan area, the Capital region and the southeastern region of Korea were put in the spatial scope and the time range from 2005 to 2016. Regional gross domestic product data were used to show regional growth and intraregional disparity. Panel data for each spatial unit were established, panel unit root test and panel cointegration test were conducted to check the stability of the data. The DOLS method was used to identify relationship between regional economic growth and intraregional disparity, and the VECM model and Granger causality test was conducted to verify causality. The result of analysis of 16 metropolitan area units showed that the intraregional disparity increases as regional economic growth progresses. When the regional gross domestic product increased by 1%, the intraregional disparity increased by 1.258%, and there are short-term and long-term causality. Both the Capital region and the southeastern region had a mutual relationship between regional economic growth and intraregional disparity, but the disparity in the Capital region showed an increase and the southeastern region showed a decrease. The results of this study show that the regional disparity is increasing nationwide, but the Capital region and the southeastern region showed different stages of growth.

• Science of Emotion and Sensibility
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• v.14 no.1
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• pp.157-164
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• 2011

Emotion science is one of the rapidly expanding engineering/scientific disciplines which has a major impact on human society. Such growing interests in emotion science and engineering owe the recent trend that various academic fields are being merged. In this paper we propose the potential importance of the biochip technology in which the human emotion can be precisely measured in real time using body fluids such as blood, saliva and sweat. We firstly and newly name such a biochip an Emotion-On-a-Chip (EOC). EOC consists of biological markers to measure the emotion, electrode to acquire the signal, transducer to transfer the signal and display to show the result. In particular, microfabrication techniques made it possible to construct nano/micron scale sensing parts/chips to accommodate the biological molecules to capture the emotional bio-markers and gave us a new opportunities to investigate the emotion precisely. Future developments in the EOC techniques will be able to help combine the social sciences and natural sciences, and consequently expand the scope of studies.