• Title/Summary/Keyword: IT Benefit

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The influence of brand benefit on the brand extension : focused on trademark belief and categorical similarity (소비자의 브랜드편익이 브랜드 확장에 미치는 영향 - 상표신념의 매개효과와 범주적 유사성의 조절효과를 중심으로 -)

  • Lee, Suntaek;Kim, Gwi-Gon
    • Journal of Digital Convergence
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    • v.16 no.4
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    • pp.127-135
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    • 2018
  • This study is to investigate the influence of brand benefit on brand extension, especially focusing on the mediating effect of trademark belief and the moderating effect of categorical similarity. This study restates that brand benefit affect consumers' brand extension attitude and confirms that it is completely mediated by trademark belief. In addition, this study finds that categorical similarity moderates the effects of brand benefit on brand extension attitude. The results of this study suggest a theoretical implication that trademark belief can be used as one of the brand extension strategies and a practical implication that the brand communication strategy based on brand benefits should be changed with the categorical similarity.

A Cost Benefit Analysis of Individual Home Visiting Health Care (맞춤형 방문건강관리사업의 비용-편익분석)

  • Kim, Jin-Hyun;Lee, Tae-Jin;Lee, Jin-Hee;Shin, Sang-Jin;Lee, Eun-Hee
    • Research in Community and Public Health Nursing
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    • v.21 no.3
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    • pp.362-373
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    • 2010
  • Purpose: The purpose of this study is to evaluate the costs and benefits of individual home visiting health care using secondary data and literature review. Methods: The total number of subjects was 1,008,837. A specific program was classified into disease management, care of infant, child and women, or elderly care. The costs and effects of a program were identified from a societal perspective, and the effects were converted into monetary terms or benefits. The total cost was calculated in the way that medical expenses, travel costs and productivity losses were offset by the decrease in benefits and thus only the program budget was included in the total cost. Results: The total program cost was 47.6 billion won per year and the total annual benefit was estimated at 435.6 billion won. The benefits of arthritis management were the biggest among disease management programs. The net benefit was 388.0 billion won per year and the benefit/cost ratio was 9.16. Conclusion: Home visiting health care was validated to be economically effective. It made a positive contribution to improving the health status of vulnerable populations and reducing medical expenses. These results suggest that home visiting care should be extended more broadly to vulnerable populations.

Effects of the benefit extension policy on the burdening of health care expenditure for households with patients of chronic or serious case (보장성 강화정책이 만성질환자 및 중증질환자 보유가구의 과부담 의료비 발생에 미친 영향)

  • Choi, Jung-Kyu;Jeong, Hyoung-Sun;Shin, Jeong-Woo;Yeo, Ji-Young
    • Health Policy and Management
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    • v.21 no.2
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    • pp.159-178
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    • 2011
  • Korea ranks high among the OECD member countries with a high out-of-pocket share. In 2006, the government implemented in full scale the policy of extending the health insurance benefit coverage. Included in the policy are lowering the out-of-pocket share of patients of serious case and expanding the medical bill ceiling system to mention just a few. This study proposes to confirm effectiveness of the benefit extension policy by identifying changes in 'out-of-pocket expenditure as a share of the ability to pay' and 'incidence rate of catastrophic health care expenditure' of each individual household as manifested before and after the benefit extension policy was implemented. The 1st and 3rd year data from the Korea Welfare Panel Study (KoWePS), conducted by the Korea Institute for Health and Social Affairs (KIHASA), were used for the analysis, where low-income households and ordinary households are sampled separately. While the absolute amount of 'out-of-pocket expenditure' occurred to the average household increased for the period 2005-2007, the 'out-of-pocket expenditure as a share of the ability to pay' decreased. At the same time, the share decreased in the case of low-income households and households with patients of chronic or serious case as contrasted with ordinary households. 'Incidence rates of catastrophic health care expenditure' of ordinary households for 2007 stood at 14.6%, 5.9% and 2.8% at the threshold of 10%, 20% and 30%, respectively. The rates decreased overall between 2005 and 2007, while those of low-income households with patients of serious case statistically significantly increased. An analysis of this study indicates that it is related with the medical bill ceiling system regardless of incomes introduced in 2007.

Effects of Service Conveniences on Perceived Value and Customer Voluntary Behavioral Intention in Family Restaurants (패밀리레스토랑의 서비스편의성이 지각된 가치 및 자발적 행동의도에 미치는 영향에 관한 연구)

  • Ahn, Jung-Suk;Lee, So-Bum
    • Culinary science and hospitality research
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    • v.21 no.4
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    • pp.155-174
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    • 2015
  • This study attempts to investigate effects of service conveniences on perceived value and customer voluntary behavioral intention in family restaurants. We categorized service conveniences in five dimensions (i.e, decision, access, transaction, benefit, and post-benefit). We considered perceived value as having three parts, namely functional, emotional, and social. We also specified three segments of customer voluntary behavioral intention as participation, cooperation, and loyalty. The results showed that service conveniences such as transaction convenience, post-benefit convenience, and benefit convenience have an influence on functional value as a perceived value, but no effect from decision convenience and acceptability[this is a new variable to me]. In addition, access and benefit conveniences affect social value. When it comes to the effects of perceived value on customer voluntary behavioral intention, social value was found to affect participation and loyalty, while functional value appeared to influence cooperation.

Cost-benefit Analysis of a Farmstead-specific Early Warning Service for Agrometeorological Disaster Risk Management (농업기상재해 위험 관리를 위한 농장별 조기경보서비스의 비용편익 분석)

  • Shim, Kyo-Moon;Jeong, Hak-Kyun;Lim, Young-Ah;Shin, Yong-Soon;Kim, Yong-Seok;Choi, In-tae;Jung, Myung-Pyo;Kim, Hojung
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.19 no.3
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    • pp.195-202
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    • 2017
  • This study aims to suggest the basics for the implementation of the farmstead-specific early warning system (FEWS) for weather risk management nationwide. A survey by questionnaire was conducted to examine farmer's response, and a cost-benefit analysis was made to examine the effect of the FEWS on the economy. The farmers who volunteered to participate in this survey responded that they were generally satisfied with the FEWS, and that they used it well for farming. Willingness to pay (WTP) for the early warning service was estimated to be 8,833 KRW per month by survey respondents. If the early warning service is extended to nationwide and 50% of farmers use it for six months, then the ratio of benefit to cost will be 2.2, indicating that nationwide expansion of the FEWS is very feasible.

Awareness and attitude toward health insurance coverage extension to scaling in dental service consumers (치석제거 건강보험 급여화에 관한 일부 지역 치과의료소비자의 인식 및 태도)

  • Cheon, Hye Won
    • Journal of Korean society of Dental Hygiene
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    • v.16 no.4
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    • pp.539-548
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    • 2016
  • Objectives: The purpose of the study is to investigate the awareness and attitude toward health insurance coverage extension to scaling in dental service consumers. Methods: A self-reported questionnaire was completed by 349 adults in Jeonbuk from May 4 to 15, 2015. The questionnaire consisted of general characteristics of the subjects (7 items), Awareness of the dental health insurance system(8 items), Health insurance system coverage extension to scaling(8 items), Self-perception of oral health(7 items), Recognition toward yearly scaling benefit(10 items). Results: There were significant differences according to age in opinions on the appropriateness of the frequency of yearly scaling benefit, and the respondents who were in their 20s, who were unmarried and who brushed their teeth three times a day had significantly different opinions on the appropriateness of the fee of yearly scaling benefit. Their opinions on the expansion of scaling benefit was significantly affected by age. It implies that scaling should be added to the coverage list of the national health insurance in every age group since there is an increase in periodontal diseases with age. Concerning awareness of dental health insurance policy, the better-educated respondents took a better view of this system as they showed a more positive interest in its policies and shifts. Conclusions: It is desirable to provide more precise information as to eligible age, frequency and cost through public promotion of health coverage of scaling, and the effort to improve the health insurance coverage policy should be made in order to extend the scope of health coverage of scaling in the near future.

Effect of Environmental Friendliness on the Purchase of Energy Saving Product (친환경성이 에너지절감 제품 구매에 미치는 영향)

  • Joo, Young Jin;Han, Chang Woo
    • The Journal of the Korea Contents Association
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    • v.14 no.5
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    • pp.347-355
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    • 2014
  • In this research, we analyzed the effect of environmental friendliness on consumer's purchase intention with an energy saving product. We found that the economic benefit, easy to use and environmental friendliness have significant positive(+) effects on environmental friendliness of the energy saving product. We also found that the effects of economic benefit and environmental friendliness differ by the level of consumer's environmental consciousness. Consumers with high level of the environmental consciousness are less sensitive on the change of the economic benefit and more sensitive on the change of the environmental friendliness than consumers with low level of the environmental consciousness. The results of this research imply that when planning a marketing strategy for an environmental friendly product it is important to emphasis the economic benefit to consumers with low level of the environmental consciousness while it is important to emphasis the environmental friendliness to consumers with high level of the environmental consciousness.

Potential Safety Benefit Analysis of Cooperative Driver Assistance Systems Via Vehicle-to-vehicle Communications (협력형 차량 안전 시스템의 잠재적 안전 효과 분석 연구)

  • Kang, Ji woong;Song, Bongsob
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.17 no.2
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    • pp.128-141
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    • 2018
  • In this paper, a methodology to analyze the potential safe benefit of six cooperative driver assistance systems via V2V (vehicle-to-vehicle) communications is proposed. Although it is quite necessary to assess social impact with respect to new safety technologies for cooperative vehicles with V2V communications, there are few studies in Korea to predict the quantitative safety benefit analysis. In this study, traffic accident scenarios are classified based on traffic fatality between passenger cars. The sequential collision type is classified for a multiple pile-up with respect to collision direction such as forward, side, head-on collisions. Then movement of surrounding vehicle is considered for the scenario classification. Next, the cooperative driver assistance systems such as forward collision warning, blind spot detection, and intersection movement assistance are related with the corresponding accident scenarios. Finally, it is summarized how much traffic fatality may be reduced potentially due to the V2V communication based safety services.

An Empirical Study on Relationship between Environmental Management and Sustainable Development (기업의 환경경영이 지속가능한 발전에 미치는 실증분석)

  • Jang, Kee-Yoon
    • Journal of Environmental Policy
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    • v.8 no.3
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    • pp.81-113
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    • 2009
  • This study conducted a regulatory impact analysis regarding the introduction of the Korean version of REACH(Registration, Evaluation and Authorization of Chemicals). The direct cost of the Korean REACH is estimated at a total of 101 billion Korean won over the 11 year period. The cost includes pre-registration, testing, registration, Chemical Safety Assessment(CSA) and Chemical Safety Report(CSR), evaluation, and the authorization costs of 15,223 chemical substances produced and imported more than 1 ton per year in Korea in 2006. With regard to the benefit, the only public health benefit is included in the estimation. Based on the available foreign and domestic data, this study estimated that the economic values of public health benefits are in the range of 33.2~138.6 billion Korean won if only the savings of the National Health Expenditures are considered and it reaches 203.9~1,640.3 billion Korean won if the willingness to pay(WTP) for disease prevention is included. This study proved that the Korean REACH passed the cost/benefit criteria. The benefit-cost ratio of the Korean REACH, however, is estimated to be lower than its EU counterpart. Thus it is suggested that a rigorous study to reduce the costs to industry be required before the Korean government introduces the Korean REACH.

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The Effects of Basic Income Security on Poverty Elimination and Life Independence in Income Security Policies (소득보장 정책에서의 기본소득 보장이 빈곤해소와 생활자립에 미치는 영향)

  • Kim, Sung-Ki
    • Journal of Digital Convergence
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    • v.17 no.5
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    • pp.77-88
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    • 2019
  • This study is empirically intended to look into the effects of basic income security on poverty elimination and life independence in income security policies. To achieve this, poverty elimination and life independence through the national pension and basic pension as old-age pension for basic income security and the unemployment benefit and livelihood benefit as employment insurance were determined as dependent variables. The 10th data from Korea Welfare Panel Study were used in the statistical package program to analyze these variables. The overall findings showed that the national pension and basic pension as part of the old-age pension had a positive effect on poverty elimination and life independence. The unemployment benefit and livelihood benefit of employment insurance were not significant and they were rejected. And poverty elimination had a significant effect on life independence and it was adopted. Consequently, the old-age pension is a pensionable income security policy given to all the elderly with lower income, which it is very useful for guaranteeing a basic income. Poverty elimination leads to life independence through the guarantee of a certain basic income, suggesting that they are closely related to each other.