• Title/Summary/Keyword: Hotel facilities

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Consumer Analysis for Increasing Occupancy Rates of Tourism Hotel

  • Gozaly, Jimmy
    • Industrial Engineering and Management Systems
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    • v.16 no.1
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    • pp.103-108
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    • 2017
  • Tourism is a sector that plays an important role in the economic growth of Indonesia. Bandung as the capital of West Java province is known as the city with diverse tourism potential, both in the attractiveness of the city and surrounding natural beauty. DHR is a three stars resort hotel in the city with a strategic location. As a three stars resort hotel, DHR has been experiencing occupancy rate problems, consequently, it cannot often reach the set targets, both during high season and low season. The purpose of this study is to identify the factors of hotel performance that influences consumer staying back decision in the future. Questionnaires have been distributed to hotel guests to gather information regarding their interest and the performance assessment of the hotel services and facilities, and staying back decision in the future. Discriminant Analysis and Hypothesis Testing are used to determine which hotel performance variables will directly affect consumer staying back decision. The result of this study provide marketing strategy that should be implemented by the hotel management in order to increase its occupancy rate.

The Study on the Satisfaction of Customers for Hotel Restaurant (호텔 레스토랑 고객의 만족에 관한 연구)

  • Kim, Jin-Su
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.15 no.2
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    • pp.73-98
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    • 2004
  • For the successful hotel restaurant, careful research on the customers needs, their changes and the understanding should be on the first step. The aim of this study is to find out hotel restaurant user's satisfaction factors and provide useful information for the decision of its marketing policy. Questionnaire survey, after the preliminary survey, had been performed from 23 Sep 2002 to 02 Oct 2002, for 10 days. 240 questionnaires had been collected and 25 excepted which filled out not properly. 215(86%) questionnaires are included for the analysis. For the enhancement of hotel restaurant customers' satisfaction degree, following suggestions are recommended. The development of distinct hotel service is needed. Also the effort for making hotel buffet restaurant not only for dining place but also customers oriented facilities, with various events and shows, is required. Periodical checking on the food quality, presenting new menu to the customers and keeping consistent food taste and quality areneeded. The studies on the diverse ways for specified and new customers, such as advertisement, promotion, easy access to the hotel restaurant, discount coupon and customer smilage service are needed.

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A Study on the Servicescape Design Strategy of a Dog-Friendly Hotel According to the Convenience Pursued by Consumers

  • Hwang, Sungi;Ryu, Gihwan
    • International Journal of Advanced Culture Technology
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    • v.10 no.1
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    • pp.242-247
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    • 2022
  • This study analyzes the servicescape of a dog-friendly hotel, which is the most important element of travel with a dog, which is increasing as the types of families diversify, and intends to suggest implications for servicescape strategies to enhance competitiveness in the future. The number of households with companion animals is increasing in line with the aging of the population, changes in the demographic structure due to the rapid increase in single-person households, and increase in income. In order to successfully operate a hotel with companion animals, which cannot have all the facilities like a large hotel, we would like to segment the market according to the user's pursuit of convenience and propose an appropriate servicescape design method.

A study on the P.O.E about the space plan of resort hotel - Focused on the case study of the space of the ski resort hotel - (리조트호텔 공간구성에 대한 사용자 평가에 관한 연구 - 스키리조트호텔의 공간사례분석을 중심으로 -)

  • 권혁진;김형철;백승철;한혜련
    • Korean Institute of Interior Design Journal
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    • no.36
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    • pp.60-67
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    • 2003
  • This study examines what the resort hotel user's requirements with the inauguration of 5 working days are. For that, the present conditions, concepts, principles, development history and examples of the domestic resort hotel were researched. Also the field survey on the real users was carried out, asking what the problems are in using the domestic resort hotel. These research materials can be utilized for the practice application on the planning of the resort hotel with the analyzing each available spaces. In the survey result, the point on the rooms which are considered as the most important aspect for the profits of the hotel got high grade, but the rest which are not related with the profits directly was revealed to get quiet low grade. This result shows the problems which must be improved considering the fact that the actual purpose of resort hotel is the lesuire and rest. Not only the convinience in using each facilities and the contentment in the aspect of room design, but the connection between the spaces will be considered in the planning on the constructing the spaces of future resort hotel.

The Impact of Sharia Compliance on Sharia Hotel Services and Customers Satisfaction

  • USMAN, Hardius;SOBARI, Nurdin;AL HASAN, Fahadil Amin
    • Asian Journal of Business Environment
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    • v.10 no.3
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    • pp.5-12
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    • 2020
  • Purpose: The main purposes of this study are to examine what the most important hotel facilities that sharia hotels must provide, and to study the relationship between importance of sharia compliance and Muslim tourists' judgment on the performance of sharia hotels. Research Design, Data, and Methodology: The data were collected in Lombok Island. Questionnaires were distributed to Muslim tourists who stayed at one of the sharia hotels, with a total sample of 205 respondents. Factor Analysis Method and Two Independent Sample Tests have been applied in this research to analyze and interpret the data. Result: The results show only one factor is formed from all statements of Sharia compliance variable, and there is a significant difference in the customer experience and customer satisfaction ratings based on the importance of hotel facilities. Conclusion: The present study revealed that Muslim tourists who place a high level of importance in sharia compliance present a more positive assessment for all services provided by sharia hotels. The assessment from Muslim tourists with higher level of importance in Sharia compliance is more positive about their experiences during their stay at the sharia hotels, which also affects their satisfaction.

Effect of the Recognition on Hotel Customer's Economic Environment on Attributes of Hotel Selection and Customer Loyalty (호텔고객의 경제환경 인식이 호텔선택속성과 고객충성도에 미치는 영향)

  • Lee, Chae-Eun
    • The Journal of the Korea Contents Association
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    • v.10 no.10
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    • pp.359-367
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    • 2010
  • The purpose of this research is to examine the effect of the recognition on hotel customer's economic environment on attributes of hotel selection and customer loyalty. This research could suggest that the results of this research will help to establish positive strategies in all the processes of decision-making by customers who directly influence the behaviors of hotel customers as data of management of hotel companies. Firstly, detailed verification findings of regression analysis the recognition on economic environment and attributes of hotel selection were suggested as following; Recognition on economic environment influenced on guest room service, front service, food and beverage service, general environment, subsidiary facilities. Secondly, in case of the recognition on economic environment and customer loyalty, outer economy environment and information environment effected on customer loyalty.

The Customers' Perception on Luxury Hotel: A Case of Sunway Resort Hotel and Spa

  • Lee, Sang-Hyeop;Toh, Shuet May;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.22 no.6
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    • pp.145-150
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    • 2016
  • The Malaysian hotel industry is experiencing growth due to the increase of new hotels and hospitality-related service through inbound of business travelers and tourists to Malaysia. The influx of tourist is expected to increase and luxury hotels are beginning to be more popular. The interest of studying customer perception toward tourism facilities, especially in luxury hotels has also witnessed an increase. In this study, a qualitative approach on how customers perceive luxury hotels was conducted. This study covered customer satisfaction and service quality perceived by customers toward Sunway Resort Hotel and Spa. Ten individuals were involved in data collection, and data were analyzed thematically. Findings were themed based on positive and negative responses provided by both international and local customers.

A Study on the Design of the City Hotel's Lobby-Lounge for Public Functions (공공기능 확대를 위한 시티호텔 로비라운지 디자인에 관한 연구)

  • 한도룡;김영희
    • Korean Institute of Interior Design Journal
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    • no.3
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    • pp.38-45
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    • 1994
  • The purpose of the present study is to suggest some directions intehdesign fo the hotel's lobby-lounge for public functions. In this study, some theoretical backgrounds reviewed from some literature were applied, and some results of the analysis of spatial features and utilized forms of public function for each sector respectively. with a review of some case studies were applied to this study as well, and thereby based on such application, it was attempted to experimentarily design the hotel's most desirable lobby-lounge for public functions. Specially in such design, expansion of the scale of the hotel's lobby-lounge, division of the line of a flow , the open front, approachability to the front desk, graudal arrangement of seats , formation of a walkway, and were service facilities were considered. In conclusion , since the hotel's lobby-lunge for public functions is a space which can accomodate various functions different from any other public space, thereby having a unique spatial system, it should be designed in consideration of the characteristics of function for each sector respectively.

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Interior Design Process for Food & Beverage Facilities of a City Hotel (호텔 식음료공간의 디자인과정에서 영업성 검토에 관한 연구 - N 호텔의 사례를 중심으로-)

  • 김정근
    • Korean Institute of Interior Design Journal
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    • no.1
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    • pp.39-45
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    • 1992
  • Today the design is recognized as indispensible part in business activities and it is demanded as one of the management strategies. since the ultimate goal of a hotel lines in the pursuit of profit, it is important that the design of a hotel faithfuly reflects the demands of management at the time of its construction planning. Furthermore, hotel planning undergoes a complicated design phases on a large scale, thus, utilization of a design process that accomodates retional approaches scientific and structural design activities, which will further reduce errors in design steps and pave a way for effective attainment of the target. Especially the management and designers review and confirm the design in relation to the strategic manegiable objective sat the early basic stage. The baseline set here will serve as a direction for the detailed design. In this context, this thesis formulates a reference baseline in dividing the space in view of the overall profitability and is based upon a survey conducted on the correlation between the operation of food and beverage section and the space. First, downtown hotels now take on the role of a public facility to a great extent and the number of Koreans who visit the autxiliary facilities of hotel increases. Second, recently revenue from a food and beverage section is in downtown and the trend is especially obrious at western restaurant, buffet and bar. This necessitates the reevaluation of the business space allocation. Third, sales promotion plan includes diversification, dessection and scaling down of the food and beverage section areas, Fourth, a proper number of seats must be determined in regard to the average area of one seat shown in the survey. Fifth, dense seat arrangement would entail a curtailment rather than a hike in revenue. Sixth, the installation of private dining room is on the rise and in particular, in Japanese and Chinese restaurants. Seventh, business space with declined revenue tends to induce the integration of similar businesses.

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Moderate Effects of Managerial Response on Hotel Ratings of Japanese Tourists (일본인 관광객의 숙박 후기 평점에 대한 관리자 응답의 조절효과)

  • JANG, Juhyeok
    • The Journal of Industrial Distribution & Business
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    • v.10 no.7
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    • pp.83-89
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    • 2019
  • Purpose - It is a very important issue for the Korean tourism industry to increase tourism revenue by attracting foreign tourists. Although Japanese tourists have been an important part of the Korean tourism industry for a long time, the level of tourist satisfaction including accommodation has been at the worst compared to other foreign visitors, which strongly requires concrete solutions. Therefore, this study focuses on improving the satisfaction level of Japanese visitors in the use of accommodation, and find out the influence of the managerial response. Research design, data, and methodology - In this study, customer review and managerial response of hotels in Seoul were collected from "Rakuten Travel" which is the most representative online travel agency in Japan. As a result of collecting data from 2016 to 2018, 6,190 customer reviews and 1,241 managerial responses from 120 hotels were used for analysis. In addition, information on the properties of 120 hotels, such as the number of rooms, classification, types of hotel facilities, types of room facilities, accessibility and prices, were collected. To test the hypotheses, moderated multiple regression analysis was conducted with SPSS 22.0. Results - It was found that only 25 sites, 20.8% of the total 120 sites, were implementing managerial response and average response rate was 66.42% among them. As a result of examining the main effects of the hotel attributes on the ratings, accessibility and price are confirmed as effective variables. We also found that the response rate has a significant moderate effect in both the accessibility and price. In other words, there was a significant difference in the influence of accessibility and price on the ratings depending on the response rate. Also, it was confirmed that the response rate is not a pure moderator variable but a quasi moderator variable. Overall, the evidences partially supported the hypothesis. Conclusion - It was possible to provide important suggestions to the hotel managers who were concerned about managing tourist satisfaction with accessibility problems. It was found that the accessibility problem could be overcome by increasing the response rate. It was also confirmed that high ratings can be more effectively achieved for high priced hotels by increasing the response rate.