• 한국IT서비스학회지
• /
• 제12권4호
• /
• pp.235-253
• /
• 2013

This research investigates the interaction effects of factors, namely, advertiser awareness, advertisement appeal, and customer involvement and need for cognition, selected from the parties involved in public service advertisement. Manipulating the participant's involvement, attitude toward the advertisement and the advertiser and intention to donate according to 2 (awareness) X 2 (cognitive/affective appeal) factors were surveyed. In result, participants with high involvement were relatively less affected by advertiser awareness. Also, high need for cognition indicated less effect of advertiser awareness on intention to donate. Moreover, when cognitive appeal is used, advertiser awareness affected less on consumers' attitude toward the advertisement and the advertiser and intention to donate. Further issues on changing customers' attitudes and behaviors are discussed.

• 한국IT서비스학회지
• /
• 제13권2호
• /
• pp.1-17
• /
• 2014

Social networking service (SNS) is a service that allows people to share information, manage relationships with others, and express themselves on the Internet. The number of SNS users have increased explosively with the growth of mobile devices such as smartphones. As the influence of SNS has grown extensively, potential threats to privacy have also become pervasive. The purpose of this study is to empirically examine the main factors that affect users' intentions to use security functions provided by their SNS. The main theories for this study include the rational choice theory and the theory of planned behavior. This study has identified the factors that affect intention to use security functions. In addition, security function awareness and information security awareness are found to be important antecedents for intention to use security functions. The results of this study implies that when SNS providers develop security policies, they should consider the ways to improve users information security awareness and security function awareness simultaneously.

• 한국경영과학회:학술대회논문집
• /
• 한국경영과학회/대한산업공학회 2003년도 춘계공동학술대회
• /
• pp.523-528
• /
• 2003

Involvement was defined customers has been the standard of interest of product, service, company. Involvement can explain customers doing more detail than any conception. In the light of this, the brand awareness is important factor to reduce the perceived risk. Therefore, we measured the brand awareness to study whether it affects on decision of product. As a result of study, we could get the following outcome. We found out that the brand awareness effects positive influence on consumer to choose a travel agency. It can be considered as a natural result, but it proved that the brand awareness has a quite important role for decision making process. This study has investigated the relationships between brand awareness satisfaction and involvement about product.

• 말소리와 음성과학
• /
• 제10권4호
• /
• pp.53-66
• /
• 2018

This study investigated the development of English phonological awareness in preschool children based on a longitudinal study. It carried out a phonological matching task, mispronunciation task, articulation test, explicit phoneme awareness task, rhyme matching task, and initial-phoneme matching task for three-, four- and five-year-old children. A letter knowledge test was also added to the tests for the 5-year-old children. The results revealed that the development of phonological awareness follows a progression of syllable, then onset and rhyme, then phoneme. It was also revealed that language skills such as vocabulary, detection of mispronunciations, and articulation were partially related to the development of phoneme awareness. Finally, we also found that letter knowledge partially affected the children's development of phonological awareness.

• 한국치위생학회지
• /
• 제16권5호
• /
• pp.733-740
• /
• 2016

Objectives: The purpose of this study was to investigate the relationship among the factors of communication ability according to self-awareness and other-awareness in some dental hygiene students. Methods: A self-reported questionnaire was completed by 260 dental hygiene students in Gwangju and Jeonnam from June 14 to 28, 2016. After explanation of the purpose of the study, an informed consent was written by the students. The effect size was calculated by $G^*power$ 3.1 program. The study instruments comprised the general characteristics of the subjects, self-awareness, other-awareness, and communication ability. Data were analyzed by independent test, one way ANOVA, $Scheff{\acute{e}}$ test, stewise multiple regression test, and Pearson's correlation test using SPSS 18.0. Results: Communication ability had a significant positive correlation with self-awareness(r=0.427, p<0.001) and other-awareness (r=0.460, p<0.001). The higher level of self-awareness and other-awareness was proportional to communication ability. The influencing factors of communication ability included private self-awareness(${\beta}=0.227$), public self-awareness(${\beta}=0.170$), social anxiety(${\beta}=0.182$), and external other-awareness(${\beta}=0.282$). Conclusions: To improve the communication ability in the dental hygiene students, it is important to improve self-awareness and other-awareness. The implementation of communication skill in the curriculum will enhance the dental hygiene students competency.

• 한국유기농업학회지
• /
• 제29권3호
• /
• pp.385-396
• /
• 2021

This paper investigated the satisfaction of agro-healing and analyzed its willingness to participate in agro-healing in the future. First, a survey of intentions to participate in agro-healing found that the ratio of participation was 55.6% (125 people). It is analyzed that more than half of teenagers who have experienced agro-healing programs are willing to participate again. Second, a survey of satisfaction with agro-healing showed the highest improvement in agricultural awareness, including increased public interest value of agriculture. This can be seen as a way to raise public awareness of agriculture, as well as the effects of mental and physical health recovery, social integration contributions, and social safety contributions. Third, an analysis of the effect of awareness on the willingness to participate in agro-healing showed that the less significant it was, the higher the awareness, the higher the willingness to participate. In other words, various information delivery means, such as public relations measures, should be prepared to raise awareness of agro-healing. Fourth, it can be seen that those with low satisfaction with expected effects such as health recovery, social safety, social integration, and improved agricultural awareness have a clear difference in their willingness to participate in the future. In other words, the higher the satisfaction level of the agro-healing program, the higher the willingness to participate in the agro-healing industry in the future.

• International Journal of Fuzzy Logic and Intelligent Systems
• /
• 제7권2호
• /
• pp.154-158
• /
• 2007

As the technology developed, the system is being developed as the structure that is adapted to the intelligent environment. Therefore, the existing situation information system couldn't provide satisfactory service to the user as it provides service only by the information which it received from the sensor. This paper analyzed the problems of the existing user intention awareness system and suggested user intention awareness system to provide a stable and efficient service that fits to the intention of the user compensating this. This paper has collected the behavior data based on the scenario of the sequential behavior course of the user that occurs at breakfast time in the kitchen which is the home domain environment thai is closely related to our lives. This scenario course also showed the flow that the goal intentional user intention awareness system acted that it suggested, and showed the sequential course processing the user behavior data by tables and charts.

• 음성과학
• /
• 제12권2호
• /
• pp.109-120
• /
• 2005

The purpose of this study was to examine the awareness level of the prolonged sound rules in elementary school students. The participants in this study were 148 elementary school students in grades 1 through 6. Their awareness level of the prolonged sound rules was evaluated on reading tasks composed of 40 words and sentences. An one-way ANOVA followed by Scheffe hoc tests showed the showed the statistically significant difference between the groups for the awareness level of prolonged sound rules. The younger the children, the larger differences in the awareness of prolonged sound rules. The awareness might affect their cognitive development and a systematic instruction may be helpful especially in lower graders. In conclusion, the findings of this study showed significant differences in the awareness level of the prolonged sound rules at both words and sentences level. It was also found that as the age of children increases, the awareness level of the prolonged sound rules tends to increase which appeared to be completed by the 3rd grade.

• International Journal of Internet, Broadcasting and Communication
• /
• 제13권4호
• /
• pp.154-168
• /
• 2021

The purpose of this study is to develop and validate the disaster safety awareness scale for high school students. For this purpose, the previously developed disaster safety awareness scale and related prior research was analyzed. Questionnaire data was collected from March 22 to May 25, 2021 from 1054 students (male: 569, female: 485) in the first, second, and third grades of 5 high schools in 3 cities. Through the process of revising, supplementing, and reviewing the items extracted through preliminary research and preliminary test together with experts and students, a final disaster safety awareness scale consisting of 24 items was developed. This scale consists of four sub-factors: 'disaster prevention', 'disaster response A', 'disaster response B', and 'disaster recovery'. Good reliability and validity were secured through exploratory and confirmatory analyses. The significance of this study is that it laid a basic and objective foundation for high school students' disaster safety awareness research by developing a validated scale in a situation where the development of disaster safety awareness scales for high school students was still insufficient. It can be used as useful data for fire safety education as well as a psychological measurement tool for fostering fire safety awareness.

• 디자인학연구
• /
• 제17권3호
• /
• pp.61-70
• /
• 2004

본 연구는 가상공간의 아바타 캐릭터에 대한 사용자인식에 관한 연구이다. 연구수행에 있어서 우선 아바타에 대한 호감 도를 살펴보고 그에 따른 아바타에 대한 인식을 검증하였다. 아바타 인식은 자기인식척도를 응용하고 모리스 와그너(Maurice Wagner)가 표현한 소속감, 가치관, 자신감등의 건전한 자기인식 3요소에 동일시를 추가하여 요인별로 살펴보았다. 분석결과는 성별과 연령에 대해서는 반응평균간의 유의미한 차이가 거의 나지 않았고 성별에 따라 아바타의 호감도 그리고 연령에 따라 가치관에 차이가 유의미하게 나타났다. 아바타의 인식에 대한 각각의 측정개념들간에는 높은 상관관계를 보였으며 그 중에서 소속감과 호감도 사이의 상관관계가 가장 높게 산출되었다. 회귀분석에서도 아바타에 대한 호감 도에서 소속감이 가장 많은 영향을 받고 있었으므로 가상공간의 아바타에 대한 인식은 사용자의 호감도가 높음에 따라 아바타에 대한 자기인식이 높은 것으로 나타났다. 따라서 사용자들은 자기의 아바타를 하나의 시각적인 형상으로 인식하는 것이 아니라 자기를 동일시 할 정도의 몰입현상으로 자기개념을 형성하고 있다는 연구결과가 도출되었다.