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http://dx.doi.org/10.14400/JDC.2014.12.4.1

Characterizing Business Strategy in a New Ecosystem of Big Data  

Yoo, Soonduck (Dept. e-business, Hansei University)
Choi, Kwangdon (Dept. e-business, Hansei University)
Shin, Sungyoung (Dept. Big Data planning National Information Society Agency)
Publication Information
Journal of Digital Convergence / v.12, no.4, 2014 , pp. 1-9 More about this Journal
Abstract
This research describes strategies to promote the growth of the Big Data industry and the companies within the ecosystem. In doing so, we identify the roles and responsibilities of various objects of this ecosystem and Big Data concepts. We describe the five components of the Big Data ecosystem: governance, data holders, service users, service providers and infrastructure providers. Related to the Big Data industry, the paper discusses 13 business strategies between the five components in the ecosystem. These strategies directly respond to areas of research by the Big Data industry leading experts on its early development. These strategies focus on how companies can gain competitive advantages in a growing new business environment of Big Data. The strategy topics are as follows: 1) the government's long term policy, 2) building Big Data support centers, 3) policy support and improving the legal system, 4) improving the Privacy Act, 5) increasing the understanding of Big Data, 6) Big Data support excavation projects, 7) professional manpower education, 8) infrastructure system support, 9) data distribution and leverage support, 10) data quality management, 11) business support services development, 12) technology research and excavation, 13) strengthening the foundation of Big Data technology. Of the proposed strategies, establishing supportive government policies is essential to the successful growth of thee Big Data industry. This study fosters a better understanding of the Big Data ecosystem and its potential to increases the competitive advantage of companies.
Keywords
Big Data; Big Data ecosystem component; Big Data industry; Government policy; Industry Promotion;
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