• Asia Marketing Journal
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• v.18 no.2
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• pp.1-23
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• 2016

People receive support from others to solve problems that are difficult to solve on their own. During service encounters, customers also receive help from other customers. Inter-customer helping is a type of Customer Citizenship Behavior (CCB), which has become more prevalent with increased use of self-service technologies (SSTs). However, not all helps are created equal. The current research investigates the effects of the two types of help, autonomy- and dependency-oriented help during service encounters. Autonomy-oriented help refers to a partial hint to the problem, whereas dependency-oriented help refers to the full solution to the problem. Through experimental studies, we provide evidence that depending on the types of help received during service encounters, customers show different levels of satisfaction toward the firm. The results from Studies 1A and 1B show that autonomy- (vs. dependency-) oriented help leads to higher customer satisfaction. In addition, the current research demonstrates the mechanism for such effect. The results from Study 2 show that the relationship between the types of help and customer satisfaction is mediated by instrumentality and anxiety, which represent cognitive and affective paths respectively.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.592-601
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• 2018

The purpose of this study is to investigate the relationship among empathy ability, gratitude tendency, helping behavior, and happiness of college students and whether gratitude tendency and help behaviors are mediators in the relationship between empathy ability and happiness. For this purpose, Date were collected from 559 college students in S and K city. The SPSS 20.0 program was used to analyze the statistical data such as the mean and standard deviation of the data. To analyze the validity of the study, it conducted confirmatory factor analysis using AMOS. Finally, we analyzed the effect of empathy on happiness by using the bootstrap procedure in order to investigate the mediating effects of gratitude tendency and helping behavior. The results of the study are as follows. First, the correlation of each was positive. Second, in the relationship between empathy ability and happiness, the gratitude tendency was a statistically significant mediator. Third, helping behavior was a statistically significant mediator between empathy and happiness. Fourth, in the relationship between empathy ability and happiness, it did not do dual mediate to the gratitude tendency and help behavior. The implications and limitations of this study are discussed.

• Journal of Service Research and Studies
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• v.14 no.2
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• pp.158-177
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• 2024

This paper proposes and tests a theoretical model of the relational link between a novel form of customer-perceived fairness for a reward design (distributive peer justice climate) and C2C helping intention via community identification and online C2C interaction (friend-, neighboring customer-, audience-interaction) qualities in a collective consumption context (MMORPG). To test hypotheses, we amassed survey data within a collective consumption context (massively multiplayer online role-playing games, MMORPGs). We used structural equation modeling in analyzing the survey data. The results reveal that user-perceived distributive peer justice climate for a reward design enhances their C2C helping intention via community identification and C2C interactions in MMORPG contexts. Collective consumption-type service managers should focus on promoting the user-perceived distributive peer justice climate for their reward system to enhance users' present C2C co-creation experience (community identification, C2C interaction) and future C2C co-creation behavior (helping intention). By adopting an intra-unit level distributive justice concept (customer-perceived distributive peer justice climate) to a reward design in a collective consumption context (MMORPGs), this study informed collective consumption-type service managers of the importance of its management.

• Management & Information Systems Review
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• v.38 no.2
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• pp.183-208
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• 2019

The purpose of this study is to examine the effects of the transformational leadership on helping behaviors and deviant behaviors of organizational members and to verify the control effect of value consistency and to suggest a process for effective business management and human resource management. For this purpose, questionnaires were distributed to employees working in office management, area marketing, and manufacturing industries in Seoul, Gyeonggi and Chungcheong provinces, and the final 334 copies were used for empirical analysis. Data were analyzed using SPSS 18.0, and reliability analysis, factor analysis for validity, correlation analysis, and regression analysis were conducted to verify the research hypothesis. The results of the empirical analysis based on the questionnaire based on the object are as follows. First, charisma of transformational leadership showed negative impact on helping behavior, and intellectual stimulation of transformational leadership and individual care showed positive influence on helping behavior. Second, charisma of transformational leadership showed negative influence on deviant behavior, whereas intellectual stimulation of transformational leadership and sub - constitutional factor of individual care did not show significant influence on deviant behavior. Third, as a result of confirming the moderating role of transformational leadership and helping behavior on the level of value consistency, it showed moderating effects on charisma and individual consideration of transformational leadership. Through this study, we proved the effectiveness of transformative leadership which increases the helping behaviors of the members and reduces the deviant behavior. Based on this, we proposed the necessity of developing managers' transformational leadership improvement program to enhance the sustainability of the organization. And we confirmed the partial influence relationship on the adjustment effect of value consistency. In addition, negative influence of charisma suggests a significant point in the management process design.

• The monthly packaging world
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• s.279
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• pp.48-51
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• 2016

• Korean Journal of Child Studies
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• v.20 no.3
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• pp.275-291
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• 1999

The effect of prosocial story telling and discussion on the development of children's helping and sharing behaviors and prosocial reasoning was studied. Subjects were 36 five-year-old kindergarten children assigned to control or experimental groups. The research design consisted of a pre-test and pre-observation, 6 week intervention, and post-test and post-observation. Data were collected by means of a video camera and analyzed by adjusted means and ANCOVA, using the SPSS/PC+. Both children's helping behavior and prosocial reasoning was higher in the group exposed to prosocial story telling with discussion as compared with the group with story telling only and the control group.

• The Journal of Information Systems
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• v.19 no.3
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• pp.13-34
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• 2010

As consumers participate in sharing their experiences, they become a powerful information source in online shopping malls. Previous studies have investigated information service in the company-created information perspective and trust in the company perspective. This study extends the perspective of company-consumers to consumers-consumer perspective in information satisfaction and trust. Also, this study suggests loyalty as voluntary behaviors and adds helping behavior to the loyalty. Our results show that information satisfactions influence trust in the information sources such as company and consumers. Moreover, trust in company and trust in consumers influence loyalty differently. While trust in company influences recommending stronger than trust in consumers, trust in consumers influence helping and repurchasing stronger than trust in company.

• Journal of information and communication convergence engineering
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• v.8 no.1
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• pp.19-22
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• 2010

A finger language helping hearing impaired people in communication A sign language helping hearing impaired people in communication is not popular to ordinary healthy people. In this paper, we propose a method for real-time sign language recognition from a vision system using color information and fuzzy clustering system. We use YCbCr color model and canny mask to decide the position of hands and the boundary lines. After extracting regions of two hands by applying 8-directional contour tracking algorithm and morphological information, the system uses FCM in classifying sign language signals. In experiment, the proposed method is proven to be sufficiently efficient.

• Environmental Engineering Research
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• v.10 no.4
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• pp.155-164
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• 2005

This study investigated the possibility of reducing the residual aluminum (Al) in the treated water using polymers. Two raw waters (lake and river water) and three kinds of polymers (coagulant, flocculant, and filtration aids) were used for this purpose. This study found that coagulation at the high dose did not necessarily lead to the high concentration of the residual Al in the treated water. The coagulation efficacy was found more important in determining the residual Al than the coagulant dose. The use of a polymer enhanced the removal of turbidity as well as the residual Al. The coagulant aid removed the dissolved Al as well as the particulate Al by helping the coagulation and the solid-liquid separation. The flocculant aid and the filtration aid preferentially removed the particulate Al while helping the solid-liquid separation. The filtration aid reduced the residual Al substantially more effectively than the flocculant aid. The polyamine-based coagulant aid (FL) showed the better performance in reducing the residual Al and turbidity than DADMAC (WT). The cationic flocculant aid with weak charge density and the medium molecular weight (SC-020) showed the best performance in reducing the residual Al.

• Journal of the Korean Home Economics Association
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• v.40 no.6
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• pp.197-211
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• 2002

This study constructed a family life education program designed to help divorced parents. The purpose of this research was to develop long term education program for post-divorce adjustment. This program is consisted of 6 sessions aiming for understanding the grief process for adults and the six station of divorce, the recovery through forgiveness, children's response to divorce and coping strategy, the opened mind of parent-child relation, enhancing the self-esteem, the healthy single parent. We expect this program to be helpful in helping divorced parents'post-divorce adjustment, improving parent-child relation and helping future life of divorced parents.