• International Journal of Contents
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• 제6권1호
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• pp.26-34
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• 2010

This paper is on the premise that we need objective and measurable researches on quality evaluation of serious game for users' correct selection of games fitting for their purposes, for development of competitive high-quality game, and for stable growth of game industry. At first, we looked into various characteristics of serious game, read the present situation of game market, and proposed the necessity of quality evaluating model for serious game. To guarantee the objectivity of the proposed models, we compared and analyzed various proposals of standard model on the basis of international standard quality-evaluating model, ISO/IEC 9126 S/W. And so we extracted quality-evaluating items for serious game that composed of 8 evaluating areas and 25 sub-attributes, and presented quality-evaluating indices of each area. The proposed quality-evaluating model was added 2 areas and 8 sub-attributes to the international standard model, and the validity of the extracted items' was verified by expert group's questionnaire. Accordingly, we expect that this paper will increase game users' satisfaction, promote the development of high-quality games, and contribute to continuous growth in serious game market.

• 한국작물학회지
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• 제51권6호
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• pp.527-533
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• 2006

The response of chickpea (Cicer arietinum L.) to dual inoculation with Rhizobium (R) and arbuscular mycorrhiza (AM), nitrogen (N) and phosphorus (P) was studied on spore abundance and colonization of AM, nodulation, growth, yield attributes and yield. In all the parameters of the crop the performance of Rhizobium inoculant alone was superior to control. Dual inoculation with Rhizobium and AM in presence of P performed the best in recording number of spore $100g^{-1}$ rhizosphere soil and root colonization, number and dry weight of nodule, dry weights of shoot and root, number of pod $plant^{-1}$, number of seed $pod^{-1}$, seed and stover yields of chickpea. The maximum seed yield of 3.33 g $plant^{-1}$ was obtained by inoculating chickpea plants with Rhizobium and AM in association with P. From the view point of nodulation, growth, yield attributes and yield of chickpea, dual inoculation with Rhizobium and AM along with P was considered to be the balanced combination of nutrients for achieving the highest output from cultivation of chickpea in Shallow Red Brown Terrace Soil of Bangladesh.

• 한국의류산업학회지
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• 제13권1호
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• pp.44-54
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• 2011

This study aims to clarify the asset evaluation attributes of imported brands exclusively by department stores based on qualitative study. For the qualitative research, hands-on staff of the branch office who had at least 5 years experience in PB-related positions at one of the four domestic department stores(Lotte, Shinsegae, Hyundai, Galleria), and at least 20 years old adults who had purchased imported brand items exclusively by a certain department store(Shinsegae, Lotte) were included. The asset evaluation attributes of department store-exclusively imported brands were drawn up through the one-to-one in-depth interview method. As a result of qualitative study on the asset evaluation attributes of department store-exclusive importation brands, it turned out that there were 4 factors in view of business entity - stability, profitability, growth potential, and relationship, and that there were 6 factors in view of consumers - product quality, recognition, country of origin, image, preference, and reliability. In comparison with the existing preliminary study, it was notable that relationship in view of business entity, and country of origin in view of consumers were added to the asset elements.

• Asian Journal of Innovation and Policy
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• 제9권3호
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• pp.308-338
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• 2020

The entrepreneurial journey is not short of challenges, and about 90% + tech start-ups experience failure (Startup Genome, 2019). The magnitude of the challenges varies across the tech start-up lifecycle stages, namely emergence, stability, and growth. This opens the research question, do the profiles of a start-up and its co-founder impact start-up success or failure across its lifecycle stages? This study aims to understand and identify the profiles of tech start-ups and their co-founders. We gathered primary data from 151 start-ups (Status: 101 failed and 50 successful ones), and they are across different lifecycle stages and represent six major start-up hubs in India. The chi-square test on status and start-up's lifecycle stage indicates a noticeable correlation, and they are not independent. The Kruskal Wallis test was used to distinguish statistically significant profile attributes. The parameters distinguishing success and failure are identified, and the need to deliver customer experience is emphasized by the start-up profile attributes: Product/service, high-tech nature of a start-up, investor fund availed, co-founder experience, and employee count. The importance of entrepreneurial experience is ascertained with entrepreneur profile attributes: Entrepreneurial expertise, the number of prior and current start-ups, their willingness to start again in the event of failure, and age of co-founder, which is a proxy to learning and experience. This study has implications for entrepreneurs, investors, and policymakers.

• 한국유기농업학회지
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• 제31권1호
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• pp.29-44
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• 2023

The activation of consumption of environment-friendly agricultural processed foods means not only the growth of environment-friendly agriculture, but also the development of related industries. Therefore, it is necessary to identify and apply the needs and purchasing attributes of environment-friendly agricultural processed food consumers. For this, survey was conducted to adult men and women in their 20s and 60s and a total of 200 copies were used for empirical analysis. In this study, the average difference between importance-satisfaction for purchase attributes of environment-friendly agricultural processed food was verified, and the IPA Matrix was prepared based on this. As a result, in terms of purchasing importance and satisfaction, it was found that those with no experience in purchasing environment-friendly agricultural processed foods regarded product, price, place, promotion as more important than those with experience in purchasing. In case of IPA, product and price factors were all important and satisfactory regardless of purchasing experience. On the other hand, it was found that the key factors for promotion were neither important nor satisfied with consumers regardless of their purchasing experience. Therefore, it is mainly necessary to focus on marketing and mass media promotion. At the same time, various domestic and foreign best practices should be benchmarked and a 4P marketing strategy should be established and promoted.

• 여성건강간호학회지
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• 제22권3호
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• pp.128-138
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• 2016

Purpose: The purpose of this study was to analyze the concept of happiness among pregnant women. Methods: Walker and Avant's method for concept analysis was used. Results: The defining attributes of happiness among pregnant women were 1) period of pregnancy, 2) emotional dimension (positive affect), and 3) cognitive dimension(existence need-satisfaction, relatedness need-satisfaction, growth need-satisfaction). The antecedents of happiness among pregnant women were 1) intrapersonal characteristics, 2) reproductive history and related characteristics, 3) interpersonal relationship, and 4) external factors. The consequences included 1) pregnant women's well-being, 2) fetal well-being, 3) maternal well-being, and 4) child's happiness. Conclusion: Although further studies are required to refine the diverse attributes of the concept, the results of this study contribute to explaining happiness among pregnant women. In addition, the development of adequate interventions to increase prenatal happiness is needed.

• 한국의류학회지
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• 제22권1호
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• pp.29-40
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• 1998

This study is to develope positioning strategy of fashion underwear market through the perceptual map which can analyze the psychological positioning of the existing fashion underwear brand. A positive study has been made on 176 women in their teens and twenties who live in the Seoul area through questionaire. The collected data was analyzed with Multidimensional Scaling Method, Conjoint Analysis and Cluster Analysis and so on. The results of analyzing the competitive relationships for attributes and the ideal points are as follows: The consumers groups are divided into three market segments on the basis of the ideal points about fashion underwear attributes. $\ulcorner$calvin Klein$\lrcorner$ evaluated excellent in design and color, brand and function attributes, and also appealed well to the segment market 2. $\ulcorner$calvin Klein$\lrcorner$ has good positioning at the fashion underwear market, and as well as the possibility of growth. $\ulcorner$Body Guard$\lrcorner$ appealed well in segment market 1 which highly valued the material and price attributes and $\ulcorner$Body Guard$\lrcorner$ competes with $\ulcorner$Benetton Undercolor$\lrcorner$ in this market. $\ulcorner$Hunt Innerwear$\lrcorner$ has possibilitiy to be appealed in segment market 3. Finally, it is necessary for each fashion underwear company to analyze and develope the segment market 3. Each company has to develope the brand that can appeal in the segment market 3 in which function was highly valued, and has better to make strategies that develope more functional products like sports underwear, bodysuit and bodywear and so on.

• Child Health Nursing Research
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• 제20권4호
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• pp.350-358
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• 2014

목적 본 연구는 미숙아에게 발달관련 합병증을 예방하고 최적의 성장발달을 촉진하기위한 발달지지간호 개념을 탐색하기위해 시도되었다. 방법 Schwartz-Barcott와 Kim (2000)의 개념 분석 방법을 사용하였으며 이론적 단계, 현장작업 단계, 최종분석 단계에 따라 개념을 분석하였다. 현장작업단계에서는 참여자와 심층면담방법을 통해 자료를 수집하였다. 결과 발달지지간호 개념의 속성은 간호실무차원과 가족중심차원인 2차원으로 구분될 수 있으며, 간호실무차원은 자궁 내 환경 따라가기, 상호작용, 개별화, 발달에 대한 인식을 간호에 통합 등의 4가지 속성으로 도출되었으며, 가족중심차원은 전문적인 협력, 부모-아기 애착지지인 2가지 속성으로 도출되었다. 결론 본 연구에서는 혼종모형을 사용한 개념분석을 통해 미숙아 발달지지간호에 대한 6가지 속성을 추출하였다. 아직 명확하게 제시되지 않은 미숙아 발달지지간호에 대한 개념정의를 제시함으로써 미숙아 발달지지간호 관련 이론 개발 및 실무 증진에 활용될 수 있다고 본다.

• 한국콘텐츠학회논문지
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• 제14권9호
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• pp.463-475
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• 2014

21세기의 신성장 동력으로 여겨지고 있으며 최근에 급격한 양적 및 질적 성장을 하고 있는 의료관광이나 우리나라가 제공하는 의료관광 상품이 아직 의료 관광객의 필요에 충분히 부응하지 못하는 측면이 있다. 이의 해법을 의료관광속성에 관한 연구에서 찾고자 한다. 여기에 2000년 이후 꾸준히 성장세를 유지하고 있는 한류에 대한 관심의 정도가 의료관광에 영향을 미치는지도 확인한다. 이를 위해 5가지 가설이 설정되었고 가설검증을 위해 설문을 통한 실증분석을 실시하였다. 실증분석을 위해 SPSS 20.0 통계프로그램을 활용하였고, 설정된 가설은 검증결과 모두 채택되었다. 가설검증결과 한류에 대한 관여도는 의료관광속성, 만족도 및 행동의도에 영향을 미쳤으며 의료관광속성도 만족도 및 행동의도에 영향을 미침을 확인하였다.

• 산업경영시스템학회지
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• 제42권3호
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• pp.176-183
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• 2019

The environmental changes in the Korean cosmetic medical service industry in the $21^{st}$ century are forming intense competition among medical institutions due to the quantitative expansion of its market. For stable growth of the cosmetic medical service industry, continuous quality improvement is necessary based on empirical research on the quality of cosmetic medical services rather than external expansion. The purpose of this study is to classify the quality attributes of cosmetic medical service using Kano model and to derive the degree of satisfaction and dissatisfaction of each quality attributes through Customer Satisfaction Coefficient (CSC). Through this, the study identified strategic priorities and suggested specific step-by-step approaches and quality improvement priorities that can increase customer satisfaction using the Potential Customer Satisfaction Improvement Index (PCSI Index). Based on SERVPERF, this study used measurement tools consisting of five dimensions : tangibles, reliability, responsiveness, assurance, and empathy. In addition, it was used of measurement items reconstructed into positive, negative, and satisfaction questions for Kano model analysis, CSC analysis, and PCSI Index analysis. A total of 300 medical consumers who experienced cosmetic medical services for the past one year in medical institutions such as plastic surgery and dermatology were collected with convenient sampling. As a result, urgent items for improving the quality of service using the PCSI Index, 'Consideration for customer benefits' in empathy category was followed by 'Immediate help' and 'Sincere response' in responsiveness category, and 'Understanding customer needs' in empathy category, respectively. That is, it is required to improve human service quality attributes such as empathy and responsiveness rather than physical service quality attributes. This study contributes practically in that it provides specific and discriminatory approaches to improve customer satisfaction on cosmetic medical service quality and suggests improvement priorities.