• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.86-92
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• 2008

With the improvement in digital and Internet, the market is changing from a supplier-centered form to consumer-centered one. It is important for companies to accurately understand and offer customer value to cope with such environment. Since customer value exerts great effects on an increase in performance, many companies are doing various marketing activities to create customer value. To create customer value, it is most of all necessary to monitor changes in market environment and customer needs on a continuous basis. Therefore, this study aims at determining how to understand and offer elements of changing customer value through customer monitoring activities to make contributions to better service.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.394-402
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• 2019

This study examines the effect of managerial ownership on the value of firms' cash holdings. According to the management entrenchment hypothesis, managers have incentives to make decisions that can undermine shareholders' value for their own private interests. In this situation, as the managerial ownership increases, investors may evaluate that the cash held by the company may be utilized inefficiently and the value of the cash holdings may decrease. On the other hand, based on the incentive alignment hypothesis, the value of cash holdings may increase as investors perceive cash holdings to be effectively used to increase corporate value as managers' interests are in agreement with shareholders. Empirical results show that the value of cash holdings decreased as managerial ownership increased. This study finds a contribution in that it presents empirical evidence on whether the cash held by the company is differentially evaluated according to the level of the managerial ownership.

• Proceedings of the CALSEC Conference
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• 2002.01a
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• pp.299-303
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• 2002

1.추진배경 가. 전자상거래 규모 급격한 증가 기업활동 전반에 정보기술(IT)을 활용한 「e-비즈니스화」가 급속히 진행 중 e-비즈니스화는 모든 기업활동과 기업간 관계에 대변화 초래 새로운 부가가치의 창출과 원가절감으로 기업경쟁력과 직결 전자상거래 시장규모의 급격한 증가 1996년 221억불-2005년 8조5천억불 예상(중략)

• Journal of the Korea Society of Computer and Information
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• v.18 no.9
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• pp.201-208
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• 2013

The purpose of this paper is to study the effects of the competitiveness of intermediate goods and enterprise's core competency on customer value and enterprise performance. And it is the first time to investigate the intermediate product competitiveness with the variable of interest to recent corporate values and corporate customers with business performance by exploring their relationships. Intermediate products, which the competitiveness of products that target structure is introduced for the first time, and the relationships between intermediate goods competitive and product reliability, intermediate goods competitive and product innovation are studied in this paper. Further research on integral, modular, valuable, durability, by measuring parameters such as product innovation and product reliability are also conducted. Eight hypotheses are introduced for statistical hypothesis testing. Employees and typical intermediate products in electronic companies in China and South Korea are investigated. SPSS and AMOS models are applied to perform the statistical analysis. Analysis of the proposed models is fit to an acceptable level. Research results and limitations are discussed, and useful conclusions are drawn.

• Journal of the Korea Convergence Society
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• v.6 no.6
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• pp.111-117
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• 2015

Digital content industry is expected to grow due to the development of new devices and technologies, convergence between genres and technologies. However, Financial support system for the field of digital content has not been activated due to the digital content industry has the characteristics of a lot of initial investment costs and an uncertain profitability. This paper deals with the financial plan of activation of digital content businesses using technology evaluation. For this purpose, first, examine status of digital content businesses(status and sales financing, etc). Second, discuss development methods of digital contents finance based on the analysis of the digital content industry. This study is useful for deriving the development methods of digital contents finance using the technology valuation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.9
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• pp.446-453
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• 2018

This study analyzed the effect of related party transactions on the corporate value of Korean firms using panel data regression analysis. We tested the efficient transaction hypothesis and conflict of interests hypothesis which concern related party transactions. Five types of related party transactions were considered, including long term supply contracts, assets and business transfers, affiliate loans, equity investment, and credit offerings. If related party transactions were conducted for the purpose of enhancing corporate efficiency, results would have a positive effect on firm value. If related party transactions were conducted for the purpose of private profits of the controlling shareholders, the results would show a negative effect on firm value. Results were as follows. Firstly, it is confirmed that affiliate loans, equity investment, and credit offerings had negative effects on firm value. This implies that these types of related party transactions used by controlling shareholders for the purpose of their private profit, which supports the conflict of interests hypothesis. Secondly, it was found that long term supply contracts and assets and business transfers had no effect on firm value.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.746-749
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• 2015

The purpose of this study is to investigate the source of competitive advantage to create a successful business model. in IT firm. Business Model is strategic management tool to successful marketplace entry. This study provide that how business model works and what elements is important. When developing a business model framework and hoe they structure relationship between the proposed framework from product or service point of view. Business model must use a various platform as a online.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.7
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• pp.149-161
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• 2017

This paper analyzed the impact of alliances on the market value of the 106 bio-pharmaceutical companies listed on the KOSPI or KOSDAQ in Korea by using the 'Event study methodology'. Although general alliances did not impact the corporate value significantly, in the analysis corresponding to the alliance type, R&D alliances created positive value, as technology acts as an important factor for the alliance. Among the R&D alliances, 'Technology Transfer alliances', in particular 'Development Technology Transfer alliances', had a positive influence on the corporate value. We interpret these differentiated results as market tends to screen for types of alliances. Meanwhile, we confirmed that the possibility of a stock price increase before the alliance announcement is high by analyzing the impact of the timing of corporate alliance announcements on the company value. It can be inferred that the possibility of information leakage is high. This paper analyzes the impact of alliances for managers and practitioners seeking to create value for domestic bio-pharmaceutical companies, and suggests the need to prevent information leakages by establishing a suitable policy.

• Journal of Internet Computing and Services
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• v.22 no.6
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• pp.51-57
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• 2021

If a company's actions to save or avoid taxes are judged to be tax evasion rather than legal tax action by the tax authorities, the company will not only pay tax but also non-tax costs such as damage to corporate image and stock price decline due to a series of tax evasion-related news articles. Therefore, this study measures the frequency of occurrence of tax evasion controversial keywords in internet news portal as a factor to measure the severity of the case, and analyzes the effect of the frequency of occurrence on corporate value. In the Korean stock market, we crawl related articles from internet news portal by using keywords that are controversial for tax evasion targeting top companies based on market capitalization, and generate a time series of the frequency of occurrence of keywords about tax evasion by company and analyze the effect of frequency of appearance on book value versus market capitalization. Through panel regression and impulse response analysis, it is analyzed that the frequency of appearance has a negative effect on the market capitalization and the effect gradually decreases until 12 months. This study examines whether the tax evasion issue affects the corporate value of Korean companies and suggests that it is necessary to take these influences into account when entrepreneurs set up tax-planning schemes.

• Journal of the Economic Geographical Society of Korea
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• v.17 no.3
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• pp.465-481
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• 2014

This study is about an apparel industry in Guro-Gasan where is growing up to the one of the apparel industry cluster beyond an agglomeration in Seoul. The purpose of this study is twofold: (1) to define industrial functions and roles of Guro-Gasan in a value chain of the apparel industry; and (2) to understand whether an industrial cluster is built on the local networks. This study reviewed formation and transitions of its local industries and industrial size, characteristics, spatial distribution and spatial properties using GIS analysis and field surveys. Through in-depth interviews, it analyzed the production system and spatial dispersion of the value chain to understand its functions and roles.