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http://dx.doi.org/10.14400/JDC.2016.14.8.151

A Study on Factors Influencing on Companies' ICT-Convergence Cluster Participation  

Kim, Yong-Young (Division of Business Administration and Economics, Konkuk University)
Kim, Mi-Hye (Department of Computer Engineering, Chungbuk National University)
Publication Information
Journal of Digital Convergence / v.14, no.8, 2016 , pp. 151-161 More about this Journal
Abstract
ICT-convergence cluster is considered as critical policy means because it can create higher value-added products and services in the era of creative economy. Previous research has focused on comprehensive ICT-convergence cluster strategy based on Porter's diamond model. This paper adopted AIDA(Attention, Interest, Desire, Action) model and investigated a specific domain of government supporting policies related to non-R&D support. For two weeks, we gathered and analyzed 181 data from companies located in Chungbuk province. The results showed that support for technology, commercialization, and participation conditions positively leads to companies' interest in ICT-convergence cluster, which, in turn, makes positive impact on their intention to participate in it. It is significant that this paper verified AIDA model in the Government-to-Business(G2B) context. Future research will need to adapt AIDA model to national projects.
Keywords
ICT-convergence; cluster; AIDA; non-R&D support; G2B;
Citations & Related Records
Times Cited By KSCI : 10  (Citation Analysis)
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