• Title/Summary/Keyword: IT Acceptance

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Roles of Trust in Technology Acceptance of Augmented Reality (증강현실(AR) 기술 수용에 있어서 신뢰성의 역할)

  • Chung, Byoung-gyu
    • Journal of Venture Innovation
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    • v.2 no.2
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    • pp.1-19
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    • 2019
  • Various studies have been conducted on factors influencing the adoption of new technologies. In particular, the factors influencing customers' acceptance of new technologies that emerged along with the arrival of the 4th Industrial Revolution. Theoretical models are mainly based on the technology acceptance model (TAM) or Extended Unified Theory of Acceptance and Use of Technology : UTAUT2). However, there are no trust variables in these models. In this study, we added trust variable and tested augmented reality(AR). Three types - trust as an independent variable, as a mediating variable, and as a moderating variable - were analyzed statistically. As a result, trust was most explanatory when viewed as a mediating variable between independent variables and intention to use. In theory, it has been shown that trust acts as a mediating effect. In practice, trust is most important in accepting new technologies, so it is important to prioritize trust.

An Longitudinal Analysis of Intrinsic Motivation's Effects on the Acceptance of Programming Language (내재적 동기가 프로그래밍 언어의 수용에 미치는 영향에 대한 종단적 분석)

  • Lee, Woong-Kyu
    • Information Systems Review
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    • v.12 no.3
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    • pp.159-175
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    • 2010
  • Although many studies have analyzed and identified the importance of intrinsic motivation in the acceptance of information technology (IT), especially hedonic systems such as online game and online shopping, the acceptance of programming languages such as Java were not studied in a view of intrinsic motivations. The objective of this study was to investigate the effects of intrinsic motivation on the acceptance of programming language by the longitudinal analysis. In the service of the objective, we suggested the research model which included both intrinsic and extrinsic motivations and longitudinally extended by belief updating theory. For the validation of this model, the university students who participated Java class were surveyed twice, and the suggested research were analyzed by partial least square (PLS). In result, most of the suggested hypotheses were supported.

A Study on Unified Theory of Acceptance and Use of Technology(UTAUT) Improvement using Meta-Analysis: Focused on Analysis of Korea Citation Index(KCI)-Listed Researches (메타분석을 활용한 통합기술수용모형의 개선 연구: KCI 등재 논문 분석을 중심으로)

  • Hwang, Jeong-Seon;Lee, Hong Joo
    • The Journal of Bigdata
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    • v.2 no.2
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    • pp.47-56
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    • 2017
  • The UTAUT was presented as a comprehensive of eight existing theories to improve the limit of Technology Acceptance Model (TAM), and it has been also utilizing in various fields related to acceptance and diffusion of new technology. In this study, we analyzed factors utilized in UTAUT through meta-analysis, and confirms the consistency of the model. We presented the principal factors and the additional factors. Moreover, we presented differences and suggestions through comparative analysis with previous researches. The meta-analysis showed that satisfaction, hedonic motivation, attitude, perceived enjoyment showed a important factors as additional factors. Based on this result, we presented an extended UTAUT model. In the case of Korea studies, it was found that increasing the degree of behavior intention is the most important factor leading to use behavior. The results of this research will be able to support researchers who research the acceptance and diffusion of new technologies, and companies trying to launch new products.

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Acceptance Intention of Digital Home Services Through Situational Inducement (디지털홈서비스의 상황적 유인을 통한 수용의사에 관한 연구)

  • Park Jeong-Hyun;Lee Yeong-Ro;Lee So-Young;Moon Yoo-Jin
    • The Journal of the Korea Contents Association
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    • v.5 no.5
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    • pp.255-265
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    • 2005
  • This paper investigates potential favor and intention for acceptance of digital home services through the situational inducement. The result shows that digital home services for the interactive TV, security management, family management and geographical image affect users' intention for acceptance. And it shows that favorable attitudes of the interactive TV services increase in the younger generation and internet users, favorable attitudes of the family management services increase in the thirties, and favorable attitudes of the medical management services increase in the ages of the fifties. In addition it shows that relationship between favor and intention for acceptance of digital home services affects affirmatively, which was illustrated in the coefficient value (0.661) of the R-square by the regression analysis.

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The effect of information source and content informativeness on acceptance intention in a live commerce shopping environment - The mediating effects of trust - (라이브 커머스 쇼핑환경에서 정보원 특성과 콘텐츠 정보성이 소비자 수용의도에 미치는 효과 - 신뢰의 매개효과를 중심으로 -)

  • Choi, Mi Young
    • The Research Journal of the Costume Culture
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    • v.29 no.4
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    • pp.554-571
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    • 2021
  • The purpose of this study is to investigate the mediating effect of trust when a media broadcaster (such as a disc jockey [DJ]) acting as an information source and the content they provide during live commerce streaming affect acceptance intention. Live commerce is increasing rapidly, offering a new fashion distribution channel by supplementing possible shortcomings of existing online shopping. Data was collected for the empirical study from female consumers in their 20s who actively accepted fashion technology. Statistical analysis of the data was conducted using IBM SPSS Macro Process 3.5. First, the reliability and validity of the variables for information source characteristics, content informativeness, trust, and acceptance intention were verified, and each variable was confirmed as a single factor. Bootstrap analysis was performed using Macro Process Model 4 to reveal the effects of information source characteristics and content informativeness on acceptance intention. As a result of analyzing the mediating effect for each path model with trust as a parameter, it was found that both the direct and indirect effects of the mediating path were significant. This result means that the characteristics of information sources and content informativeness are partially mediated by trust. Therefore, to promote consumer behavior in a live commerce shopping environment, it is necessary to enhance trust. This can be achieved by a media broadcaster with fashion expertise to increase the perception of the attractiveness of the information source and to improve the usefulness of the fashion information being delivered.

A Study on the uTradeHub Acceptance Factors Effecting upon the System Usefulness and User Satisfaction (uTradeHub 수용요인이 시스템 유용성과 사용자 만족도에 미치는 영향)

  • Song, Sun-Yok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.5
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    • pp.2769-2777
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    • 2014
  • This research herein aims to assist maximizing performance of introduced systems by managing the acceptance factor of uTradeHub that is easily overlooked in the system installation process by trading companies aiming to install uTradeHub system in future by conducting the two following things: i) grasping factors affecting system usefulness and user satisfaction derived from uTradeHub acceptance factor, and ii) analyzing the effect relationship of system usefulness on user satisfaction at an inspection level of system usefulness and user satisfaction, since the uTradeHub system introduced for mid- and small-sized trading companies in export and import works in mid-2008. Proof analysis was conducted by using SPSS 19.0 statistic package on data of 112 effective responses collected through questionnaire surveys, whose results are as follows. First, the uTradeHub acceptance factors having a significant effect on system usefulness are relative advantage, easy of use, task adaptedness, support of CEO, maturity of IT infrastructures, and degree of education/training. Second, the uTradeHub acceptance factors having an effect on user satisfaction are relative advantages, task adaptedness, support of CEO, maturity of IT infrastructures, and degree of education/training. Third, system usefulness showed a significant effect on user satisfaction.

A Study on the Moderating Effect of Perceived Voluntariness in the Organizational Information System Usage and Performance (정보시스템 사용과 성과에 있어서 자발성의 조절효과에 관한 연구)

  • Lee, Seung-Chang;Lee, Ho-Geun;Jung, Chang-Wook;Chung, Nam-Ho;Suh, Eung-Kyo
    • Asia pacific journal of information systems
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    • v.19 no.2
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    • pp.195-221
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    • 2009
  • According to an industry report, a large number of organizations have invested in Organizational Information System(OIS) in the past few years. Several research results indicate that successful investments in OIS lead to productivity enhancement, while failed ones result in undesirable consequences such as financial losses and dissatisfaction among employees. In spite of huge investments, however, many organizations have failed in achieving the hoped-for returns from OIS. Thus, understanding user acceptance, adoption, and usage of new IS(Information Systems) is an important issue for IS practitioners. Indeed, study of the user acceptance of new information system has been one of the most important research topics in the contemporary IS literature. Several theoretical models are tested to examine 'user acceptance' and 'usage behavior' in IS context. While many research models incorporate 'ease of use' or 'usefulness' as important factors in explaining user acceptance, Technology Acceptance Model(TAM) has been one of the most widely applied models in user acceptance and usage behavior. Even in recent IS studies that employ theories of innovation diffusion in the area of IS implementation, a major focus has been on the user's perception of information technologies. In this research, we study 'voluntariness' as an important factor in IS acceptance by users. Voluntariness is defined as "the degree to which the use of the innovation is perceived as being voluntary, or of free will" When examining the diffusion of accepting OIS, a thoughtful consideration should be given to 'perceived voluntariness.' Current article has following research questions: 1) What models are appropriate to explain the success of OIS? and 2) How does the 'voluntariness' affect the success of OIS? In order to answer these questions, a research model is proposed to describe the detailed nature of association among three independent variables (IT usage level, task interdependency, and organizational support), a mediating variable (IS usage), a dependent variable (perceived performance), and a moderating variable(perceived voluntariness). The central claim of this article is that organizations hardly realize expected returns from OIS investments unless perceived voluntariness is effectively managed after operating OIS. As an example of OIS in this study we have selected the Intranet of Republic of Korea Air Force (ROKAF). ROKAF has implemented the Intranet in an attempt to improve communication and coordination within the organization. To test our research model and hypotheses, survey questionnaires were first sent out to 400 Intranet users. With the assistance of ROKAF, Intranet users were initially identified among its members, and subjects were randomly drawn from the pool. 377 survey responses were finally returned. The unit of measurement and analysis in this research is a personal level. Path analysis based on structural equation modeling was used to test research hypotheses. Construct validity represents accordance between the theoretical base concept of constructs and its measurement items. Tests for the reliability and discriminant validity are accepted, thus verifying our survey instrument. In this research, we have proposed a conceptual framework to highlight the importance of perceived voluntariness after organization deploys OIS. The results of our analysis present several key finding. First, all three independent variables (IT usage level, task interdependency, and organizational support) have significant effects on IS usage, which will eventually improve performance. Thus, IS usage plays a mediating role between antecedent variables (IT usage level. task interdependency, and organizational support) and performance improvement. Second, the effect of the task dependency was the highest for IS usage among the three antecedent variables. This is highly plausible since one of the Intranet's major capabilities is to facilitate communication among members within an organization. Accordingly, we conclude that the higher the task dependency, the higher Intranet usage. The effect of user's IT usage level was the second, while the effect of the organizational support was the third. Finally, the perceived voluntariness plays a pivotal role in enhancing perceived performance in personal level after launching the Intranet. Relationships among investigated variables were significantly different between groups with a high level and a low level of voluntariness. The impact of the Intranet usage on the performance was greater in the higher level voluntariness group than in the lower one. For the lower level voluntariness group, the user's IT usage had the highest effect on the Intranet usage among the three antecedent variables. In short, our study suggests that the higher the perceived voluntariness is the more IS usage will be. Perceived voluntariness was found to have a moderating effect on the relationships among user IT usage level, task interdependency, IS usage, and perceived performance, supporting all the hypotheses on the moderating effect. Most of all, user IT usage level has the strongest influence on IS usage, indicating that users with superior IT usage are more likely to enjoy a high level of perceived performance.

The Impacts of Social Isolation, Psychological Acceptance, and Sleep Disorder of Nursing College Students on Depression (간호대학생의 사회적 고립감, 심리적 수용, 수면장애가 우울에 미치는 영향)

  • Cho, Ok-Hee;Hwang, Kyung-Hye
    • Journal of Digital Convergence
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    • v.15 no.11
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    • pp.329-338
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    • 2017
  • The purpose of study was to investigate the impacts of social isolation, psychological acceptance, and sleep disorder on depression among nursing students. Subjects were 383 nursing students in Gyeonggi-do, and survey was conducted from June to July 2015. The data were analyzed by t-test, ANOVA, Pearson's correlation coefficients, multiple regression analysis. The results showed that depression was different in grade, academic stress, major satisfaction of nursing. Depression was correlated with social isolation (r=.47, p<.001), sleep disorder (r=.43, p<.001), and psychological acceptance (r=-.41, p<.001). Academic stress, major satisfaction of nursing, sleep disorder, social isolation, and psychological acceptance were identified as factors affecting depression. It is necessary to be considered social isolation, psychological acceptance, sleep disorder and other variables in developing convergence program to reduce depression in nursing students.

The Experience of NEIS's Usage of Elementary School Teachers (초등학교 교사의 국가교육행정정보시스템의 사용 경험)

  • Kim, Jeong-Kyoum
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.9
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    • pp.3943-3951
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    • 2012
  • National Education Information System, NEIS is administered for the efficiency of educational service. There have been some researches about the NEIS system and the easiness of the use. However there was no study about the teachers' experience in the use of the NEIS system. It is necessary to study the teachers' subjective experience in the use of NEIS system. For this, researcher had depth interviews with 20 elementary school teachers to collect data and researcher analyzed the data through the method of the Ground Theory. According to the result of this study, the elementary school teachers who have the expectation for the efficiency of NEIS in the process of the acceptance of NEIS, are sorted into the following types. 1) A type of positive acceptance 2) A type of realistic acceptance 3) A type of passive acceptance 4) A type of negative acceptance. This study suggests that educators need to support the elementary school teachers to use of NEIS depend on the four types of the acceptance.

Influence of Information Source Characteristics of SNS on eWOM Acceptance of CSR Information and Attitudes to the Company (SNS 정보원 특성이 온라인 CSR 구전수용과 기업태도에 미치는 영향)

  • Song, Hyijae;Lee, Yuri;Kim, Ha Youn
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.5
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    • pp.809-824
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    • 2017
  • Interest in and use of social media as a communication channel are consistently evolving; in addition therefore, corporate social responsibility (CSR) activities have been often conducted on online channels such as social media due to the advantages offered by the rapid spread of information. Consumers can be persuaded differently and their cognition can be influenced depending on who delivers what message. This study examines the influence of information source characteristics on eWOM acceptance of CSR messages and attitudes toward a company. This study compares cases: when a company sends their CSR message versus when an individual (i.e., consumer's acquaintance) sends the company's CSR message. A total of 320 respondents were presented with online stimuli and responded to the questionnaire to identify this phenomenon. Vegan fashion (which refers to products made from raw materials without animal cruelty) was used as stimuli in this study because it is a representative example of CSR activities. As a result, when consumers are exposed to CSR messages online, perceived expertise, trustworthiness and attractiveness of information source affect consumer's electronic word-of-mouth (eWOM) acceptance and attitude toward a company. However, only trustworthiness influences eWOM acceptance in cases of a corporation information source. This study confirms the differences in eWOM acceptance and in attitudes to the company depending on to whom the messages were sent and with what content.