• Journal of the Korean housing association
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• v.27 no.6
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• pp.113-124
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• 2016

The purpose of this study is to analyze characteristics of rental housing management and service preference according to social relationship types. The data for the analysis was collected through questionnaire survey method from 12th, April to 4th, May, 2016 and 565 data were finally used. Data were statistically analyzed using SPSS WIN 18.0. The findings of this study are as follows: 1) the six factors on social relations of subjects are made up as 'interpersonal stress of the relationship', 'new relationship', 'neighbor relations', 'online relationship', 'family relations', and 'friendship'. 2) Along with this result, cluster analysis was carried out, and four social relation types are classified and named as the 'extroverted relationship type', 'passive relationship type', 'active relationship type' and 'introverted relationship type'. 3) Rental housing management and service was examined separately as 'housing management system', 'housing services', and 'community facilities'. Differences in preference were identified by type of social relationship. Housing services and community facilities showed a significant difference in almost all items. In the housing management system, most of the items did not show any significant difference according to social relationship types.

• Journal of the Korean housing association
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• v.15 no.2
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• pp.27-34
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• 2004

The purpose of this study has two folds. For the local government it gives a guide to establish the housing information system, which provides various housing information in order to promote service to the public on Internet. It also gives a guide for the local government to collect the fundamental data from local housing market and provide them to the policy makers as well as the housing producers (landlords, builders and owner-occupiers). Contents of housing information system website for the local government consist of three main parts. The first part provides housing policy and local housing market information to the upper level local government as well as housing producers. The second part provides housing information for the people who are looking for houses to move the own. Final part provides the procedures of building construction and development plan for landlords to the public. In case of Pyongtaek-City, this study makes them by cluster analysis of houses and households moving pattern as the Internet contents. Housing markets of Pyongtaek-City divide 3 sectors by housing type, tenure type and housing supply ratio etc. And populations prefer to move intra sectors. According to this information, policy-makers should define local housing problems and find solutions and housing producers can supply the house just in sites and in time. In conclusion, local government should provide valuable housing information based on local housing market research to the public for the effective housing policy. As local housing market is formed by various factors it is needed for local government to research housing sub-markets due to apply these research results to the local government for the future.

• Journal of the Korean housing association
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• v.25 no.5
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• pp.11-20
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• 2014

Recent changes in the dynamics of national economies, market liberalization, changes in technologies and movement of capital have had a major effect on the Asian Pacific region since the early 1990's, as there has been an increasing role for foreign housing developers in those countries that experienced economic liberalization, high urbanization rates and reforms in the housing sectors. Recently the cosmopolitan cities of Indonesia attracted a global interest due to its rapid economic development and great potential of population and natural resources. New town development emerged as one of the solutions to reduce urbanization problems in Indonesia. This study aims to explore the contemporary planning principles of new town developments in representative new town projects supplied by of major housing development companies in Indonesia. We conducted case study on the new town named Kota Baru Parahyangan, which is located in outskirt of Bandung, the third biggest city in Indonesia and supplied by PT. Belaputra Intiland. As a result of this study, we can identify unique characteristics of new town development in Indonesia.

• Korean Journal of Human Ecology
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• v.16 no.2
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• pp.443-454
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• 2007

Survey questionnaires were conducted on housewives under 60 who had bought an apartment in Daegu. The data used in this study is collected Dalseo-Gu, Soosung-Gu and Buk-Gu by means of cluster sampling and from those chosen samples I use convenience sampling. The data were analyzed by SPSS WIN 10.0 program. The purpose of this study is to examine housing characteristics and apartment choice as a social class closely in order to improve value of apartment and to provide housing plan of apartment supply which is distinguished by a social class and moreover, to achieve efficient marketing strategy according to a recent recognition that housing is a kind of commodities. Objective and subjective measure of value are used to classify a social class. Objective measure of value includes scale apartment, a form of possession, a price of apartment, an occupation of husband, family income and academic background and subjective measure of value includes the standard of living out of people's own head. These measure of value are classified by giving consequence to each item with reference to ISC (index of status characteristics) of Wanner. There is a difference of housing characteristics and apartment choice as a social class as a consequence of this study. Therefore, this study suggests repeatedly that it should need not standardized housing supply but apartment supply of diverse demand desire because there is a difference of housing characteristics and apartment choice as a social class.

• Journal of the Korean housing association
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• v.18 no.4
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• pp.9-15
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• 2007

Recently elderly has been recognized as a healthy and active generation because of extended average life span by medical development, interests in health, and achieved economic power while elderly was regarded as a passive and dependant generation before. The primary purpose of this study was to analyze the lifestyle types and housing consciousness of the middle ages around fifty's who will have more inclinations in the future to consider the hosing problems of elderly. To collect the data, LOV survey method was used for 600 middle ages about their lifestyles and future housing types. The data analysis used SPSS PC 12.0 to find the frequency, chi-square, factor analysis, and cluster analysis. The results of analysis are as follows: First, the lifestyle was segmented into five groups and there were differences on demographics such as education and income, also on housing sizes and types of home-ownership types. Second, there were different preferences on the types of senior housing by different lifestyles whereas there were similar on the location and sizes of houses by different clusters.

• Journal of the Korean housing association
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• v.24 no.3
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• pp.85-94
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• 2013

This research investigates and characterizes lifestyles and housing preferences of Korean-American Baby Boomers in the USA, and proposes future housing design and planning directions to meet their needs. A questionnaire survey was conducted from June to September 2012 examining lifestyles and preferred characteristics of postretirement homes. We targeted Korean-Americans born from 1955 to 1963 in either Korea or the USA who currently reside in New York, Washington DC, Chicago, Dallas, Detroit, Lansing, Grand Rapids, and San Francisco. To analyze the 247 responses, we employed factor analysis, cluster analysis, one-way ANOVA, and crosstabs. Respondents preferred three-bedroom, singlefamily housing types with a size of 26-35 pyong, favoring city outskirts or suburbs over urban areas. Four groups having different lifestyle types were identified: innovators, believers, fashion experiencers, and makers. Housing preference differed depending on lifestyle types. The 'innovator' group desired homes 56 pyong or larger, while the other groups preferred 26-36 pyong. The four lifestyle groups did not show statistically significant differences in most of preferred housing features, community facilities, or indoor environmental characteristics. Each group still showed slightly different preferences in some housing planning characteristics, which future planners can refer to when providing postretirement homes for them.

• Journal of the Korean Home Economics Association
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• v.35 no.1
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• pp.277-290
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• 1997

This study analyzed household expenditure patterns using the 1990 Korean Consumer Expenditure Survey and identified the factors determining a household's probability to be in an expenditure pattern. The results of cluster analysis revealed five expenditure patterns: Education and Recreation-dominated; Necessities-dominated; Miscellaneous expenditure-dominated Housing dominated; and Transportation and Communication-dominated patterns. Based on the results of descriptive and Logit analyses household income household size age of household head and housing status were major factors to determine the type of househld expenditure pattern.

• Journal of the Korean housing association
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• v.21 no.4
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• pp.81-88
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• 2010

Recently, house demander's needs has diversified in the increasingly by the drastic change in the social environment, changes in family structure and population, the growing interest of living environment. So in the future, housing supply to respond to a variety of housing needs is absolutely necessary to differentiate. The purpose of this study is to analyze the lifestyle types of middle-aged married women with high purchasing power in the current housing market and propose the dwelling style by housing awareness and needs analysis. To collect the data, LOV survey method was used for 528 residents in Seoul and metropolitan area. The data analysis used SPSS PC 14.0 to find the frequency, chi-square, factor analysis, and cluster analysis. The results of analysis are as follows: First, the lifestyle was segmented into four groups such as Conservative goal-achieving lifestyle, Individual self-developing lifestyle, Positive self-trusting lifestyle, Outgoing trend-seeking lifestyle. Second, largely the dwelling style according to lifestyle types was divided into living room-kids room type and living room-kitchen type. Third, there were different preferences on the each type of housing space and the $\alpha$-space by different clusters.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.4
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• pp.3-14
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• 2019

The purpose of this study is to analyze the distribution characteristics of the agency-managed shared housings in Seoul and draw the possible implications from it. The needed data for the study was obtained from an on-line shared housing portal service which provides housing information from various shared housing management agencies. By mapping out the locations and other related data into a GIS(Geographic Information System) program, this study shows that shared housings in Seoul can be sorted into four large clusters. Each cluster has a different ratio of housing types and room capacities reflecting each regional circumstance and common causes. Women-only shared housing takes up 79% of the overall shared housing ratio and, while multi-family housing type has the most count, the apartment type has a noticeably high ratio in women-only housing compared to the apartment type ratio among the other gender-specific housings. Given the high crime rate against the single-person household of young adult women, the reason for the popularity of shared-apartment housing among young women can be deduced. However, the potential tenants' practical choices and their concern for safety are not the only causes that drive the current shared housing market. The young adults in their 20's and 30's choose to live in popular places where they can engage social activities. A new tier of shared housing market has also appeared in places where young adults could not have afforded if they lived alone. Choosing where we live is no longer about just meeting the requirements for a house based on what she/he needs but also about satisfying the preferences for a living based on what she/he desires. This paper indicates that although there is an undeniable premise that 'sharing a house' revolves around the realm of housing welfare and is not a typical topic for the upper-income households, the way we live and how we choose our place to live is shifting.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2009.11a
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• pp.186-191
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• 2009

With the change of the housing market, construction company should diversify publicity activities. Especially, TV advertisement exerts a stronger influence on customers. So it's important to understand process materialized with company's strategic image. 1) First of all, it was found that clusters is the assignment of a set of similar character with cluster analysis 2) An attempt was made to draw a diagram to measure the objective distance between advertisement Image and remained brand image. It's possible to confirm which Idea of advertisement concept is effective and whether present strategy is collect or not.