• 감성과학
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• 제16권1호
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• pp.11-28
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• 2013

This article aims to explore the interactive roles of types of primed identity (local versus global identity) and types of ad framing on brand evaluations. The authors designed 2 experiments in which each experiment followed a $2{\times}2$ between-subject design. The empirical results showed that a gain-framed ad induced more positive emotional responses than a loss-framed ad, and the positive affective responses lead to more favorable brand evaluation. Furthermore, the results showed that there were interactive effects of primed identity and types of advertisement frame on brand evaluation. In the additional analysis, the results showed that when people with local identity were exposed to the gain-framed ad, they would engage in a higher level of integration processing than those in the control group, which in turn induced more favorable evaluation to the local brand. That is, the integration processing mode played a mediating role between the interaction (local id priming ${\times}$ ad frame) and the local brand evaluation. However, in the case of global brand evaluation, the integration processing mode did not play such a mediating role.

• 산경연구논집
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• 제10권11호
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• pp.35-47
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• 2019

Purpose: Current study focused on investigating the effects of the self-dissociation as a thought in which consumers dis-identify or dissociate with the threatened in-group and the escapism as a tendency of consumers' distracting themselves and avoiding their thoughts about the in-group under severe but adoptable criticism by turning their attention elsewhere on across-domain compensatory consumption intention. And It explored not only the positive roles of undesirability thought against the in-group in consumers' forming the self-dissociation and the escapism, but also the effects of negative emotion to the in-group felt at the place of being exposed to the criticism against the in-group on the escapism. Research design, data, and methodology: The experiment was performed with the in-group-threatening single factor within-subject design. Questionnaire data were collected from 196 undergraduate students, and the data were used to testing research hypotheses by structural equation model of Amos 21.0. Results: First, both the self-dissociation of consumers' dis-identifying with the in-group criticized severely by others and the escapism of their deliberately directing their thoughts and distracting their attention away from thinking the in-group positively influenced on the across-domain compensatory consumption intention. Second, the negative emotion positively influenced on the escapism. Third, the undesirability thought to the in-group under the severe criticism positively effected on the self-dissociation as well as the escapism. Putting in the nutshell, the findings of this study are consistent with the idea that consumers can overcome the negative self-discrepancy on one dimension of their social identity by distracting themselves and avoiding thinking about the threatened in-group to find meaning on another dimension which might lead them to the place of doing the across-domain compensatory consumption. Conclusions - Focusing on the results of this study, checking which aspects of consumers' social identity are linked to products or brands is at issue to marketers when the consumers are faced with the criticism against the in-group. The marketers should build the messages about their products or brand not related to the checked aspects, and communicate the messages, to lead the consumers to the place of doing the across-domain compensatory consumption by their products or brands.

• 수산해양교육연구
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• 제21권1호
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• pp.1-15
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• 2009

The purpose of this study was to examine the effect of a career exploration program using career portfolio for vocational high school students and suggest ideas for making a decision their career and occupation. The number of subjects in this study were 50 high school students in Busan metropolitan city among which 25 were assigned for the experimental group and 25 in the control group. The career exploration program utilizing career portfolio in this study was composed of 12 sessions utilizing the career portfolio. This program was based on Jeong et al.'s career development program(2005) for high school students and Choi's career exploration program using internet(2005). The instruments of this study were self-efficacy scale and career identity scale. The average, standard deviation and the differences between the pre and post-test were calculated and processed by SPSS WIN 14.0. The major findings of this study can be summarized as follows: First, the career exploration program using career portfolio was effective to enhance significantly the level of the self-efficacy of vocational high school students. Second, the career exploration program using career portfolio was also effective to enhance career identity.

• 복식
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• 제60권3호
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• pp.99-109
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• 2010

The purpose of this study was to examine the differences of appearance management behavior and body exposure attitude according to sex role identity. The method of this study was a survey research method by questionnaire. The subjects were 632 college students (male: 302, female: 330) living in Seoul area. The data were analyzed by SPSS program. Analysis methods used were frequency, factor analysis, Cronbach's $\alpha$-reliability coefficient, one-way ANOVA and Duncan's multiple range test. The subjects were divided into 4 types of sex role identity: androgynous, masculine, feminine, and undifferentiated type. The female androgynous group had skin care the most, while the male androgynous type had clothing management and weight control the most among the 4 types. Both male and female androgynous groups had hairstyle care the most. Both the male and female masculine groups wore chest exposing clothes the most, while the female masculine type wore shoulder exposing and leg exposing clothes the most. The female androgynous group showed the highest appearance management expenses.

• 패션비즈니스
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• 제16권5호
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• pp.164-177
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• 2012

The purpose of this study was to classify sex role identity into groups and analyze the difference of social face sensitivity and appearance management behaviors by sex role identity. Questionnaires were administered to 306 people in their twenties and thirties living in Daegu Metropolitan City and Kyoungbuk province. The data was analyzed by using frequency, factor analysis, credibility, ${\chi}^2$-test, ANOVA, Duncan-test, and t-test. The findings were as follows. Sex role identity were classified into four groups (androgyny, masculineness, feminineness, and undifferentiation). Men in androgyny group showed the highest rate of 41.3% followed by undifferentiation(24.7%), masculineness(21.3%), and feminineness(12.7%). Women in undifferentiation group showed the highest rate of 35.9% followed by feminineness(24.4%), androgyny(23.7%), and masculineness(16.0%). Social face sensitivity were composed of four factors (consciousness of being embarrassed, social formality, other consciousness, and prestige). Appearance management behaviors were composed of six factors (skin management, fashion image management, plastic surgery management, weight management, hair management, and health management). According to the result of a significant difference between social face sensitivity and appearance management behaviors by sex role identity, male showed significant difference between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, social formality, and other consciousness). Both of the male and female showed a significance of difference in consciousness of being embarrassed, and social formality. Male showed significant difference between the sub-variables of appearance management behaviors factors (fashion image management, weight management, hair management, and health management). Both of the male and female showed a significance of difference in fashion image management. Gender of twenties and thirties showed distinction between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, and prestige) and appearance management behaviors (skin management, fashion image management, plastic surgery management, weight management, and hair management).

• 한국의류산업학회지
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• 제21권6호
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• pp.754-765
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• 2019

The purpose of this study is to find out about the impact on self-identity and creativity of college students through the fashion collage program. The methods of research were content analysis and statistical analysis. The research subjects consisted of six fashion major college students experiment group and six control group students attending P university in Busan. The period of investigation was conducted once a week in the 9th session (2019. 04. 25. - 06. 18). The analysis criteria of fashion collage were divided into formality and contents, and the analysis criteria consisted of number of collage pieces, margin, overlapping, cut method, text position, color, space layout, and location of fashion design drawing. Collage maps were analyzed based on formal analysis, and fashion design drawings were analyzed based on formal and contents analysis. In order to verify the effectiveness of the fashion collage program, a pre-post test of self-identity and creativity was conducted. Statistical analysis was conducted by using the SPSS WIN 25.0 program, U-test of Mann-Whitney, Wilcoxon signed-rank test. In pre-post test of self-identity and creativity, there were significant differences. In conclusion, it has been shown that fashion collage programs are effective in improving self-identity and creativity for college students majoring in fashion. This study has a limitation of collage programs focused on self-discovery, so it should be carefully analyzed.

• 대한수학회보
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• 제43권3호
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• pp.619-626
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• 2006

Let m be any positive integer, R be a ring with identity, $M_m(R)$ be the matrix ring of all m by m matrices eve. R and $G_m(R)$ be the multiplicative group of all n by n nonsingular matrices in $M_m(R)$. In this pape., the following are investigated: (1) for any pairwise coprime ideals ${I_1,\;I_2,\;...,\;I_n}$ in a ring R, $M_m(R/(I_1{\cap}I_2{\cap}...{\cap}I_n))$ is isomorphic to $M_m(R/I_1){\times}M_m(R/I_2){\times}...{\times}M_m(R/I_n);$ and $G_m(R/I_1){\cap}I_2{\cap}...{\cap}I_n))$ is isomorphic to $G_m(R/I_1){\times}G_m(R/I_2){\times}...{\times}G_m(R/I_n);$ (2) In particular, if R is a finite ring with identity, then the order of $G_m(R)$ can be computed.

• 대한가정학회지
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• 제40권12호
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• pp.31-48
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• 2002

The objective of this study was to find variables related to propensity of compensatory consumption of university students in Korean and Japan. Questionnaires research method was conducted and 477 samples were selected. Korean undergraduates have higher propensity of compensatory consumption for negative feelings than Japan undergraduates. Japan undergraduates have higher propensity of compensatory consumption for positive feelings than Korean undergraduates. Korean undergraduates have a tendency to compensate positive and negative feelings by drinking. Japan undergraduates have a tendency to compensate positive feelings by eating out, and to compensate negative feelings by buying books. In compensatory consumption for positive feelings, Korean undergraduates is influenced by group identity, but Japan undergraduates is influenced by reference group. Propensity of compensatory consumption of Korean undergraduates is mostly influenced by consumption tendency, materialism, group identity, and self-concept. Propensity of compensatory consumption of Japan undergraduates is influenced by consumption tendency, materialism, reference group, and their family income. The strongest predictor of propensity of compensatory consumption of Korean and Japan undergraduates is consumption tendency, followed by materialism.

• 수산해양교육연구
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• 제18권3호
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• pp.272-282
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• 2006

The purpose of this study was a compare analysis on the counseling of testing and interview for problem of adolescent. The subjects were 20 adolescents who had randomly assigned to an experimental group(10) and a control group(10). To obtain the data, relation of counseling, awareness of self, motivation of self, identity of career questionaries were used. To analyze data, ANCOVA, MANOVA were executed. The results were follows. First, the counseling of testing affected significantly on improvement of experimental group's awareness of self, motivation of self. Second, the counseling of testing affected significantly on improvement of experimental group's identity of career.

• 정보보호학회논문지
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• 제7권2호
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• pp.11-18
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• 1997

Chaum과 Heyst는 부인 방지 서명에 근거한 그룹 서명 방식을 제안하였다. 그러나 부인 방지 서명은 서명 검증시 서명자의 도움이 요구되므로 정당한 수신자 조차도 서명을 검증할 수 없을 뿐 아니라, 서명자의 신분을 확인하고자 할 경우에도 그룹 소속원 전체의 헙조가 있어야만 소속원의 신분을 확인할 수 있는 불편함이 있다. 박성준등은 서명자의 도움 없이 자체 검증이 가능하며 신분 확인시에도 소속원의 도움 없이 신뢰 센터가 소속원의 신분 확인이 가능한 그룹 식별 정보를 이용한 그룹 서명 방식을 제안하였다. 본 논문에서는 박성준등이 제안한 그룹 서명 방식의 신분 확인 과정의 문제점을 밝히고, 사용자 결탁시 새로운 그룹 서명키를 계산할 수 있을 뿐 아니라 신뢰 센터의 비밀키가 노출될 수 있음을 보이고자 한다.