• 지능정보연구
• /
• 제17권2호
• /
• pp.109-117
• /
• 2011

전시 공간에서 전시 제공자는 자신의 마케팅 정보를 원활하게 제공하고 관람객의 반응을 실시간으로 확인하기를 원한다. 또한 전시 관람객은 자신이 가장 관심 있어 하는 분야의 부스를 관람하고 그 분야에 대한 정보를 얻고 싶어한다. 그런데 전시장을 방문하는 관람객들에게 상호 작용적 맞춤 개인화 마케팅 서비스를 관람객의 단말기를 통해 제공하게 된다면 전시 제공자와 관람객 모두의 요구를 충족하게 될 것이다. 이러한 서비스를 제공하기 위해서는 사용자의 의도를 인지할 수 있어야 하고 그 인지된 정보를 기준으로 해서 선별적인 서비스를 제공해야 한다. 본 논문에서는 전시 공간에서 관람객 개개인의 선호도와 상황을 인식하고 인식된 정보를 기본으로 해서 관람객 개인별로 가장 적합한 전시 참가 업체의 마케팅 정보나 부스 정보를 관람객이 소유한 스마트폰을 통해 제공하는 지능형 개인화 서비스 어플리케이션을 설계하였다.

• 한국가금학회지
• /
• 제20권2호
• /
• pp.107-114
• /
• 1993

The structure change in the broiler industry of Korea has been taking place very rapidly toward the direction of integrated production and marketing system. During the course of the evolution into the integrated structure, however, a number of small business entities, uncountable nationally but a minimum of a dozen, that previously engaged in the supply of production factors or live bird transaction also tended to get involved in the new system as a disguised or pseudo-integrator, having brought a lot of problems not only to the farmers but also to the development of integrated structure. The pseudo-integrator is generally characterized by limited functions in such a way of supplying chicks and feeds to and collecting grown birds from farmers under the contract at a fixed farmer's payment in practically the same pattern as a partial or quasi-integration, which intends to act as if an integrator in a stratagem to simply enjoy a margin simply from selling supplies and buying products for a certain period of time. The grower making a contract with appears to be a farmer who used to be an Independent and speculating but not able to join in the normal system of evolving integration. The problems of a pseudo-integrator center on the financial loss to a contract farmer, because the falsified integrator has to become easily bankrupt and run away when the price of live broiler continually stays below the cost of production, even though he is able to make a tremendous profit otherwise which is the real purpose of the operation for. It is true that the volatile market, fluctuating the price up more than doubled in a month and down to a half in a few weeks, makes the pseudo-integrator find the room for such a fraudulence. In addition, its activity also adversely affect the evolution of the integration due to rather negative image on structure change in general. It is recommended that the farmers need to better understand the real picture of the integrated system so as not to be swindled by a disguised, small scale agribusiness agent. By the same token, it is also equally required to have the whole industry integrated completely as early as possible. The Joint effort to get rid of pseudo-integrators' problems shall be put for the industry development moving toward the integration. No doubt a pseudo-integrator must be a temporary player for chance emerging during the course of structure change into the integrated, though.

• 패션비즈니스
• /
• 제7권1호
• /
• pp.116-134
• /
• 2003

The beauty industry of today tends to gradually develope as one of the important marketing strategies along with the total fashion sector. Hair color, being one of the factors of hair style, especially builds his or her own image and even becomes the nonverbal communication method which let others know him/herself. Therefore, women's needs and expectations of hair coloring are varied. To meet these need, it is urgent to figure out, most of all, the status of customers' awareness about hair coloring. Thus, in this study, research and analysis on hair coloring were made, focusing on the women utilizing 20 beauty shops in Changwon city. And the goal that this study set is to use as the study material for the hair coloring consulting in the beauty industry and the basic data for marketing in the industry job-sites. The conclusion by the three factors(age, job, monthly income) were as follows: 1. Dandyism was on the 1st order in the reason for coloring hair regardless of age, job, and monthly income. This seems to be speaking for the change of women's awareness of coloring hair. 2. The subject of making decision upon whether she was going to color her hair or not was herself regardless of age, job, and monthly income. Among the people belong to these three factors, brown was the color in overall preference. 3. More than half of those who belong to the three factors were not aware of the hair color, but their senses and interest in the color in vogue were high. 4. In terms of the hair coloring periodic time, many people had $2{\sim}3$months, but it was possible to know that they were interested in improving their images, considering the fact that most of the salaried people had their hair dyed within a month and the people in service job over a month. 5. The acquaintance around me had the strongest effect in collecting information from the people in those three factors and mass media was the next. The results of this study, in my opinion, would help the customers have beautiful and healthy hair and make images of their own by making the hair designers develope professional knowledges and skills on the hair coloring and improve the quality of beauty services.

• 지구물리와물리탐사
• /
• 제2권1호
• /
• pp.8-16
• /
• 1999

반사법 탄성파 탐사는 높은 해상도로지하지질구조를 구현할 수 있는 물리탐사방법중의 하나이지만 육상에서의 천부지층에 대한 반사법 탐사는 지표의 미고결층에 의한 고주파 에너지의 심한 감쇠현상과 진원근원의 강한 표면파로 인하여 고해상도의 반사단면 획득이 어렵다. 그러나, 자료취득시 장비 및 야외조건에 최적인 자료 취득상수의 선택과 자료처리시 세심한 주의를 기울일 경우, 높은 해상도의 중합단면도의 획득이 가능하다. 이번 반사법 탐사에서는 자료취득시 소형망치와 같은 저수준 에너지원의 진원과 40 Hz의 수직속도 수진기를 사용하였다. 진원점에서는 알루미늄판에 해머스타터를 부착하여 트리거신호를 얻었으며, 지면에 놓인 알루미늄판을 반복가격 후 수직중합하여 신호대 잡음비가 높은 기록을 획득할 수 있었다. 또한, 전통적인 공심점 기법과는 달리 이번 연구에서 고안 사용된 개량 공심점 기법은 야외에서 효율적으로 높은 중합수의 자료취득을 가능하게 했으며 그 결과도 양호한 것으로 밝혀졌다. 자료처리는 Linux를 운영체제로 하는 일반 PC에 접목된 SU(Seismic Unix)를 이용하여 기개발된 기법들을 적절하게 적용하였다.

• 수산경영론집
• /
• 제42권1호
• /
• pp.97-112
• /
• 2011

Today, the consumer is more careful in buying goods, invests more time in collecting relevant information to avoid any potential danger, and restricts from potential impulse buying. To react this consumer's carefulness, the seafood brands provide much information including the origin labeling system, the traceability, the food's safety & hygiene. Also the branding by region or company is pursued. Like that, a seafood brand's importance is increased, but there lack few researches dealing how current consumer's attitude influences on real purchase behavior, and how the attitude works consumer purchase decision. Therefore, this study researched the brand's influence on the consumer's attitude and purchase intention. For this purpose, this study targeted the salty mackerel and the dried yellow corvina because they are already branded and sold in some popularity, and researched how a brand's popularity, its image, and its recognized quality could effect on the consumer's attitude and purchase intention. As the result, it was appeared that a seafood brand's popularity didn't directly effect on the consumer's purchase intention, but indirectly influenced through the consumer's attitude as a parameter. From this result, improving a seafood brand's popularity needs some time to form the consumer's positive attitude and to lead to consumer purchase intention of seafood brand. So, it is thought that various promotion activities for seafood consumption must be continually performed rather than some temporary special events. Consumers showed more positive attitude on familiar seafood based on a product's original place and the freshness. Also they had better feeling about some seafood with their speciality images rather than the same kinds of products produced in other regions. This attitude temporarily led to purchase intention. Therefore, it is important that the branding strategy development should start from some seafood familiar to us in traditional food culture and food habit, but should delivery the reliance and the freshness in accurately indicating their origins, and should emphasize their differences as specialities. Consumers showed some positive attitudes on the seafood featuring the hygiene, the safety, continual good quality, and their attitudes led to their purchase intentions in temporary. The seafood product reflecting these results the best is the marketing activities on some Andong salty mackerel products acquired HACCP certification. it is thought that a seafood's branding strategy should be established on distinctive branding strategies using reliable certification mark like HACCP based on the hygiene, the safety, and the quality.

• Asian Pacific Journal of Cancer Prevention
• /
• 제14권1호
• /
• pp.103-109
• /
• 2013

Background: The objective of this study is to determine knowledge about lung cancer among secondary school male teachers in Kudat, Sabah, Malaysia. Materials and Methods: A cross-sectional study was conducted among three secondary schools located in Kudat district, Sabah, Malaysia during the period from June until September 2012. The protocol of this study was approved by ethics committee of Management and Science University, Malaysia. The aims were explained and a consent form was signed by each participant. Respondents were chosen randomly from each school with the help of the headmasters. Self-administrated questionnaires, covering socio-demographic characteristics and general knowledge of lung cancer, were distributed. Once all 150 respondents completed the questionnaire, they passed it to their head master for collecting and recording. All the data were analyzed using Statistical Package for the Social Sciences (SPSS) version 13. ANOVA and t-test were applied for univariate analysis; and multiple linear regression for multivariate analysis. Results: A total of 150 male secondary school teachers participated in this study. Their mean age was $35.6{\pm}6.5$ (SD); maximum 50 and minimum 23 years old. More than half of the participants were Malay and married (52%, 79%; respectively). Regarding the knowledge about lung cancer, 57.3% of the participants mentioned that only males are affected by lung cancer. Some 70.7% mentioned that lung cancer can be transmitted from one person to another. More than half (56.7%) reported that lung cancer is not the leading cause of death in Malaysian males. As for risk factors, the majority reported that family history of lung cancer is not involved. However, 91.3% were aware that cigarettes are the main risk factor of lung cancer and more than half (52%) believed that second-hand smoking is one of the risk factor of lung cancer. More than half (51.3%) were not aware that asbestos, ionizing radiation and other cancer causing substances are risk factors for lung cancer. Quitting smoking, avoiding second-hand smoking and avoiding unnecessary x-ray image of the chest (53.3%, 96.0%, 87.3%; respectively) are the main preventive measures mentioned by the participants. For the factors that influence the participants knowledge, univariate and multivariate analysis showed that only race was significant. Conclusions: Overall, the knowledge of school male teachers about lung cancer was low. However, few items were scored high: cigarettes are the main risk factor; avoiding second-hand smoking; and avoiding x-rays. Interventions to increase lung cancer awareness are needed to improve early detection behavior. Increase the price of pack of cigarettes to RM 20 and banning smoking in public places such as restaurants are highly recommended as primary preventive measures.

• 복식
• /
• 제38권
• /
• pp.193-211
• /
• 1998

Without a solid marketing system in placed, the fashion industry cannot flourish on out-standing design or technology alone. Even though the significance of collecting and analyzing information, merchandising, and retail distribution is recognized, these functions are not firmly rooted or prevalent in our industry. In contrast, Italy which possesses similar demographic traits such as the lack of natural resources and other physical factors has succeed-ed in globalizing its fashion market by responding swiftly and exercising flexiblity to its constantly changing consumer demand. This in turn has earned Italy the competitive edge in the global fashion arena. Italy's unique management skills and operation know-how, along with successful market strategies come into play in bringing competitiveness to Italy's fashion market. Firstly, smaller companies with ability to adopt swiftly to the ever changing market. Secondly, fashion friendly social environment. Thirdly, niche marketing through highly specialized system and differentiation. Fourthly, timeless innovation through intense corporate competition. Lastly, establishment of foundations to support the industry through diverse networking. The alone building blocks have formed a basis for erecting an unparalleled market with a reputation for excellence in design and quality in the global fashion world. This study has examined how Italy's fashion industry has evolved from an underdeveloped textile business into a cutting edge fashion in-dustry. Italy's unique business processes and practices were studied to come up with a collection and merchandising ideas in a niche market. By selecting this venue we are able to continuously grow and develop in a market with diverse consumer needs. To analyze the Italian fashion market, data from 3 institutions were utilized, namely, CIT-ER which has provided consumer trends and sales analysis, SITA,a data service provided statistics from the textile and apparel businesses, and NBI has also furnished valuable data. Italian consumer preference, buying behavior, consumer profile, retail channels and other related data from the above institutions has formed a backbone for market segmentation and target markets, and as a result, we were able to zero in on the type of consumer, produce, pricing and retail channels for our womenswear. Going forward the direction is to elevate product image and pretige, and create syn-ergy between related industries, and at the same note, in order to develop internationally recognized brands such as Max Mara and Benetton. Certain elements such as the specialization of the fashion industry, alon-g with fashion-related data base and systems support, and most importantly experts with acute fashion sense and capacity to analyze pertinent data are in need. I firmly believe that we can achieve Italy's level in the fashion market with support from the government and unrelenting effort within the industry itself, and hope that this report can prove to be useful.

• 한국컴퓨터정보학회논문지
• /
• 제19권12호
• /
• pp.227-237
• /
• 2014

본 논문에서는 특수 작업자들의 생체신호(심박, 체온, 심전도, 근전도)와 추가적인 상황정보(3축 가속도, 온도, 습도, 조도, 주변 영상)를 획득하고 모니터링 할 수 있는 직물형 플렉시블 플랫폼 기반의 다중 생체신호 중앙 모니터링 시스템을 구현한다. 이 시스템은 원격지에서 작업 환경 내에 발생할 수 있는 각종 사고를 예방하고 작업자가 처해있는 상황을 실시간으로 인지하여 조속하고 효율적인 조치를 취할 수 있다. 이를 위한 직물형 플렉시블 플랫폼은 생체신호와 상황 정보의 획득이 작업자의 관련 업무 수행에 방해가 되지 않게 하기 위해 이너웨어 또는 아웃웨어 형태로 제작하였고, 획득된 정보들은 무선 통신을 이용하여 중앙 모니터링 시스템에 전송 가능하도록 하였다. 중앙 모니터링 시스템은 WMTS(Wireless Medical Telemetry Service)의 의료전용 무선통신을 기반으로 최소 2명에서 부터 32명까지 동시에 모니터링 할 수 있으며, 추가 확장 가능한 구조로 설계 하였다. 또한 본 논문에서는 제작된 WMTS 통신 모듈의 성능을 검증하기 위하여 거리에 따른 패킷 수신율을 비교하여 분석하였다.

• 한국산학기술학회논문지
• /
• 제21권10호
• /
• pp.372-378
• /
• 2020

4차 산업에서 가장 높은 성장세를 보이는 드론은 그 분야가 확장됨에 따라 활용도 역시 높아지면서 재난대응분야에서도 활용되고 있다. 실제 재난이 발생하면 지자체에서는 재난대응을 위해 13가지 협업기능을 수행하며 재난의 피해를 최소화하고 있다. 그러나 사람이 접근하기 어려운 지역이나 상황파악이 어려운 곳에서는 현장정보 수집 및 대응지원 등 여러 어려움을 겪고 있다. 이에 재난분야에서 그 활용도가 증가하고 있는 드론 영상을 바탕으로 각 시도별 재난안전대책본부의 13개 협업기능에 활용 가능한 방안을 도출하여 지자체의 재난관리 및 대응 기능을 제고하고자 하였다. 해외에서 활용되는 드론의 활용방안을 문헌연구를 통해 우선적으로 확인하고 산림청, 문화재청, 관세청, 경찰청, 해양경찰청, 해양수산부, 소방청, 국립재난안전연구원, 환경부 등 국내의 11개 부처에서 현재 사용되고 있는 드론 활용분야를 분석함으로써 재난안전대책본부의 13개 협업기능 중 총 10개(재난상황관리, 긴급생활안정지원, 응급복구, 재난자원지원, 교통대책, 의료 및 방역 서비스, 재난현장 환경정비, 사회질서유지, 수색·구조·구급)의 협업기능 활용방안을 도출하였다. 본 연구는 재난안전대책본부의 13개 협업기능별 드론 영상 활용방안을 제시함으로써 재난대응의 효율성을 제고하고자 하였다.

• 한국ITS학회 논문지
• /
• 제19권5호
• /
• pp.97-105
• /
• 2020

최근 스마트시티 구축을 위하여 지능형 도로인프라를 이용한 차량의 교통정보를 취득하고, 이를 효율적으로 관리하기 위한 기술의 개발이 요구되고 있다. 그동안 도로의 교통정보를 분석하기 위해서는 루프 검지기, 초음파 검지기, 영상식 검지기 등의 다양한 기술들이 활용되고 있었다. 그런데, 이러한 종래의 기술들은 도로내에서 이동하는 차량을 대상으로 교통정보 DB 구축을 위해 필요한 교통 밀도, 대기행렬의 길이등 다양한 교통 DB의 수집에 어려움이 있었다. 따라서, 본 논문에서는 도로위에 지능형 CCTV등 카메라 인프라를 기본으로 구축되는 스마트 시티를 가정하여 도로의 CCTV카메라를 이용하여 도로 CCTV의 Vision Tracking을 이용한 주행차량의 교통DB산출하는 솔루션을 제시하고, 이에 대한 모의실험과 기초성능 검증을 행하였다. 본 논문에서 제시한 솔루션은 일반론으로 발전시켜야할 숙제는 여전히 남아있지만, 가변하는 스마트시티 도로환경속에서 도로부착형 CCTV카메라 이동차량 환경을 반영한 새로운 지능형 교통DB산출솔루션으로 관련 분야에서 유용하게 활용될수 있을것으로 기대된다.