• Journal of Information Technology Applications and Management
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• v.17 no.2
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• pp.187-205
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• 2010

This study takes a holistic approach to understand the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading digital converged application coupling media content with telecommunications, has been recently launched commercially in Korea. We created a structural model of adoption-diffusion, using the perceived easeof-use and usefulness of TAM(Technology Acceptance Model) as mediating variables, and a structural model of use-diffusion, with the rate of use and the variety of use as mediating variables. To empirically analyze these models, non-users of IPTV were surveyed using the adoption-diffusion model to identify factors influencing their intention to subscribe to the service. Meanwhile, users of IPTV were surveyed using the use-diffusion model to determine the factors that influence their satisfaction with the service and their intention to re-use it. Under the adoption-diffusion model, we found that trialability, household innovativeness and perceived risk were the determinants of user satisfaction with IPTV, and perceived ease-of-use, the mediating factors. Under the use-diffusion model, complementarity and communication were shown to be the determinants of users' satisfaction with IPTV, and variety of use, the mediating factor. We also found that consumers' intention to re-use IPTV was strongly influenced by its relative advantage and perceived risk.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.7
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• pp.1357-1362
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• 2009

The multimedia contents are diffused rapidly. Also, the course individual service of communication and broadcasting coexists with each other and develop to the integrated fusion service with development of the high speed broadband IP network technology. The IPTV which is representative broadcasting a communication total service is the powerful application field. The communication industry has been interested in data processing of the high-definition that supports many kinds of internet service by internet protocol. In this paper, we configure the standard routing protocol use in the small scaled, on RIP environment and the link status routing protocol use the large scale autonomous network, on OSPF environment. We also measure and evaluate broadcasting quality by PSNR(Peak Signal-to-Noise Ratio). Finally, we propose the network construction plan for IPTV services which are efficient.

• Proceedings of the Safety Management and Science Conference
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• 2008.11a
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• pp.201-214
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• 2008

IPTV services, as the convergence service of communication and broadcasting, are regarded as the essential information communication media in the New Economy era by providing the consumers with various services through the collaboration among communications, broadcasting and many of other media service providers. The research starts with recognition that, in the new media era, where communication and broadcasting are converging, there are endless demands for new services and various contents, which are driving forces behind the business model of IPTV. In other words, the research expected that customer satisfaction and purchase intention would be different according to the service quality(contents). It was expected that the difference of the perceived service quality(contents) could cause the difference of the process of adopting new technologies. The study on how consumers are satisfied with services provided, and which factors of the service quality have a more significant effect on consumer satisfaction will provide very valuable information for forecasting future trends in the IPTV market. The research tried to investigate factors which influence on consumer satisfaction and loyalty through an empirical survey with real users of IPTV services. Based on the results, the research suggested effective ways of diffusing IPTV.

• Journal of the Korea Society of Computer and Information
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• v.17 no.6
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• pp.183-190
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• 2012

Internet Protocol Television(IPTV) is the use of an IP broadband network to deliver television (cable TV type) services to the end user. Traditional telecommunications service providers as well as alternate service providers and Internet service providers can utilize their IP networks (and broadband consumer access) to deliver broadcast TV, Video on Demand (VOD) and other Internet services to the consumer. As digital technologies progress, illegal copy and redistribution of IPTV content become easier and simpler. Therefore it is required to protect IPTV content or service. In this paper, we analyze the security threats and requirements. We also discuss related issues and solutions for IPTV.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.1
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• pp.45-52
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• 2009

Currently broadcasting and telecommunication has integrated, And IPTV Service has appeared who called TPS(Triple Play Service) which integrated with broadcasting, telecommunication and Phone Service. IPTV provide broadcasting service and VOD(Video on Demand) service, and it must be satisfied digital content security. For this condition, IPTV Forum working on standardization of interface for digital content security. The Security solution for broadcasting and VOD are CAS (Conditional Access System) and DRM(Digital Rights Management). But these solutions manufactured by many vendors, so there is no inter-operability. And after finished standardization of interface for CAS and DRM system, the problem of inter-operability with them will be issued. For this reason, Rights management system which possible to operate independently with platform is necessary. In this paper, To protect multimedia digital content, we designed and implemented Conditional Access Management System.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.37C no.12
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• pp.1230-1244
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• 2012

To boost the IPTV industry, it has being considered to provide terminal portability from one service provider to another for users. If the terminal portability is guaranteed, then a service user can purchase an IPTV terminal in a market and select an IPTV service provider. For this, the IPTV terminal should process a series of pre-configuration, so called provisioning procedure. Telecommunications Technology Association (TTA) established the standard of IPTV terminal provisioning procedure, TTAK.KO-08.0026. In this paper, we explain the revised standard TTAK.KO-08.0026/R2, and introduce the architecture, functions, operating procedures and parameters of the IPTV terminal provisioning system that we implemented based on it. Finally, we discuss the future issues of the standard of the IPTV terminal provisioning procedure.

• Proceedings of the Korean Information Science Society Conference
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• 2011.06a
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• pp.391-394
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• 2011

3rd party content service is a consumer-based wide selection of contents in which IPTV provider believes will enhance the service considerably extending the variety of contents to finally provide a personalized service. Therefore, the combination of 3rd party content services and the IPTV infrastructure creates a good revenue opportunity but they need to be created. IPTV offers to create personalized channels to distribute 3rd party content service. However, the cost of $3^{rd}$ party content delivery is high when the service is provided from a faraway server. IPTV provider requires an effective strategy of replica placement to minimize the cost without a tradeoff on the performance. We propose a cluster-based strategy of replica placement to find the right balance between cost and performance. The results demonstrate the achievement of an outstanding delivery time and low cost.

• Journal of Broadcast Engineering
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• v.17 no.2
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• pp.295-304
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• 2012

IPTV current service change from a TV IPTV service providing digital broadcast, one- way VOD service, terrestrial broadcast to a web IPTV service,which is using wireless networks which is also used by interactive digital broadcasting However, IPTV, is being currently serviced, causes a lot of interaction with viewers because of inconvenience of using and has problems that users do not have enough content type to access. Additionally, there is also a problem that adding contents cover a large part of screen. To solve these problems, the thing that adding QR code to IPTV screen being recognized by Smartphone. In this way, we can provide the idea how to access to interaction information and also provide to clients an easy way creating and accessing to the contents by developing an editor that can insert QR code to video.

• ETRI Journal
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• v.35 no.2
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• pp.234-244
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• 2013

Internet protocol television (IPTV) service depends on the network quality of service (QoS) and bandwidth of the broadband service provider. IEEE 802.16j mobile multihop relay Worldwide Interoperability for Microwave Access networks have the opportunity to offer high bandwidth capacity by introducing relay stations. However, to actually satisfy QoS requirements for offering IPTV services (HDTV, SDTV, Web TV, and mobile TV) for heterogeneous users' requests, providers must use a video server for each IPTV service type, which increases the network load, especially bandwidth consumption and forwarding time. In this paper, we present a solution for forwarding IPTV video streaming to diverse subscribers via an 802.16j broadband wireless access network. In particular, we propose a new multicast tree construction and aggregation mechanism based on the unique property of prime numbers. Performance evaluation results show that the proposed scheme reduces both bandwidth consumption and forwarding time.

• Journal of the Korean Operations Research and Management Science Society
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• v.35 no.3
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• pp.45-58
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• 2010

Due to rapid developments of IT technologies, convergence services like IPTV (Internet protocol television) are shown up. Even though expert and customer had great expectations for this innovative service, commercialization was delayed for years by the legal dispute between industry players. One of the biggest problems was that whether internet backbone providers have to share their internet network backbone with IPTV service providers (which don't have network backbone) or not. As other countries, Korean government set the rules that ISP have to offer indiscriminate access to other IPTV service provider. At the same time, internet backbone providers can charge access charge based on cost by way of compensation. Thus access charge is very critical to the IPTV industry players. The objective of this paper is to provide model that can calculate the reasonable access charge by system dynamics, based upon real data in Korean telecommunication industry.