• Title/Summary/Keyword: IT strategy

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스트레스 대응전략 -생물학적 접근- (Coping Strategy Against the Stress -It's Biological Approaches-)

  • 정영조
    • 정신신체의학
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    • 제3권1호
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    • pp.72-80
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    • 1995
  • Because the origins of stress are various, complex, and often indirectly-causing, reactions to stress are also various according to it's psychopathologies and mechanisms. For a proper management of stress, first of all accurate evaluation and diagnosis must be done. Then, treatment against the stress also can be considered, if necessary. In case of extreme stress, psychotropic drugs such as short-term anxiolytics or antidepressants can be used according to it's specific target symtoms. But long-term treatment of stress must be directed by increasing the individual's usual coping strategy or decreasing the externally causing stresses. Reactions to stress and drug interactions. which are not the whole of the biologic treatment strategy, are very important As a results, in our discussions, we ought to describe the issues by focusing the interactions between the drug and it's reaction to stress rather than the reaction to stress or drug itself and aimed at helping the proper treatment against the stress.

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조직 정보 시스템 보안을 위한 총괄 전략 프레임워크 (Grand Strategy Framework for Information Systems Security in Organizations)

  • 박상서
    • 융합보안논문지
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    • 제9권2호
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    • pp.7-21
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    • 2009
  • 정보 시스템 보안 체계를 보다 체계적으로 구축하고 효율적으로 운영하기 위해서는 보안에도 전략이 도입되어야 한다. 또한, 전략이 구현되어 성공적으로 작동하기 위해서는 조직 차원의 참여가 필수적이다. 하지만, 조직의 정보 시스템 보안 전략에 관한 연구는 아직까지 전략적 사고에 의한 보안 체계의 배치와 운영에 초점이 맞추어져 있어, 조직 전체를 움직이고 이끌기 위한 총체적 프레임에 관한 연구는 부족한 실정이다. 따라서 본 논문에서는 조직 차원의 보안 전략 수립에 활용할 수 있는 프레임워크를 연구한다. 이를 위하여 조직 차원의 전략 수립이라는 측면에서 총괄 전략의 개념을 도입하였으며, 총괄 전략이 갖는 4차원적 특성을 기반으로 정보 시스템 보안 총괄 전략을 구성하기 위한 프레임워크를 제시한다.

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중국산업의 고도화와 중국진출 한국기업의 대응전략 (A Study on the Advancement of Chinese Industry and the Strategy of Korean Companies in China)

  • 노형진
    • 한국컴퓨터정보학회논문지
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    • 제12권2호
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    • pp.251-263
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    • 2007
  • 본 연구는 먼저 대중국 무역 환경변화와 중국진출 한국기업의 현황을 고찰하고 중국산업의 고도화 및 구조변화의 양상을 살펴본 다음 중국진출 한국기업의 당면과제와 이에 대한 대처방안을 모색해 보고자 하는 데 그 목적이 있다. 결론적으로 중국의 산업구조가 급속히 고도화되어 감에 따라 우리 기업들이 기존 사업영역을 침범당할 가능성은 상당히 높다. 그 경우 제 자리에 머무는 기업은 결국 도태될 수밖에 없을 것이다. 반면에 발 빠르게 대응하는 기업들의 경우에는 중국의 부상에 따른 거대한 수익기회를 누릴 수 있을 것으로 전망된다. 빠르게 변하는 중국의 사업환경을 미리 내다보고 이에 대한 철저한 준비와 구체적인 전략을 갖춘 기업만이 중국 시장의 잠재력을 활용할 수 있을 것이다.

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중소규모 패밀리 레스토랑의 틈새마케팅전략에 관한 탐색적 연구 (A Preliminary Study on Niche Marketing Strategy for the Medium-small Size Family Restaurant)

  • 권금택
    • 경영과정보연구
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    • 제18권
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    • pp.115-132
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    • 2006
  • The main findings of this study are summarized as follows; 1) For medium-small size Family Restaurant(FR) in the FR market, nowadays, survival is the key issue. If the medium-small size FR is to survive and continue to grow under this competitive environment, it must pursued the efficiency of management with niche marketing strategy. 2) This study is to describe the niche marketing strategy for medium-small size FR. Strategic niche marketing must be based on the target market, market positioning and strategic marketing mix. 3) Medium-small size FR needs to develop the marketing mix factors for the niche marketing strategy. It needs to make customers understand what the FR differs from current and potential competitors. Essentially the medium-small size FR must take a competitive advantage. Hence it will appeal to a substantial number of the segments customers. 4) In using niche marketing strategy, a medium-small size FR must establish the objectives, select the tools, develop the decisions on product differentiation, market segmentation and positioning under various strategic niche marketing factors 5) By carrying out the niche marketing strategy on the target market, customer's desire can be further fulfilled. When management efficiency is improved, we can better cope with changing environment.

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Brand Concept Elaboration Strategy for an Extended Brand: a Case Study for KB Kookmin Card

  • Chun, Seungwoo;Yoo, Changjo;Lee, Sukekyu;Lee, Seon Min
    • Asia Marketing Journal
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    • 제14권3호
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    • pp.153-167
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    • 2012
  • KB Kookmin Card has separated as an independent corporation from KB Kookmin Bank Credit Card Business Group on March, 2011. Ever since, KB Kookmin Card worked to build its own brand identity. The strategic preparation and conscientious implementations made KB Kookmin Card position in consumer's mind with a strong and unique brand image. Its new brand image was rooted in the inherited strengths of reliable and sincere image. However, it faced the challenge to compete in credit card industry in which most competitors had an advanced and sophisticated image. The strengths of KB Kookmin Card were also at the same time their limitations. KB Kookmin Card took a strategy that strengthened the strengths and improved the weaknesses. It focused on the core competence of being a people's sincere life supporter that helps people make savings from everyday events to make a good sum rather than being a lump sum benefit. The brand introduction strategy was implemented in 2011. The implementation focused on the activities that made internal as well as external customers be aware of the brand. Communication programs using a variety of media were executed to attain this goal. In 2012, second phase communication programs were introduced to elaborate the newly established brand image. It introduced many extended products as well as accessory programs which targeted the segments. Also, various CSR activities in many social domains helped consumers and the public to consider KB Kookmin Card an authentic, caring, trustworthy, and consistently-developing supporter in their everyday lives.

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IT융복합 유망분야 설문분석을 통한 IT융복합 인력양성사업 미래전략 연구 (A Study on the Future Strategy of Convergence IT Workforce Program through the Question Analysis of Convergence IT Promising Area)

  • 임양섭
    • 한국통신학회논문지
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    • 제37권3C호
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    • pp.267-276
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    • 2012
  • 본 논문에서는 국내의 IT와 주력산업이 결합된 IT융복합 산업에서의 유망분야 설문분석을 통하여 IT융복합 인력양성사업 미래전략을 제시하였다. IT융복합 인력양성사업의 미래전략을 IT융복합 유망분야 측면, 인력양성 모델 운영측면, 인프라 및 제도 지원측면에서 다각적으로 분석하였으며, 이를 토대로 각 분야별 핵심전략을 제시하였다. 결과적으로 제시한 IT융복합 인력양성사업 미래전략은 위의 세 가지 측면이 효율적으로 유기적인 역할을 담당하여 효과적으로 추진되었을 때 성과가 가시적일 수 있다는 결론을 도출하였고, 종합적인 분석을 통한 유망 분야의 선정, 국가-산업체-대학의 효율적인 연계방안수립의 필요성, 국가주도의 체계적인 지원과 정부정책 수립의 필요성이 매우 중요하다는 결론을 도출하였다.

품질전략과 경영성과간의 관계에서 통제시스템의 매개효과 (The intermediate Effects of Control System on the Relationship between Quality Strategy and Performance)

  • 김달곤
    • 품질경영학회지
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    • 제30권3호
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    • pp.150-167
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    • 2002
  • Normative theory suggests that control systems should be designed to complement management's objectives and strategies. However, few empirical studies have focused on how control systems have been modified to complement new manufacturing techniques, such as zero-defect strategy. The major purpose of this study is to examine the effects of the attributes of quality strategy and control system on performance. The previous studies have subdivided quality strategy into the ECL(economic conformance level) and ZD(zero-defect) strategy. To accomplish the purpose, this study empirically analysed the data based on the questionnaires from manufacturing department personnel of 67 Korean companies. The major results are as follows. The companies that had implemented the ZD strategy and its control system outperformed the companies that had implemented ECL strategy. Also, the ZD strategy differs from ECL strategy in control system, the criteria of performance evaluation and feedback frequence variable. There is no difference in quality performance monitoring and communication variable. From this results, although many companies have strived for continuous improvement of quality, it was restricted in improvement activities that dont's required much investment cost, quality performance monitoring and communication.

지식창조, 혁신을 위한 블루오션 전략과 트리즈의 전술적 활용 (Utilizing Blue Ocean Strategy and Business TRIZ Tactics for Knowledge Creation and Innovation)

  • 이경원;김동관
    • 지식경영연구
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    • 제8권2호
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    • pp.1-16
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    • 2007
  • This paper describes the Blue Ocean Strategy and Business TRIZ (Russian Theory of Inventive Problem Solving) Tactics as one method for knowledge creation and innovation. The opening new market avoiding keen competition is very popular recently and is not just prosper, but survival problem. As one new strategy for finding new market, the Blue Ocean Strategy gives the big blueprint for new market, but has no enough tools to make more concrete ideas. In this paper, we suggest using the Strategy Campus and other tools in the Blue Ocean Strategy at initial stage and then, compensating the TRIZ principles to make more concrete ideas for new market as tactics. We applied it to find the new market for conventional newspaper industry and EBS (Education Broadcast System) management innovation in Korea as case studies and got better results comparing to using only the Blue Ocean Strategy.

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GSCM전략과 사업성과에 관한 연구 -두리비전 사례를 중심으로- (A Study on the GSCM Strategy and Business Performance - Focus on DOOLEE VISION Case -)

  • 김창봉
    • 통상정보연구
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    • 제8권1호
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    • pp.325-336
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    • 2006
  • This paper examines the global supply chain management strategy and business performance of Doolee Vision Co. Ltd.. Based on the analysis of eighty-seven cases, the following results were found. First, it was found that just-in-time of GSCM strategy of firm have a positive influences on the business performance in transformation sector. Second, just-in-time of GSCM strategy of firm have a positive influences on the business performance in custody sector. Third, just-in-time of GSCM strategy of firm have a positive influences on the business performance in order response and support sector. Forth, just-in-time of GSCM strategy of firm have a positive influences on the business performance in customs sector. Fifth, just-in-time of GSCM strategy of firm have a positive influences on the business performance in customer service sector. However, several limitations, such as measurement for intra-industry homogeneity, measurement for flexibility of global supply chain management strategy, and measurement for business performance of global supply chain management, that make the preceding conclusions be considered preliminary.

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델파이 방법을 이용한 한국의 그린 비즈니스/IT 추진전략 수립 (Development of Korean Green Business/IT Strategies Using Delphi Technique)

  • 최주철;최일영;김재경
    • 경영과학
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    • 제26권2호
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    • pp.91-112
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    • 2009
  • Recently, the green business/IT-related issues such as $CO_2$ emission and energy consumption have become spread out rapidly through the world. EU, the United States, Japan and other developed countries are using IT-related environmental regulations as trade barriers. Korea which has high rate of IT exports needs to establish systematic strategies to respond to these environmental regulations. However, it is not easy to find the related research about making green business/IT strategies. This research aims to deduce the green business/IT strategy framework and the suitable green business/IT strategies for the Korean situation. The green business/IT strategy framework is constructed from the analysis of preceding researches and those of the green business/IT strategies of Japan, the United States, and EU. The Korean green business/IT strategies are deduced from survey of experts using Delphi method. We expect that the results contribute to establish the systematic policy and action plan to reduce $CO_2$ emission and energy consumption of IT industry.