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A Study on the Effect of Consumer Characteristics on Intention to Use in Mobile Location-Based Advertising (모바일 위치기반 광고에서 소비자 특성이 이용의도에 미치는 영향에 관한 연구)

  • Cho, Won-Sang;Han, Dong-Gyun;Whang, Jae-Hoon
    • Informatization Policy
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    • v.29 no.1
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    • pp.38-59
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    • 2022
  • The development of IT technology and the spread of smartphones are having a great impact on businesses and consumers. Consumers have been able to acquire more diverse and larger amounts of information than in the past due to information provided through smartphones and information search on the internet, which has a significant influence on decision-making. Companies have also become sensitive to such changes in consumer behavior patterns, reflected in their marketing. In addition, among the various characteristics of smartphones, location-based technology has become an important factor in providing targeted marketing from a company's point of view. Such technological development and social change have led to the expansion of the mobile advertising market, which promotes products or services based on the location of consumers and provides benefits such as discount coupons. In this study, we have analyzed the influence of consumer characteristics on intention to use in mobile location-based advertising, which has become an important marketing method in the mobile advertising market. The effects of variables of personalization, engagement, coupon proneness, economic efficiency, and irritation on attitude and information privacy concerns were analyzed, and the effects of attitude and information privacy concerns on intention to use were analyzed. The results of this study are deemed to be able to suggest factors to consider when providing mobile location-based advertising to consumers in the future.

Assessment of the Structural Collapse Behavior of Between Offshore Supply Vessel and Leg in the Jack-up Drilling Rig (잭업드릴링 리그의 레그와 작업 지원선 충돌에 의한 구조붕괴 거동 평가)

  • Park, Joo-Shin;Seo, Jung-Kwan
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.28 no.4
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    • pp.601-609
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    • 2022
  • Jack-up drilling rigs are mobile offshore platforms widely used in the offshore oil and gas exploration industry. These are independent, three-legged, self-elevating units with a cantilevered drilling facility for drilling and production. A typical jack-up rig includes a triangular hull, a tower derrick, a cantilever, a jackcase, living quarters and legs which comprise three-chord, open-truss, X-braced structure with a spudcan. Generally, jack-up rigs can only operate in water depths ranging from 130m to 170m. Recently, there has been an increasing demand for jack-up rigs for operating at deeper water levels and harsher environmental conditions such as waves, currents and wind loads. All static and dynamic loads are supported through legs in the jack-up mode. The most important issue by society is to secure the safety of the leg structure against collision that causes large instantaneous impact energy. In this study, nonlinear FE -analysis and verification of the requirement against collision for 35MJ recommended by DNV was performed using LS-Dyna software. The colliding ship used a 7,500ton of shore supply vessel, and five scenarios of collisions were selected. From the results, all conditions do not satisfy the class requirement of 35MJ. The loading conditions associated with chord collision are reasonable collision energy of 15M and brace collisions are 6MJ. Therefore, it can be confirmed that the identical collision criteria by DNV need to be modified based on collision scenarios and colliding members.

Effects of nutrition and hygiene education program on healthy eating habits and behavior of the elderly in Chungbuk (영양·위생교육 프로그램 수행이 충북지역 노인의 건강한 식습관 및 식행동에 미치는 영향)

  • Yeon, Je-ok;Song, Byung-chun;Yeum, Kyung-Jin;Kim, Myoung-sook;Lee, Mi-young
    • Journal of Nutrition and Health
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    • v.55 no.3
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    • pp.390-405
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    • 2022
  • Purpose: This study was conducted to effectively apply the nutrition and hygiene education program for improving the nutritional status of the elderly aged 65 years and above. Methods: The first study was conducted by enrolling 121 willing elderly subjects from welfare centers in four regions of Chungbuk. The second study included 347 people from 10 regions of Chungbuk. Data were analyzed using the SPSS (version 12.0) and SAS (version 9.2) programs. Results: Most participants in both studies were women, ranging from 70-79 years of age. In the first study, the performance rates of subjects, after imparting the education on hygiene, eating habits, and nutritional knowledge, were significantly increased for all factors. Goesan and Boeun areas were highly effective in hygiene practice and eating habits after education. In the second study, Chungju had the most educational effect on hygiene education, with a score of 6.41 points before education and 7.68 points after education. The greatest impact of education on eating habits was obtained at Goesan, with 9.23 points and 11.26 points before and after education, respectively. Large regional differences were determined for the effect of the education program. For nutritional knowledge, the combined average score of Boeun and Goesan showed a maximum increase after education. When considering satisfaction, the scores of Cheongju and Jeungpyeong increased the most after education, whereas Goesan showed that the average scores before and after education were close to perfect. Surprisingly, the Okcheon area, where there was no significant difference in the educational effect after the education program in the first study, showed significant improvement for all factors after the second education program. The current study indicates that continuous education programs are essential for improving the nutritional status of the elderly. Conclusion: Therefore, continuous nutrition and hygiene education programs are recommended to improve the nutritional status of the elderly.

Building an IS Environment and Support Structure for Insiders to Comply with IS: A Perspective on Improving the IS Related Justice Climate (내부자의 정보보안 준수를 위한 정보보안 환경 및 지원 체계 구축: 정보보안 공정성 분위기 강화 관점)

  • Hwang, In-Ho
    • The Journal of the Korea institute of electronic communication sciences
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    • v.17 no.5
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    • pp.913-926
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    • 2022
  • As information is recognized as a core competency of organizations, organizations are increasingly investing in policies and technologies for information security(IS). Recently, as information exposure accidents by people have occurred continuously, interest in IS behaviors of organization insiders is increasing. This study aims to confirm the effect of the IS environment and support structure established by the organization on the intention of individuals to comply with IS. We conducted a survey of employees in organizations with IS policies and tested the hypothesis using the structural equation of AMOS 22.0 and Process 3.1 using 421 samples. As a result of the analysis, authentic leadership and justice climate, which are factors that build an IS environment, and communication and feedback, which are factors supporting IS compliance, have a positive effect on employees' compliance intention. In addition, authentic leadership, punishment, communication, and feedback were found to reinforce the positive impact of IS justice climate. As the study suggested the overall structural design direction to be pursued to reinforce insider's IS behavior, and the results help to achieve the IS goal.

Role of Sirtuin 1 in Depression and Associated Mechanisms (우울증에 관한 Sirtuin 1의 역할과 관련된 기전)

  • Seog, Dae-Hyun;Park, Sung Woo
    • Journal of Life Science
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    • v.31 no.12
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    • pp.1120-1127
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    • 2021
  • Depression has a negative impact on social functioning due to its high prevalence and increased suicide rate, and is a disease with a high economic burden. Depression is related to diverse brain-related phenomena, such as neuroinflammation, synaptic dysfunction, and cognitive deficit. As antidepressant drugs used in clinical trials have shown poor therapeutic effects, antidepressant drugs that show rapid efficacy urgently need to be developed. Although studies on various genes, proteins, and signaling pathways related to depression have been conducted, the pathogenesis of depression has not been clearly elucidated. Sirtuin 1 is a nicotinamide-adenine dinucleotide- (NAD+-) dependent histone deacetylase and is involved in cell differentiation, apoptosis, autophagy, and cancer metabolism. Recent genetic studies found that sirtuin 1 is a potential target gene for depression. In addition, preclinical studies reported that sirtuin 1 signaling affects depression-like behavior. In this review, we attempt to present up-to-date knowledge of depression and sirtuin 1. We describe the various roles of sirtuin 1 in the regulation of glial activation, circadian rhythm, neurogenesis, and cognitive function and the effects of its expression on depression. Further, we discuss the effect of sirtuin 1 on the impairment of neural plasticity, one of the key mechanisms of depression, and the associated mechanisms of sirtuin 1.

The Influence of Mental Health Characteristics upon Drinking and Smoking in Adolescents of Capital Area and Non-capital Area (수도권과 비수도권 청소년들의 정신건강 특성이 음주, 흡연에 미치는 영향)

  • Kim, Hwan-Hui
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.5
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    • pp.175-188
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    • 2021
  • The purpose of this study was to grasp the influence of mental health upon the lifelong drinking experience in adolescents of non-capital area and capital area through using the 2019 Youth Health Behavior Survey Data. The research subjects included total 57,303 adolescents who participated in the survey among 60,100 adolescents at totally 800 schools with 400 middle schools and 400 high schools. Out of these, 29,384 middle school students and 27,919 high school students were selected. As a result of the research, the mental health that has significant influence upon the lifelong drinking and smoking experience in case of non-capital area appeared to be significant in the perceived subjective health (p<.01), cognitive stress(p<.001), relief from fatigue(p<.001), sadness & despair experience(p<.001), suicide ideation(p<.001), suicide plan(p<.01), and suicide attempt(p<.001). In case of capital area, the mental health of having a significant impact on the lifelong drinking and smoking experience was indicated to be significant in cognitive stress(p<.01), relief from fatigue(p<.001), sadness & despair experience(p<.001), suicide ideation(p<.001), and suicide attempt(p<.001). Based on this outcome, adolescents' drinking problem has influence upon mental health characteristic. Hence, an effort is needed for developing the intervention & education program aiming at the more effective youth drinking prevention through establishing direction and revaluing education program in consideration of mental health factors by region in adolescents of capital area and non-capital area.

Effective Capacity Planning of Capital Market IT System: Reflecting Sentiment Index (자본시장 IT시스템 효율적 용량계획 모델: 심리지수 활용을 중심으로)

  • Lee, Kukhyung;Kim, Miyea;Park, Jaeyoung;Kim, Beomsoo
    • Knowledge Management Research
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    • v.23 no.1
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    • pp.89-109
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    • 2022
  • Due to COVID-19 and soaring participation of individual investors, large-scale transactions exceeding system capacity limits have been reported frequently in the capital market. The capital market IT systems, which the impact of system failure is very critical, have encountered unexpectedly tremendous transactions in 2020, resulting in a sharp increase in system failures. Despite the fact that many companies maintained large-scale system capacity planning policies, recent transaction influx suggests that a new approach to capacity planning is required. Therefore, this study developed capital market IT system capacity planning models using machine learning techniques and analyzed those performances. In addition, the performance of the best proposed model was improved by using sentiment index that can promptly reflect the behavior of investors. The model uses empirical data including the COVID-19 period, and has high performance and stability that can be used in practice. In practical significance, this study maximizes the cost-efficiency of a company, but also presents optimal parameters in consideration of the practical constraints involved in changing the system. Additionally, by proving that the sentiment index can be used as a major variable in system capacity planning, it shows that the sentiment index can be actively used for various other forecasting demands.

A Phenomenological Study on the Self-care of Middle-aged One-person Households (중년 1인 가구의 자기돌봄에 대한 현상학적 연구)

  • Ko, Hyeyun;Kim, Boram;Lee, Sang Min;Lee, Janghee
    • Korean Journal of Culture and Social Issue
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    • v.28 no.2
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    • pp.273-305
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    • 2022
  • The purpose of this study is to understand and explore the essence of the self-care experiences of middle-aged one-person households considering their individual circumstances and situational context. In this study, 10 middle-aged people in one-person households were interviewed. The interview data were analyzed using the phenomenological analysis. In result, middle-aged one-person households considered self-care as 'means to protect themselves', 'preparation for their single life in late adulthood', and 'behavior to feel gratitude and happiness in the present.' Their motives for self-care were 'being aware of their physical aging and possibility of illnesse', 'feeling threatened about their safety', 'sensing that their daily livings may be at a risk', 'absence of a caregiven person who can take care of them', 'maintaining of their psychological health', 'being burned out from busy working schedules', and 'to lessen their own and their family's worries and anxiety.' Their specific ways of self-care were 'physical health care', 'private activities for emotional care', and 'meeting people.' Consequently, the self-care of middle-aged people had a positive impact on their work and relationships, lessened their sense of isolation, and brought comfort to their lives. Based on the results of the study, this study proposed the implications, limitations, and suggestions for further research.

A Study to Evaluate the Impact of In-Vehicle Warning Information on Driving Behavior Using C-ITS Based PVD (C-ITS 기반 PVD를 활용한 차량 내 경고정보의 운전자 주행행태 영향 분석)

  • Kim, Tagyoung;Kim, Ho Seon;Kang, Kyeong-Pyo;Kim, Seoung Bum
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.21 no.5
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    • pp.28-41
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    • 2022
  • A road system with CV(Connected Vehicle)s, which is often referred to as a cooperative intelligent transportation system (C-ITS), provides various road information to drivers using an in-vehicle warning system. Road environments with CVs induce drivers to reduce their speed or change lanes to avoid potential risks downstream. Such avoidance maneuvers can be considered to improve driving behaviors from a traffic safety point of view. Thus, empirically evaluating how a given in-vehicle warning information affects driving behaviors, and monitoring of the correlation between them are essential tasks for traffic operators. To quantitatively evaluate the effect of in-vehicle warning information, this study develops a method to calculate compliance rate of drivers where two groups of speed profile before and after road information is provided are compared. In addition, conventional indexes (e.g., jerk and acceleration noise) to measure comfort of passengers are examined. Empirical tests are conducted by using PVD (Probe Vehicle Data) and DTG (Digital Tacho Graph) data to verify the individual effects of warning information based on C-ITS constructed in Seoul metropolitan area in South Korea. The results in this study shows that drivers tend to decelerate their speed as a response to the in-vehicle warning information. Meanwhile, the in-vehicle warning information helps drivers to improve the safety and comport of passengers.

The Effect of Early Morning Delivery Service Quality of Online Shopping on Customer Satisfaction and Customer Behavior (Reuse Intention) (온라인 쇼핑의 새벽배송 서비스품질이 고객만족도와 고객행동(재이용의도)에 미치는 영향)

  • Chung, Chong Woo;Kim, Chul Soo
    • Journal of Service Research and Studies
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    • v.13 no.3
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    • pp.57-69
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    • 2023
  • Early morning delivery possesses distinct characteristics that differentiate it from standard delivery services. This service typically involves delivering products to customers during the early morning hours, primarily before 7 AM. While online early morning delivery offers various advantages from a customer perspective, it also presents challenges that sellers and online shopping companies need to overcome. The early morning delivery market is experiencing significant growth in the online food retail sector, incorporating both PC-based online shopping and mobile shopping. The objective of this research is to identify the factors influencing customer satisfaction and the intention to reuse in the context of early morning delivery for online shopping. To model the online shopping environment with early morning delivery, independent factors were categorized into three types: System Properties, Product Characteristics, and Delivery Characteristics. This study examined the relationships among these three independent factors, the mediating factor of customer satisfaction, and the dependent variable of the intention to reuse. To conduct this research, empirical validation of the research hypotheses was carried out using the final dataset for analysis. Within this study, the previously explored System Properties, Product Characteristics, and Delivery Characteristics were established. Summarizing the findings of the analysis, it was discovered that System Properties and Product Characteristics played a significant role in determining the quality of early morning delivery services for online shopping. While product diversity and convenience had a positive impact, it is noteworthy that Delivery Characteristics did not influence customer satisfaction. Consequently, it can be concluded that there is no effect on the intention to reuse.