• Asia Marketing Journal
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• v.14 no.4
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• pp.35-56
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• 2013

The era of globalization provides us with both opportunities and threats. The success of a multinational corporation depends largely on its ability to adapt itself to new market environment. We believe that understanding and implementing multicultural PR strategy can be a key to the multinational corporations' success in foreign markets. We argue in this paper that even a global iconic company such as Google needs to focus on how to understand local consumers' needs and preferences before formulating and implementing PR strategy. Having a global hit product or service is not sufficient enough to be successful in some foreign markets. It is especially more evident in the industries where companies deal with individual consumers, and perceptions and sentiments play a large role in their purchase decisions. The objective of this research is to find out the relationship between multicultural PR strategy and business performance. Therefore, our main hypothesis is; better implementation of multicultural PR strategy by a multinational corporation will result in higher performance in the foreign markets. To prove the relationship between multicultural PR strategy and performance, we designed a framework that uses Rudan's (2004) five rules for multicultural PR strategy. It is a contribution to the business academics as there are very few studies that directly focus on and analyze the multicultural aspects of a multinational company's PR strategy. Through our research, we found strong evidence that there is a positive relationship between the level and effectiveness of a company's multicultural PR strategy and its performance in the foreign markets. This offers some meaningful implications to the managers of the multinational corporations and those who are considering going into a foreign market for the first time. We also suggested a way of measuring the implementation of multicultural PR strategy. By applying five rules for multicultural PR strategy to Google's PR activities, it allowed us to convert qualitative information into quantitative data. This kind of tool can be helpful for multinational corporations that want to evaluate their own PR activities.

• The Journal of Industrial Distribution & Business
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• v.12 no.3
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• pp.43-49
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• 2021

Purpose: This study attempted to examine the risk of stock price plunge according to the firm's management strategy. Prospector firms value innovation and have high uncertainties due to rapid growth. There is a possibility of lowering the quality of financial reporting in order to meet market expectations while withstanding the uncertainty of the results. In addition, managers of prospector firms enter into compensation contracts based on stock prices, thus creating an incentive to withhold negative information disclosure to the market. Prospector firms' information opacity and delays in disclosure of negative information are likely to cause a sharp decline in share prices in the future. Research design, data and methodology: This study performed logistic analysis of KOSPI listed firms from 2014 to 2017. The independent variable is the strategic index, and is calculated by considering the six characteristics (R&D investment, efficiency, growth potential, marketing, organizational stability, capital intensity) of the firm. The higher the total score, the more it is a firm that takes a prospector strategy, and the lower the total score, the more it is a firm that pursues a defender strategy. In the case of the dependent variable, a value of 1 was assigned when there was a week that experienced a sharp decline in stock prices, and 0 when it was not. Results: It was found that the more firms adopting the prospector strategy, the higher the risk of a sharp decline in the stock price. This is interpreted as the reason that firms pursuing a prospector strategy do not disclose negative information by being conscious of market investors while carrying out venture projects. In other words, compensation contracts based on uncertainty in the outcome of prospector firms and stock prices increase the opacity of information and are likely to cause a sharp decline in share prices. Conclusions: This study's analysis of the impact of management strategy on the stock price plunge suggests that investors need to consider the strategy that firms take in allocating resources. Firms need to be cautious in examining the impact of a particular strategy on the capital markets and implementing that strategy.

• Knowledge Management Research
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• v.18 no.3
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• pp.201-230
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• 2017

It is argued that the strategy practice in the 21st digital organization is limited and constrained in that it is being laregy driven by a traditional positivistic strategic management thinking. This article, drawing upon the models and concepts developed in the field of general ecology, proposes a resilient ecological view of strategy, as an alternative strategy frame of reference for overcoming some of the pitfalls and shortcomings of the current digital strategy practice in the organization. The implications of this new ecological perspective on strategy practice are discussed in detail. The article concludes with discussions and directions for implanting the perspective in the organization.

• The Journal of Information Technology
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• v.2 no.1
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• pp.131-147
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• 1999

According to literature review, fitness between IT activities and organizational strategy enhances performance. Theoretical research says that centralized company in IT activities is appropriate to cost-leadership strategy and decentralized company in IT activities is appropriate to differentiation strategy. But there are very few empirical research. The purpose of this study is to attest whether fitness between IT activities and organizational strategy enhances the information system performance. But the results of this field study were not consistent with literature that fitness of two independent variables enhance performance. So we should take other contingency variables such as organizational structure, culture etc. into consideration to investigate relationship between IT activities and strategy.

• Journal of Service Research and Studies
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• v.6 no.2
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• pp.133-151
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• 2016

The purposes of this research are to empirically examine (1) the impact of application of IT in IT industry which is the main engine for creative economy, (2) the relationship between application of IT and corporate strategy, and (3) the influence of corporate strategy on application of IT and employment. To achieve the purpose of research, we conducted a survey on 187 CIOs in october 2013. Research findings confirm that application of IT provides competitive advantages such as efficiency, threat, functionality, attack, and integration and these traits of IT significantly contribute to employment. And research results show that the moderating effects of corporate strategy on the relationship between application of IT and employment are different depending upon the type of corporate strategy. Thus firms in IT industry should consider traits of IT more seriously when they establish corporate strategy.

• Management & Information Systems Review
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• v.17
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• pp.381-399
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• 2005

During the past decade a great deal of attention has focused on the impact of IT investment. However, many related studies have frequently generated controversial or inconsistent results. These results imply that the relationship between IT investment and performance is complex and multifaceted. And empirical studies with new analytical techniques are badly needed to examine the way IT investment interacts with various organizational and environmental elements to influence corporate performance. Accordingly a study of IT investment needs to make a contingency approach to determining the level of IT investment based on the competitive strategy in a macro perspective. The basic purpose of this research is to analyse the relationship between IT investment and IT effectiveness and to identify the moderating effect of competitive strategy in the relationship. The results showed that there is no relationship between IT investment and IT effectiveness, and the competitive strategy can be considered as a significant moderating variable between IT investment and IT effectiveness.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.270-275
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• 2008

The various research on Communities of practices (CoP) for propagation of softer type knowledge in new Knowledge Management (KM) strategy having been performed for past couple of years. CoP is one of effective process innovation tool for diffusion of knowledge. Based on CoP's voluntary and spontaneous characteristic, it performs a function of delivering softer type knowledge of workers to the other colleagues of organization. But one step further to CoP's function of propagation of internal knowledge, research on function of CoP's contribution in enterprise strategy are insufficient yet. This paper presents enterprise CoP should be managed and aligned to strategic objectives of enterprise, and also, suggests the methodology for CoPs to maintain a lifecycle as a tool to contribute in strategic goal attainment. Although CoPs are voluntary and spontaneous informal organization, it can display a contribution as tool for KM strategy when it is aligned to strategy properly and form efficient lifecycle.

• Proceedings of the KSME Conference
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• 2000.11a
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• pp.699-704
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• 2000

The present paper deals with a multiobjective optimization method based on the co-evolutionary genetic strategy. The co-evolutionary strategy carries out the multiobjective optimization in such way that it optimizes individual objective function as compared with each generation's value while there are more than two genetic evolutions at the same time. In this study, the designs that are out of the given constraint map compared with other objective function value are excepted by the penalty. The proposed multiobjective genetic algorithms are distinguished from other optimization methods because it seeks for the optimized value through the simultaneous search without the help of the single-objective values which have to be obtained in advance of the multiobjective designs. The proposed strategy easily applied to well-developed genetic algorithms since it doesn't need any further formulation for the multiobjective optimization. The paper describes the co-evolutionary strategy and compares design results on the simple structural optimization problem.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.59 no.7
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• pp.1226-1231
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• 2010

This paper looks at the influence of Financial Transmission Rights (FTRs) on the market value(Social Welfare; SW) in the competitive electricity market. The transmission line constraints make it difficult to compute the Nash Equilibrium (NE) due to causing a mixed strategy NE instead of a pure strategy NE. Computing a mixed strategy is more complicated in a multi-player game. The aim of this paper are to compute a mixed strategy NE and analyze SW in power transaction with FTRs. This paper introduces a formula and a technique for solving NE of multi-player game with FTRs. In addition, it analyzes the influence of holding of FTRs by generation company on SW and it proposes the SW at NE is influenced by Power Transfer Distribution Factor (PTDF) where holder of FTRs are located. The assertion is verified by calculating the mixed strategy utilizing the Cournot model widely used for studies on FTRs.

• Journal of the Korean Society for information Management
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• v.26 no.3
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• pp.295-316
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• 2009

This research applied the concepts of IT architecture and IT governance for managing with an integrated computing environment and organized structure, which base a digital library's management and operation. It also aims to analyze the structural system between information technology of human resources and strategy alignment elements of business, which both constitute the core content. Social network analysis software was used to investigate the complicated relationship between IT and business-related strategy alignment elements. The following is the results of carrying out this research on the social network structure and features of strategy alignment elements for a digital library. First, analysis indexes for strategy alignment elements and social network of a digital library were developed. Second, an analysis model was designed based on the analysis index for social network as to strategy alignment elements. Analysis model was appraised by collecting social network datasets for such strategy alignment elements as Communications, Competency and Value, Governance, Partnership, Scope and Architecture, and Skills against the Business strategy, Information strategy, Business and Technology of a digital library. As for the content of analysis, social network structure and specific features were analyzed in relation to a digital library's (1) General social network, (2) Structure of strategy alignment elements, (3) Strategy fit and Functional integration.