• Title/Summary/Keyword: IT Acceptance

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A Study on the Successful Adoption of IoT Services : Focused on iBeacon and Nearby (IoT 서비스의 성공적 수용에 관한 연구 : iBeacon과 Nearby를 중심으로)

  • Kim, Yonghee;Choi, Byeongmoo;Choi, Jeongil
    • Journal of Information Technology Services
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    • v.14 no.1
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    • pp.217-236
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    • 2015
  • The purpose of this study is to propose the effective location-based IoT service acceptance model by integrating ELM (Elaboration Likelihood Model) with UTAUT (Unified Theory of Acceptance and Use of Technology). The Partial Least Squares was used to analyze the causal relationships with respect to the effects of central route and peripheral route on acceptance intention. The results shows that central route has more significant impacts on perceived usefulness than peripheral route and CFIP (Concern for Information Privacy) weaken the relationship of acceptance intention and perceived usefulness. Our findings indicate some meaningful implications in the acceptance research of IOT services. First, we noted that the easy of use significantly affects the adoption of location-based IoT service. Furthermore, it is important to build the secured mechanism of privacy protection to adopt of location-based IoT service. Second, we tried to attempt the newly integrated approach to technical acceptance using UTAUT's variables and ELM by Petty and Cacioppo (1986). Finally this research empirically analyzed the adoption case of location-based IoT service which is not well-known yet within our country.

Factors Accepting KMS and the Moderating Role of Resistance in Public Sector (공공기관에서의 지식관리시스템 수용의 영향요인과 저항의 조절효과)

  • Park, Tong-Jin;Bae, Dong-Rock
    • The Journal of Information Systems
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    • v.17 no.2
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    • pp.73-94
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    • 2008
  • Knowledge is a fundamental assets, therefore, the ability to create, acquire, integrate, and share knowledge has emerged as a fundamental organizational capability(Sambamurthy and Subramani, 2005). This apaper reports the results of an empirical study investigating the factors of acceptance and the moderating role of resistance in Knowledge Management Systems(KMS). The research model is based on the theory of planned behavior(TPB) and technology acceptance model(TAM). It includes the perceived usefulness instead of attitude, subjective norm, perceived behavior control and intention of acceptance of KMS. Also, three external variables namely task-technology fit, organizational support, and perceived rewards are added. In the research model, all hypothrses of the baseline model and the moderating effects of resistance were found to be significant. The authors also of fred several implications based chi the findings.

A Study on the Effects of Word-of-Mouth's Marketing Factors and Medical-Care Service Purchase (의료서비스 구매시 구전마케팅 영향요인에 관한 연구)

  • Ho, Choi
    • Korea Journal of Hospital Management
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    • v.15 no.4
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    • pp.143-164
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    • 2010
  • Although word-of-mouth (WOM) has been regarded as one of the very important topics in consumer research, its effects on other aspects of consumer behavior have been scarcely investigated in the context of health-care service industry. The WOM literature also suggests that it is essential for medical care service organizations in fierce competition to adopt WOM communication as a competitive weapon so as to be able to stay ahead of competition. The goal of this research was set to empirically study various relationships between antecedent variables, WOM acceptance, and purchase of medical care services. Specifically, drawing on the WOM literature, eight antecedents to WOM acceptance were selected first. Based on the relevant literature, seven sets of hypotheses on the relationships among antecedents to WOM, WOM acceptance, purchase intention and purchase of medical services were developed. Data were collected via an on-line survey. A total of 571 out of 600 responses turned out to be usable. The major findings of this study can be summarized as follows: First, 6 out of 8 antecedent variables to WOM acceptance were found to be positively affect WOM acceptance. However, the effects of (1) "newness of technology" pertaining to medical care service characteristics and (2) "involvement in health", one of receiver characteristics, were found to be insignificant. Second, most moderating effects on the relationship between purchase and purchase intention of medical care services were found to be insignificant with one exception. That is, elapse of time was found to be a marginally significant moderator on the relationship between purchase and purchase intention of medical care services. Third, it was found that the higher the WOM acceptance, the higher the purchase intention of medical care services. Finally, the effect of WOM acceptance was found to be particularly strong when WOM contents were perceived as useful and positive. Overall, it seems essential for hospitals to actively adopt WOM communication as a competitive marketing tool if they plan to improve their business performance. In this respect, the current study may serve to improve the business performance of hospitals by way of providing theoretical and empirical evidence on the effects of WOM communication variables on WOM acceptance and medical care service purchase.

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Belief, Pragmatic Acceptance, and Epistemic Acceptance (믿음, 실용적 수용, 그리고 인식적 수용)

  • Lee, Byeongdeok
    • Korean Journal of Logic
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    • v.21 no.2
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    • pp.269-300
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    • 2018
  • In his recent three papers, Joohan Lee defends the following three theses. First, an ordinary term 'believes' is polysemous in that it can refer to three different types of mental attitudes; that is, it can refer to a belief as an involuntary mental disposition, or a pragmatic acceptance as a voluntary mental action, or an epistemic acceptance as a different voluntary mental action. Second, a person's pragmatic acceptance of a proposition is his voluntary mental action which takes it to be true for pragmatic reasons, despite the fact that there is no adequate epistemic evidence for the proposition, whereas a person's epistemic acceptance of a proposition is his voluntary mental action which takes it to be true for epistemic reasons, despite the fact that there is a pragmatic reason to the contrary. Third, mental attitudes to which epistemic norms apply are epistemic acceptances as voluntary mental actions, rather than beliefs as involuntary mental dispositions. If these theses are correct, then they will have important implications for contemporary epistemology. In this paper, however, I argue that Joohan Lee is not successful in defending these theses.

Consumer Acceptance of E-Commerce in Korea and China;The Effects of National Culture

  • Yoon, Cheol-Ho
    • 한국경영정보학회:학술대회논문집
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    • 2007.11a
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    • pp.565-570
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    • 2007
  • With e-commerce becoming international, understanding the effects of national culture in consumer acceptance of e-commerce is required. This study examines consumer e-commerce acceptance in Korea and China. The research model consisting of perceived usefulness, perceived ease of use, trust and perceived risk was proposed, and the hypotheses based on Hofstede's cultural dimensions of power distance, individualism/collectivism, masculinity/femininity, uncertainty avoidance and long-term orientation, were established. The results show that perceived usefulness contributes less to consumer acceptance of e-commerce in China than it does in Korea. In addition, perceived ease of use contributes more to consumer acceptance of e-commerce in China. Trust contributes significantly to consumer acceptance of e-commerce in both countries, but perceived risk didn't influence consumer acceptance of e-commerce in either country. The contribution of this study is to provide strategic insights for successfully managing cross-cultural e-commerce.

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A study on the Cases of Acceptance in Int'l Sale of Goods (국제물품매매에서 승낙사례에 관한 고찰)

  • Ha, Kang-Hun
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.43
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    • pp.25-52
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    • 2009
  • An acceptance is effected by a statement or other conduct of the offeree indicating assent. Silence or inactivity does not in itself amount to acceptance. An acceptance of an offer becomes effective at the moment the indication of assent reaches the offeror. It uses in stating rules on whether an acceptance is too late to form a contract and an offeree may withdraw an acceptance after transmission. The offeree may indicate assent by performing an act such as one relating to the dispatch of the goods or payment of the price without notice to the offeror. The acceptance by action also is to be performed within the time fixed between the parties or within a resonable time. However, an oral offer must be accepted immediately by an offeree. After an acceptance by action, the offeree avoid revocation of an offer by giving the offeror prompt notice to that effect. Even if a reply an offer contains additions, limitations or other modifications is a rejection of the offer and constitutes a counter offer, the reply to an offer contains additional and different terms which do not materially alter the terms of the offer constitutes an acceptance unless the offeror objects to the discrepancy or to that effect. Additional or different terms relating to the price, payment, quality & quantity of the goods, time & place of delivery, a party's liability or the settlement of disputes are considered to materially alter the terms of the offer.

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A Study on the Effects of Perceived Risk Factors of RPA on Acceptance Conflict and Acceptance Intention: RPA Experience, Gender, and ICT Industry as Control Variables (RPA의 지각된 위험요인이 수용갈등 및 수용의도에 미치는 영향: RPA경험, 성별, ICT업종을 통제변수로)

  • Song, Sun-Jung;You, Yen-Yoo;Kim, Sang-Bong
    • Journal of Industrial Convergence
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    • v.20 no.10
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    • pp.137-146
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    • 2022
  • The use of RPA (Robotic Process Automation) has been recently reviewed in various industries, but it seems that it is not being applied to companies faster than ever expected. In this study, three perceived risk factors affecting the acceptance conflict and acceptance intention of RPA technology were proposed and the effects of RPA on acceptance conflict and acceptance intention were investigated using RPA experienced people, gender and ICT industries as control variables. For the research, online survey was conducted targeting office workers and analyzed the results by using SPSS 22.0 and AMOS 22.0. As a result, it was found that among the three perceived risk factors, concern about introduction failure, employment insecurity, and execution errors, employment insecurity and execution errors did not affect the acceptance conflict and acceptance intention of RPA. This research shows that concerns over the introduction failure affected the acceptance conflict and acceptance intention. In addition, the acceptance conflict was judged as a factor of the mediation effect of the acceptance intention. From the perspective of companies that want to apply RPA, the theoretical and practical implications of business management are meaningful in that they can identify and respond to particularly important factors among perceived risks.

A Study of the Effect of Aviation·Tourism Industry Employees' Airport Service Policy Acceptance on Creating Customer's Value (항공관광종사원의 공항서비스 정책수용성 인식이 고객가치에 미치는 영향)

  • Choi, Seong-Soo;Kim, Kwang-Ok;Choi, Jin-Young;Kim, Hyun-Deuk
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.25 no.1
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    • pp.11-22
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    • 2017
  • Aviation/tourism industry has a unique characteristic of high inter-dependance between customer and service-provider. It is the mental condition of service-provider that could influence on the attitude of the service-provider. Thus, it is important to manage the mental condition of the service employees to enhance a company's financial performance. This paper tries to analyze the combined model of both policy acceptance and service profit chain(SPC) models. First, service policy acceptance model tells how the service policy acceptance, which consists of policy compliance, trust, participation and policy failure, would influence on SPC model. According to empirical research, it was found that both the employees' policy compliance and the policy trust have a positive significant impact on their participation on service policy. In the policy acceptance model, the employee's voluntary participation based on their trust and compliance of the policy was proven to have a positive effect on increasing job satisfaction and customer orientation. Regarding SPC model, their participation in the policy had the strongest impact among variables on customer orientation. Such results implies the employees' participation on the policy could become the starting point to enhance the customer value.

The Effects of Transformational Leadership on Subordinate's Self-Efficacy and Subordinate's Acceptance Degree of Leader as Moderator (변혁적인 리더십이 부하의 자기효능감에 미치는 영향과 부하의 상사 수용도 조절효과)

  • Cho, Yoon-Geun;Hwang, Ho-Young
    • Korea Journal of Hospital Management
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    • v.12 no.3
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    • pp.68-95
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    • 2007
  • This research is designed for studying between transformational leadership and behavior of subordinate. We took a practical analysis with conception of leader acceptance to search function between transformational leadership and self-efficacy. For practical proof of this research, we look hypothetical inspection with collected data after posing a question with medical Staff of 459. The practical analysis of this research is as below. First, We could know that transformational leadership affect partially positive effect to self-efficacy of subordinate. That is, as a result for researching into the influence of subordinate to self-efficacy, setting each element which forms transformational leadership as hypotheses, charismatic behavior and intellectual stimulation of leader's have an positive effect on self-efficacy of subordinate. However, there is no relation between individualized consideration and self-efficacy of subordinate. Second, we analyzed effect of subordinate's acceptance of leader between transformational leadership and acceptance degree of leader, we could know that all of them which is Two subordinate purpose of transformational leadership have a controling effects as there must be existed differences on self-efficacy before and after interaction. It is also another suggestion of this research to provide a clue to next research which is related with the importance of acceptance and it, conception, because we find the fact there could be existed the difference according to acceptance degree of leader.

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A Study on the Acceptance Intention and Usage Behavior of Blockchain Technology : From the Perspective of Unified Theory of Acceptance and Use of Technology (통합기술수용이론 관점에서 블록체인기술의 사용자 수용과 이용 행동에 관한 연구)

  • Kim, Byung-Gon;Lee, Byeong-Gil;Yoon, Il-Ki
    • Journal of Information Technology Applications and Management
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    • v.27 no.3
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    • pp.1-18
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    • 2020
  • Recently, following the development of FinTech technology that combines finance and information and communication technology, the need and social demands for a block chain technology-based trading system have increased significantly. In this study, a research model was developed and hypothesized through literature research on the concept of block chain technology, the technology acceptance model, and the unified theory of acceptance and use of technology. The research theories were tested by collecting data through surveys and analyzing the collected data. This study conducted empirical research to identify the factors influencing the user acceptance intention and utilization behavior of the block chain technology in introducing the block chain technology. First, factors affecting the acceptance intention of the blockchain user were performance expectation, effort expectation, social impact, and blockchain transparency variables. Second, the facilitation conditions and stakeholder confidence variables were analyzed as factors that did not affect the acceptability of the blockchain users. Third, variables such as blockchain transparency, stakeholder trust and intention of acceptance are factors that affect the usage behavior of the blockchain. Fourth, it was confirmed that the acceptance intention had a very high explanatory power on usage behavior of Blockchain technology.