• Journal of Nutrition and Health
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• v.50 no.3
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• pp.284-293
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• 2017

Purpose: This study was conducted to examine the behavioral intentions of breastfeeding in single women using the theory of planned behavior. Methods: The questionnaires were distributed to 350 single women in her 20~30s, and 316 respondents were analyzed by descriptive statistics, Spearman's correlation, and multiple regression analysis. Results: The subjects showed strong intentions and favorable attitudes toward breastfeeding. The subjects were more favorably influenced by their mothers, siblings, friends, and coworkers who previously experienced breastfeeding than ones with no breastfeeding experiences. There were significant correlations between breastfeeding intention and attitudes (r = 0.321, p < 0.0001), subjective norms (r = 0.434, p < 0.0001), and perceived control (r = 0.307, p < 0.0001). However, regression analysis with two different age groups revealed that subjective norms (p < 0.0001) and perceived control (p < 0.001) contributed to the model of explaining breastfeeding intentions in subjects who were 25 years old or younger, whereas attitudes did not. In addition, subjects who were more than 25 years old showed that attitudes (p < 0.003) and subjective norms (p = 0.002) contributed to the model of explaining breastfeeding intentions while perceived control (p < 0.070) showed less contribution. Conclusion: These results suggest that the theory of planned behavior can be a useful tool to increase the rate of breastfeeding intentions in single women when designing educational materials, which requires consideration of age differences.

• Journal of Distribution Science
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• v.10 no.3
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• pp.43-50
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• 2012

This study sets out to examine how a brand image that matches the advertising model has a positive impact on brand attitude and price fairness perceptions. We reviewed the constructs on the basis of previous studies and each of the concepts has been redefined. One such concept, "image congruence," refers to the harmony, fitness, and matching quality of images. For example, how well celebrity advertising model is matches the brand image shows image congruence. Results are summarized as follows: First, the congruence of brand image and sports advertising model has no significant impact on brand attitude certainty and persistence. Second, the individual's brand attitude certainty and brand attitude persistence has a positive impact on the perceptions of price fairness. Third, the congruence of brand image and sports advertising model has a positive impact on the perceptions of price fairness. The first and the third results suggest that the positive impact on the price fairness perceptions is temporary but it has insignificant effects on the formation of brand attitude causing ongoing purchases. In other words, in order to influence consumers' long-term confidence on the brand, improving the quality of products or services has to precede promotional strategies such as advertising. When an advertising model is inappropriate for the brand image, consumers perceive product price changes as a negative issue in the short term. However, in the long term, attitude formation such as consumers' repurchase intentions and word of mouth will be not affected. The second result suggests that an already existing positive brand attitude can contribute more positively to change the perceptions of price fairness. In particular, attitude persistence has greater influence than attitude certainty on the price fairness. It suggests that persistence issues such as the trading period and the frequency of transactions must be managed and controlled because they are more important than the certainty issues such as strength of belief or trust. For example, when a commercial model for expensive sporting goods matches up with the brand image, consumer feels less pressure on the price changes. However, it does not determine the consumer's repeated purchases or sustainable transactions and it also has no absolute impact on the brand trust. In other words, consumer brand attitude should be recognized and approached as a routine strategy in view of the result that it is of great value as a causal variable in the process of consumer decision-making.

• Journal of the Korean Data and Information Science Society
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• v.27 no.6
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• pp.1609-1619
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• 2016

The aim of this study was to identify the construct validity and reliability of a Korean version of the Wellness Evaluation of Lifestyle (K-WEL). A total of 345 nursing students completed the 99-item K-WEL. Construct validity using exploratory and confirmatory factor analysis were conducted using SPSS WIN 22.0 and AMOS 18.0. The final K-WEL consisted of 71 scored items, 14 subscales (self worth, work, spirituality, gender identity, love, friendship, realistic belief, leisure, exercise, nutrition, stress management, emotional responsiveness, sense of control, sense of humor) and 4 factors (essential, social, physical and coping self). Goodness of fit of the final research model was acceptable as shown by ${\chi}^2=225.12$, p<.001, CMIN/DF=3.17, RMSEA=.08, NFI=.87, IFI=.91, CFI=.91. The convergent validity and discriminant validity was evaluated by AVE (.61~.69) and C.R. (.79~.89). The Cronbach's alpha values were .55~.87 for the subscales of K-WEL. This study shows that the K-WEL is a valid and reliable measurement to assess multidimensional aspects of wellness.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.4
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• pp.73-82
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• 2018

This research was implemented to check what effects entrepreneurship have on the entrepreneurial intention verify the emotional factor 'Fear on Business' in terms of the relationship between entrepreneurship and the entrepreneurial intention. Above all, in the study Health Belief Model was applied to research into emotional factors, such as 'Fear on Business'. Specifically, it was performed to check what effects 'Fear on Business' has on the entrepreneurial intention and to see if there are any mediating effects between entrepreneurship and the entrepreneurial intention. To achieve the research purposes above, the students who took a business start-up and entrepreneurship related course were surveyed (all 356); and research findings were produced. To summarize the findings, entrepreneurship did influence the entrepreneurial intention significantly. In addition, entrepreneurship significantly influenced 'Fear on Business'. And 'Fear on Business' significantly influenced the EI; it turned out that 'Fear on Business' plays a mediating role between entrepreneurship and the entrepreneurial intention. From these result, it is thought that programs or policies for reducing 'Fear on Business' are needed. Finally, because entrepreneurship can affect the entrepreneurial intention through the medium of 'Fear on Business', it is thought that the government's effort to create a social atmosphere is needed to overcome 'Fear on Business'.

• Journal of the Korea Convergence Society
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• v.10 no.9
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• pp.91-98
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• 2019

The research focused on plastic surgery clinics in Seoul, which recently responded to foreign patients who wanted to get plastic surgery, to recognize the need for the use of mobile healthcare applications to promote medical tourism and to see the expected effects in the future. For the analysis of data, SPSS 21.0 was used. Based on personal characteristics and medical institution characteristics, the future expected effects of using mobile healthcare applications were analyzed to find ways to help vitalize medical tourism. The result showed that the more mobile applications they wants to use in the future and the higher the number of foreign patients of the medical institutions, the more positive the expectation on the use of mobile healthcare application in the future. Also, the higher evaluation on the need for mobile healthcare application, the more helpful in vitalizing the medical tourism in the future, and the higher the positive awareness. I hope that this research will provide an IT foundation for the and expansion of mobile service app on demand analysis and service utilization of medical workers in order to promote medical tourism.

• Journal of Technologic Dentistry
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• v.28 no.1
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• pp.121-142
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• 2006

Collecting materials for study on teaching efficiency and satisfaction of clinical training, it changes. Dental technology's educational procedure to many ways of a prospect. In a circumstance that needed higher level of education, this study is aimed on realizing an importance of clinical training through the various materials that previously carried out and offering basic knowledge to take better clinical training for the students. Study results below 1. This Investigation conducted on 123 of sophomores(70.3%) and 52 of juniors(29.7%) who have been taken clinical training, and men's proportion(51.45%)is a bit higher than girls(48.6%). The 64% of respondents taken largest proportion were 20 to 24 years old. As 67.9% of respondents attended daytime school and 30.3% of them attended nighttime one, their school time shows a little difference. In a question about relation ship, one answered "Harmonious" took largest proportion by 72.6% during training, and about the degree of satisfaction of campus life who answered "normal" were the most with 59.4%. 2. About the reason choosing dental technology as a major, 41.1% taken the most answered "due to the specialized job", "Getting job easily" was second with 26.9%, and third was "recommended from around" with 18.3%. 50.3% of the respondents answered "normal" about the Satisfaction of their major, student marked in grade "B" most with 51.4% 3. In a investigation result about clinical training statues and preference, most(72.6%) choose place less than 10 for clinical training, and 60.6% of them resided own home. About their commuting time from home to training place, 44% was under 30min, 40% took time 30-60min. It shows students prefer shotter distance in terms of choosing training place. 4. Each part manager took large proportion as a clinical trainer with 33.7%, Training curriculum reform and developing method were most answer as a improvement measure after completing training with 30%. 5. The average of total score about clinical training was 3.15 of 5. In the detailed question, 'satisfaction of clinical training' got 3.38 as a highest score, the lowest score was 2.86 that is about satisfaction of clinical training period. The average score about efficiency of study was 2.86 and in detailed question, 'a Role model' got 3.26 as a highest score and participation of student got 3.05 as a lowest score. 6. The result of T-test to see the difference of the satisfaction according to the general character and clinic training condition between teaching efficiency is that the degree of satisfaction of clinical training showed statistical significance only in the degree of satisfaction of campus life(p<0.05), and teaching efficiency has a statistical significance with their age, grade, and satisfaction of campus life (p<0.05). 7. The relation between of teaching efficiency of clinical training and satisfaction of clinical training of dental technologic student has a statistical meaning in significance leveler 0.01. Now, therefore we suggest following based on these result. 1. To elevate satisfaction of clinical training, it agentry needs development of consistent clinical training curriculum. 2. To grasp the satisfaction and requirement, in needs to measure anxiousness and satisfactory degree after completing training 3. To train efficiently and evaluate efficiency over the teaching activities, it needs to develop measuring tools for teaching efficiency in terms of teacher's important rules in a clinical training. 4. Strengthen the relations with the study developing and managing curriculum gathering theoretical knowledge and practice. And make an effort to apply to their students. 5. Let the trainee take a class setting a belief, sense of value, function and obtain behavior by making the students comfort over clinical training as increasing teaching efficiency.