• Title/Summary/Keyword: IT Convergence Business Model

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Platform Based of The Major Attribute Research for The Service Ecosystem Construction (플랫폼 기반의 서비스 생태계 구축을 위한 주요 속성 연구)

  • Kwon, Hyeog-In;Na, Yun-Bin;Park, Jong-Suk
    • Journal of Information Technology Services
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    • v.12 no.4
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    • pp.461-472
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    • 2013
  • Today, In the Service Industry are more getting a lot of convergence of IT utilization. And global IT companies are strengthening that platform based Services Ecosystems. These business in the field, Ecosystem Competitive strategy is difficult to imitate. And this strategy is generated organic Business Model that a by Competitive-Predominance to brings. In addition, the added value of the Service Industry is taken, a new type of job creation by the ripple-effect is huge. However, existing the Ecosystem Theory of Business is a lack of research on the use. Thus, Ecosystem Construction conditions is very difficult. This study is try to successful Platform Case's Analysis such as Apple, Google, Amazon, eBay's. These Ecosystems is that want to know the Major attributes. At first, would be analyzing to previous research, the Service and Knowledge Services' major attributes and Ecosystem studies' major attributes to grasp. Then, from a Group of Experts is to assess the importance. Finally, according to each Platform, examined the Correlation of Major Attributes.

Understanding the Adoption of Telecommunications-Broadcasting Convergence Services : The Case of DMB (통신 방송 융합 서비스 수용에 관한 연구 : DMB를 중심으로)

  • Kim, Eun-Jin;Ahn, Joong-Ho;Park, Chul-Woo
    • The Journal of Society for e-Business Studies
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    • v.12 no.4
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    • pp.53-69
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    • 2007
  • The convergence of telecommunications and broadcasting is representative of many innovative technologies in the digital environment. It has recently been emphasized as an alternative solution to overcome the on-going saturation of the telecommunications and broadcasting markets. Despite this effort, however, growth of the market and its related services cannot reach prior expectations due to lack of understanding on the real user-end. Telecommunications technology used to serve its instrumental purpose and broadcasting services usually support entertainment functions which in themselves have an inherent value. Our research questions what factors influence users' attitude and decision-making when it comes to using telecommunications-broadcasting convergence services. The research model of this paper proposes intrinsic motivator focusing on hedonic value, extrinsic motivator having utilitarian values, and perceived control as internal and external conditions. To verify our model empirically, we selected the DMB technology which is a good example of distinctive telecommunications-broadcasting convergence service.

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Cross-cultural Studies Revisited in International Business (국제비즈니스에서 비교문화 연구의 재검토)

  • Cho, Ho-Hyeon
    • Iberoamérica
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    • v.12 no.1
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    • pp.407-439
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    • 2010
  • Growth of researches addressing cross-culture in international business is exponential. This article reviews the extant researches around the national culture and describes the various conceptualization of culture through discussion of some of popular models of national culture. This article presented some of the most important issues in international business surrounding globalization, especially convergence and divergence of cultures and cultural changes. Global rapid changes in international business environment request the reconsideration of the assumption of cultural stability and the simple view of culture, which tends to examine the static influence of a few cultural factors in isolation form other cultural factors and contextual elements. This paper identifies a valid cultural grouping and proposes the following typology of the possible methodologies in international business; Ethnological description, Use of proxies, Direct values inference, and Indirect values inference. Rather than selecting a single methodology, it appears to be more appropriate to use multi-method in the cross-cultural international business research. It has been shown that cultural change is intertwined with socioeconomic-institutional variables, and that these variables may also add to determine culture contemporarily. This paper also explained the dynamics of culture as multi-level, multi-layer constructs. According to this model, we may understand how the dynamic nature of culture conveys the top-down-bottom-up processes where one cultural level affects changes in other level of culture.

An Assessment and Policy Implication of Information Technology Convergence Programs in Korean Public Service Area (공공부문 IT신기술 적용사업의 추진현황 평가와 정책적 시사점)

  • Kim, SungHyun
    • Journal of Information Technology Services
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    • v.11 no.sup
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    • pp.1-16
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    • 2012
  • Information technology is a useful strategic weapon that can create competitive advantage and new business opportunity by applying it in the organization' value chain. IT convergence can be understood as an attempt of industrial level IT adoption to facilitate the innovation of the industry and the birth of a new industry. This study provides the comprehensive review of the Korean government' three IT assimilation programs, ubiquitous technology diffusion program of the Ministry of Knowledge Economy, u-service program of the Ministry of Public Administration and Security, and u-Defence cooperation program of the Department of Defense. The analysis is done through the interpretation of the existing literature and the logic model. The result proposes inter-agency cooperation and building of new technology road-map in the planning stage, flexible management in the execution phase, and failure tolerant evaluation system. The proposal for developing competencies and institutional foundations for IT convergence also presented.

Business Strategy of TV VOD through High-speed Internet (초고속 인터넷을 이용한 TV VOD 사업 전략)

  • 이찬구
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2003.10a
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    • pp.31-34
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    • 2003
  • In recent, the rapid convergence of telecommunication and broadcasting has been considered as one of the hot issues in the IT industry. This convergence will provide telecom operators with both opportunities and threatens. This is because that telecom operators can enter the broadcasting industry, whereas broadcasters will also have a chance to provide telecom services. This work aims to discuss the business strategy for telecom operators to provide a TV VOD service, one of the convergence services between telecommunication and broadcasting, through the high-speed internet which is so much served in Korea. It seems that this service will achieve two business goals, namely "to minimise an additional investment" and "to find out a new benefit source", by fully utilising a current high-speed internet infrastructure. Finally, this paper mainly contains the market overview of in telecom and broadcasting service, the definition of TV VOD service and the necessity for this service, a market forecasting and the provision strategy of major telecom operators, and key success factors and a benefit model.

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A Study on Factors Influencing on Companies' ICT-Convergence Cluster Participation (기업의 ICT융합 클러스터 참여 촉진 요인에 관한 연구)

  • Kim, Yong-Young;Kim, Mi-Hye
    • Journal of Digital Convergence
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    • v.14 no.8
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    • pp.151-161
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    • 2016
  • ICT-convergence cluster is considered as critical policy means because it can create higher value-added products and services in the era of creative economy. Previous research has focused on comprehensive ICT-convergence cluster strategy based on Porter's diamond model. This paper adopted AIDA(Attention, Interest, Desire, Action) model and investigated a specific domain of government supporting policies related to non-R&D support. For two weeks, we gathered and analyzed 181 data from companies located in Chungbuk province. The results showed that support for technology, commercialization, and participation conditions positively leads to companies' interest in ICT-convergence cluster, which, in turn, makes positive impact on their intention to participate in it. It is significant that this paper verified AIDA model in the Government-to-Business(G2B) context. Future research will need to adapt AIDA model to national projects.

A Study on the Business Model of a Fan Community Platform 'Weverse'

  • Song, Minzheong
    • International journal of advanced smart convergence
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    • v.10 no.4
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    • pp.172-182
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    • 2021
  • We look at the business model development of a fan community platform 'Weverse' from two-sided platform (TSP) to multi-sided platform (MSP) and investigate its platform business model. From the Rocket Model's theoretical perspective, the results reveal that Weverse firstly focuses on inviting artists as many as possible starting from BTS, then attracts new artists' fans naturally. For success of this TSP, it forms MSP, 'Weverse Shop' to meet two sides' relevant needs timely and filtered. In third stage of connection, various partnerships are attempted in terms of open platform strategies. For instance, by combining 'VLive' and Weverse, Naver's fan platform business is transferred to Weverse. For core transaction through direct and indirect monetization, several cobranding activities are tried. Lastly, regarding optimization, newly born Weverse being launched in the first half of 2022 is supposed to create further synergies with Naver's R&D capabilities in data, AI, and other technologies like metaverse platform 'ZEPETO' which already sells clothing items of Weverse artists.

Proposal of a Model for Co-processing of Real Estate Mortgage Registration in China's Internet Environment

  • Wang, Long;Shin, Seung-Jung
    • International journal of advanced smart convergence
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    • v.10 no.2
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    • pp.53-58
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    • 2021
  • In this paper, based on the real estate registration model in the Chinese internet environment, we propose a model for the joint business of banking collateral registration. This is to increase the efficiency and service level of the real estate mortgage registration process. And it can solve the problems that in the process of registering a mortgage loan, difficulty of data sharing between the real estate registration agency and the bank, and ordinary users and bank clerks duplicate unnecessary work. In addition, it realizes joint processing and data sharing of real estate registration work with real estate registration agencies and banks, increases the efficiency and level of government affairs services, and offers an optimized solution to realize a one-stop service for real estate security registration. The results of this study are expected to provide theoretical support for the application and innovation of the Internet environment real estate registration model.

A Study on improving manufacturing environment using IoT technology in small business environment (중소기업 환경에서 IoT 기술을 이용한 제조 환경 개선에 관한 분석 연구)

  • Jeong, Yoon-Su
    • Journal of Convergence for Information Technology
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    • v.7 no.2
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    • pp.83-90
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    • 2017
  • To launch the product recently attached to IoT consumer electronics, smart phones and healthcare products around the large companies is a trend that is growing interest in the IoT. However, the country's small business environment is what the environmental improvement process that is easily accessible to the small business environment because the IoT technologies are difficult to apply the IoT technologies than any other country environment than desperate situation. In this paper, we propose a service operating model to improve production efficiency when the fusion manufacturing process is currently operating in the country SMEs and IoT technology. Proposed model using the manufacturing product information and sensor / dabayiseu information in the entire manufacturing process has as its object to utilize the IoT technology. Performance evaluation, the proposed model is more efficient than the previous model and 23.1% of the manufacturing process. In addition, it is increasing the manufacturing process was reduced by 17.3%, the average processing time as compared to the previous model. Finally, the personnel cost to be used in the manufacturing process was found to be an average decrease of 19.8% than previous model.

A Framework of the Convergent Service Development Process in the Public Sector : The Smart Transportation Card Service of Seoul City and the Call for Collaboration Case in Singapore (공공분야 융합 서비스 개발 Framework에 대한 연구 : 서울시 스마트교통카드 서비스와 싱가포르 CFC 사례를 중심으로)

  • Lee, Jin-Hui;Lee, Suke-Kyu
    • Journal of Information Technology Services
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    • v.12 no.2
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    • pp.387-410
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    • 2013
  • Due to the development of information technology, Convergence and Creative Economy became hot issues. For example, products become more intelligent and services are likely to be connected and integrated around core services or provided as bundle solution. Meanwhile products and services are integrated in the context of mutual supplementation, which leads to Servitization of Products and Productization of Services in many industries. Previous studies have addressed Convergence with different terms and definitions such as Convergent, Multicategory Multifunctional Product, Clouding Service, Bundle and so on from one perspective such as consumers, suppliers or technology according to a wide range of academic approaches. Thus, this study attempted to suggest the most typical convergence products released in the convergence environment and categorize those products. Furthermore, this study has pointed out the problems in the New Product Development Framework discussed in the studies on marketing by taking the situation of the public sector into account and then suggested "New Service Development Framework in the Public Sector" that are different from traditional e-Gov. approach basically and will enable the government to create public information service and provide them to enterprises or citizens. It also emphasized the importance of Business Conceptualization Stage in the framework; argued that there is a necessity of an integrative study from the perspective of technology on the basis of the approach from the perspective of marketing and Policy such as a study of consumer behaviors, design and marketing channel and Policy Integration for the development and dissipation; and furthermore suggested the cases-the development/Diffusion of Transportation Card Service in Seoul and CFC (Call for Collaboration) in Singapore-in order to verify the framework. There is a need to supplement New Service Development Framework so it is able to reflect the distinct characteristics of the public sector from the academic perspective and be used as practical guidelines for SI (System Integration) business to shift into IT Service business. Last but not the least, this study has suggested the limitations and the directions for the future studies.