• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.1-16
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• 2004

This paper explores the impact of banner exposure and clicking on brand-attitude changes and purchase intention changes. It is found that simple exposure to banner ads does not change people's initial brand-attitude and purchase intention, while voluntary exposure to target ads by clicking banner ads results in positive or negative brand attitude and purchase intention changes depending on the likability of the linked target ads from the banner ads. For methodology, this study employed a pretest posttest control group design and used online data collection technology called Cold Fusion. A total of 961 subjects participated in this research.

• Journal of the Korean Society for information Management
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• v.31 no.3
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• pp.293-311
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• 2014

This study explored the research trends on Twitter in Korea by informetric methods. All 539 articles on Twitter published from 2009 to the April of 2014 were obtained from the KCI. Only article titles, abstracts, and keywords by authors were used in analysis. Academic journals in many different disciplines where Twitter articles were produced were analysed by profiling, and then, the subject areas of researches on Twitter were analysed by co-word analysis. The results of this study showed that Twitter-related papers were published in as many as 53 disciplines with journalism, business administration, and computer science to be core fields. It was also found that the core subject areas are political issues and business.

• Korean journal of communication and information
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• v.31
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• pp.113-165
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• 2005

The research focused on the return of class analysis of the media soctor. It is told that class is a determining factor of media industry. This article is divided in to four sections that represent class analysis of media. In this study, I claimed that class analysis is necessary of understanding the nature of media industrial capital and its nature. With their domination of the media, big corporations seek to control political power and information. This article has demonstrated that the media power of corporations should be curved.

• Korean journal of communication and information
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• v.80
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• pp.7-39
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• 2016

This essay deals with the bulk of problems of media raised by social inequality. I attempted to examine the relationship between inequality and media/information. In adopting the method of political economy based on dialectical viewpoint, I argue that collaboration among Chaebol, media, power result in the media capitalism. This mode of production has brought about the decline of public service and democracy. It led the Korean industrial capitalism to media capitalism. This mechanism is a dominant but unfair system with grasping of wealth, power, information. The media capitalism, based on profit, privatizations, power monopoly, remains democracy and public service in retreat. Chaebol-media-power complex plays an important role in cementing the establishment. We are reminded how much the dominant system has deteriorated the public interests of the media market and information.

• International Journal of Contents
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• v.10 no.2
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• pp.18-27
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• 2014

This study examines underlying factors that influence undergraduate students' willingness to enhance communication with their instructor by comparing the frequency of e-mail and face-to-face interaction between students and instructors. Data was collected through a survey of 322 undergraduate journalism students at a large Midwestern university. The findings showed that the more passive students were in expressing their opinion during the class, the less likely they were to send e-mails to their instructor (Coef. = -0.180, p < .01) or to communicate with their instructor face-to-face (Coef. = -0.262, p < .01). The findings also showed that the more students described their personality as "shy," the less likely they were to e-mail their instructor (Coef. = -0.157, p < .05) or communicate with their instructor face-to-face (Coef. = -0.210, p < .01). It is noteworthy that the degrees of both passivity and shyness had a more negative effect on the probability of face-to-face interaction than they did on email interaction. In summary, email usage follows similar broader patterns of social interaction, rather than introducing a different trend in communication. This finding implies that the importance of e-mail should not be exaggerated as a communication tool for reticent students.

• Asia pacific journal of information systems
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• v.26 no.4
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• pp.561-576
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• 2016

This paper aims to develop a conceptual model of smart tourism destination competitiveness to provide implications in terms of smart tourism destination realization and smart tourism destination competitiveness development. A literature review on tourism destination competitiveness and smart tourism destination is performed. A conceptual model is suggested on the basis of the model of destination competitiveness developed by Crouch and Ritchie (1999). The suggested conceptual model integrates the traditional concepts of comparative advantages and competitive advantages, seven core resources and attractors, and five destination management factors. Smart technology is included as a new core resource and attractor in the model. This study is the first to comprehensively conceptualize smart tourism destination competitiveness. Moreover, this study has practical value in the sense that it focused on the convergence between smart technology and other factors.

• Asian Journal for Public Opinion Research
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• v.5 no.3
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• pp.204-227
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• 2018

This paper seeks to interrogate the very assumption of "sociality" in social media at a conceptual level and substantiate it with the help of information collected on aged people's use of conventional media $vis-{\grave{a}}-vis$ so called "social media" from the field work. Although global literature has written the obituary of mass media and promoted the "sociality" of social media, one needs to critically engage with such statement. Such statements have been an outcome of the established status of the "post broadcast" model of media where conventional media is in existence for some time and accessible to everyone in society. Further, this paper seeks to explore the interplay of new media in the life of the aged population in select areas of Kolkata city in the state of West Bengal, India. There are few studies on the ageing population's use of new media in the Indian context. While many of the studies reveal the new media literacy among the youth, this is unimportant as both the new media and the youth are relatively young as a field of research in media studies in India. What is missed in the earlier studies is, how new media plays an important function in the life of the aged population. How do older adults engage with the skilling and deskilling process of media literacy in their everyday life? And finally, do new media provide an extension to their on-going social relations? With the help of substantive details, the present study addresses the aforementioned queries.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.343-349
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• 2020

The present study was to examine the relationship among work-family conflict, anger regulation, and organizational commitment. Four-hundred and eighty-seven workers completed the instruments assessing work-family conflict, anger regulation, and organizational commitment. The results showed that work-family conflict was negatively related to organizational commitment, but not significantly linked to anger regulation, and anger regulation was positively related to organizational commitment. It might be possible to address clearly the relationship among work-family conflict, anger regulation, and organizational commitment, especially the mediation effect of anger regulation, using a large sample.

• The Journal of Korean Academic Society of Nursing Education
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• v.24 no.4
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• pp.453-462
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• 2018

Purpose: This study analyzed how the four nurse-related news items 'talent show,' 'neonatal death,' 'nurse's death,' and 'sexual harassment' were portrayed in Korean daily newspaper articles. Methods: A total of 392 newspaper articles published from November 2017 to May 2018 were retrieved through the internet homepages of three newspapers, the Chosun Ilbo, the Dong-a Ilbo, and the JoongAng Ilbo and through a database for 13 other newspapers. Articles were analyzed for their views on nurses and their structural and contextual frames. Results: Articles with the highest frequency of mentioning nurses' death appeared in the JoongAng Ilbo; these were written as straight news articles. In the analyzed articles, nurses were portrayed mostly as victims, troublemakers, passive, or selfish. Articles were written mostly in episodic, incident notice, or attribution of responsibility frames. Conclusion: It was not uncommon to read articles with negative views on nurses; most of these articles focused only the four major incidents as straight news type stories. Future efforts are needed to study the implications of newspaper articles with negative views on nurses and the frames most commonly used.

• Journal of Broadcast Engineering
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• v.26 no.5
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• pp.583-591
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• 2021

This paper explores variables that influence the prediction of OTT service experience and free(AVOD)/ paid(SVOD) service use. Research results showed that five variables such as gender, age, personal income, household composition, and e-commerce use experience had a significant impact on identifying OTT service experience and whether to use free or paid services. Also, it was found that the probability of using SVOD increases as they prefer news and drama genres and use OTT services for more time. In summary, those who are relatively young, have a high personal income, and are more adapted to digital environments such as e-commerce are more likely to use SVOD.