Internet commerce has been growing at a rapid pace for the last decade. Many firms try to reach wider consumer markets by adding the Internet channel to the existing traditional channels. Despite the various benefits of the Internet channel, a significant number of firms failed in managing the new type of channel. Previous studies could not cleary explain these conflicting results associated with the Internet channel. One of the major reasons is most of the previous studies conducted analyses under a specific market condition and claimed that as the impact of Internet channel introduction. Therefore, their results are strongly influenced by the specific market settings. However, firms face various market conditions in the real worlddensity and disutility of using the Internet. The purpose of this study is to investigate the impact of various market environments on a firm's optimal channel strategy by employing a flexible game theory model. We capture various market conditions with consumer density and disutility of using the Internet.
shows the channel structures analyzed in this study. Before the Internet channel is introduced, a monopoly manufacturer sells its products through an independent physical store. From this structure, the manufacturer could introduce its own Internet channel (MI). The independent physical store could also introduce its own Internet channel and coordinate it with the existing physical store (RI). An independent Internet retailer such as Amazon could enter this market (II). In this case, two types of independent retailers compete with each other. In this model, consumers are uniformly distributed on the two dimensional space. Consumer heterogeneity is captured by a consumer's geographical location (ci) and his disutility of using the Internet channel (${\delta}_{N_i}$).
shows various market conditions captured by the two consumer heterogeneities.
(a) illustrates a market with symmetric consumer distributions. The model captures explicitly the asymmetric distributions of consumer disutility in a market as well. In a market like that is represented in
(c), the average consumer disutility of using an Internet store is relatively smaller than that of using a physical store. For example, this case represents the market in which 1) the product is suitable for Internet transactions (e.g., books) or 2) the level of E-Commerce readiness is high such as in Denmark or Finland. On the other hand, the average consumer disutility when using an Internet store is relatively greater than that of using a physical store in a market like (b). Countries like Ukraine and Bulgaria, or the market for "experience goods" such as shoes, could be examples of this market condition.
summarizes the various scenarios of consumer distributions analyzed in this study. The range for disutility of using the Internet (${\delta}_{N_i}$) is held constant, while the range of consumer distribution (${\chi}_i$) varies from -25 to 25, from -50 to 50, from -100 to 100, from -150 to 150, and from -200 to 200.
summarizes the analysis results. As the average travel cost in a market decreases while the average disutility of Internet use remains the same, average retail price, total quantity sold, physical store profit, monopoly manufacturer profit, and thus, total channel profit increase. On the other hand, the quantity sold through the Internet and the profit of the Internet store decrease with a decreasing average travel cost relative to the average disutility of Internet use. We find that a channel that has an advantage over the other kind of channel serves a larger portion of the market. In a market with a high average travel cost, in which the Internet store has a relative advantage over the physical store, for example, the Internet store becomes a mass-retailer serving a larger portion of the market. This result implies that the Internet becomes a more significant distribution channel in those markets characterized by greater geographical dispersion of buyers, or as consumers become more proficient in Internet usage. The results indicate that the degree of price discrimination also varies depending on the distribution of consumer disutility in a market. The manufacturer in a market in which the average travel cost is higher than the average disutility of using the Internet has a stronger incentive for price discrimination than the manufacturer in a market where the average travel cost is relatively lower. We also find that the manufacturer has a stronger incentive to maintain a high price level when the average travel cost in a market is relatively low. Additionally, the retail competition effect due to Internet channel introduction strengthens as average travel cost in a market decreases. This result indicates that a manufacturer's channel power relative to that of the independent physical retailer becomes stronger with a decreasing average travel cost. This implication is counter-intuitive, because it is widely believed that the negative impact of Internet channel introduction on a competing physical retailer is more significant in a market like Russia, where consumers are more geographically dispersed, than in a market like Hong Kong, that has a condensed geographic distribution of consumers. illustrates how this happens. When mangers consider the overall impact of the Internet channel, however, they should consider not only channel power, but also sales volume. When both are considered, the introduction of the Internet channel is revealed as more harmful to a physical retailer in Russia than one in Hong Kong, because the sales volume decrease for a physical store due to Internet channel competition is much greater in Russia than in Hong Kong. The results show that manufacturer is always better off with any type of Internet store introduction. The independent physical store benefits from opening its own Internet store when the average travel cost is higher relative to the disutility of using the Internet. Under an opposite market condition, however, the independent physical retailer could be worse off when it opens its own Internet outlet and coordinates both outlets (RI). This is because the low average travel cost significantly reduces the channel power of the independent physical retailer, further aggravating the already weak channel power caused by myopic inter-channel price coordination. The results implies that channel members and policy makers should explicitly consider the factors determining the relative distributions of both kinds of consumer disutility, when they make a channel decision involving an Internet channel. These factors include the suitability of a product for Internet shopping, the level of E-Commerce readiness of a market, and the degree of geographic dispersion of consumers in a market. Despite the academic contributions and managerial implications, this study is limited in the following ways. First, a series of numerical analyses were conducted to derive equilibrium solutions due to the complex forms of demand functions. In the process, we set up V=100, ${\lambda}$=1, and ${\beta}$=0.01. Future research may change this parameter value set to check the generalizability of this study. Second, the five different scenarios for market conditions were analyzed. Future research could try different sets of parameter ranges. Finally, the model setting allows only one monopoly manufacturer in the market. Accommodating competing multiple manufacturers (brands) would generate more realistic results.
Recently, as growing of interest for LBS(location-based services) techniques, lots of works on moving objects that continuously change their information over time, have been performed briskly. Also, researches for NN(nearest neighbor) query which has often been used in LBS, are progressed variously However, the results of conventional NN Query processing techniques may be invalidated as the query and data objects move. Therefore, they are usually meaningless in moving object management system such as LBS. To solve these problems, in this paper we propose a new nearest neighbor query processing technique, called CTNN, which is possible to meet accurate and continuous query processing for moving objects. Our techniques include an Approximate CTNN(ACTNN) technique, which has quick response time, and an Exact CTNN(ECTNN) technique, which makes it possible to search nearest neighbor objects accurately. In order to evaluate the proposed techniques, we experimented with various datasets. Experimental results showed that the ECTNN technique has high accuracy, but has a little low performance for response time. Also the ACTNN technique has low accuracy comparing with the ECTNN, but has quick response time The proposed techniques can be applied to navigation system, traffic control system, distribution information system, etc., and specially are most suitable when both data and query are moving objects and when we already know their trajectory.
This research describes strategies to promote the growth of the Big Data industry and the companies within the ecosystem. In doing so, we identify the roles and responsibilities of various objects of this ecosystem and Big Data concepts. We describe the five components of the Big Data ecosystem: governance, data holders, service users, service providers and infrastructure providers. Related to the Big Data industry, the paper discusses 13 business strategies between the five components in the ecosystem. These strategies directly respond to areas of research by the Big Data industry leading experts on its early development. These strategies focus on how companies can gain competitive advantages in a growing new business environment of Big Data. The strategy topics are as follows: 1) the government's long term policy, 2) building Big Data support centers, 3) policy support and improving the legal system, 4) improving the Privacy Act, 5) increasing the understanding of Big Data, 6) Big Data support excavation projects, 7) professional manpower education, 8) infrastructure system support, 9) data distribution and leverage support, 10) data quality management, 11) business support services development, 12) technology research and excavation, 13) strengthening the foundation of Big Data technology. Of the proposed strategies, establishing supportive government policies is essential to the successful growth of thee Big Data industry. This study fosters a better understanding of the Big Data ecosystem and its potential to increases the competitive advantage of companies.
The identification of effective root zone would clarify dynamics of plant available water and soil water balance. Using the relationship between soil properties and electrical resistivity (ER) the purpose of this research is to identify soil zone affected by a plant root activity using electrical resistivity tomography (ERT) technique. Four plastic containers were prepared for two different soil textures (clay and sandy loam) and one container for each texture was selected for planting four corn seedlings (Zea mays L.) and the others were prepared for the blank. For ERT monitoring, we prepared 0.8 m plastic sticks with 17 electrodes installed with 5 cm space. The Ministing (AGI Inc., Texas) instrument for electrical resistivity measurement and semi-auto converter of electrode arrangement were set up for dipole-dipole array. During 2 months of the corns growing, ERT monitoring was made 3 to 4 days after the irrigation practice. Despite of the same amount water supplied into soils, two textures showed very different apparent resistivity values due to different clay content. The apparent electrical resistivity is consistently lower in clay loam comparing to sandy loam soil implying that plant root does not significantly alter the overall trend of resistivity. When plant root system, however, is active both soils with plants showed 2-7 times higher electrical resistivity and higher coefficient variation than soils without plant, implying the effect of root system on the resistivity, in which may caused by. This result suggests plant root activities regulating the soil water dynamics mainly control the variation of electrical resistivity over soil textural difference. Therefore the identification of water uptake zone would highly be correlated to plant root activities, thus ERT will be feasible approach to identify spatial characteristics of a plant root activity.
Korea's film industry has been growing over the last 10 years, and there has been much attention to the antecedents of film box office sales both academic and business communities. So far, previous research which explained success factors of film or movie mainly focused on 3 stages, production, distribution and screening. However, these 3 steps are heavily vertically integrated in Korea's firm industry unlike United States. Almost 130% of movie theaters are multiplex chain and operated by film production companies such as CJ and Lotte Entertainment In this situation, film sales are likely to he affected by movie theaters own facilities or location factors rather than movie contents. Based. on resource-based view and S-C-P paradigm, the authors examined "whether movie theater's facilities factors and trade area factors such as accessibility, competitive situation, and population have effect to movie theater's sales revenues. The results showed that the average occupancy of theater is the most important factor to movie theaters sales in both large and small cities. In large cities, movie theater's facilities factors which included vibration seat special sound system, premium movie theater, VIP lounge are relatively important than trade area factors. In contrast, in small cities, location factors and accessibility are the most important factors to movie theaters sales. We discuss the managerial and theoretical implication for the results and the specific limitations are suggested at the end of the paper.
Journal of the Korea Academia-Industrial cooperation Society
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제13권2호
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pp.615-627
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2012
The market penetration of the smart phones has brought significant changes to the related industries. As the mobile phone market as well as the smart phone application market are growing rapidly, competition among small-size application developers has become severe. However, due to the severe competition and expensive market entry costs, the developers argue that it is necessary to develope the applications from the perspective of the users. However, studies on application development from the users' perspectives are still in the early stages and they have not provided various approaches. Therefore, based on the Open Coding method of Ground Theory, this study collected data on applications review from related communities and blogs of Korean web portal sites, and identified indices which users consider important when they use the applications. In addition, we conduct a comparative analysis between those indices by calculating their frequency of exposure. As a result, a total of 30 sub-categories of indicators such as amusement, controllability, versatility and ease of use appeared to be predominant to users and those lower categories were grouped into five categories; sensibility, design, technology, price, and social skills. The results of this study suggest to the application developers the guidelines of user oriented design and development. It can be used to develop the evaluation tool for application usability.
Noh, Jaejong;Kim, Ju-Hee;Lim, Jeong Hyeon;Kim, Tae Bok;Seong, Mun Ho;Jung, Gi Tai;Kim, Jeong Man;Cheong, Seong-Soo;Oh, Nam Ki;Lee, Wang-Hyu
Research in Plant Disease
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제20권1호
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pp.8-14
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2014
The socio-network activities for regional governments, agricultural research institutes, developing agencies and policy makers of any countries are very crucial and important to take into account the root cause of current problems faced by farmers. The survey was conducted in South Korea during the period January, 2008 to August, 2012 in order to shed light on prevalence of different diseases on watermelon in different regions and to better understand farmers' knowledge and perceptions for following watemelon's growing procedures and practices. A total of 590 cases were reported on 573 watermelon growers with highest 87.1% in Jeonbuk, 4.7% in Jeonnam, and 8.2% in other regions such as Gyeongbuk, Gyeongnam, Chungnam, Gwangju, Gyeonggi, Daegu, Gangwon, Changwon and Seoul. The maximum percentages of cases recorded were related to diseases and insect pest (38.6%) followed by physiological disorder (29.7%), cultural practices (18.8%), soil and fertilizer (9.0%), herbicide (2.9%) and others (1.0%). It was observed that the manifestation aspects of the diseases were changed due to increasing in proportion of 'in-facility' cultivation to 12,995 ha compared to 'open-field' cultivation (2,722 ha). The present survey revealed the necessity to reduce the damages incurred at watermelon farms as soon as possible through the breeding program to develop resistant cultivar, use of pathogen-free propagating plants, and efficient prevention of pathogen by regular monitoring of watermelon plants at farms.
Based on the community structural attributes, such as species composition, diameter and height distribution, topographic position, and species diversity in the natural deciduous forest of Mt. Gari area, this study suggested desirable species and composition ratio to achieve ecological management of forests so as to maintain forest stability and enhance economical values. The results are as follows : 1. Twenty-five tree species were growing in the study forest. Of these Quercus mongolica, Pinus densiflora, Juglans mandshurica, Quercus serrata, Cornus controversa, Acer mono, Fraxinus rhynchophylla, and Tilia mandshurica were selected for desirable species through the evaluation of dominant and dominant potential. Kalopanax pictus, considered to be highly valuable species, was also included. 2. Taking account of different species composition pattern by topographic positions, we select as desirable species of J. mandshurica, C. controversa, Q. mongolica, A. mono, T. mandshurica, and F. rhynchophylla in the valley area, Q. mongolica, Q. serrata, A. mono, T. mandshurica, F. rhynchophylla, and K. pictus in the mid-slope area, and Q. mongolica, P. densiflora, Q. serrata, and Fraxinus rhynchophylla in the ridge area. 3. Based on the estimation of species diversity index for the overstory components, the reasonable forest stability levels of the indices were estimated at 1.96, 1.68, 1.94, and 1.27 for whole forest, valley, midslope, and ridge, respectively. 4. The recommended species composition ratios in the study forest were suggested Q. mongolica to be 30%, A. mono, F. rhynchophylla, Q. serrata, and T. mandshurica to be 10%~15%, J. mandshurica, P. densiflora, and C. controversa to be 5%~10%, and K. pictus to be 5%.
Kim, Jong-Hyeong;Mamuad, Lovelia L.;Lee, Hyun-June;Ki, Kwang-Seok;Lee, Wang-Shik;Ha, Jong-K.;Lee, Sang-Suk
Asian-Australasian Journal of Animal Sciences
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제24권12호
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pp.1711-1717
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2011
The objective of this experiment was to evaluate the effect of dietary supplementation of glutathione (GSH) on health, solid feed consumption, nutrient intake, body weight gain (BWG), feed efficiency, blood metabolites and the occurrence of diarrhea in Holstein neonatal calves. The calves were fed plain milk as a control (CON) or milk with GSH supplementation. Sixteen calves were separated from their mothers immediately after birth, moved into individual cages and fed colostrum for the first three days. For GSH supplementation, three grams of GSH powder were mixed in 1.8 L of heat-treated milk and placed in a plastic bottle with a rubber nipple. The calves were fed GSH-supplemented milk only once out of four daily feedings. For the first 25 d, calves were fed 1.8 L of milk four times per day. Milk feeding frequency was reduced to three times per day from days 26 to 30, followed by twice a day from days 31 to 44, and once a day from days 45 to 49, after which they were weaned at day 50. Body weight gain (BWG), feed consumption, and growth performance were monitored until day 70. The dietary supplementation of GSH had no effect on daily feed intake and growth performance in growing calves. Hematological results revealed red blood cell distribution width (RDW) was lower, and mean corpuscular volume (MCV) was significantly higher in calves fed GSH. Serum lactate dehydrogenase (LDH) concentrations were lower in calves fed GSH. Rectal temperature at day 70 was higher in calves that did not receive GSH, while mean frequency of diarrhea and enteritis was less in calves fed GSH. It is concluded from the present study that BW gain, total dry matter intake (DMI), feed efficiency, and breathing rate did not differ between groups. However, there were some positive blood parameters and the mean frequency of diarrhea and enteritis was less in calves fed GSH compared to CON which did not receive GSH. With the results obtained, supplementation of GSH is highly recommended.
To study restoration model of evergreen broad-leaved forests in warm temperate region, vegetation structure was studied at Wando(Island) as a case study. Quercus acuta was a dominant species at evergreen broad-leaved forests in Wando(Island). Majority of evergreen broad-leaved forests was a thirty years old coppice forest. Reforested vegetation and deciduous broad-leaved forests was developed at a mid-slope districts and a piedmont. Deciduous broad-leaved forestsconsisted of Quercus serrata, Carpinus tschonoskii, Carpinus coreana, etc., was developed at a ridge and higher districts. Evergreen broad-leaved woody plants were growing at a forest floor of deciduous broad-leaved forests. The species over sixty percent of constanty ratio in forty seven plots were Ligustrum japonicum, Trachelospermum asiaticum var. intermedium, Quercus acuta and Eury japonica. The vascular plants in the Wando(Island) was summarized as 488 taxa which composed as 101 families, 321 genus, 426 species, 56 varieties, 5 forms and 1 hyvrid. Evergreen broad-leaved woody stecies was 32 taxa which composed as 23 genus, 30 species and 2 varieties. The species such as Liliope platyphylla of Liliaceae and Pueraria thunbergii of Leguminosae, etc. was recorded as the highest values for their widely distribution in the areas. On the contrary, and forty taxa of plants such as Viburnum erosum of Caprifoliaceae, Traceholospermum asiaticum var. intermedium was recorded as over 50% of constancy ratio. Two hundred and nine taxa of plants such as Juglans manshurica of Juglandaceae, Cornus walteri of Cornaceae and Rodotypos scandens of Rosaceae, etc. was showed the specific trends due to long-term artificial disturbance. The forest of Pinus thunbergii showde the highest species diversities(155 species per 600m$^{2}$), while the Cinnamomum japonicum-Tracheolospermum asiaticum var. intermedium community showed the lowest species diversities(23 species per 600m$^{2}$).
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