• The International Journal of Costume Culture
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• 제5권1호
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• pp.34-57
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• 2002

It appears our global society and economy are here to stay, despite current events. Mass communications including The Internet, increased world travel, and more and more consumers developing the ability to afford consumer goods, are all helping to bring world cultures closer together. Indeed, the world is rapidly changing and the fashion consumer, is especially affected. Despite the increased commonalities of peoples of the world, culture is a concept crucial to the understanding of consumer behavior. Marketers must understand the values, ethics, and customs of societies around the world to be successful in the global marketplace.

• 복식문화학회:학술대회논문집
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• 복식문화학회 2001년도 International Costume Culture Conference
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• pp.15-41
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• 2001

It appears our global society and economy are here to stay, despite current events. Mass communications including The Internet, increased world travel, and more and more consumers developing the ability to afford consumer goods, are all helping to bring world cultures closer together. Indeed, the world is rapidly changing and the fashion consumer, is especially affected. Despite the increased commonalities of peoples of the world, culture is a concept crucial to the understanding of consumer behavior. Marketers must understand the values, ethics, an customs of societies around the world to be successful in the global marketplace.

• 대한간호
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• 제19권5호통권108호
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• pp.55-68
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• 1980

The purpose of this study is to find out most wanted nursing contents (behavior) of the dying patient and his family and to discover the obstacles to helping the dying as analysis of 53 factual reports on the care of dying patients on American Journal of

• Asia pacific journal of information systems
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• 제23권4호
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• pp.29-51
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• 2013

In line with network technology development and smart device penetration, the social network service (SNS) has expanded its influence. The SNS which is a service based on communication and sharing among people, has grown based on users' voluntary engagement and participation and its influence has appeared beyond the cyberspace into the overall areas of domestic and foreign culture and society. In particular, SNS-based real-time communication during diverse disasters, can help prevent further damage. By sharing information on social donation activities and environmental campaigns, people have used SNS as a tool to change the society in a more positive way. Such series of activities functioning as a power to change the society have been made much faster and wider through the help of a new media called SNS. To better understand such trends, we are required to study about the SNS and its user relationships first. In this context, this study sought to identify the effects of people's desire to build friendships through SNS on the voluntary and society-friendly activities of people. This study considers online pro-social behavior and proposes online citizenship behavior. Citizenship behavior has been examined in organization context. That is, organizational citizenship behavior explains an employee's pro-social behavior in an organization context. Organizational citizenship behavior is characterized by the individual's helping others and promoting the functioning of the organization. By applying organizational citizenship behavior to an online context, we propose online citizenship behavior, an individual's pro-social behavior in an online context. An individual's pro-social behavior, i.e., online citizenship behavior, could be considered as a way for the better management of online community and society. It also needs to examine the development of online citizenship behavior. This study examined online citizenship behavior from the friendship desire. Because online society or community is characterized by online relationships between members, the friendship between members would lead to pro-social behavior, i.e., helping others and promoting the functioning of the online society, in such online context. This study further examines the antecedents of friendship desire in terms of SNS interactivity with its four factors. The findings based on the survey from real SNS users explain that the three factors of SNS interactivity (connectivity, enjoyment, and synchronicity) increases online friendship desire which then increases online citizenship behavior significantly. This study contributes to the literature by examining the key role of online friendship desire in leading to online citizenship behavior and identifying its antecedents in terms of SNS characteristics. The findings in this study also provide guidance on how to manage online society and how to promote the effective functioning of SNS.

• 아동학회지
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• 제24권5호
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• pp.105-118
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• 2003

Construction of the Prosocial Behavior Scale for young children(PBSYC) was based on document research and interviews with kindergarten teachers and child development specialists. After 200 kindergarten teachers evaluated the 42 items of the PBSYC, factor analysis was conducted; items were categorized into seven factors: leadership, helping, communication, concern, proximity, sharing and empathy. As factors showed high correlation. The prosocial behavior of 306 4 to 5 year old children was measured with the PBSYC and compared with the Babock, Hartle & Lamme(l995) scale. The resulting correlation between the 2 scales was .764. Further tests indicate that the PBSYC is a valid and reliable scale for the measurement of prosocial behavior in young children.

• 유통과학연구
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• 제19권8호
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• pp.57-67
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• 2021

Purpose: The purpose of this study was to explain the application of TPB and personal happiness on donation behavior and willingness to donate. Research design, data, and methodology: The population of this research is people in Indonesia who have a tendency in its culture to donate. The sample size used was 245 people with a purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. Result: The results show that the subjective norm had appositive and significant effect on attitude to donate; subjective norm has appositive and significant effect on the donation behavior. Personal happiness has a positive and significant effect on attitude to donate, and personal happiness also has a positive and significant effect on the donation behavior, and the donation behavior has a positive and significant effect on the attitude to donate. Conclusions: Being a responsible person to other people's conditions, as you see other people needing help, you will feel that you have the power to help them. you are often helping people in need, which concludes you are a compassionate person.

• 지역사회간호학회지
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• 제15권1호
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• pp.110-121
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• 2004

Purpose: This study was performed to identify factors associated with drinking behavior using Transtheoretical Model in workers. Method: The study method was a survey of 216 marine shipping metal workers in Koje city from November 11, 2002 to November 30, 2002. Result: The subjects were divided in four stages of drinking behavior: 38.9% in pre contemplation stage, 38.6% in contemplation stage, 17.6% in preparation stage and 7.9% in action & maintenance stage. The amount of drinking was significantly decreased as the workers progressed through each stage. Helping relationships(HR) and Self reevaluation(SR) were identified as the main processes of change in all stages. Self liberation(SEL), Counter conditioning(CC), Helping relationships(HR), Self reevaluation(SR), Dramatic relief (DR) and Social liberation(SL) were used higher than average. The self efficacy score increased as the workers progressed through each stage, but not significantly. The Pros score of decisional balance was the highest in the pre contemplation stage and decreased as the workers progressed through each stage. but not significantly. The Cons score of decisional balance was the highest in the preparation stage, but not significantly in as the workers progressed through each stage. Conclusion: This study can provide the basis of a staged matching alcohol reducing program using TTM for more effective and useful intervention.

• 화훼연구
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• 제16권2호
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• pp.102-106
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• 2008

본 연구는 원예치료가 시설보호아동의 집중력 및 친 사회적 행동에 미치는 영향에 대하여 알아보고자 실시하였다. 대상자는 대구광역시 동구에 소재하고 있는 B 아동시설에서 생활하고 있는 초등학생 7명을 대상으로 2006년 4월 29일부터 2006년 9월 9일까지 주 1회 총 20회 실시하였다. 대상자 전체에서 주의력 결핍 과잉행동장애 진단검사결과 통계적으로 유의미하게 향상되었다. 교사용 친사회적 행동검사결과 모든 항목에서 점수가 높아지는 것을 볼 수 있었으며 특히 돕기, 협력하기에서 유의하게 향상되었다. 아동용 일상적 생활스트레스 척도검사결과 유의한 변화는 나타나지 않았으나 전체적으로 향상되었다.

• 한국정보시스템학회지:정보시스템연구
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• 제19권3호
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• pp.13-34
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• 2010

As consumers participate in sharing their experiences, they become a powerful information source in online shopping malls. Previous studies have investigated information service in the company-created information perspective and trust in the company perspective. This study extends the perspective of company-consumers to consumers-consumer perspective in information satisfaction and trust. Also, this study suggests loyalty as voluntary behaviors and adds helping behavior to the loyalty. Our results show that information satisfactions influence trust in the information sources such as company and consumers. Moreover, trust in company and trust in consumers influence loyalty differently. While trust in company influences recommending stronger than trust in consumers, trust in consumers influence helping and repurchasing stronger than trust in company.

• 아동학회지
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• 제26권3호
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• pp.15-27
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• 2005

The present study explored the dimensionality of children's prosocial behavior. An instrument for assessing prosocial behavior was developed with 8 variables(orientation for prosocial values, caring, comfort and social equality, helping, harmony among peers, cooperation, donation, sacrifice and concession) using a 5-point scale of 37 items. The reliability for the scale of 8 variables ranged from.75 to.86 by Cronbach's. Construct validity was indicated by self-report, peer rating, and teacher rating.