• Journal of muscle and joint health
• /
• v.20 no.2
• /
• pp.151-160
• /
• 2013

Purpose: The purpose of this study was to identify the effect of type of body shape perception on health concern, depression, dietary restriction and exercise practice in university students. Methods: A descriptive design was used. Data were collected from 308 university students by using structured questionnaires. Results: The results showed that 65.6% of the students believe that they are overweight. There are no differences in health concern, depression, and exercise practice among the skinny perception group, satisfaction group, and obesity perception group. However, there was a significant difference in dietary restriction among the three groups (p<.001). The type of body shape perception was significantly associated with dietary restriction (p=.007). Conclusion: Integrated and effective interventions are necessary for university students to establish healthy body image and learn healthy weight control.

• Journal of Distribution Science
• /
• v.13 no.6
• /
• pp.45-70
• /
• 2015

Purpose - This study's purpose is to examine the effects of the country-of-origin antecedents on overall attitudes and the impact of overall attitudes on satisfaction and loyalty. Research design, data, and methodology - This study provides useful insights into international female purchasing behavior in the cosmetic industry in South Korea. This study explores the elements of country-of-origin antecedents, (cultural interest, perception of brand image, perception of fashion, perception of product quality, perception of price, and perception of advertising), on overall attitudes as well as the effect of overall attitudes on satisfaction and loyalty. Results - The results show that the effects of such antecedents are significant. Additionally, the effect of overall attitudes on satisfaction and of satisfaction on loyalty were significant. Conclusions - The findings of this study provide some important practical implications. First, with customer brand awareness growing along with products standards, considering the concepts points of parities and points of differences, the Korean cosmetic industry should try to establish brand associations with natural organic ingredients in its cosmetic items, distinguishing them from the majority of non-Korean brands.

• Fashion & Textile Research Journal
• /
• v.19 no.3
• /
• pp.267-279
• /
• 2017

The necessity on children dresses for cultural events and emotional aspects in designs have become important according to the development of kids industry and revitalization of party culture, and so grasping emotional requirements of consumers (image perception) is necessary actually. For the purpose of this research, the study used 27 color pictures on the whole bodies of preschool children who wore children dresses that mixed clothing design factors differently (sleeve, skirt length, waist line, materials, color, decoration type and location) through a survey. Regarding the survey objects, this study objected preschool children of 5~6 years old girl's mothers who lived in Gwangju Metropolitan City, and its results were same as follows. First, the mothers evaluated children dresses like 'beautiful,' smart,' 'cute,' 'tidy' images. Second, sleeve, waist line, skirt length, materials, color, decoration type and location appeared to clothing cues affecting influences to overall image perception of children dresses, and decorations were implicated as salient cues that affected greater influences to image perception of children dress wearers than other clothing design factors especially. Based on the research, this study expects that various forthcoming researches have been made continuously, and it could become a guideline for the development of children dress industry afterwards.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.38A no.11
• /
• pp.919-927
• /
• 2013

In this paper, we present a perception-based tone mapping technique using histogram modification for displaying high dynamic range image. HDR (high dynamic range) tone mapping algorithms are used to display HDR image on LDR (low dynamic rnage) devices. Although perception-based tone mapping methods provides better performance, it dose not always produce good results for a wide variety of images. The proposed method reduces dynamic range by using the perception-based tone mapping function and histogram modification. A derivative of perception-based tone mapping function is used as constraint function of histogram and additional compensation process is performed. This method not only improves contrast by adopting different constraints on each pixel value, but also preserves more visual details. In order to prevent over enhancement, histogram modification technique is applied. Furthermore, it can control the rate of image contrast using control parameters. Subjective and objective evaluations show that proposed algorithm is better than existing algorithms.

• Korean Journal of Community Nutrition
• /
• v.16 no.6
• /
• pp.672-682
• /
• 2011

This study was conducted to examine the differences in perceived body weight and image and various lifestyles based on the self-rated health of university students when gender was adjusted. Five hundred fifty-five participants were asked their perceived health condition, and 58, 289, 160 and 48 students answered themselves as "very healthy", "healthy", "normal", and "unhealthy", respectively. As compared to the other 3 groups, "unhealthy" group showed higher proportions in dissatisfaction of body weight and negative perception of body image (P < 0.01). As health related lifestyles, "very healthy" group reported longer sleeping time than "unhealthy" group (P < 0.05), and had a higher proportion of people with regular exercise. Among the dietary behaviors, the frequencies of followings significantly different among the groups: "Regularity of meal time" (P < 0.01), "Eat protein foods more than twice a day" (P < 0.001), "Eat vegetables" (P < 0.01), "Eat fruit and fruit juice" (P < 0.01), "Eat vegetable oil added foods" (P < 0.01), "Eat seaweed" (P < 0.01), "Eat breakfast" (P < 0.01), "Modulation in animal fat and high in cholesterol intake" (P < 0.01). Particularly, higher proportion of subjects answered "very healthy" had higher frequencies (6-7 times/week) of these dietary behaviors. Overall results suggest that healthy lifestyle including adequate sleeping time, regular exercise, and good dietary behaviors might be potential factors affecting positive perception of health. In addition, positive perception of body weight and image were related with positive perception of health.

• Korean Journal of Health Education and Promotion
• /
• v.25 no.2
• /
• pp.61-72
• /
• 2008

Objectives: This study was conducted to examine the relationships among body image, self-esteem and sociability according to perception of body shape and obesity level. Methods: The subjects in this study were 325 elementary school youngsters in their sixth year. A survey was conducted, and one-way ANOVA, Scheffe test, Pearson's correlation analysis and path analysis were used for data analysis. Results: Normal weight group accounted for 43.4%, under weight group 34.8% and obesity group 21.8%. In underweight group, 53.1% of the subjects perceived their body was normal or fatty while 17% of subjects in normal group perceived their body was fatty. There were significant differences in body image according to the perception of body shape by grade(F=15.90, p=.000) and to the level of obesity(F=6.18, p=.002). There was a significant difference in self-esteem according to the perception of body shape by grade(F=3.17, p=.430). There was a significant difference in sociability according to the level of obesity(F=3.48, p=.032). There was significantly strong positive correlation among their body image, self-esteem and sociability. A structural equation model was tested and fitted the data well. Conclusions: This study suggested that health education is needed to establish the correct body image from the elementary school periods by school health educators. The right body image is more important than anything else to improve self-esteem and sociability.

• 한국정보디스플레이학회:학술대회논문집
• /
• 2007.08b
• /
• pp.1478-1481
• /
• 2007

This paper introduced a measurement method for image sticking based on human vision perception. Existing image sticking quantification method is mostly different from visible level by human perception. It takes a long time to measure image sticking which is degraded by time due to using a spot photometer, therefore many test samples could not be evaluated in a given short period of time in mass production line. However, the new measurement method in this paper is possible to evaluate a large quantity of samples in fast and high correlation with human perceptual level of image sticking.

• Journal of Korean Academy of Nursing Administration
• /
• v.5 no.2
• /
• pp.369-388
• /
• 1999

This study is a descriptive research to establish a positioning strategy of nursing service image, making a perception map on each hospital's nursing service image and ranking construct factors of nursing service image. The results in this study were as follows; 1. The rank of construct factors of nursing service image which were thought important by subjects was the first 'Kindness', the second 'Reliability', the third 'Professional Knowledge', the fourth 'Responsibility', and the fifth 'Advanced Nursing Skill'. 2. The perception map for nursing service image on each hospital showed a hierarchial structure and positioned the first B hospital, the second C hospital, the third D hospital, the fourth A hospital, and the fifth E hospital. The perception map for construct factors of nursing service image and hospitals showed the first dimension : 'Reliability', the second dimension : Kindness', the third dimension : 'Mission', 'Accuracy', 'Neat Appearance', and 'Ethical Aspect', and the fourth dimension : 'Client Advocate', 'Humanistic Consideration', 'Professional Knowledge', 'Responsibility', and 'Advanced Nursing Skill'. 3. The findings of subject's characteristics which affected degree of likeness on each hospital nursing service image to make a marketing strategy were as follows : In A hospital D hospital, and E hospital, the subject group whose hospital dates were under 1 week, education level was upper graduate university, and age was between 40's and 50's, were appeared to have low nursing service image on following construct factors : 'Kindness', 'Reliability', 'Responsibility', 'Mission', 'Neat Appearance', and 'Humanistic Consideration'. In B hospital and C hospital the subject group whose hospital dates were under 1 week or over 5 weeks, sex was woman, and age was 20' s or 40's, having a admission experience on subject hospitals, were appeared to have low nursing service image on following construct factors : 'Professional Knowledge', 'Advanced Nursing Skill', 'Ethical Aspect', and 'Humanistic Consideration'. As the based on above results, nursing managers can use positioning method to develope a marketing strategy for nursing service image.

• Journal of Distribution Science
• /
• v.15 no.11
• /
• pp.83-93
• /
• 2017

Purpose - The study aims to analyze the VMD(Visual Merchandising) perception factors in recent sporting goods store and clarify the effect of each VMD perception factors on brand image, satisfaction, and customer revisit intention. The VMD perception factors play an important role in attracting and actually inducing sales to the visiting customers. It has investigated the effect of VMD perception on customer satisfaction and revisit intention. It is expected that the company's marketing strategy with VMD will be differentiated and competitive in sports item stores, brand image enhancement, customer retention, and acquisition. Research design, data, and methodology - In order to verify the hypotheses of this study, a total of 380 questionnaires had been distributed. 360 respondents were used in the final analysis excluding 20 respondents' incomplete answers. The SPSS 18.0 program was used and the data analysis was conducted for the demographic characteristics and distribution behavior. Principal Components Analysis was used for the common factor extraction for validity analysis, and factor analysis was conducted to verify such as validity in brand image or brand attitude. As for Multiple regression analysis, was performed to verify and in the research model, and in and , the mediation was defined through the Sobel Test in order to verify the brand image mediating effects on VMD, store satisfaction, and revisit inquiry of sports store. Results - Qualitative research shows that VMD sub-variables such as aesthetic, fitness, and functional convenience influence store satisfaction and revisit intention. As a result of analyzing the mediating effect of the brand image, the more VMD is strengthened, the more brand image is improved and store satisfaction is also increased. Conclusions - VMD enhancement requires a VMD strategy aligned with the company's management policies and objectives, a visual directing and consistent concept that delivers a strong message to customers. The customer actual purchasing behavior is a combination of various factors such as sports item stores' interior design, display, advertisement promotion like POP(Point of Purchase), salespersons and their service quality, so that the VMD image and the brand image must be consistent and a unique strategic plan is required.

• Korean Journal of Human Ecology
• /
• v.19 no.4
• /
• pp.675-685
• /
• 2010

This study analyzed risk perception and risk reduction behaviors of male and female college students in their twenties who purchased fashion products in internet shopping malls. It also investigated the relationship between risk perception and risk reduction behavior as well as the ways in which groups, categorized by risk perception, differed in their risk reduction behaviors. The results of this study were as follows: first, seven factors of risk perception were identified. These were product quality, shipping, product image, payment, economic feasibility, fear of other people's reactions, and size. Six types of risk reduction behavior were also identified. These were product comparison, word-of-mouth information search, price search, preference for name-brand, service comparison, and referring to experiences. Next, a correlational analysis of the factors of risk perception and those of risk reduction behavior showed several patterns. The highest positive correlation was between economic risk perception and product comparison behavior. In addition, shipping risk perception was positively correlated with service comparison behavior and product quality and product image had a positive correlation with word-of-mouth information search behavior. Third, customers of internet shopping malls could be categorized into three groups: shipping risk perception group, high risk perception group, and product quality risk perception group. The groups were shown by factor analysis to be significantly different to each other. Finally, risk reduction behavior was investigated according to the different groups of risk perception of the internet shopping malls and the results showed significant differences among groups.