• Title/Summary/Keyword: IS 성공모델

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Indonesian Super App Gojek: Focusing on Business Model, Growth Process and Growth Factors (인도네시아 슈퍼앱 Gojek : 비즈니스모델, 성장과정 그리고 성장요인을 중심으로)

  • Yun-Seung Ko
    • Korea Trade Review
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    • v.48 no.1
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    • pp.263-285
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    • 2023
  • The purpose of this study is to examine the business model, growth process, and success factors of the successful super app Gojek in the Southeast Asian and Indonesian markets. Gojek's business model analysis focused on the business canvas (9 blocks) that many companies have used to establish business models. Gojek's growth process was analyzed based on timeline. Gojek 1.0 is from the start of the ride hailing service. Gojek 2.0 is a leap forward into a life-friendly platform. Gojek 3.0 is a process of expanding and diversifying domestic and foreign businesses. Gojek 4.0 is a stage of changing to GoTo through mergers with Tokopedia, and setting a higher leap forward. Based on this, the success factors of Gojek are ① Hyperlocalization ② First mobile ③ A company that is loved through mission execution ④ Provide financial inclusion ⑤ Business expansion and diversification through mergers and acquisitions and partnerships ⑥ Entry into overseas markets ⑦ Attracting various partners and investment ⑧ Lock-in effect and hyperpersonalization. The implications obtained through this study and the limitations and direction of the study were discussed.

Case Study on e-Procurement in MRO e-Marketplace: entob.com (MRO e마켓을 통한 전자조달 사례 연구)

  • Han, Hyun-Soo
    • Information Systems Review
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    • v.7 no.2
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    • pp.163-181
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    • 2005
  • In this paper, we report case analysis on entob.com which is one of the leading domestic players in MRO e-marketplace. Critical success factors of achieving early liquidity and right ownerships are addressed for successful e-marketplace launching. Change management issues, required to encourage suppliers participation and to overcome adoption barriers from buyer firms, are suggested and illustrated for the successful implementation of the MRO e-marketplace. The business model architectures enabling to create e-intermediary value to both the suppliers and buyers are detailed. Finally, benefits of buyer firms captured through e-procurement business process streamlining and material cost savings are reported as the successful application stories. The findings suggest practical managerial insights for MRO e-marketplace implementation and further research.

The Correlation of Satellite Thermal Mathematical Model using Results of Thermal Vacuum Test on Structure-Thermal Model (저궤도 인공위성 열-구조 모델 열진공시험 결과를 활용한 열모델 보정)

  • Lee, Jang-Joon;Kim, Hui-Kyung;Hyun, Bum-Seok
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.37 no.9
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    • pp.916-922
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    • 2009
  • Because thermal design of satellite carrying out mission in space is performed by thermal analysis result using thermal mathematical model, accuracy of thermal mathematical model is important and it can be improved by model correlation. Correlation steps of satellite thermal math model are composed of modeling of satellite configuration placed in thermal vacuum chamber, verification of correspondence between thermal math model and real satellite configuration, and adjustment of modeling parameters from major part to minor part etc. In this study, correlation success criteria was established and correlation for satellite thermal math model was performed using result of thermal vacuum test of satellite structure-thermal model to meet the success criteria. The overall results satisfied the criteria and this correlated thermal model was applied for detailed thermal design of satellite.

Development of Project Success Model in Enterprise Using FCM (FCM을 이용한 기업프로젝트의 성공 모델 개발)

  • Park, Young-Man;Hwang, Seung-Gook;Park, Kwang-Bak;Lee, Young-Joo
    • Journal of the Korean Institute of Intelligent Systems
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    • v.20 no.1
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    • pp.123-128
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    • 2010
  • To increase the chance of the success of project, it is necessary to identify the important factors influencing the performance of project. Cognitive map has been used for analysing by investigating causal links among relevant factors. A fuzzy cognitive map (FCM) is an extension of a cognitive map with the additional capability of representing feedback through weighted causal links. Project performance is influenced by several factors such as input resources, possibility of achievement, concern of others and so on. The object of this paper is to develop the project success model of enterprise using a fuzzy cognitive map approach to investigate the degree of causal relationship between project performance and these factors.

A Qualitative Analysis on the Success Factors in Technology Transfer of Korean Government Sponsored Research Institutes (공공연구기관의 기술이전 유형별 성공요인 사례연구)

  • Yoon, Ki-dong;Kim, Byung-keun
    • Journal of Korea Technology Innovation Society
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    • v.21 no.2
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    • pp.491-521
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    • 2018
  • This paper aims to uncover success factors in technology transfer of Korean government sponsored research institutes. It presents an analytical framework of technology transfer integrating factors concerning actors, object and process. Qualitative analysis mainly based on In-depth interviews is designed and conducted to examine characteristics, similarities and differences of three types technology transfer including a supply-push model, a demand-pull model, and an interactive model. Empirical results show that capabilities and experiences of researchers, capabilities and willingness of the company and active communications in the technology transfer appear to be important factors. In particular, it was found that technology transfer was led by TLO in the demand-pull model. In addition, the demand-pull and interactive approaches tends to be more effective in the technology development and transfer process compared to the supply-push model. In other words, market-oriented R&D is needed instead of technology-driven R&D. This paper also pointed out that one of the major factors in successful technology transfer is the enhancement of TLO capacity, and the improvement of recognition about TLO.

Research on successful model application of Indonesian Cultural Content "Batik" to E-biz/local Informatization "Green Smart Village" (인도네시아 문화콘텐츠 "바��"을 통한 e-비즈/지역정보화 "그린스마트빌리지" 성공모델 적용에 관한 연구)

  • Lee, Eun-Ryoung;Kim, Kio-Chung
    • Journal of Digital Contents Society
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    • v.12 no.4
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    • pp.601-609
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    • 2011
  • In developing countries, economically under-privileged are mostly consisted of women, therefore supporting those women signify supporting the local society and the family. Advancement of women's economic status not only contributes to her family but also to the local society, nation, and to the global world as a whole. This paper is a research on local informatization and successful model in e-business for Indonesia, which established interactive research model networking with Korea-Indonesia Research Institution and policy-makers for two years and susggested practical research model through visiting Pekalongan. Through activated interaction between women enterprises and policy makers from Korea and Indonesia, the research paper seeks to create research based network and provide opportunities of information access and business matching to local informatized and e-business enterprises. In research adopted regions, city development project has been accomplished in human, business and environmental field since 2005, and have selected Pekalongan region where infra is settled to certain extent. With the information about Indonesia's city development project, investigation on Pekalongan's current geographical, humanistic status quo, the paper aims to and create Indonesian female e-business professionals, e-business user, e-business producers and provide successful model on Pekalongan's local informatization and e-business.

A study on how to build a successful education platform business model based on customer needs and wants : focusing on the business model canvas (고객 욕구 기반 성공적인 교육 플랫폼 비즈니스 모델 구축 방안에 관한 연구 : 비즈니스 모델 캔버스 중심으로)

  • Heedong Hong
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.451-459
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    • 2024
  • Recently, the size of the online education service market has been growing, but the B2C platform education service market, where companies take the lead in creating content and consumers consume the content, has become widespread. This makes content creation rigid and may have limitations in creating at various levels. This Study newly establishes the concept and type of customer needs, wants, innovation, and platform business, and presents new start-up success factors in all fields of platform business start-up and a standard diagnostic process for the possibility of platform start-up success. Through the presented process, customers, core activities, and value proposition factors can be derived. Finally, a business model for starting a C2C platform for elementary, middle, and high school education is built centered on the business model canvas.

Surface Rendering in Abdominal Aortic Aneurysm by Deformable Model (복부대동맥의 3차원 표면모델링을 위한 가변형 능동모델의 적용)

  • Choi, Seok-Yoon;Kim, Chang-Soo
    • The Journal of the Korea Contents Association
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    • v.9 no.6
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    • pp.266-274
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    • 2009
  • An abdominal aortic aneurysm occurs most commonly in older individuals (between 65 and 75), and more in men and smokers. The most important complication of an abdominal aortic aneurysm is rupture, which is most often a fatal event. An abdominal aortic aneurysm weakens the walls of the blood vessel, leaving it vulnerable to bursting open, or rupturing, and spilling large amounts of blood into the abdominal cavity. surface modeling is very useful to surgery for quantitative analysis of abdominal aortic aneurysm. the 3D representation and surface modeling an abdominal aortic aneurysm structure taken from Multi Detector Computed Tomography. The construction of the 3D model is generally carried out by staking the contours obtained from 2D segmentation of each CT slice, so the quality of the 3D model strongly defends on the precision of segmentation process. In this work we present deformable model algorithm. deformable model is an energy-minimizing spline guided by external constraint force. External force which we call Gradient Vector Flow, is computed as a diffusion of a gradient vectors of gray level or binary edge map derived from the image. Finally, we have used snakes successfully for abdominal aortic aneurysm segmentation the performance of snake was visually and quantitatively validated by experts.

The Effects of Entrepreneurial Intention on Planned Happenstance Skill of Career-Breaking Women: Focusing on Moderating Effects of Successful Role Models and Social Support Forces (경력단절여성의 계획된 우연역량이 창업의지에 미치는 영향에 관한 연구: 개인 환경요인의 조절효과를 중심으로)

  • Chung, Inkoo;Yang, Dongwoo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.5
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    • pp.129-143
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    • 2020
  • Recently, Start-ups has been emphasized as part of a career-breaking women returning to society policy. To this Policy, the relationship between the planned happenstance skills and the entrepreneurial intentions of a career-breaking woman was investigated, and the successful role model as an individual environmental factor and the moderating effect of social support forces was verified. The results of the survey analysis of 139 women who have experienced career cut-offs in the metropolitan area and Dae-gu and Gyeong-buk are as follows; First, the planned happenstance skills of career-breaking women affect a positive effect on the entrepreneurial intentions. Second, it was found that the moderating effect of the successful role model does not appear in the relationship between the planned happenstance skills of a career-breaking woman and the entrepreneurial intentions. Third, it was found that there was no moderating effect of the social support forces in the relationship between the planned happenstance skills and the entrepreneurial intentions of a career-breaking woman. Last, It was found that the entrepreneurial intentions, which is a personal psychological characteristic for career-breaking women is more directly affected than personal environments. In order to increase career-breaking women's the entrepreneurial intentions, it is necessary to develop psychological skill-building programs which can enhance the accessibility of start-ups and raise the perception of Start-ups. In addition, it is necessary to continuously expand exposure opportunities such as role models and success stories which succeeded in starting a business after a career break and to expand social support forces that can help with courage, advice, and change management to discover opportunities of start-ups.

A Study on Success Factors of Successful Start-up by Step: Focus on ERIS Model (창업기업의 성장단계별 성공요인 연구: ERIS모델을 중심으로)

  • Ko Kyung Sun;Nam Jung Min
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.6
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    • pp.71-86
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    • 2023
  • Although starting a business plays a key role in strengthening national competitiveness and creating jobs, it is recognized as a risky choice. Failure to start a business can result in a wide range of negative effects, such as loss of personal wealth as well as deterioration of national competitiveness. This study considers startups that have reached a level of sustainable growth by achieving performance above the minimum profitability and sales standards for KOSDAQ listing, or achieved EXIT through sale or listing, as successful startups. based on the practical experiences of 23 successful entrepreneurs and Based on perception, the importance and priorities of startup success factors were derived through stratification analysis (Analytic Hierarchy Process, AHP), and interviews were conducted. In particular, using the ERIS model, we comprehensively analyze various variables of a start-up by considering the four elements of the entrepreneur, resources, industry, and strategy, and examine the changes and importance of success factors according to the characteristics of each growth stage of the start-up. As a goal, we specifically identified the challenges and opportunities faced by entrepreneurs at each stage. As a result of the study, the order of importance of the top factors of success factors in the start-up period was found to be the entrepreneur, resources, industry, and strategy. In particular, the importance of the entrepreneur's entrepreneurship spirit, special capabilities, general capabilities, and human resources was emphasized. The order of importance of the top factors of success factors during the growth period was found in the following order: entrepreneur, resources, industry, and strategy. In particular, the importance of general capabilities, entrepreneurship, and human and organizational resources was emphasized. This study is significant in that it analyzes startup success factors from the perspective of successful entrepreneurs and provides useful insights and directions to entrepreneurs and policy makers.

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