• Title/Summary/Keyword: IT companies

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A Study on the delivery of brand image information to consumers by telecom companies' SI(Store Identity) (through comparing SI between Korea telecom companies and foreign famous telecom companies) (통신회사의 SI(Store Identity)가 소비자의 브랜드 이미지 정보전달에 관한 연구(한국통신회사 SI와 해외의 유명 통신회사SI 비교를 통하여))

  • Kim, Jong Sung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.6
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    • pp.2639-2644
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    • 2013
  • The renewal cycle, which newly decorates stores, has been shortened, as the marketing competition between telecommunication companies has been extended to the stores, due to the rapid increase of mobile phone users and fast replacement cycle of products. The store renewal made by major telecommunication companies, including signboard, has been pushed in order for telecommunication companies to give strong impression about their own brand identity to consumers. Consumers want stores not only to sell cheap and high quality products but also to provide customer experience, by which customers can feel store, product and service and accept them. Especially, since the competition between telecommunication companies is getting tough, it is the current trend that the number of stores is increasing much, and telecommunication companies are recently renewing their stores, with the concept of SI(Store Identity), which changes store image into the incorporated image including interior and exterior, rather than just replacing CI(Corporate Identity), when they renew stores. It can be said that SI(Store Identity) is an important factor, by which companies consistently design visual factors such as interior and sign, and then apply them to the interior and exterior of the stores, and thereby give good store image to consumers, and ultimately have great effect on the increase of sales volume. This kind of activity can be image-controlled by companies' Identity Management, and it can be a very important factor in terms of marketing. In this study, it has an objective to compare and analyze SI of domestic telecommunication companies and foreign telecommunication companies, and then suggest effective SI direction.

A Study on the Characteristics and Strategies of the Living Business of Fashion Brands (패션 브랜드의 리빙 분야 사업특성과 전략)

  • Park, Geunyoung;Kim, Seongdal
    • Journal of Fashion Business
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    • v.24 no.3
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    • pp.40-50
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    • 2020
  • The home furnishing and living market is growing because of the increasing interest of consumers in living spaces. In this trend, global fashion companies are seeking to increase sales by expanding their businesses by launching their own home lines or brands early, taking advantage of the various advantages of each brand. In response, this study was designed to examine the strategies necessary for domestic fashion brands to pursue their business in the future by conducting a case study and characteristics analysis of the living brands of foreign fashion companies in line with the trend of expanding their living-related businesses. The following is an analysis of the characteristics of the living brands of global fashion companies. First of all, utilizing the brand awareness of fashion companies; second, the strength of unique textile designs; and third, the expansion of synergy through the expansion of the business into various fields. Fourth, the lack of diversification in materials suitable for living products; fifth, the lack of information on quality; sixth, the lack of space and contents for living areas. Finally, a living brand strategy of a domestic fashion company was proposed as follows. First, it proposed collaboration with textile design companies and designers; second, it proposed exploring business models through the inclusion of brand licenses; and third, it proposed expanding the planning of living products of private brand by distribution companies.

Estimation and Prediction of Financial Distress: Non-Financial Firms in Bursa Malaysia

  • HIONG, Hii King;JALIL, Muhammad Farhan;SENG, Andrew Tiong Hock
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.8
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    • pp.1-12
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    • 2021
  • Altman's Z-score is used to measure a company's financial health and to predict the probability that a company will collapse within 2 years. It is proven to be very accurate to forecast bankruptcy in a wide variety of contexts and markets. The goal of this study is to use Altman's Z-score model to forecast insolvency in non-financial publicly traded enterprises. Non-financial firms are a significant industry in Malaysia, and current trends of consolidation and long-term government subsidies make assessing the financial health of such businesses critical not just for the owners, but also for other stakeholders. The sample of this study includes 84 listed companies in the Kuala Lumpur Stock Exchange. Of the 84 companies, 52 are considered high risk, and 32 are considered low-risk companies. Secondary data for the analysis was gathered from chosen companies' financial reports. The findings of this study show that the Altman model may be used to forecast a company's financial collapse. It dispelled any reservations about the model's legitimacy and the utility of applying it to predict the likelihood of bankruptcy in a company. The findings of this study have significant consequences for investors, creditors, and corporate management. Portfolio managers may make better selections by not investing in companies that have proved to be in danger of failing if they understand the variables that contribute to corporate distress.

중소기업 품질경영 운영 방안 -강원도 컨소시엄 참여기업을 중심으로-

  • 박노국;이성호
    • Proceedings of the Safety Management and Science Conference
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    • 2004.05a
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    • pp.259-269
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    • 2004
  • This study set limits Gangwon-do's manufacturing companies that participated in the educational-industrial consortium. These companies' present status and activities under implementation identified and interpreted by this study, therefore, are insufficient to be generalized into knowledge applicable to most of the companies in Gangwon-do. For more precise and detailed results, it is suggested to make further studies that cover not only those consortium companies but also non-consortium manufacturing companies in Gangwon-do.

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IT Manufacturing Companies' Strategies and Performance for Overseas Expansion to Vietnam (IT제조기업의 베트남 진출 전략 및 성과에 관한 연구)

  • Yun, Haejung;Chang, Changwhan;Lee, Choong C.
    • Journal of Information Technology Services
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    • v.16 no.3
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    • pp.1-15
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    • 2017
  • This study is aimed to find out which factors among firm-specific resources, industry-based competition, and institutional conditions affect strategies for Korean IT manufacturing companies when they expand their business overseas, especially to Vietnam in this study. Also, it attempts to reveal which strategies among cost reduction, mass production, and localization affect performance of overseas expansion. Based on Strategy Tripod Theory as an integrating point-of-view embracing resource-based view, industry-based view, and institution-based view, research model was developed and tested through the survey of 83 Korean IT manufacturing companies expanded their business to Vietnam. Research findings show that (1) communication competency, industry competitiveness, industry attractiveness, and regulation of partner country affect cost reduction strategy. (2) International experience, communication competency, international orientation, and competitiveness is significantly associated with mass production strategy. (3) And international experience, communication competency, and industry competitiveness affect localization. (4) Ultimately, mass production strategy and localization strategy significantly increase performance of expansion to Vietnam. The theoretical contribution of this study is to adopt an integrative approach based on strategy tripod theory. As practical implications, it suggests factors and strategies that IT manufacturing companies interested in expansion to Vietnam should consider. In sum, we believe this study can contribute to Korean IT manufacturing industry by suggesting key success factors and appropriate strategies for overseas expansion.

A Study on the Partnership between Ship Repair Companies and Ship Management Companies (선사와 수리조선업체의 파트너십에 관한 연구)

  • Lee, Jung-Phil;Jang, Young-Soo
    • Journal of Fisheries and Marine Sciences Education
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    • v.25 no.3
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    • pp.599-615
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    • 2013
  • This paper aims to empirically explore how the partnership between the two industries influences on the satisfaction of ship management companies. In addition, this paper intends to provide relevant information to enhance the competitiveness of ship repair companies by revealing the causalities of variations consisting of the partnership between ship management companies and ship repair companies. It revealed what characteristics are embedded in the partnership between ship management companies, and how the consisting factors of this partnership influences on satisfaction throughout prior factors. And this paper explored the variables that influence on the satisfaction of ship repair companies.

Perceived Pressures and Organizational Readiness on the Continuous Internet Adaptation Intention in Fashion Companies

  • Lee, Eun-Jin;Hong, Byung-Sook
    • International Journal of Human Ecology
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    • v.10 no.1
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    • pp.13-22
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    • 2009
  • This study analyzes how the perceived pressures and organizational readiness of fashion companies (that utilize the internet as a marketing or commercial transaction tool) influence the continuous internet adaptation intention. It ascertains the differences between the companies that have introduced the internet commercial transaction and companies that have not. The survey was conducted among the employees of fashion companies from January $15^{th}$ to February $20^{th}$ in 2009. A total of 314 respondents were submitted for analysis using diverse methods that include frequency analysis, factor analysis, reliability analysis, t-test, and multiple regression analysis. The results show that the perceived internal and external pressures, the support of the chief executive officer and capacity of the organization influence the continuous internet adaptation intention of fashion companies. There are differences in the perceived internal and external pressures, support of the chief executive officer, capacity of the organization, and continuous internet adaptation intention between companies that introduced a internet commercial transaction system and those that have not.

A Study on the Efficiency of Domestic Logistics Companies and their Influence in Logistics Networks : Focusing on the comparison of second-party logistics companies and third-party logistics companies (국내 물류기업의 효율성과 물류네트워크 내 영향력에 관한 연구 : 2자 물류기업과 3자 물류기업 비교를 중심으로)

  • Yoon-Jin Roh
    • Korea Trade Review
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    • v.46 no.5
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    • pp.31-47
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    • 2021
  • Recently, third-party logistics and second-party logistics are well known as a form of logistics service. However, there are several opinions about the effectiveness of second-party logistics and third-party logistics. In this study, the efficiency of second-party logistics companies and third-party logistics companies, which are the main providers of logistics services, was compared and the sales impact on the logistics market was measured. Efficiency was measured using DEA's CCR and BCC models. Debt and equity were used as input variables, and sales, operating profit, and net income were used as output variables. As a result of measuring the efficiency of logistics companies, the efficiency of third-party logistics companies was higher than that of second-party logistics companies in 2019 and 2020, and it had a positive effect on the rate of change in sales.

The Effects of Business Value Orientation on the Productivity and Performances: Comparative Study between IT and non-IT SME Companies (기업의 가치지향성이 업무생산성과 경영성과에 미치는 영향: 중소 IT기업과 비IT기업의 비교연구를 중심으로)

  • Yoon, Dong-Ju;Jeong, Dae-Yul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.4
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    • pp.1971-1982
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    • 2014
  • The purpose of the this study is to analyze what business value orientations are more effective on the enhancement of productivity and performance indexes of IT companies. Especially we are interest in the moderate effect of business types such as IT manufacturing, IT services, and non-IT manufacturing companies. The empirical test results was somehow different from the theoretical researches. Customer orientation affects productivity directly and performance indexes indirectly. Whereas, technology innovation orientation didn't affects productivity and performance indexes directly, except IT services companies. Corporate social responsibility affects performance indexes directly, but not productivity. We could conclude that the type of business is an important moderator between business value orientations and enterprise performance factors.

A Study on the Effect of the Improvement of Investment Environment with Investment Incentive on National Economy

  • Moon, Jae-Young;Lee, Won-Hee;Choi, Pyeong-Rak;Suh, Yung-Ho
    • International Journal of Quality Innovation
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    • v.9 no.2
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    • pp.129-147
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    • 2008
  • This research is to investigate the effect of the improvement of investment environments with investment incentive on Korean national economy by looking into the foreign investment support system in Korea. To this end, first research model was set up based on our literary study and case study was conducted on 150 foreign companies that were located in industrial complex for foreign companies, received the tax benefit and government subsidization. And it was found that even though the foreign companies were contributing to the national economy in general such as in the area of production, export, employment, development of technology, there was no significant contributory difference between the investment incentive beneficiary and non-beneficiary foreign companies. Therefore it deemed reasonable to reconsider the way Korean government supports foreign companies in Korea and to reinforce foreign companies' relevance to national policy agenda with additional incentives to foreign companies located in comparatively less developed areas. As a way to promote foreign investment, promotion of investment infra such as improvement of follow-up services, openness to foreign investment, industrial deregulations in capital area, revitalization of free economic zone, efficient system to promote foreign investment and the reinforcement of public relations were considered necessary, especially the upgrading of economic structure and the integrated management of domestic and foreign investors deemed necessary for the optimal distribution of the industries.