• 한국농촌건축학회논문집
• /
• 제13권4호
• /
• pp.83-90
• /
• 2011

The purpose of this study is to grasp the color situation of buildings on Urban Street, through the color image evaluation to research primary factors have an effect on color image preferences. A scope of this study is district of Sang Mu in Gwangju Metropolitan City. A method of study put out evaluation model after BIB test by photography, spot color. And performed Factorial Design, Multiple Regression Analysis through SD questionnaire. The result of this study show that color situation exceedingly used YR predominates, support, stress color, in the second place used predominate, support color is B, stress color is R. Luminosity showed middle luminosity 4.1~7.0, low freshness distribution. Color image was evaluated modern and cold image and appeared affirmative aspect clean, order, neat image and showed negative aspect stiff, flat image. And 'comfortableness', 'unification' had an effect on color image preferences The result of this study showed that color plan need to improve comfortableness, unification bring control into line color at building color image of urban street.

• 한국조경학회지
• /
• 제32권1호
• /
• pp.47-56
• /
• 2004

Rapid economic development in Korea caused functions of city functions such as concentration of population, deterioration of the quality of living environment and traffic congestion. Korean cities have lost their identity becausr they are merged functionally and physically with neighboring cities, forming one mesa-city. Unified shape and disorganized streets of cities often cause confusion among foreigners and visitors. It is very difficult for them to find their image in strange cities. It is, however, important to correctly analyze the image and meaning of cities for understanding its identity. The purpose of this study is to develop a method to analyze the city image by focusing on some of the main cities in Korea. For this purpose, the adjective questionnaire and multi-dimension scaling (MDS) are applied to the analysis of city image. Image analysis graph by MDS can visually present the general and integrate images. The results of this study are summarized as follows: The important factors for interpretation of city image are historical and industrial character. Seoul, Taegu and Pusan have industrial and complex city images. Kongju has historical city image, while Changwon has a modern image. Chuncheon belongs to a soft and small image. Each city has an alternative solution against a negative image, according to the image analysis graph.

• 한국패션뷰티학회지
• /
• 제2권1호
• /
• pp.21-33
• /
• 2004

The main focus of this study is to provide the interrelation about the defining fashion model image by the fashion trend since 1960. This is expressed as follows, First, in the 60s'; 1) Image of innocent dolly style, Jean Shrimpton 2) Image of sexual style, Celia Hammond 3) Image of art style with charicteristic mask, Peggy Moffitt 4) Image of immature boyish style, Twiggy. Second, in the 70s'; 1) Image of natural and intelligent style, Larun Hutton 2) Image of exotic style with black beauty, Imman 3) Image of graceful and sexal style, Veruschka 4) Image of glamour and sexual style, Jerry Hall. Third, in the 80s'; 1) Image of unisexual style with power, Grace Jones 2) Image of graceful and noble style, In`es de la Fressange 3) Image of healthy and sexy style, Christie Brinkley 4) Image of sexy style with good sense, super model. And fourth, in the 90s' and now; 1) Image of glamour sexual style with self-consciousness, Claudia Shiffer 2) Image of graceful style with dignity, Christy Turlington 3) Image of asexual and androginous style, Stella Tennant), 4)Image of Twiggy style with immature and slender, Kate Moss 5) Image of new glamour style, Giseel Bundchen 6) Image of new style with unique beauty, Amber Vaiietta 7)Image of exotic style, Devon Aoki 8) Extraordinary, image of various style. The result of thir study, fashion models image have played a role in transmitting the style of fashion trend in their relevancy. Anyway it can be said that fashion models imply figurative meanings of the fashion trend.

• 한국의류산업학회지
• /
• 제11권1호
• /
• pp.14-23
• /
• 2009

This study is to analyze the regional differences of sensibility image of wedding dress design for single women of marriageable age in Ulsan and Seoul. The conclusions of this study were as follows. In silhouette, both of two regions were not significant differences but within the same sensibility image there was a bit of differences. In neckline, reminded sweetheart of pure image, yet those of Ulsan reminded sweetheart of feminine image. Both of two regions reminded V of hard image, boat of feminine image, square of hard image, halter of complex image. But within the same sensibility image there was a bit of differences between two regions. Oval was significant differences between two regions. Subject of Ulsan reminded oval of mature image, yet those of Seoul reminded oval of elegance image. It was reminded ruffle of complex image. Subject of Ulsan reminded china of hard image, yet those of Seoul reminded china of calm image. In material, it was not significant differences between two regions, but within the same sensibility image there was a bit of differences between two regions. In detail, subject of Ulsan reminded ruffle of messy image, yet those of Seoul reminded ruffle of complex image. Both of two areas reminded ribbon of pure image, button of pure image. Subject of Ulsan reminded beads of feminine image, yet those of Seoul reminded beads of pure image. In conclusion, it could be said that there was no major differences in sensibility image for wedding dress design between Ulsan and Seoul.

• Journal of Korea Trade
• /
• 제23권6호
• /
• pp.33-51
• /
• 2019

Purpose - The purpose of this study is to provide practical implications for Korean companies searching for new market opportunities. From the experimental analysis, the impact of country image on product-country image and purchase intention of Korean products are measured. In addition, this study disaggregates the impacts of country image and product-country image and purchase intention among ethnic groups in South Africa for searching further useful implications. Design/methodology - To examine South African consumers' country image and product-country image towards Korean products, data were collected between June and July 2019 through an online questionnaire, and 335 questionnaires were used for analysis. Firstly, the multivariate analysis was conducted to examine the general tendency of South African consumers' perceptions of country image to Korea, product-country image, and purchase intention among three ethnic group consumers. Then in order to verify the country image model and hypotheses of the study, we analyzed the structural models for each of the three ethnic groups and compared the sizes of the path coefficients for each groups. To compare the difference of path coefficients across ethnic groups, configural invariance, metric invariance, and scalar invariance tests were conducted sequentially. Findings - In the black and white ethnic groups, the country image had a statistically significant impact on product-country image, but it did not affect the purchase intention to Korean products. The product-country image showed a statistically significant impact on the purchase intention to Korean products in both ethnic group. However, in the coloured ethnic group consumer, the country image had a significant effect on the product-country image, but it did not affect the purchase intention of Korean products. In addition, the product-country image did not have a significant influence on the purchase intention of coloured ethnic group consumers unlike black and white ethnic group consumers. The results of this study suggest that even though differences in terms of the impact of CoI on PCI and PI were investigated for the sample of white, coloured, and black respondents, the groups seemed to respond in a reasonably comparable manner. Originality/value - South Africa occupies more than 20% of Africa's total GDP in sub-Saharan Africa and is a hub for Southern African logistics as a hub for Korean companies to enter Africa. However, it is rare to find a study focused on the determinants of consumer behavior in South Africa. In particular, this study disaggregates the impacts of country image and product-country image on consumer behavior across ethnic groups in South Africa. Therefore, this study could provide practical implications for Korean firms which desire to diversify their export markets and pioneer future markets.

• 통상정보연구
• /
• 제14권1호
• /
• pp.23-46
• /
• 2012

한국의 대 베트남 교역 확대도 한국의 투자 증가에 기인하며 특히 한국으로부터 수입은 대부분 중간재로서 베트남의 수출과 고용에 크게 기여하고 있다. 최근 양국 정상은 2015년까지 교역액 200억 달러를 달성하기 위해 노력하기로 합의하기도 하였다(kotra.or.kr). 이처럼 한국과 베트남의 투자 및 교역의 증가는 계속되고 있는 상황에서 베트남에서 생산되는 제품이 한국 국내 시장에 계속 증가하여 베트남 제품에 대한 한국 소비자들의 인식 또한 점차 개선되고 있다고 볼 수 있다. 본 연구는 한국 소비자가 베트남 제품을 구매할 때, 베트남에 대한 국가 이미지 또는 베트남 제품에 대한 이미지가 베트남 제품을 구매할 때 어떠한 영향을 미칠 것인가에 대해 실증적으로 연구하고자 한다. 분석결과 베트남 정치적 이미지에 따른 베트남산 원산지 효과는 부정적으로 나타났다. 이는 베트남이 개방을 하였다하더라고 공산주의 체제를 유지하고 있기 때문이기도 하다. 그리고 또한 사회적 이미지가 원산지 효과에 미치는 영향도 부정적 효과를 가지고 있다. 그러나 문화적 이미지, 경제적 이미지, 국제적 이미지에 따른 베트남 원산지 효과는 유의하게 나타났다. 그리고 이와 같은 원산지 효과가 베트남 제품의 재구매 의도에도 유의하게 나타났음을 알 수 있다.

• 대한안전경영과학회지
• /
• 제13권3호
• /
• pp.169-174
• /
• 2011

The purpose of this study was to clarify the impact of national and corporate brand image of Korea on chinese consumers' purchasing Intention, also the impact of China on korean consumers' purchasing Intention. And the second aim of the research is to provide Korean businessmen who are interested in chinese market with information about chinese consumers' purchasing behaviour. Data from 205 chinese and korean consumers were analysed. As the result of analyses, it was found that Korean country image positive affects corporate brand image(samsung) and Chinese country image negative affects corporate brand image(haier) and product image. Korean corporate brand image only affects product image on chinese consumers. The product image affects Korean and Chinese consumer's purchasing intention.

• 한국의류학회지
• /
• 제27권8호
• /
• pp.904-912
• /
• 2003

This study for‘Head Image’, which is affected by individual Image, is via fashion collection to analyze formative feature, fashion emotion and meaning structure of emotion and to inquire into correlation. I will offer fundamental data, which is can use Image making from the state of thing. First, to make charm and personal image, if we consider Head image well, it will very effective by the reason that personality and charm operate as important factors in fashion sensibility of Head Image. Second, we can know Head Image has more strong influence the part of emotion than fashion sensibility by showing that the sense of emotion is higher than this point of view of fashion sensibility in Head Image. Third, As a result of the correlation of fashion sensibility and emotion in Head Image, personal Head Image is effective to attract public gaze by causing negative emotion, and attractive Head Image is effective to give pleasant feeling by causing positive emotion. Forth, Avant-garde, Punk, Kitsch Image were estimated as the most personal things and Romantic, Ethnic Image were estimated as the most attractive things of the type of Head Image. Natural Image was estimated as the most feminine thing, and Elegant Image was estimated as the most mature thing. Fifth, when we look into the different appraisals between experts and amateurs about fashion sensibility and emotion of Head Image, a selection of experts are used to peculiar and strong Head Image, so amateurs respond it more sensitively and highly evaluate.

• 복식
• /
• 제59권9호
• /
• pp.43-54
• /
• 2009

The purpose of this study was to clarify the meanings of the images of the body-in-pieces in fashion design. This study focusing on the body-in-pieces based theoretically in that, and started to figure out the meanings in western art history. Body-in-pieces images were brought in art to express symbolic meanings to destroy the past, sexual fetish, unconsciousness, desire, fantasy, and to disorganize male-subjective idealistic female image. While in fashion design, body-in-pieces images categorized in three, erotic image, cyborg image, abjection image. First, erotic images in fashion design are fragmented body image, such like lip, hair, eye and etc. Second, cyborg image was represented by 3-dimentional molding image made of metallic materials, and last, abjection image representing death image used skeleton and bone image induced uncanny and sadistic feelings. Body-in-pieces images in fashion design are related to fetishism, uncanny, disorganizing traditional femininity.

• 패션비즈니스
• /
• 제9권4호
• /
• pp.161-169
• /
• 2005

The purpose of this study was to examine effectiveness of congruence between brand image and advertisement model on fashion advertisement effect. 206 female college students were surveyed for this study. For this study, three hypothesis were set up as follows: First, if fashion brand image and advertisement model image are in congruence, consumers' product preference would be higher, compared to in disharmony. Second, if fashion brand image and advertisement model image are in congruence, consumers' advertisement attitudes would be higher, compared to in disharmony. Third, if fashion brand image and advertisement model image are in congruence, consumers' purchasing intention would be higher, compared to in disharmony. As the results, three all hypothesis were accepted. Based on these results, fashion marketing strategies regarding advertisement would be suggested.