• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2019년도 춘계종합학술대회
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• pp.7-8
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• 2019

This paper presents a hybrid blockchain-based Identity Management Framework for devices in Microgrid. It incorporates the use of a Public and Private Blockchain platform to store and authenticate Microgrid device identities. It also emphasizes the shared responsibility of the manufacturers to provide the first layer of authentication for the devices they produce. Identities of each device are stored in the private and public Blockchain and authenticated using physically unclonable functions (PUF) and cryptographic functions.

• 가정과삶의질연구
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• 제25권3호
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• pp.45-57
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• 2007

The purpose of the present study is to explore two main research questions; whether or not there is a difference in student adjustment in college according to socio-demographics characteristics, and to analyze the effects of self-esteem, self-identity, interaction anxiousness, and parent attachment on the adjustment of college students. The results were as follows: First, students' adjustments in college showed significant differences according to gender, cramming for repeating a college entrance exam, living with their parents, college major, family income, and religion. Second, the self-esteem, self-identity, interaction anxiousness, and parent attachment of college students impacted the related adjustment. Self-identity was the most important factor for predicting the adjustment in College. Therefore, this result suggests that the programs of self-identity Improvement are needed for the adjustment in college life.

• 디지털융복합연구
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• 제10권7호
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• pp.213-219
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• 2012

게임 콘텐츠의 아이덴티티 구축으로 타 게임과의 차별성과 상품성을 높이기 위한 게임 요소를 고찰하고 각 요소를 이용한 아이덴티티 구축사례를 조사하여 게임 개발시 고려하여야 할 요소를 4가지로 시각요소, 청각요소, 내재요소 와 기타요소를 추출하였다.

• Asia Marketing Journal
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• 제20권1호
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• pp.23-48
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• 2018

SK group has been a pioneer in overall brand management and, more recently, in CSR-imbedded brand management. SK vision of "improving itself to give greater happiness to all of its customers" and the symbol mark of "Wings of Happiness" are some good examples of integrating distinct brand identities of various member companies. After impressive growth and expansions into diverse business areas, SK group is ranked as the third largest company based on asset amounts according to the Fair Trade Commission of Korea, only after Samsung and Hyundai Motor groups. SK brand management can be analyzed, using the framework of 4 stages - 'infrastructure', 'planning', 'doing', and 'seeing' stages. In order to secure 'infrastructure' of brand management system, SK has invested huge resources to the 'SK BMS' (SK Brand Management System). At the 'planning' stage, the most important task of SK like other Korean business groups is perhaps to adopt a well-organized 'brand identity (BI) system' which may consolidate brand values of individual member companies. In actuality, SK BI consists of Customer Happiness located at the center and 3 other elements of Pride, Professionalism, and Customer-orientation. At the 'doing' stage, the slogan of 'OK! SK' and the logo of 'Wings of Happiness' have been placed at the core of the SK group brand building programs. SK adopts the principle of 'independent yet united', pinpointing that each member company independently works for its business performance but it is, at the same time, encouraged to integrate its capabilities for the SK group brand. In addition, SK has sought 'shared growth' with business partners for happiness for all the members in the society. 'Social Contribution Philosophy' based on SK value of 'creation of greater happiness' is again one of the most important guidelines for CSR (corporate social responsibility) at the doing stage. At the seeing stage, SK regularly evaluates its branding programs. SK has shown some very impressive achievements in brand management: (1) a core identity of 'Customer Happiness' participating member companies may share, (2) harmonious relationships between the group brand management office and brand management divisions of member companies, and (3) consistency-keeping in brand management over time. However, there remain two major challenges: (1) globalization of SK and (2) reinforcing sustainable superiority over not only Korean rivals but also global ones.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 춘계학술대회 논문집
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• pp.160-165
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• 2007

Recently, the interior design of electric home appliance stores requires comprehensive image management with systemic marketing strategies and consistence in order to attract consumers to purchase products. However, the environment of domestic electric home appliance stores is complex and confused by indiscreet design factors and operation. Despite of the fact that company costs a lot of money to manage each store, consumers are not provided with selling environment with high quality. On the other hand, it is inevitable to compete with foreign specialized stores and discount malls due to opening distribution market. Besides, company has faced to attract customers with distinct strategies in order to survive in various competition system. In this sense, in store environment, there should be consistent image in interior design of the store based on management ideology of the company for the successful management of electric home appliance stores. The purpose of this research is to investigate and analyze the case of Samsung Electronics's electric home appliance stores among domestic electric home appliance stores that is applied with Store Identity Program (hereafter SIP) and to suggest solutions for the problems. Therefore, it is purposed to use as references for the stores that has the similar interior design plan. The result of this study is to upgrade the store image through providing basic data about role of data and distinct factors for competitive design as a part of Store Identity Strategy. Furthermore, it can be important data to optimize the profits and to make positive space for both consumer and company as company and products are credible with mental satisfaction of consumers if there is enough study on SIP and process and symbol of company and products to consumers, enough recognition and improvement on problems.

• 만화애니메이션 연구
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• 통권32호
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• pp.289-313
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• 2013

브랜드 연구자들은 브랜드 마케팅과 관련된 모든 의사결정은 특정 브랜드의 브랜드 아이덴티티(brand identity)를 기반으로 이루어져야 한다고 주장한다. 본 연구는, 연구자들의 논의에 근거하여 문화콘텐츠 OSMU는 콘텐츠가 창출하는 부가가치를 극대화시키기 위한 마케팅 활동이며, 모든 OSMU관련 의사결정은 특정 콘텐츠의 브랜드 아이덴티티를 중심으로 이루어져야 한다고 주장한 '브랜드 아이덴티티 기반 문화콘텐츠 OSMU 전략모델'의 타당성을 검증하고자 하였다. 연구목적 달성을 위해, 성공한 문화콘텐츠이자 막대한 브랜드 가치를 지닌 파워브랜드로 평가되는 <해리포터>를 조사대상으로 선정, 브랜드 아이덴티티를 반영한 캐릭터 상품과 그렇지 않은 상품에 대한 소비자 태도 및 브랜드 자산의 차이를 설문조사를 통해 측정하였다. 조사 결과, 소비자들은 <해리포터>의 브랜드 아이덴티티인 '마법, 선악대결, 용기'가 반영된 상품에 대해서 더욱 호감을 느끼며, 품질이 좋은 것으로 인식한다는 것을 확인하였다. 이는 브랜드 아이덴티티의 효과적인 전달에 초점을 맞춘 OSMU 전략이 문화콘텐츠의 부가가치 극대화에 기여한다는 브랜드 아이덴티티 기반 OSMU 전략모델의 주장과 일치하는 결과이다. 하지만, 브랜드 아이덴티티를 반영한 캐릭터 상품이 브랜드 자산에 미치는 영향을 측정한 결과, <해리포터>에 대한 소비자 인지도, 충성도, 지각된 품질은 상대적으로 높았으나, 그 차이가 통계적으로 유의미하지는 않았고, 그에 따라 브랜드 아이덴티티 기반 OSMU가 콘텐츠의 브랜드 자산에 영향을 미친다는 피드백 효과는 확인되지 않았다. 하지만, 콘텐츠의 브랜드 자산이란 지속적인 소비자들의 콘텐츠 관련 경험을 통해 장기적으로 구축되는 것이기 때문에, 다양한 OSMU를 통한 브랜드 아이덴티티의 지속적인 전달이 정기적으로는 콘텐츠의 브랜드 자산에 긍정적 영향을 미칠 것이라는 해석의 여지도 남아있는 바, 이와 관련된 지속적인 연구가 필요하다. 본 연구는 실천적 관점에서 문화콘텐츠 OSMU 전략의 타당성을 실증적으로 논의한 최초의 연구이며, 성공 프로젝트를 위한 논의에서 한발 더 나아가, <해리포터>와 같은 문화콘텐츠 파워브랜드를 구축하기 위한 방법론에 대한 관심과 논의의 필요성을 제기하였다.

• 한국조경학회지
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• 제34권2호
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• pp.72-79
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• 2006

Integrated CI (country identity, community identity) planning is necessary for establishing identity and a distinct image as well as for managing green tourism villages. In addition, CI planning will be helpful for improving and advertising a village's image, capitalizing on its specialties and attracting many visitors to the village. Therefore, this study mainly intended to plan and design integrated CI for a green tourism village. For this purpose, this study selected Hari village in Hongsung-Kun, Chungnam province, which the Ministry of Agriculture and Forestry designated as a green tourism village in 2003. Twenty CI alternatives were developed, and a vote was conducted with 143 visitors and rural residents attending a village festival in 2004. This study resulted in a new brand-name, 'Hanuri,' and developed symbols, logotypes, distinctive colors, signature system as a basic system and name cards, packaging materials, and signs for use. Above all, this study led the residents to pursue a village identity, village image and community spirit, which can be an effective management strategy to create a distinct image in a green tourism village.

• 디지털융복합연구
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• 제15권5호
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• pp.189-195
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• 2017

청년기에는 사회 생활에의 적응을 위하여 독립적인 자아형성을 추구하고 자아정체감을 발달시켜 나가고 있다. 아울러 한국의 경우 고등학교를 졸업하고 사회진출을 위해 거쳐 가는 곳이 대학이다. 따라서 본 연구에서는 자아정체감의 형성시기인 대학생을 대상으로 하여 자아정체감과 대학생활과의 영향관계를 살펴봄으로써 향후 사회진출을 위한 자아정체감의 중요성에 대하여 살펴보고자 한다. 연구결과 첫째, 자아정체감은 학업적응에 긍정적인 영향을 미치는 것으로 나타났다. 세부적으로는 목표지향성이 학업적응에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 자아정체감은 정서적응에 긍정적인 영향을 미치는 것으로 나타났다. 세부적으로 살펴보면 자기수용성, 미래확신성, 목표지향성은 정서적응에 영향을 미치는 것으로 나타났다. 마지막으로 자아정체감은 대학만족에는 영향을 미치지 않는 것으로 나타났다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권2호
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• pp.1043-1063
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• 2019

With delegating proxy to process data before outsourcing, data owners in restricted access could enjoy flexible and powerful cloud storage service for productivity, but still confront with data integrity breach. Identity-based data auditing as a critical technology, could address this security concern efficiently and eliminate complicated owners' public key certificates management issue. Recently, Yu et al. proposed an Identity-Based Public Auditing for Dynamic Outsourced Data with Proxy Processing (https://doi.org/10.3837/tiis.2017.10.019). It aims to offer identity-based, privacy-preserving and batch auditing for multiple owners' data on different clouds, while allowing proxy processing. In this article, we first demonstrate this scheme is insecure in the sense that malicious cloud could pass integrity auditing without original data. Additionally, clouds and owners are able to recover proxy's private key and thus impersonate it to forge tags for any data. Secondly, we propose an improved scheme with provable security in the random oracle model, to achieve desirable secure identity based privacy-preserving batch public auditing with proxy processing. Thirdly, based on theoretical analysis and performance simulation, our scheme shows better efficiency over existing identity-based auditing scheme with proxy processing on single owner and single cloud effort, which will benefit secure big data storage if extrapolating in real application.

• 유통과학연구
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• 제14권10호
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• pp.59-72
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• 2016

Purpose - This study expands the corporate social responsibility (CSR) model and concepts by adding to it the concepts of corporate identity and public existence responsibility. Then, this study examines the structural relationship between corporate identity and public existence responsibility. This study contributes to expanding CSR to give customers a different perspective from previous studies in that it specifically measures corporate public existence responsibility, corporate identity, and corporate value creation and investigates the structural relationship. Research design, data, and methodology - This study addresses specific research questions. First, it asks whether non-financial performance is a component of CSR; second, it asks if the improvement in the corporate image should be treated as its corporate identity; and third, it tries to expand CSR concepts from corporate citizenship and public market awareness to public existence responsibility. The research hypothesis is formulated to confirm the relationships among CSR, corporate value creation, corporate identity, and public existence responsibility. Result - This study confirms that CSR has a positive correlation with corporate value creation and that CSR has a relatively positive correlation with corporate identity and public existence responsibility. Additionally, it confirms a positive correlation between corporate identity and public existence responsibility. However, corporate identity and public existence responsibility do not have an effect on corporate value creation. However, the influence of public existence responsibility confirmed the influence of corporate value creation through corporate identity as a mediating variable. Conclusion - This study argues that CSR produces more general performance including both financial and non-financial performance. It also confirms that the goals and performance of CSR can substitute for corporate value creation from general performance. It further confirms that public existence responsibility includes market public awareness, corporate images, and corporate associations. It suggests that corporations should see themselves as having public existence responsibility. Further, they should devise strategies to build corporate identities that associate with corporate goals and visions. Finally, this study contributes to the expansion of perspectives on CSR theoretical concepts and goals of performance of the corporation throughout the corporate value creation process.