• Title/Summary/Keyword: IPA기법

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A Study on the Application of an IPA Method for the Analysis of Visitor Satisfaction - Focusing on Chinese Visitors in Gyeongju Yangdong Village - (관광객 만족도 분석을 위한 IPA 기법 적용 연구 -경주 양동마을 방문 중국인을 대상으로-)

  • Cao, Lin-Sen;Xia, Tian-Tian;Kang, Tai-Ho
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.3
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    • pp.107-115
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    • 2017
  • As a simple and practicable method, an Importance-Performance Analysis(IPA) is often used as a tool to study the satisfaction of tourists in Tourism. The IPA has two dimensions to attribute importance and performance(or satisfaction as in satisfaction research), and generally uses an interviewee self-reported approach to acquire performance and importance data. Many scholars have pointed out that the traditional IPA cannot meet the premise of its establishment. Therefore, several revised IPA have been proposed. Among them, Deng's IPA is the most representative. There are not many contrastive analyses between the traditional IPA and revised IPA in academia. The lack of comparative study will make it difficult to judge the difference and effectiveness of different IPA techniques. Taking Gyeongju Yangdong Village as an example, this study investigated and researched the degree of satisfaction of Chinese tourists using the traditional IPA method and Deng's modified IPA method respectively, and then analysed the differences between the two methods and their causes. Based on the analysis results, the study put forward suggestions for the improvement of tourism management in Gyeongju Yangdong Village.

A study on the Evaluation and Analysis of Program Educational Objectives Based on IPA (IPA 기반 프로그램 교육목표 평가 및 분석에 관한 연구)

  • Kim, Han-Jong
    • The Journal of Korean Institute for Practical Engineering Education
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    • v.5 no.1
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    • pp.14-19
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    • 2013
  • The program educational objectives(PEO) are defined as the competences and qualifications that the graduates should reach in 2~3 years after graduation. As indirect assessment this paper develops and presents a set of questions to evaluate how important the established PEOs are in the fields and how much the graduates achieves them. The survey was conducted and analyzed to evaluate the degree of importance and achievement of each PEO by using IPA(Importance-Performance Analysis) scheme.

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A Study on the Case Management Practice Using Importance-performance Analysis(IPA) (IPA기법을 적용한 사회복지사례관리 직무수행 및 수퍼비전에 관한 연구 - 국가직무능력표준을 중심으로)

  • Park, Eunju
    • The Journal of the Korea Contents Association
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    • v.19 no.1
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    • pp.278-292
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    • 2019
  • The purpose of this study is to provide a suggestion to improve speciality and job performance of social work case management using importance-performance-analysis(IPA). A quantitative research design was used and data were collected from 209 social workers who are in charge of case manager job at Ulsan metropolitan area. Study participants were asked the recognition of importance-job competence and need for supervision-experience of social work case management job description on the NCS(9 competency units, 33 competency units). Descriptive analysis and IPA were performed. This study found the need for intensified job competence of 'building external operating systems' and 'development of resource linkage systems'. Also, it is necessary to provide intensive supervision for 'building an external and internal operating system.' Based on the results, future direction of intensified job performance for socla work case management was discussed.

Evaluation of Urban Roadway Service Quality Using Modified-IPA Technique (변형된 IPA 분석기법을 활용한 도시부 도로 서비스 질 평가)

  • Kim, Tae-Ho;Ko, Joon-Ho;Won, Jai-Mu
    • International Journal of Highway Engineering
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    • v.10 no.2
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    • pp.91-100
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    • 2008
  • The quality of service on urban roadways have been evaluated mainly based on such quantitative measures as travel speed and delay. However, in addition to the quantitative aspects, drivers traveling on urban roadways are subject to be influenced by qualitative measures such as aesthetic aspects of the roadway and other drivers' violation of traffic laws. Based on this notion, this study attempts to identify roadway service quality indices, considering both qualitative and quantitative aspects and evaluate the quality of service using the modified Importance-Performance Analysis (IPA), a technique often applied in the field of marketing. The modified IPA is proposed in this study as a way to evaluate the service quality, reflecting the relative performance between study areas and performance indices. A case study is implemented over the Gangnam and Gangbuk areas in Seoul, resulting in identifying the items needed to be improved for each study area.

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Evaluation of Urban Roadway Service Quality Using Modified-IPA Technique (변형된 IPA 분석기법을 활용한 도시부 도로 서비스 질 평가)

  • Kim, Tae-Ho;Yun, Sang-Hun;Go, Jun-Ho
    • Proceedings of the KOR-KST Conference
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    • 2007.11a
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    • pp.574-583
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    • 2007
  • The quality of service on urban roadways have been evaluated mainly based on such quantitative measures as travel speed and delay. However, in addition to the quantitative aspects, drivers traveling on urban roadways are subject to be influenced by qualitative measures such as aesthetic aspects of the roadway and other drivers' violation of traffic laws. Based on this notion, this study attempts to identify roadway service quality indices, considering both qualitative and quantitative aspects and evaluate the quality of service using the modified Importance-Performance Analysis (IPA), a technique often applied in the field of marketing. The modified IPA is proposed in this study as a way to evaluate the service quality, reflecting the relative performance between study areas and performance indices. A case study is implemented over the Gangnam and Gangbuk areas in Seoul, resulting in identifying the items needed to be improved for each study area.

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Analysis on the structural model on the participation rate of the leisure constraint of private security agents in order to deduct priority list of investing related policies: applying IPA technique (정책투자우선순위 도출을 위한 민간경비원의 여가제약 참가지수 구조모형 분석: IPA기법 적용)

  • Jung, Joo-Sub;Kim, Chan-Sun;Park, Young-Man
    • Proceedings of the Korea Contents Association Conference
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    • 2010.05a
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    • pp.179-181
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    • 2010
  • 이 연구는 IPA 기법을 적용하여 민간경비원들의 여가활동 집중개선 종목을 도출하고, 나아가 여가제약이 참가지수에 미치는 영향을 규명하는데 주된 목적이 있다. 본 연구는 2010년 서울 소재 6개소 민간경비업체를 대상으로 판단표집법을 적용하여 최종분석에 사용된 사례 수는 총 267명이다. 결론은 다음과 같다. 첫째, 민간경비원들의 여가활동 참가 지수인 선호도와 참여도는 차이가 있다. 중점개선 여가활동은 헬스, 산책/조깅, 숙박관광, 당일여행 등이다. 둘째, 민간경비원들의 여가제약은 여가활동 참가지수에 영향을 미친다. 개인내적, 주변의식적, 대인적 제약이 클수록 선호하는 여가활동에 부적 영향을 미치는 반면, 구조적, 시간 경제적 제약을 극복하고 선호하는 여가활동에 정적 영향을 미쳤다. 본 연구결과를 토대로 민간경비원들의 복지적처우개선에 집중적인 투자가 이루어져야 할 것이다.

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A Comparative Analysis on the Service Quality Between Korean and Western medicine clinic using the IPA Technique (IPA기법을 이용한 한양방 의원 서비스품질의 비교 분석)

  • Lee, Jeong Won;Lee, Hai Woong
    • Journal of Society of Preventive Korean Medicine
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    • v.21 no.3
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    • pp.65-73
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    • 2017
  • Objectives : The purpose of this study is to investigate on the Korean and Western medicine clinic quality to use IPA matrix and to establish a Korean medicine service management strategy. Methods : In order to achieve the research purpose, medical consumers who visited 3 Korean and Western medicine clinics were surveyed. frequency analysis, paired t-test were used for the statistical analysis, and the mean of each variable was used for IPA analysis. Results : The major results of analysis are as follows: It was confirmed that the skill and the kindness of the human resources were important in both the Korean medicine clinic and the Western medicine clinic. And it was confirmed the difference of the satisfaction rate and IPA between the Korean medicine clinic and the Western medicine clinic. Especially Medical devices and equipment, Easy booking, reception, payment procedure were different in IPA analysis. Conclusions : We confirmed the similarities and differences between Korean medicine clinics and Western medicine clinics in terms of importance, satisfaction, and IPA. On the basis of these results, Korean Medicine clinic could arrange a management strategy in consideration of consumers' choice attribute.

Analysis of the Construction Workers Perception of Formwork Collapse Disaster using IPA Technique (IPA기법을 이용한 거푸집 붕괴재해에 대한 건설근로자의 인식 분석)

  • Kang, Sung Won;Shin, Yoon-Seok
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2020.11a
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    • pp.113-114
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    • 2020
  • During the construction work, many deaths and injuries have occurred in the formwork. This study aims to analyze the perceptions of construction workers about the disaster of formwork collapse. In this study, the IPA(Importance-Performance Analysis) technique was used to analyze the perception of construction workers and derive urgent factors for improvement. As a result of IPA analysis, the fourth quadrant factor needed to be improved first, and the second quadrant factor needed effort distribution. Therefore, it is judged that this study can be used as basic data for safety management and disaster prevention activities.

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A Study on the Barrier-Free Space through IPA Method for the Elderly in Multi-family Housing (IPA 분석기법을 통한 공동주택의 무장애공간 인증기준 적합성 분석연구)

  • Kim, Ju-Whan;Kim, Won-Pil
    • Journal of the Korea Convergence Society
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    • v.11 no.1
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    • pp.187-194
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    • 2020
  • When a human being grew older, followed by visually and perceptually impaired, and dementia, it jeopardizes safety and life unless supportive design is secured for a living environment. This supportive space is based on universal design concept which offers safe-oriented, and simple use by incorporating gender and physical/mental limitation. The study of purppose was to examine the appropriateness of barrier-free standard for seniors' living in apartment through IPA. Chi-square analysis found that satisfaction with BF space is lowered as aging is continued and for female group. Regression analysis indicated that sink was the prime predictor in satisfaction, and stair/elevator was the most important variable. IPA concluded that sink, bath, shower/locker and alert/egress were prime BF indexes to be improved among 14 elements, implying careful design in sanitation area for seniors.