Browse > Article
http://dx.doi.org/10.5392/JKCA.10.10.359

Effect of the Recognition on Hotel Customer's Economic Environment on Attributes of Hotel Selection and Customer Loyalty  

Lee, Chae-Eun (세종대학교 호텔관광경영학과)
Publication Information
The Journal of the Korea Contents Association / v.10, no.10, 2010 , pp. 359-367 More about this Journal
Abstract
The purpose of this research is to examine the effect of the recognition on hotel customer's economic environment on attributes of hotel selection and customer loyalty. This research could suggest that the results of this research will help to establish positive strategies in all the processes of decision-making by customers who directly influence the behaviors of hotel customers as data of management of hotel companies. Firstly, detailed verification findings of regression analysis the recognition on economic environment and attributes of hotel selection were suggested as following; Recognition on economic environment influenced on guest room service, front service, food and beverage service, general environment, subsidiary facilities. Secondly, in case of the recognition on economic environment and customer loyalty, outer economy environment and information environment effected on customer loyalty.
Keywords
Economic Environment; Attributes of Hotel Selection; Customer Loyalty;
Citations & Related Records
연도 인용수 순위
  • Reference
1 김진탁, 김계섭, 공기열, "개인가치, 라이프스타일, 호텔선택속성 및 만족간의 영향관계", 관광연구, 제17권, 제2호, pp.125-142, 2002.
2 E. T. Brey, D. B. Klenosky, X. Lehto, and A. M. Morrison, "Standard Hospitality Elements at Resorts," J. of Travel Research, Vol.47, No.2, pp.247-258, 2008.   DOI
3 B. J. Knutson, J. A. Beck, S. Kim, and J. Cha, "Identifying the Dimensions of the Guest's Hotel Experience," Cornell Hospitality Quarterly, Vol.50, pp.44-55, 2009.   DOI
4 윤유식, 오정학, 박경연, "호텔선택속성 포지셔닝 분석을 통한 서울지역 특급호텔 경쟁력 비교-서울지역 내국인의 평가를 중심으로-", 호텔경영학연구, 제18권, 제3호, pp.23-44, 2009.
5 A. S. Dick and K. Basu, "Customer Loyalty: Toward an Integrated Conceptual Framework," J. of the Academy of Marketing Science, Vol.22, No.2, pp.99-113, 1994.   DOI
6 F. F. Reichheld, "Loyalty based Management," Harvard Business Review, Vol.71, No.2, pp.64-73, 1993.
7 H. Rhee and D. R. Bell, "The Inter-store Mobility of Supermarket Shopper," J. of Retailing, Vol.78, No.4, pp.225-237, 2002.   DOI   ScienceOn
8 C. G. Chi and H. Qu, "Examing the Structural Relationship of Destination Image, Tourist Satisfaction and Destination Loyalty: An Integrated Approach," Tourism Management, Vol.29, No.4, pp.624-636, 2008.   DOI   ScienceOn
9 김홍범, 장호성, "항공사의 제휴서비스 속성이 고객 충성도에 미치는 영향", 관광학연구, 제30권, 제6호, pp.33-50, 2006.
10 임두규, 한진수, "서비스회복의 공정성 지각이 고객만족 및 신뢰, 충성도에 미치는 영향-패밀리 레스토랑 서비스를 대상으로-", 호텔경영학연구, 제17권, 제4호, pp.1-20, 2008.
11 L. Krishnamurthi and P. Papatla, "Accounting for Heterogeneity and Dynamics in the Loyalty-Price Sensitivity Relationship," J. of Retailing, Vol.79, pp.121-135, 2003.   DOI   ScienceOn
12 조민호, 김태영, "국내 비즈니스 여행자를 위한 중가호텔 상품개발: 컨조인트 분석 적용", 관광학연구, 제31권, 제1호, pp.201-222, 2007.
13 T. O. Johnes and W. E. Sasser, "Why Satisfied Customer Defect," Harvard Business Review, Vol.73, No.6, pp.88-99, 1995.
14 Z. Bodie, A. Kane, and A. J. Marcus, Essentials of investments(7th ed). New York: MgGraw Hill, 2008.
15 J. G. Choi, "Developing an economic indicator system (a forecasting technique) for the hotel industry," International J. of Hospitality Management, Vol.22, No.2, pp.147-159, 2003.   DOI   ScienceOn
16 J. Alegre and C. Juaneda, "Destination Loyalty: Consumers' Economic Behavior," Annals of Tourism Research, Vol.33, No.3, pp.684-706, 2006.   DOI   ScienceOn
17 정규엽, "마케팅 철학", 한국호텔경영연구, 제12 권, 제2호, pp.125-142, 2003.
18 M. H. Chen, "The economy, tourism, growth and corporate performance in the Taiwanese hotel industry," Tourism Management, Vol.31, pp.665-675, 2010.   DOI   ScienceOn
19 W. T. Hung, J. K. Shang, and F. C. Wang, "Pricing determinants in the hotel industry: Quantile regression analysis," International J. of Hospitality Management, Vol.29, pp.378-384, 2010.   DOI   ScienceOn
20 이채은, "Outbound 여행시장의 경제환경 인식에 따른 관광선호유형의 차이에 관한 연구", 제11권, 제2호, pp.79-94, 2009.
21 편성호, 여행특성에 따른 시장환경 요인 및 상품 속성 인식 연구, 경기대학교 관광전문대학원 석사학위논문, 2005.
22 R. C. Lewis, "Isolating Difference in Hotel Attributes," The Cornell H.R.A. Quarterly, Vol.25, pp.64-77, 1984(11).
23 정규엽, 한승엽, "호텔선택 결정 속성에 의한 비즈니스 FIT의 시장세분화에 관한 연구(III)-서울 지역 특2급 호텔을 중심으로-", 호텔경영학연구, 제5권, 제2호, pp.215-230, 1997.
24 K. Shanahan and M. R. Hyman, "An Exploratory Study of Desired Hotel Attributes for American Tourists Vacationing in China and Ireland," J. of Vacation Marketing, Vol.13, No.2, pp.107-118, 2007.   DOI
25 T. Y. Choi and R. Chu, "Determinants of Hotel Guests' Satisfaction and Repeat Patronage in the Hotel Hong Kong Hotel Industry," Hospitality Management, Vol.20, pp.277-297, 2001.   DOI   ScienceOn