• 한국조리학회지
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• 제19권2호
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• pp.52-64
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• 2013

본 연구의 목적은 (1) 선택결정요인에 따른 가정식사대용식(HMR) 소비자를 세분화 하고, (2) 각 세분시장의 독특한 인구통계적인 특성과 구매행태를 조사하는 것이다. 이를 위해 총 266개의 응답을 SPSS 19.0을 이용해 분석하였다. 통계분석은 빈도분석, 교차분석, 요인분석, 군집분석, 다변량 분산분석, 판별분석이 사용되었다. 요인분석 결과 음식의 질(food quality), 디자인(design), 편리성(convenience), 접근성(accessibility) 과 같이 4개의 요인이 도출되었다. 도출된 요인을 이용해 군집분석을 실시한 결과 2개의 세분시장이 파악되었으며, 각각 고관여 HMR 소비자와 저관여 HMR 소비자로 명명되었다. 고관여 HMR 소비자는 모든 선택결정요인에 걸쳐 저관여 HMR 소비자에 비해 더 중요하게 지각하고 있는 것으로 나타났다. 또한 두 집단은 인구통계적 특성과 구매행태에 있어 차이가 있는 것으로 나타났다. 위와 같은 통계분석 결과에 따른 시사점이 결론부에 제시되었다.

• 디자인융복합연구
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• 제18권1호
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• pp.49-60
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• 2019

이 연구는 고령화 사회 및 개인핵가족사회에 진입하는 우리나라의 현 상황에서 가정편의식 제품을 편리하게 사용할 수 있는 디자인에 대하여 알아보고자 한다. 연구방법으로 첫째, 가정편의식 이론적 고찰로서 문헌자료 및 선행연구조사를 하였다. 둘째, 디자인 조사로서 가정편의식 디자인 사례 분류를 하였다. 셋째, 실제 사용하는 이용자를 대상으로 사용자 평가 및 감성평가 조사를 실시하였다. 제품 디자인 감성평가에 의한 요인분석 결과 3개의 대표 요인으로 분류되어졌다. 1요인은 "형태적 감성", 2요인은 "기능적 감성", 3요인은 "심리적 감성"으로 연구자에 의한 대표 감성언어 명칭을 3가지로 부여하였다. 가정편의식 패키지 디자인으로 다음과 같이 제작되어져야할 것이다. 첫째, 용기를 들때 대부분 비닐용기로 되어져있어 미끄러지고 떨어뜨리기 쉽기 때문에 용기에 그립감을 주어 잘 떨어뜨리지 않게 한다. 둘째, 손목이나 손가락 힘이 약한 고령자를 위하여 쉽게 뜯을 수 있게 제작 한다. 또한, 색상과 관련하여 차가운 한색계열 색상보다는 따뜻한 난색 계열색상을 이용하여 제공한다.

• Asian Journal of Business Environment
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• 제9권3호
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• pp.21-26
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• 2019

Purpose - This study aims to investigate the effect of brand image and trust of a home meal replacement (HMR) industry on customer satisfaction and repurchase during online shopping. Research design, data, and methodology - With 217 questionnaires, this study was conducted by AMOS 20.0, and the Structural Equation Model (SEM) as statistical method was used for examining the hypotheses in this study. Factors such as brand image and brand trust in customer shopping for HMR products online were tested, and relationships between satisfaction and repurchase were studied. Results - Brand image and brand trust in terms of online shopping for HMR were found to affect satisfaction significantly; in addition, the path where satisfaction leads to repurchase was found to be significant. However, brand image and brand trust for HMR in online shopping differed depending on customer age groups. The path-coefficients from brand image of HMR in online shopping to satisfaction were more significant in the older age group; meanwhile, the path-coefficient from brand trust to satisfaction was significant in the younger age group. Conclusions - Results of the study suggested the importance of the attributes for buying HMR products online and provided meaningful implications of difference between age groups when they choose the products.

• 유통과학연구
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• 제14권6호
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• pp.5-15
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• 2016

Purpose - The continuously fluctuating consumer who desires simplicity and convenience has had much influence on the food industry. This trend has led to a new food market sector known as HMR (Home Meal Replacement). This study aims to understand the status of the HMR market in United States. Research Design, Data, and Methodology - In order to research the status of the HMR market, quantitative analysis and secondary research were carried out. By using data from Euromonitor, Agriculture and Agri-Food Canada, we have estimated food segment sales contributions to the HMR market in United States. Results - HMR products are being sold in various channels such as traditional stores, convenience stores, and even farmers' markets. Some restrictions on the HMR products exist for food safety. Conclusions - HMR industry in United States has expanded continuously. To keep pace with the growth of the HMR market, the United States government has focused on food and safety regulations with regards to the products used in HMR. Finally, this study discusses the implications for Korean HMR market.

• 동아시아경상학회지
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• 제10권3호
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• pp.75-91
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• 2022

Purpose - This study aims to predict the future market and draw policy implications by analyzing the trend of outsourcing housework through the food subscription service. Research design, data, and methodology - Content analysis was conducted on the consumption value emphasized in advertisements by item targeting food subscription service advertisements. Advertisements used as research data were extracted via keyword searches on Google web pages. A total of 30 advertisements selected were used for the final analysis. Result -The consumption values emphasized in the advertisements for staple foods, refreshments, and special foods were analyzed by considering the following factors: price, convenience, health, and pleasure. Convenience and health were emphasized in the staple foods, and price and pleasure were emphasized in the snacks. In the case of special foods, convenience and pleasure appeared together with a focus on health. Conclusion - Based on the trend of food subscription services, the implications for the market and policies for outsourcing housework through home meal replacement can be presented. Considering that the consumption value of a food subscription service is differentiated by item, it is necessary to formulate a plan to develop the market and policies related to outsourcing housework.

• 유통과학연구
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• 제13권7호
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• pp.19-24
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• 2015

Purpose - This study attempts to identify the attributes of home meal replacements (HMR) from the perspective of consumers as well as suggest some directions for HMR. Research Design, Data, and Methodology - For the research, food and nutrition professors were interviewed and surveys were completed using the revised Delphi method to identify attributes of HMR. Subsequently, a total of 140 food and nutrition students already aware of HMR were asked to rate the attributes in terms of importance and satisfaction. In addition, Importance-Performance Analysis (IPA) was conducted. Results - According to the analysis results, a total of seven key factors were deduced from the attributes ratings and the Kaiser-Meyer-Olkin (KMO) criteria, which is used to verify the appropriateness of the selection of the variables. Conclusion - The findings could be helpful in the future as reference data for HMR producers and distributors to assist in the diagnosis of the status of HMR. Additionally, the data may point to some areas that need greater attention in terms of production as well as marketing.

• 산경연구논집
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• 제11권10호
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• pp.17-25
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• 2020

Purpose: The purpose of this study is to narrow the target down to college students representing single-person households to identify the main attributes of their choice of Home Meal Replacement(HMR) and to look at the impact on satisfaction and repurchase intentions. Research design, data and methodology: An online survey was conducted for consumers who purchased HMR products at least once and a total of 264 questionnaires were used for demonstration analysis. The collected data have verified for validity and reliability between measurement variables through exploratory factor analysis and reliability analysis. Results: As a result, curiosity, economy, safety, and brand, which are HMR selection attributes that university students' value, have a significant impact on satisfaction, and satisfaction has a significant impact on the intention of repurchase, a variable of behavior. In addition, the adjustment effect of health value pursuit was significant only in safety attributes. Conclusions: This study divided the target group to examine what the HMR selection attributes of single-person college students are, the main consumer of HMR, and how selective attributes affect satisfaction and willingness to repurchase. In the process, we wanted to find out if there was a moderating effect on the health-oriented values in the dietary lifestyle.

• 산경연구논집
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• 제13권12호
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• pp.1-8
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• 2022

Purpose: This study aims to analyze the importance of customers' selection attributes for meal kits, which is rapidly increasing in the home meal replacement food market, and empirically analyze the effect of food selection attributes on consumer satisfaction and repurchase intention toward meal kits. Research design, data, and methodology: Based on the results of previous research, factors that customers consider the most when purchasing a meal kit are nutritional components, ingredients, hygiene, taste, and price. The empirical analysis is conducted by using structural equation modeling to determine the extent that customer selection attributes for meal kits affect customer satisfaction and repurchase intention. The survey is conducted online from January 1 to March 15, 2022, and 282 valid samples are used for the analysis. Results: The result of the analysis confirms that nutritional components, hygiene, taste, and price have a statistically significant effect on customer satisfaction and repurchase intention. However, the effect of food ingredients on customer satisfaction and repurchase intention is rejected because no statistically significant results are obtained. Conclusions: As an empirical analysis of the importance of customer selection attributes of meal kits, this study has meaningful implications for related industries and business-to-business operators and provides basic data for the strategic development of related industries.

• 대한지역사회영양학회지
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• 제27권5호
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• pp.387-396
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• 2022

Objectives: The purpose of this study was to examine the effects of the types of nutrition labeling on the processing fluency, health evaluation and purchase intentions of home meal replacements. Methods: This online experimental study was conducted from December 29 to 31, 2019 and included 134 participants. The research design was 2 (Objective nutrition labeling: present vs. absent) × 2 (Evaluative nutrition labeling: present vs. absent) and each participant was randomly assigned to one of four groups. As stimuli, five types of ready-to-heat foods sold in the market were used. Results: Processing fluency (4.91 points) and purchase intention (4.13 points) were significantly high when both evaluative nutrition labeling and objective nutrition labeling were presented, and healthfulness evaluation (4.47 points) was significantly high when only evaluative nutrition labeling was presented. All three variables were measured to be high when evaluative nutrition labeling was presented. The evaluative nutrition labeling that visually represented nutritional values was found to be more effective for processing fluency, healthfulness evaluation, and purchase intention than the objective nutrition labeling representing the nutritional value of the product in numbers and proportions. Conclusions: These results show that it is necessary to develop various types of evaluative nutrition labeling to enable consumers to choose and purchase healthful home meal replacements. Also, consumer education and public campaigns are needed to encourage consumers to select healthier home-cooked meals using nutrition labeling.

• Journal of Nutrition and Health
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• 제51권5호
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• pp.480-487
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• 2018

본 연구는 중국 북경과 일본 오사카에 거주하는 소비자를 대상으로 하여 한식 가정식사대용식 패키지 디자인 속성의 상대적 중요도와, 속성 수준별 효용값과 이를 이용하여 최적속성조합을 도출하고자 하였다. 중국 소비자가 생각하는 한식 가정식사대용식 패키지 디자인 속성의 상대적 중요도는 일러스트레이션, 섭취형태, 컨셉, 브랜드명 순이었으며, 일본 소비자의 경우에는 일러스트레이션, 컨셉, 섭취형태, 브랜드명 순이었다. 속성수준에 대한 효용값을 살펴보면 일러스트레이션 속성은 중국 소비자의 경우 원재료 사진에 대한 선호도가 가장 높게 나타났으며, 캐릭터 사진, 유명인 사진 순으로 선호하였다. 일본 소비자의 경우에는 원재료 사진과 유명인 사진보다 캐릭터 사진이 가장 선호한 것을 알 수 있었다. 컨셉 속성은 중국 소비자의 경우 유쾌한, 한국 전통, 모던 컨셉 순으로, 일본 소비자는 유쾌한, 모던, 한국 전통 컨셉 순으로 선호하는 것을 알 수 있었다. 섭취형태 속성에서는 중국과 일본 소비자 모두 RTE를 가장 선호하였으며 RTH, RTC 순으로 조사되어 섭취가 간편할수록 더욱 선호하는 것을 알 수 있었다. 브랜드명 속성의 경우 중국과 일본 소비자 모두 한국어로 된 한국 브랜드명보다 현지 언어로 된 현지화 브랜드명을 선호하는 것으로 나타났다. 이처럼 중국과 일본 소비자에게서 한식 가정식사대용식 패키지 디자인 속성에 대한 상대적인 중요도와 속성별 수준에 따른 선호에 차이가 있는 것을 알 수 있었다. 따라서 본 연구 결과는 향후 중국과 일본 내 한식 가정식사대용식 시장에서 소비자 니즈를 충족시킬 수 있는 차별화된 한식 가정식사대용식 패키지 디자인 개발 및 마케팅 전략 구축을 위한 기초자료로서 활용될 것으로 판단된다.