• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.25 no.10
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• pp.1-13
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• 2011

The aim of this study is to analyze the emotion adjectives for light emitting diode(LED) light colors using a twofold adjective image scales from Kobayashi and I.R.I. A set of psychophysical experiments using category judgment was conducted in an LED light color simulation system, in order to evaluate each emotion scale coordinate for those test light colors in both adjective image scales. In total, 49 test light colors from a combination of 6 color series were assessed by 15 human observers. As a result, Kobayashi adjective image scale clearly expressed to emotion adjectives of 'Dynamic', 'Casual', 'Chic', 'Cool-casual', 'Modern', and 'Natural' for different hues. In contrast, I.R.I adjective image scale expressed only 2 adjectives of 'dynamic' and 'luxurious' for the all hues.

• Journal of the Korean Institute of Rural Architecture
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• v.25 no.4
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• pp.1-8
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• 2023

This study is meaningful in figuring out how much the Korean people's awareness of hanok has increased even though interest in hanok has also increased due to the Korean Wave craze. Therefore, with respect to the exterior of hanok, which is visually recognized first, the level of experts and ordinary people is grasped through a semantic discrimination scale, and the degree of visual recognition is to be investigated centering on the color image of hanok buildings. This is the process of thinking about how the Korean image should be reflected in the design, and we want to suggest the direction that modern hanok should go. The study compared and analyzed the difference in visual color based on the elevation of the hanok using a 7-point and 5-point scale method for the general public and experts, and utilized the IRI adjective vocabulary scale and the color matching image scale to construct new hanoks with insufficient differences in appearance and shape. It can be applied to design and image preservation and construction of existing hanok.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.35 no.1
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• pp.27-45
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• 2024

The purpose of this study is to analyze the colors in the school libraries and identify the images of adjectives derived from the colors. This study investigated the hue (basic color), value (brightness) and chroma (color intensity) in the school libraries through KSCA program. It analyzed 15 school libraries from elementary schools to high schools. Furthermore, with the aids of I.R.I Adjective Image Scale, the adjective images of the colors could be identified. The results are as follows: In the elementary school libraries, the hue was used in the order of YR (yellow red), N (neutral), and Y (yellow), while in the order of YR (yellow red), N (neutral), and R (red) in the middle school libraries. All the school libraries had medium brightness on average, whereas the colors had a low chroma. As for the adjective images of the colors, the adjective 'gentle' has appeared the most in every school library. The school libraries have similar colors and adjective images for all levels, not presenting any particular differences in the colors of every interior space arrangement.

• Journal of Fashion Business
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• v.15 no.5
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• pp.144-160
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• 2011

This study investigated the colors of the costumes and backgrounds of characters in the films "Thirst" and "Mother" from an integrated perspective. As a study method, ten scenes per film, which contained the characters and backgrounds from the start to the end of the DVDs of "Thirst" and "Mother" were examined. For integrated color analysis of the costumes and backgrounds, the colors of the captured scenes were simplified to extract representative colors, and then color palettes were presented according to the ratio of area. The colors of costumes were analyzed by recognition through the eyes based on the I.R.I. Hue and Tone 120. Furthermore, the color images of the two films were analyzed using the I.R.I. adjective image scales and the I.R.I. color image scales. The colors of the film "Thirst" were generally low in brightness and high in chroma. They are characterized by dark, gloomy toned-down background in the first half, highly chromatic vivid background in the second half, and the contrast of purple blue colors and red colors. The colors of the film "Mother" are characterized by complementary colors between background and costume colors, and various tones of blue and green colors. From the aspect of color tones, they were relatively high in brightness compared to the film "Thirst" but low in chroma. On the I.R.I. adjective image scale, contrasting adjectives were extracted simultaneously from the film "Thirst" as the adjectives were evenly distributed at hard, dynamic and static, whereas the adjectives extracted from the film "Mother" were distributed at hard and statistic. On the I.R.I. color image scale, both films were located at hard, but the film "Thirst" was located at dynamic whereas the film "Mother" was located at static.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.364-374
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• 2021

In a fiercely competitive market, brands have become an important foundation for people to choose their products, and brands are also symbols of people's status and strength. Therefore, the importance of brand image design is growing. And color is an expression of emotion and can improve the communication and marketing environment of brand image as an important element of brand image. In this study, Interbrand selected Korea-China TOP 50 brand as a survey target in 2019 and downloaded brand CI from each brand's homepage to data images through Adobe Photoshop program and HSB system, and analyzed the color of the brand. There is no big difference in analyzing the color characteristics of Korean and Chinese brands, and the I.R.I color image scale analysis shows that the overall design of Korean brands is vibrant, elegant and warm to consumers. On the other hand, the overall design of the Chinese brand offers consumers a solemn, modern and sophisticated emotional adjective. Based on the results, this study can provide practical implications for companies to select colors and forms when launching their own brands and developing products.