• Journal of Distribution Science
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• v.7 no.4
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• pp.15-26
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• 2009

The internet has dramatically changed a way of business management and competition in the business environment. Especially, it stimulated not only to evolve online floral distribution service but also to change a phase of competition among floral retail stores in industry. And that also led to keen competition among IT service providers as well. This study is to examine how floral retail stores have been evolved and competed with the radical situation of the floral distribution industry through IT service in the aspect of business and information technology. In addition, the Typhoon Positioning Strategy(TPS), a strategy for the IT service positioning, is introduced from IT service provider's perspective. For IT service providers to create high business value and continuous service providing, IT service should be positioned on the customers' "core business" and developed to the level of "solution." The Typhoon Positioning Strategy(TPS) is a strategy for the IT service positioning, indicating that IT service should be positioned according to a Business Process-Service model with the consideration of business development direction, IT service trend, and user's IT capability. That is, IT service providers should find out customers' "core business" area first to provide a right IT service to the company, and the IT service provided should meet to the level of business solution. The capability of the IT solution users is also an important factor to be considered for the advanced IT service. There are four principles of the Typhoon Positioning Strategy(TPS). Principle 1) IT service provided should be an IT solution Map suitable for customer business processes. Principle 2) IT service provided should be able to support customer core business. Principle 3) IT service provided should be a business solution. Principle. 4) IT service provided should be applied differently according to the level of customer's IT capability.

• Journal of Information Technology Applications and Management
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• v.13 no.4
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• pp.57-70
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• 2006

Location Based Service (LBS) provides high-value added service to users and various works about IBS have been actively performed. The core technology or LBS is positioning of the users. In the field of positioning, outdoor positioning and indoor positioning are developed separately. We are proposing a design of an outdoor-indoor positioning system, implementing a prototype of the system, and verifying the usefulness of the system through experiments. Our experimental results shows that the average error of our system is 4.8 m in the case of out-door positioning and it is 3.3 m in the case of in-door positioning.

• Culinary science and hospitality research
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• v.12 no.3 s.30
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• pp.219-236
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• 2006

The purpose of this study is to examine the elements that satisfy customers in order for restaurants to survive in competition, and to examine effective positioning strategies. Since the designation of Haeundae in Busan as a Special Tourism Zone, diverse food service markets have been established and various marketing activities are anticipated accordingly. The results of this study can be summarized as follows: First, after the examination of the competitive relationships among restaurants, based on the image similarity data, it was found that Bennigan's, Outback Steakhouse, and T.G.I. Friday's are in close proximity with one another. Hence the fierce competition between them. Secondly, as a result of PC-MDS PROFIT analysis, a positioning map was drawn with image similarity measurement of the restaurants and scores 9 evaluation categories for each brand name as follows: food taste, food price, service, access convenience, hygienic condition and cleaning, atmosphere, various events, circumferential environment, and public image. Thirdly, as a result of MDPREFMAP analysis based on the customer preference, data from the restaurant brand names, an ideal location of a restaurant preferred by customers and the position of restaurant brand names were indicated at the same time.

• Korea Journal of Hospital Management
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• v.22 no.3
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• pp.105-117
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• 2017

This study was performed to provide medical service providers with useful information for their market competitiveness and decision making. It is regarding positioning map and repositioning map strategy to enforce market competitiveness through bench marking of a specific hospital which has been relatively underestimated in the market. With AHP and biplot analyses for this study, we could identify priority of properties that medical service consumers consider when they choose a university hospital and market competitiveness of alternative university hospitals. It is expected that the study of repositioning strategy to Strengthening Market Competitiveness will provide efficient problem solving method to allocation restricted resources by repositioning the specific university hospital through benchmarking with evaluation factors of the most market competitiveness university hospital. When Inje University Paik Hospital was benchmarked and repositioned, the share of Paik hospital increased and there was only 3.1% difference from Dongah Dong-A University Hospital, which occupied the first place in market competitiveness. Such the results of this study may suggestion management strategies to provide efficient problem solving methods when companies responding to rapidly changing management environments allocation restricted resources.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.350-353
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• 2001

As different service classifications for existing and new business data services, it is hard to gather necessary data for the service providers to set their strategies and regulations are also applied asymmetrically to each service provider. Therefore an appropriate market classification is required for the business data services. The Hendry model is selected in this paper to analyze substitution degree among services and then Hendry model is applied to competition among four business data services. As a result, it is shown that these services compete directly and future market shares of services are forecasted and positioning strategy for new services is considered.

• Culinary science and hospitality research
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• v.10 no.1
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• pp.153-166
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• 2004

This study analyzed the positioning of family restaurants by image factors, as a result, customers divided into 5 groups from 7 restaurants. All customers realized similar images from subject restaurants, which told that those restaurants are within an intense competition. Strong points of each restaurant are as follows by factors; Outback and TGIF was confidence, Sizzler and Outback was response, Outback and Skylark was type, Bennigan's and TGIF was reliability, Bennigan's and Outback was reactivity. Weak points each restaurant are as follows by factors; Bennigan's and TonyRoma's were confidence and response, TonyRoma's and Marche was type, Sizzler and TonyRoma's was confidence, Sizzler and TonyRoma's was reactivity. The analysis on each restaurants' images by factors told that response and reactivity were above the average, confidence and reliability were around the average, type was the lowest value. It told that customers didn't give a high rating toward restaurants' food flavor, freshness, cleanliness, therefore restaurants need pay more attention to positioning strategies, Instead, customers gave a high rating toward service, accessibility, menu-variety, and parking-convenience, therefore, continuous improvement is required.

• Journal of Information Technology Applications and Management
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• v.15 no.2
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• pp.51-65
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• 2008

The purpose of this paper is introducing WiFi based EKF(Extended Kalman Filter) method for indoor positioning. The advantages of our EKF method include: 1) Any special equipment dedicated for positioning is not required. 2) implementation of EKF does not require off-line phase of fingerprinting methods. 3) The EKF effectively minimizes squared deviation of the trilateration method. In order to experimentally prove the advantages of our method, we implemented indoor positioning systems making use of the K-NN(K Nearest Neighbors), Bayesian, decision tree, trilateration, and our EKF methods. Our experimental results show that the average-errors of K-NN, Bayesian and decision tree methods are all close to 2.4 meters whereas the average errors of trilateration and EKF are 4.07 meters and 3.528 meters, respectively. That is, the accuracy of our EKF is a bit inferior to those of fingerprinting methods. Even so, our EKF is accurate enough to be used for practical indoor LBS systems. Moreover, our EKF is easier to implement than fingerprinting methods because it does not require off-line phase.

• Journal of Positioning, Navigation, and Timing
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• v.3 no.4
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• pp.131-141
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• 2014

Over the last decade, the Global Navigation Satellite System (GNSS) has been increasingly utilized as a meteorological research tool. The Korea Astronomy and Space Science Institute (KASI) has also been developing a near real-time GNSS precipitable water vapor (PWV) information management system that can produce a precise PWV for the Korean Peninsula region using GNSS data processing and meteorological measurements. The goal of this paper is to evaluate whether the precise point positioning (PPP) strategy will be used as the new data processing strategy of the GNSS-PWV information management system. For this purpose, quality assessment has been performed by means of a comparative analysis of the troposphere zenith total delay (ZTD) estimates from KASI PPP solutions (KPS), KASI network solutions (KNS), and International GNSS Service (IGS) final troposphere products (IFTP) for ten permanent GNSS stations in the Korean Peninsula. The assessment consists largely of two steps: First, the troposphere ZTD of the KNS are compared to those of the IFTP for only DAEJ and SUWN, in which the IFTP are used as the reference. Second, the KPS are compared to the KNS for all ten GNSS stations. In this step, the KNS are used as a new reference rather than the IFTP, because it was proved in the previous step that the KNS can be a suitable reference. As a result, it was found that the ZTD values from both the KPS and the KNS followed the same overall pattern, with an RMS of 5.36 mm. When the average RMS was converted into an error of GNSS-PWV by considering the typical ratio of zenith wet delay and PWV, the GNSS-PWV error met the requirement for PWV accuracy in this application. Therefore, the PPP strategy can be used as a new data processing strategy in the near real-time GNSS-PWV information management system.

• The Journal of Korea Robotics Society
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• v.14 no.4
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• pp.293-300
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• 2019

In this paper, an Embedded solution for fast navigation and precise positioning of mobile robots by floor features is introduced. Most of navigation systems tend to require high-performance computing unit and high quality sensor data. They can produce high accuracy navigation systems but have limited application due to their high cost. The introduced navigation system is designed to be a low cost solution for a wide range of applications such as toys, mobile service robots and education. The key design idea of the system is a simple localization approach using line features of the floor and delayed localization strategy using topological map. It differs from typical navigation approaches which usually use Simultaneous Localization and Mapping (SLAM) technique with high latency localization. This navigation system is implemented on single board Raspberry Pi B+ computer which has 1.4 GHz processor and Redone mobile robot which has maximum speed of 1.1 m/s.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.48-58
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• 2008

This study intends to figure out the image evaluation properties of internet shopping malls and suggest a strategic direction for positioning through establishing a perceptual map on how the actual customers remember them and which image expression would make the most effective marketing. According to the result of analysis, the images of internet shopping malls were drawn as elements such as product information service, customer service after purchase, atmosphere, convenience, safety, and fame. And according to the result of making a perceptual map, it showed that there was a meaningful difference in the customers' perception on competitive shopping malls. The most discriminative property among the images of shopping malls was product information service, and the least discriminative property was convenience. In addition, there showed a meaningful difference in the customers' preference and ideal point on internet shopping malls between the subdivided groups of customers. It was verified that in this internet shopping mall market where competition is getting severe, the result of this study can be a useful foundational data in establishing a marketing strategy of market segmentation.