• 제목/요약/키워드: IT Education Service Quality

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"환경"과 부전공 자격연수의 문제점과 개선방향 (The problems and improvement directions of certificate in-service training for "Environment" subjects)

  • 김인호;이선경
    • 한국환경교육학회지:환경교육
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    • 제8권1호
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    • pp.138-150
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    • 1995
  • The quality of environmental education in school depends on the quality of environment teacher, who develops his/her ability through avalible courses such as in-service training and communication et al. This study was performed with the questionnaire to 179 teachers who participated in certificate in-service training for [Environment] subjects on winter of '95 and summer of '96. The questionnaire included 28 items, which could be categorized 5 parts : the environmental consciousness of teachers, their awareness of environmental education in schools, the reason of participation, the limits and requirements of learning field, avalible teaching and learning methods. The improvements and suggestions derived from this study are summarized as follows: First, it is necessary to differentiate in-service training concerning environment, because the motive of teacher's participation is diverse and is not always suitable to the purpose of certificate in-service training for [Environment] subjects. Second, the teaching contents and programs of certificate in-service training for [Environment] subjects have to be various according to the characteristics and major subjects of teachers. Third, it deserves special emphasis that the field trips and survey for the experiential study in field is supplemented in the teaching contents and programs of certificate in-service training for [Environment] subjects. Also, it is necessary to strengthen the environmental ethics and philosophy in the teaching contents and programs.

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교육 서비스품질이 학생만족, 이미지, 몰입과 학생충성도에 미치는 영향 (The Effects of Quality of Education Servics on Student Satisfaction, Image, Commitment and Loyalty)

  • 김준회
    • 디지털융복합연구
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    • 제17권2호
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    • pp.145-153
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    • 2019
  • 본 연구의 목적은 대학교육 환경에 변화속에서 교육 서비스품질이 학생만족, 대학이미지, 몰입 그리고 충성도에 미치는 영향을 파악하여 양질에 대학교육을 위한 전략적 방안을 제시하고자 함을 목적으로 한다. 이를 위해 수도권 소재 대학 4학년에 재학중인 학생 229명을 표본으로 6개의 가설을 설정하고 실증분석을 하였다. 연구의 결과는 교육 서비스품질이 만족과 대학 이미지에 긍정적인 영향을 미치고, 만족은 몰입과 충성도에 영향을 미치는 것으로 나타나고 있다. 그러나 이미지는 몰입에는 영향을 미치지 않는 것으로 검증되었다. 몰입은 충성도에 영향을 미치는 것으로 나타났다. 가설검증 결과를 통해서 교육 서비스품질 향상을 위한 대학에 노력이 대학이미지와 충성도에 영향을 주고 장기적인 대학의 경쟁력 향상을 가져 온다고 할 수 있다. 교육 서비스품질 관리를 위한 궁극적인 노력이 급변하는 대학환경에서 생존하는 방법을 제시해 줄 것이다.

중소기업을 위한 교육훈련이 고객만족과 행동의도에 미치는 영향에 관한 연구 (A Study on the Effect of Contribution to Customer Satisfaction and Behavioral Intentions by the Education and Trainning for Small and Mindium Sized Firms)

  • 구자활;김영형;오현승;이세재;윤광식;조진형
    • 산업경영시스템학회지
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    • 제33권1호
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    • pp.121-131
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    • 2010
  • Technological innovation depends on the quality of workers, whose ability is the key component to raise business competitiveness. Our study evaluates how satisfactory is the training of workers at small and medium sized firms, and suggest how to improve upon it. We show the theoretical framework for the relation between customer satisfaction and their behavioral intent on the one side, and factors of training service quality. Our result show: (1) Factors affecting customer satisfaction are, in descending order of importance, expertise, policy, follow-up service, attitude and behavior, and convenience. (2) Contrary to established views on the service quality, satisfaction for training would not be the prerequisite variable for intent to act, in case of training service quality. (3) Satisfaction level for training depends on the type of organization in charge of training (government, university, or private sector.) It also varied among different types of business (L-type, A-type, and J-type.) Small and medium sized firms find it difficult to commit to training education due to lack of money and manpower. The recent expansion of free training service would address part of this problem. On the other hand, the outfit in charge of training could boost service quality by customizing their training program to the type of business they cater to.

의료 질 향상을 위한 서비스디자인: 환자경험 증진을 위한 실행 접근법 (Service Design for Healthcare Quality Improvement: An Implementation Approach for Enhancing Patient Experience)

  • 구정하;유운형;권영대
    • 한국의료질향상학회지
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    • 제29권2호
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    • pp.47-63
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    • 2023
  • Purpose:This study aims to suggest the future direction for applying service design to improve the quality of healthcare as part of hospital service innovation and present implementation plans in Korea, based on a review of quality improvement activities and the current status of service design applications. Methods: Through a literature review, we examined the status of service design introduction and application in the healthcare field, focusing on cases in the US and Europe. The possibility and limitations of service design in the healthcare field were examined through a comparison of oversea and domestic cases. Results: Recently, service design has begun to be applied to the healthcare field worldwide. Service design shows the possibility of an alternative that alleviates and complements the limitations of existing quality improvement activities. It also offers the possibility of creating new organizational improvement and innovation approaches through integration and convergence with existing quality improvement activities and management innovation. Conclusion: To effectively apply service design to hospitals, it is necessary to integrate internal organizations related to service improvement, combine methods, and objectively measure and evaluate performance. To this end, we propose the operation of a nationwide education and training center for quality improvement and service design led by academic society. Service design will provide an opportunity to change the management innovation and organizational culture of hospitals beyond the scope of the current quality improvement, which deals only with micro-subjects of individual hospitals.

Effects of Foodservice Franchise's Brand Awareness and Service Quality on Cognitive Attitude, Affective Attitude, and Loyalty

  • KIM, Haeng Won;JEON, Yeong Mi
    • 한국프랜차이즈경영연구
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    • 제12권3호
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    • pp.47-58
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    • 2021
  • Purpose: In general, franchise business models can generate higher returns and profits than non-franchise businesses. Therefore, it is necessary to study customer-based foodservice franchise brand awareness and service quality. The purpose of this study is to investigate the effect of service quality and brand awareness of foodservice franchises on attitudes divided into cognitive and affective attitudes and revisit intentions. Through this study, we intend to establish a structure that leads to service quality and brand awareness-cognitive attitude and affective attitude-loyalty. Research design, data, and methodology: In order to verify the hypothesis of this study, the survey was conducted among general consumers over the age of 20 who had visited a foodservice franchise within the last 3 months. Among the collected questionnaires, one insincere questionnaire was excluded, and 299 copies were used for analysis. The data collected to verify the hypothesis of this study were analyzed using SPSS 24.0 and AMOS 24.0. Result: First, it was found that the service quality of the foodservice franchise had a positive (+) effect on the cognitive attitude, and the service quality of the foodservice franchise had a statistically significant positive effect on the affective attitude. Second, the brand awareness of the foodservice franchise was found to have a statistically significant positive (+) effect on the cognitive attitude. and the brand awareness of the foodservice franchise had a statistically significant positive (+) effect on the affective attitude as well. Third, cognitive attitude was found to have a statistically significant positive (+) effect on loyalty, and affective attitude was also found to have a statistically significant positive (+) effect on loyalty. Conclusions: First, this study applied the S-O-R theory to the effect of service quality and brand recognition on cognitive attitude, affective attitude, and loyalty. Second, the structure leading to service quality and brand awareness-cognitive attitude and affective attitude-revisit intention was established. Third, attitudes in this study were divided into cognitive attitudes and affective attitudes. In general, attitude is studied as a single dimension as a cognitive attitude, but in this study, attitude was studied by dividing it into a cognitive dimension and an affective dimension

호텔 고객 접점 종업원의 서비스 재량 행위와 신뢰 경영간의 관계에 관한 연구 (Research on the Relationship between the Service Discretion Acts of Customer-encountering Employees and Trust Management)

  • 조남재;이상정
    • 한국조리학회지
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    • 제12권3호
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    • pp.201-218
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    • 2006
  • This research has attempted to asses the relationship between trust management, the element of service discretion act, and the quality of the service. The research model and assumption have been set up based on such a theoretical research and the demonstrative analysis of the customer-encountering employees of five-star hotels in Seoul. The results of the study are as follows; First, the rationalization of management can be achieved by improving the service through having a command of trust management as a management strategy. Second, there has been significant differences between variables such as the degree of importance and accomplishment of trust management. And it tells us that it is necessary to improve the range of service discretion acts up to the level where the difference between importance and accomplishment is not in existence. Third, the variable changes according to demographic characteristics show us the necessity of providing individualized education by recognizing the differences among groups. Fourth, the trust management has a considerable effect on the quality of the service, and this indicates that the quality of the service can be improved through expanding the range of service discretion acts of customer-encountering employees.

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문화예술교육 서비스 품질을 통한 무용교육의 가치에 관한 연구 (A Study on the Value of Dance Education through the Quality of Culture and Arts Education Service)

  • 이숙영
    • 한국엔터테인먼트산업학회논문지
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    • 제14권3호
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    • pp.51-62
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    • 2020
  • 본 연구는 문화예술교육이 제공하고 있는 서비스 품질이 무용교육의 서비스 가치와 어떠한 영향이 있는지를 검증하고, 이러한 관계에서 문화예술교육 참여자의 재이용의도가 어떠한 역할을 하는지를 검증하고자 하였다. 설문조사는 2019년 10월 1일부터 2019년 12월 30일까지로 문화예술교육에 참여하는 일반인을 대상으로 층화표본추출방법을 이용하여 표본을 선정하여 총 350부를 회수하여 연구에 사용하였다. 독립변수와 종속변수와의 영향관계를 검증하기 위하여 다중회귀분석을 실시하였고, 3단계의 매개 회귀분석을 이용하여 독립변수와 종속변수와의 관계에서 매개변수의 역할을 검증하고자 하였다. 연구결과는 다음과 같다. 첫째, 서비스 품질의 하위요인과 감정적 가치의 영향관계를 분석한 결과는 시설 및 환경서비스가 제일 영향이 크게 미치는 것으로 나타났다. 둘째, 서비스 품질의 하위요인과 기능적 가치의 영향관계를 분석한 결과는 시설 및 환경서비스가 제일 영향이 크게 미치는 것으로 나타났다. 셋째, 서비스 품질의 하위요인과 사회적 가치의 영향관계를 분석한 결과는 시설 및 환경서비스가 제일 영향이 크게 미치는 것으로 나타났다. 넷째, 서비스 품질과 서비스 가치의 관계에서 재이용의도의 역할을 분석한 결과에서 내용 및 강사서비스와 서비스가치의 관계에서 재이용의도는 완전매개 효과가 있는 것으로 나타났다. 또한, 시설 및 환경서비스와 서비스 가치의 관계에서 재이용의도는 부분매개효과가 있는 것으로 나타났다. 이와 같은 연구를 통하여 문화예술교육의 서비스 품질을 기반으로 무용교육이 지역과 함께 할 수 있는 방안을 제시하였다. 또한 문화예술교육에 유아교육, 청소년 교육, 사회복지, 특수교육 분야에 대한 문화예술교육 방법론 제공도 적극적으로 모색하여 학교문화예술교육, 사회문화예술교육, 평생교육 등에 활용 가능하도록 문화정책에서의 문화예술교육, 교육정책에서의 문화예술교육이 서로 연계성을 가지는 지원정책이 제공되기를 기대한다.

e-러닝 성과에 영향을 미치는 품질요인에 관한 연구 (What Quality Factors Affect to the e-Learning Performance)

  • 김성균;성행남;정대율
    • 한국정보시스템학회지:정보시스템연구
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    • 제16권1호
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    • pp.201-230
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    • 2007
  • Recently, the growth of e-Learning systems and its related information technology has presented a unique challenge for both schools and industry. It would make an extremely phenomenal paradigm shift in the educational method and practice. Methods of assessing the quality of e-teaming services and contents are critical issue in both practice and research. Moreover, many researchers are interested in what qualify factors more affect to the Performance of e-Learning service. Nevertheless, service quality is a construct that is difficult to define and measure. e-Learning services are composed of many factors, and they are more complicated than the traditional education services because they we performed on the distance basis and the many platforms of IT infrastructure. The purposes of our research are to classify the e-Learning service dimension and identify their factors, to develop the measurement of the factors, and finally to test empirically their relationship between the service factors and e-Learning service performance. For the development of the service factors we considered SERVQUAL model and SERVPERF model which were developed in the service marketing area. The SERVQUAL model was more fitted to the e-Learning services than the latter. From that we derived several factors that fit to our research domain, ie, tangibles, access, reliability, credibility, security, responsiveness, assurance, empathy. We combined three factors of them(reliability, credibility, security) into a factor, system stability for the semantic simplicity, and divided responsiveness factor into system operator responsiveness and teacher responsiveness as the entity based dimension classification. In the e-Learning services research, Most researcher are mentioned the quality factors of contents, so we added to two contents quality factors, ie, contents production method and richness of contents itself. We examined the relationship between the service quality factors and e-Learning performance(student satisfaction and service reuse intention). As result three quality factors(contents production method, teacher responsiveness, empathy) significantly affected student satisfaction. To the other performance variable, ie, service reuse intention, the teacher related quality factors(such as teacher responsiveness, assurance, empathy) affected only. In conclusion, even in the on-line distance teaming, the teacher's role md earnestness is as important as ever.

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The Effects of Chatbot Service Quality, Trust, and Satisfaction on Chatbot Reuse Intention and Store Reuse Intention

  • JI, Seong-Goo;CHA, Ae-Young
    • 산경연구논집
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    • 제11권12호
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    • pp.29-38
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    • 2020
  • Purpose: The purpose of this study is to empirically analyze the effect of chatbot service quality, chatbot trust, and chatbot satisfaction on chatbot reuse intention and store reuse intention. Research design, data, and methodology: We reviewed the literature on domestic and international chatbots, established hypotheses, and analyzed them. We empirically analyzed the process model in which chatbot service quality (interaction quality, information quality) has a positive effect on chatbot trust and chatbot satisfaction, and that chatbot trust and satisfaction positively affect chatbot reuse intention and store reuse intention. A survey was conducted on 212 people who had used shopping mall chatbots and financial service chatbots after demonstrating the shopping mall chatbot video. Structural equation modeling was conducted by using AMOS 24.0 to test the proposed relationships. Results: As a result of the empirical analysis, the effects of interaction quality on chatbot trust and information quality on chatbot satisfaction were not supported, but the rest of the hypotheses were statistically significant. It was found that the information quality of chatbot service had a positive effect on chatbot trust, but did not significantly affect chatbot satisfaction. In addition, the interaction quality of the chatbot positively affects the satisfaction of the chatbot, but it does not significantly affect the trust of the chatbot. Chatbot trust was found to have a positive effect on chatbot satisfaction. Chatbot trust and chatbot satisfaction were found to have a positive influence on the intention to reuse the chatbot. And, chatbot trust and chatbot satisfaction were found to have a positive influence on store reuse intention. Conclusions: The findings of this study offer significant theoretical and managerial contributions in the context of chatbot. Chatbots should enhance customer contact quality management from the perspective of total customer experience management rather than partial function. When providing a chatbot service, it is more desirable to give priority to providing accurate information to increase trust, and at the same time to improve customer satisfaction by increasing the quality of interaction. And in order to increase the competitive advantage of companies, the purpose of introducing chatbots should be clarified and approached strategically.

서비스 질 향상을 위한 콜센터의 텔레마케터 교육 프로그램의 개발 (Development of a telemarketer education program in call centers for enhancing service quality)

  • 황의철
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2006년도 춘계 종합학술대회 논문집
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    • pp.99-102
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    • 2006
  • 콜센터는 고객과의 상호작용이 가장 많이 일어나는 고객접점으로 인식되고 있으며, 고객만족도를 향상시키고 고객 유지율을 증가시키는 활동을 하는 기업의 제 1 관문으로서의 그 역할이 증대되고 있다. 콜센터의 서비스 품질은 기업경쟁력의 척도로서 운영기법과 경영관리에 있어서 고객과 의사소통하는 최 일선의 접점으로서 그 중요성이 점차 확대되어가고 있다. 또한 고객의 요구수준에 맞추기 위해서 서비스 품질을 향상시키는 것이야말로 경영진과 텔레마케터 모두의 당면 과제이기도 하다. 텔레마케터 교육을 위한 교육과정은 아직 확립되거나 표준화되지 않은 상태에 있다. 비록 짧은 역사를 가지고 아직 학문적 체계가 미비한 상태이지만 가능한 빨리 이에 대한 연구가 이루어져야 한다. 본 논문에서는 기존의 교육프로그램들을 분석하고, 콜센터의 의견들을 반영한 콜센터의 정형화된 텔레마케터 교육 프로그램을 개발에 관해 기술한다.

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