• Title/Summary/Keyword: IT strategy

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IT Service Strategy on Development of Online Floral Distribution Service : A Typhoon Positioning Strategy (화훼소매점의 온라인 유통서비스 진화에 따른 정보기술서비스 전략 - A Typhoon Positioning Strategy를 중심으로 -)

  • Lee, Seung-chang;Ahn, Sung-hyuck;Lee, Soong
    • Journal of Distribution Science
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    • v.7 no.4
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    • pp.15-26
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    • 2009
  • The internet has dramatically changed a way of business management and competition in the business environment. Especially, it stimulated not only to evolve online floral distribution service but also to change a phase of competition among floral retail stores in industry. And that also led to keen competition among IT service providers as well. This study is to examine how floral retail stores have been evolved and competed with the radical situation of the floral distribution industry through IT service in the aspect of business and information technology. In addition, the Typhoon Positioning Strategy(TPS), a strategy for the IT service positioning, is introduced from IT service provider's perspective. For IT service providers to create high business value and continuous service providing, IT service should be positioned on the customers' "core business" and developed to the level of "solution." The Typhoon Positioning Strategy(TPS) is a strategy for the IT service positioning, indicating that IT service should be positioned according to a Business Process-Service model with the consideration of business development direction, IT service trend, and user's IT capability. That is, IT service providers should find out customers' "core business" area first to provide a right IT service to the company, and the IT service provided should meet to the level of business solution. The capability of the IT solution users is also an important factor to be considered for the advanced IT service. There are four principles of the Typhoon Positioning Strategy(TPS). Principle 1) IT service provided should be an IT solution Map suitable for customer business processes. Principle 2) IT service provided should be able to support customer core business. Principle 3) IT service provided should be a business solution. Principle. 4) IT service provided should be applied differently according to the level of customer's IT capability.

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A Study on Development Strategy of Industrial Complex using SWOT/AHP Analysis Theory - The Case of the Firms in Seoul Digital Industrial Complex (SWOT/AHP 분석기법을 이용한 산업단지의 발전 전략에 관한 연구: 서울디지털산업단지를 중심으로)

  • Kim, Bo Seok;Lee, Min Jung
    • The Journal of Information Systems
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    • v.24 no.4
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    • pp.61-81
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    • 2015
  • Purpose Seoul Digital Industrial Complex has remarkably grown both quantitatively and qualitatively in short period of time since it started restructuring project in 1997. It's also not few that there were various challenges and difficulties in this industrial complex due to fast growth in short-term, such as the deficient amenities, noncooperation among the related organizations. Now, it's time to overcome these challenges and difficulties to establish new strategy for the sustainable growth and development of this Industrial Complex. Methodology There are some previous researches but almost none of them considered the priority order of the development strategy having reflected the needs of industrial complex in point of customer. In this regard, this study suggests the development strategy of Seoul Digital Industrial Complex by supplementing the limits of proceeding researches and using the combined SWOT/AHP analysis theory. Findings Based on the final analysis result of survey by combined SWOT/AHP method, this study suggests the priority order of 4 development strategies for Seoul Digital Industrial Complex, such as SO strategy, ST strategy, WO strategy and WT strategy.

An Exploratory Study of Competitive Strategy and Performance in Chinese Automotive Industry (중국 자동차 산업의 경쟁전략과 성과에 대한 탐색적 연구)

  • Qin, Zhi-Min;Huh, Moon-Goo
    • Asia-Pacific Journal of Business
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    • v.12 no.2
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    • pp.61-79
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    • 2021
  • Purpose - The purpose of this study was to analyze the impact of a company's competitive strategy on corporate performance in the highly competitive Chinese automotive industry. Design/methodology/approach - This study collected 14 survey data from automotive companies in China which be listed more than one year. We chosen the exploratory study with deriving research assignments, and the final research results are presented as propositions to proceed with the study. Findings - First, in the Chinese automobile industry, a company's competition strategy has a positive impact on corporate performance. and also the Differentiation strategy and the Low-cost strategy both have a positive impact on corporate performance. In addition, a company pursuing the Differentiation strategy that it would achieve better corporate performance than a company pursuing the Low-cost strategy. Second, it has been shown that the hybrid strategy rather than the pure strategy in the Chinese automobile industry can achieve higher corporate performance. Research implications or Originality - First, the type of competitive strategy in Chinese automotive industry were identified through the original strategies presented by Porter and Murray, and the impact of the Low-cost and the Differentiation strategies on corporate performance was analyzed. Second, contributing to the study of pure and hybrid strategies that are still under discussion now. Third, it also suggested practical implications that companies in China's automotive industry should pursue cost or differentiation advantages to secure competitive advantage.

An Efficient Data Broadcast System Supporting Dynamic Data Request Patterns in Mobile Data Services (이동 데이터 서비스에서 동적인 데이터 요청패턴을 지원하는 효율적인 데이터 방송 시스템)

  • Shin, Dong-Cheon
    • Journal of Information Technology Services
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    • v.8 no.1
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    • pp.179-192
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    • 2009
  • In wireless environments, it is very effective to introduce a data broadcast system for providing a number of clients with mobile data services. In particular, an efficient broadcast scheduling and a caching strategy are very important for performance of data broadcast systems in wireless environments which have such inherent restrictions as low bandwidth, frequent disconnections, and short battery life. In this paper, we present a data broadcast scheduling strategy using bit vectors to cope with dynamic request patterns of clients. In addition, we also propose an efficient caching strategy, 2FWT, that takes characteristics of the broadcast scheduling strategy into account. Finally, we evaluate performance of the data broadcast system. According to the results, the proposed system generally shows better performance than others.

A Study on Service Strategy of Best Transportation Business;Based on Airlines (초우량운송기업의 서비스전략에 관한 연구;항공운송기업을 중심으로)

  • Yang, Han-Mo
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.6 no.1
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    • pp.71-98
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    • 1998
  • The study proved the fitness between competitive strategy and service operation strategy of service companies. The competitive strategy of a corporation is a major strategy playing the role of bridge linking both corporate strategy and functional strategy. And it is a choice of method how to win competitors in given area. There have been such a specific methodologies for acquiring competitive advantage as Porters competitive strategy, Miles and Snows adaptive strategy, and Life cycle strategy. But, many scholars have pointed that its more important for high corporate performance to determine the competitive strategy of a corporation fitting the external environment and internal structure. So its needed for successful cost-leadership or differentiation strategy to differentiate organizational function, resources, and various organizational factors. But there have been no methodologies or practical guidelines fitting competitive strategy, corporate structure, and external environment in sprite do service corporations growth. So, the study proved the fitness between competitive strategy and service operation structure in Airlines after selecting service structural elements necessary for strategic management.

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The Effect of Corporate Strategy and IT Role on the Intent for IT Outsourcing Decision (조직의 전략과 정보기술 역할이 아웃소싱 의도결정에 미치는 영향)

  • Cho, Dong-Hwan
    • The Journal of the Korea Contents Association
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    • v.8 no.2
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    • pp.182-194
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    • 2008
  • Corporate managers look at IT outsourcing as long-term strategic choices not as short-term tactical ones, and maximizing the effect that IT outsourcing brings about is the main concern to them. Emerging different types of IT outsourcing and their effects on the corporate business decisions necessitate the research on this subject. According to previous researches, the Intent for IT outsourcing is categorized as IS Improvement, Business Impact, and Commercial Exploitation. The decison factors for these IT outsourcing include corporate strategy types, IT role, and interaction between these two. Firm size and IT maturity are selected as moderating factors to add the credibility to the research of the effect of IT outsourcing decision making. Analyzing collected data revealed that corporate strategy rather than IT role is more significant factor affecting the intent for IT outsourcing decision. Defenders(as in corporate strategy types) tend to use IT outsourcing more as a means to improve information systems, compared to analyzers and reactors. Prospectors tend to use IT outsourcing more as a commercial exploitation, compared to analyzers and reactors. These outcomes prove that corporate strategy characteristics reflect outsourcing intent. There were previous researches that showed outsourcing decision depends on IT role, however the hypothesis was rejected that IT role determines outsourcing intent. It was also rejected that the interaction between corporate strategy types and IT role determines outsourcing intent. Corporate decision makers should first analyze corporate strategy, and reflect it on the outsourcing intent when they make IT outsourcing decisions. Only the precise defining of IT outsourcing intent will lower the risk and increase the possibility of success.

Technical and Political Approaches for Successful Settling of the Environmental Agriculture System in Korea (한국 환경농업의 성공적 정착을 위한 정책적 및 기술적 접근과제)

  • 손상목;정길생
    • Korean Journal of Organic Agriculture
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    • v.5 no.2
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    • pp.13-36
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    • 1997
  • This study aims to point out the basic strategy of agrotechnical and -political approaches toward successful settling for the environmental agriculture system in Korea. Although environmental agriculture & forestry strategy toward the 21st century and it's action program were released in 1996, some scientist from environmental agriculture and organic agriculture still argue on the errors of it's strategy and action program in terms of environmental sound functions. Especially it's strategy and action program of government did not focus the reduction of fertilizer and pesticide as the matters of weight and importance to reduction of fertilizer and pesticide as the matters of weight and importance to realize an environmental sound agriculture system. And korean organic agriculture gets a point in dispute, because 1) they do not practice of Basic Standard of IFOAM and FAO/WHO Codex draft, and 2) organic farming is defined quite differently from internationally recognized core aspects of organic agriculture. Organic farming, in Korea, is taken to mean the replacement of chemical fertilizer by organic manure and avoidance of agricultural chemicals. In the paper it is discussed the necessity, purpose, effect and consequence of basic standard for korean organic agriculture. The reformation of the certification system and t he direct payment system in environmental agriculture & forestry strategy toward the 21st century and it's action program by government, and on the need of the teaching program and curriculum in high education institution, the breeding program of resistant cultivars, the soil testing for optimum fertilization strategy, the nutrient management program, the declaration for 2020 environemntal agriculture are also discussed.

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Firms Collaboration in the E-Business Environment A System Dynamics Simulation

  • Kim, Bowon
    • Proceedings of the Korea Society for Simulation Conference
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    • 2001.05a
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    • pp.163-163
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    • 2001
  • The primary research questions in this paper are why and how competing firms collaborate, not compete, in the virtual marketplace, e.g., B2B marketplace in the Internet environment. In order to answer the questions, we take on a system dynamics simulation approach: we consider two broad e-collaboration strategies: · Exclusive e-business strategy If the firm adopts this strategy, it allocates all of its resources (available for e-business development) to its own e-business capability building only. · Collaborative e-business strategy When the firm adopts a collaborative e-business strategy, it invests not only in its own, but also the industrys e-business capability building. From the system dynamics simulation results, we conclude that e-collaboration pays off in the long run: although it is hard to tell whether the collaborative strategy is better than the exclusive one during the initial period, it is unambiguous that the collaborative e-business strategy Performs much better in the long run. We infer that such collaboration could occur when the firms realize that they benefit from the expansion of the market demand due to their collaboration. That is, in order for such collaboration between competing firms to be sustainable, such collaboration should create more demand in the market so that each company could earn more profit even if it gets less in terms of market share.

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The Critical Success Factors of the Innovation and Strategy Using Information Technology : Case Study of Hyundai Heavy Industries Co. (정보기술(IT)을 활용한 기업의 혁신 추진 전략과 핵심성공요인 도출 : 현대중공업의 성공사례를 중심으로)

  • Kim, Wha Young
    • Journal of Information Technology Services
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    • v.11 no.4
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    • pp.87-105
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    • 2012
  • The purpose of this case study is to demonstrate the effectiveness of the disruptive innovation strategy based on the Resources Process Values(RPV) theory for a successful firm. Disruptive innovations seemed not initially perform well enough to be sold or used successfully in markets. The products and services used disruptive technologies have not been as effective as those used in the established markets. However, they have other attributes such as simplicity, convenience, and low cost, which appeal to a new, small and initially unattractive set in new or low-end applications. The Hyundai Heavy Industries Co.(HHI) performed the Jubail Industrial Harbour Project(JIHP), which built the Open Sea Tanker Terminal(OSTT) in Saudi Arabia, using the disruptive innovation strategy in order to lower the manufacturing cost of the offshore jacket and to complete the project successfully. The HHI developed the design and drawing systems to manufacture the jacket and also developed the HYundai Jacket Analysis System(HYJAS) software to use the structural analysis against stresses from rolling and pitching of the barge while transporting the jacket by sea.

A Study on the Strategy for Optimizing Investment Portfolios (최적 투자 포트폴리오 구성전략에 관한 연구)

  • Gu, Seung-Hwan;Jang, Seong-Yong
    • IE interfaces
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    • v.23 no.4
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    • pp.300-310
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    • 2010
  • This paper is about an optimal investment portfolio strategy. Financial data of stocks, bonds, and savings from January 2. 2001 through October 30. 2009 were utilized in order to suggest the optimal portfolio strategies. Fundamental analysis and technical analysis were used in stocks-related strategy, whereas passive investment strategy and active investment strategy were used in bond-related strategy. The score is assigned to each stock index according to the suggested strategies and set trading rules are based on the scores. The simulation has been executed about each 29,400-portfolios and we figured out with the simulation result that 26.75% of 7,864 portfolios are more profitable than average stock market profit (22.6%, Annualized). The outcome of this research is summarized in two parts. First, it's the rebalancing strategy of portfolio. The result shows that value-oriented investment(long-term investment) strategy yields much higher than short-term investment strategies of stocks or active investment of bonds. Second, it's about the rebalancing cycle forming the portfolios. The result shows that the rate of return for the portfolio is the best when rebalancing cycle is 12 or 18 months.