• Title/Summary/Keyword: Green marketing

Search Result 154, Processing Time 0.02 seconds

Green Supply Chain Management to Promote Environmental Awareness of Consumers in the Fashion Design Industry

  • Jieun KIM;Junhyuck SUH;Eungoo KANG
    • Journal of Distribution Science
    • /
    • v.22 no.3
    • /
    • pp.93-104
    • /
    • 2024
  • Purpose: Using green supply chain management (GSCM), the current study focuses on the fashion design industry as a central player in promoting an eco-conscious consumption culture by creating awareness of the need to produce and consume eco-friendly fashion products instead of only capitalizing on the shifting consumer tastes, preferences, and expectations. Research design, data and methodology: This study selected a PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) checklist as a research methodology. The purpose is the detailed and disinterested evaluation of all the published information related to the topic of the research. Results: This study suggests brief solutions of the GSCM based on the five categories of sustainable fashion activities that contribute to the development of eco-friendly fashion designs and marketing strategies. This strategy employed by firms to promote sustainable production and consumption is a major factor in enhancing consumers' environmental awareness. Conclusions: The study delves into how brands in the fashion design industry provide a platform for collective action by investing in educational campaigns and transparent communication, collaborating with various stakeholders to maximize awareness of the need for eco-conscious consumption and the availability of green fashion products. Practitioners should consider developing a comprehensive framework to assess the feasibility of different awareness strategies and purchase stimulation approaches.

A Study on the Strategy to Develop Human Resources in the Green Health Industry (녹색건강산업의 인력양성 발전방안에 관한 연구)

  • Han, Jin-Young;Choi, Eun-Mi;Ji, Ke-Yung
    • Journal of Digital Convergence
    • /
    • v.10 no.4
    • /
    • pp.297-308
    • /
    • 2012
  • This study is intended to estimate the demand for the green health industry market, to seek for the strategies to develop human resources and to provide fundamental data for development of local green health industry specialization programs in the manner of investigating the intentions to participate in and opinions about the green health industry. Data were collected from 190 and surveyed from 5 to 19 in November 2010. Based upon the priority survey and factor analyses of educational contents for development of human resources specializing in the green health industry, there is some difference in the classification of all domains between the two groups, however the results concerning the cognition of the language education of educational contents and the priority of medical tourism marketing are similar between the two groups. As one of the biggest problems with medical tourism is the difficulty of communication during medical examination and treatment, it is desirable to develop professional human resources with global competitiveness based on customized education as well as excellent language skills by the specialized fields of green health industry.

The Directions of Supporting Policy and Education Strategy for Young Agricultural Workforce (농업후계인력 육성을 위한 농촌청소년교육 및 지원방향)

  • Oh, Hae-Sub;Kim, Jeong-Joo
    • Journal of Agricultural Extension & Community Development
    • /
    • v.9 no.2
    • /
    • pp.185-197
    • /
    • 2002
  • The supporting system for agricultural workforce and education strategy has been changing both domestically and worldwide range term. To change the fundamental directions, much more needs to be learned about the process of structural adjustment regarding the dynamics of the agricultural and rural sectors. A rural development doctrine must pay more attention to the ongoing problems of population imbalance and the dissolution of the countryside. The focus should be young people prefer to live in cities because there are more opportunities, services, and great personal fulfillment. This paper was described the effective fostering directions of young agricultural workforce and educational program to prepare future and young farmer for teaching careers in agriculture, food, farm management, and marketing. To achieve these goals, the specific approaches are 1) establish the strong partnership between related organizations of agricultural business, 2) strengthen the management and marketing education of products, 3) create the various in-farming or out-fanning incomes including green tourism, 4) enhance the aggressive marketing strategies by Internet, Telephone, and TV etc, 5) make the association among the same items for the effective research and risk management.

  • PDF

A Study on the Reality and Improvement Plan of Scenic Landscape Agriculture in Korea - Case Study of the Go-Chang County in Jeon-Buk Province - (한국의 경관농업의 실태와 개선방안에 관한 연구 -전라북도 고창군 공음면 사례를 중심으로-)

  • Chung, Cheol-Mo;Park, Mi-Ho
    • Journal of Korean Society of Rural Planning
    • /
    • v.13 no.3
    • /
    • pp.13-21
    • /
    • 2007
  • This study focus on the pilot case of a scenic landscape agriculture in Go-Chang county for the innovative rural development strategy related the green tourism in Korea. The Go-Chang county in Jeon-Buk province has been progressed the diversified agricultural crops production region. The Go-Chang county is known as the famous cultural tour place that has the many historical and cultural resources (provincial natural park, traditional music, great stone cluster area, military castle walls, good tasted eel food and wine). But, today, the circumstances of global agricultural free trading situations is rapidly proliferated, it invited the depression of the agricultural incomes in rural regions in Korea. So, the Go-Chang county seeks trying to alternative development methods. The new frontier like scenic landscape agriculture is the one of the innovative strategies in this processes. The Go-Chang county selects and supports the scenic landscape agriculture for the new income production policy in connection with the green tourism. This study finds out the important components of the success of a scenic landscape agriculture for the introduction to the new frontier of peen tourism in Go-Chang county. First the scenic landscape agriculture development must be related the 4 season-ecological cultivation methods connected well-being trends. Second, it will be increased the income level of rural people by the competitive the rural green products and diversified green tourism programs which produced by the efforts of the rural people. Third, the success of scenic landscape agriculture and place marketing of rural green tourism depend on the creative community leaders.

Growth Inhibitory Effect of Irradiated Green Tea Polyphenol Addition in Cosmetic Composition (녹차 폴리페놀을 첨가한 화장품의 암 세포증식억제 효과)

  • Park, Tae-Soon;Lee, Jin-Young;Park, Gun-Hye;Hyun, Sok-Jun;Lee, Jin-Tae;Cho, Young-Je;Kim, Young-Sun;An, Bong-Jeun
    • Applied Biological Chemistry
    • /
    • v.50 no.3
    • /
    • pp.217-223
    • /
    • 2007
  • Cosmetic products including toner and essence were manufactured to evaluate the effect of green tea polyphenols. In addition, irradiation was applied to remove an undesirable color of green tea polyphenol(GTP), which may cause a problem in marketing. The growth inhibition rates of GTP, PT, and PE on all cell lines were shown to be over 80% at 500 ppm concentration. Especially the growth inhibition rates of GTP, PT, and PE on human melanoma(G361) cells were shown to be over 80% at only 100 ppm concentration. Results indicate that the addition of irradiated green tea polyphenol may be effective in the manufacturing of functional cosmetics including toner and essence with various anti-cancer activities.

An Analysis of Environmentally Conscious Consumers' Features and Their Awareness of Green Fashion Products - Focusing on female residents of Seoul(Comparison between 1999 and 2007) - (그린 패션제품에 대한 환경친화적 소비자의 특성 및 인지도분석 - 서울시 거주여성을 중심으로(1999년도와 2007년도의 연구비교) -)

  • Lee, Jong-Sook;Yang, Lee-Na;Choi, Na-Young
    • Fashion & Textile Research Journal
    • /
    • v.9 no.4
    • /
    • pp.401-408
    • /
    • 2007
  • The study aims to examine consumer awareness of green fashion products and demographic characteristics by subdividing environmentally conscious consumers of such products in the current domestic fashion market. It then compares the result with the characteristics of environmentally conscious consumers studied by 1999 in order to understand the trend of the consumer group in the fashion market and to promote the use of green fashion products. Marketing strategies for green fashion products suggested by the study are as follows: First, fashion firms are required to develop and publicize shops selling recycled or second-hand clothing that environmentally conscious consumers show constant interest. For instance, clothing patterns may be developed to enable consumers to make their kids' clothing easily at home, and various garments made from recycled materials may stimulate environmentally conscious consumers' desire to buy. Particularly, advanced technologies should be developed and publicized to manufacture garments that can excel existing ones made of normal materials in their features in order to satisfy consumers' interest in clothing made from recycled PET bottles. In addition, various natural dyes should be developed to decrease water pollution. Second, it seems imperative to develop clothing made of recycled knitted apparel that attracts consumers' interest more than ever, fashionable multi-purpose clothing, and environmentally friendly materials. As the use of natural fur or leather can cause the endangerment of wild animals and the destruction of the ecosystem, synthetic fur or leather may be used to develop sophisticated products with the same texture as real ones to attract environmentally conscious consumers' interest.

Analysis of Car Dependence in Seoul Metropolitan Area (서울 수도권의 자동차 의존성 분석)

  • Mun, Jinsu;Kim, Hyun
    • KSCE Journal of Civil and Environmental Engineering Research
    • /
    • v.32 no.2D
    • /
    • pp.175-182
    • /
    • 2012
  • Korea Train Express (KTX) is now leading the train industry, heralding a new renaissance of transportation and changing the old construction-oriented policy to one based on customers' needs that intends to offer better service in speed, convenience, and space creation around the railroad stations. These new policies aims to provide differentiated 'utility' based services, with the commitment to environmentally friendly 'green growth'. Nevertheless, the new policy has the unspecified 'public' as its target and tends to change bus users to train users rather than automobile users to train users. Furthermore, due to the heavy dependence on automobiles, there exists the definite limit of the new policy to attract the automobile users to train services. The purpose of this paper is to analyze the car dependence in Seoul metropolitan area. Based on the analysis using structure equation modeling, it can be described that environment consciousness and public satisfaction level affect on the car dependence. Author concludes that emotional marketing needs to go with utility marketing and Incentive marketing to weaken the heavy dependence on automobiles and to successfully prompt the change to train services.

A Survey on the Research Trends in the Field of Eco and Eco-friendly Fashion in Korea - Focused on Journal Publications from 2010 through 2014 - (한국 에코·친환경패션 분야의 연구동향 - 2010년부터 2014년까지 학회지를 중심으로 -)

  • Choi, Hae-Joo
    • Journal of the Korean Society of Costume
    • /
    • v.66 no.5
    • /
    • pp.163-173
    • /
    • 2016
  • As the severity of environmental problems has come to light in recent times environmental protection has garnered more interest and importance. The purpose of this study was to determine the current research trends in ecofriendly fashion in Korea by analyzing the research trends related to eco fashion, provide information necessary for developing eco and eco-friendly fashion in the future, and set the research direction for related research. The study analyzed 1,746 research papers in Journal of Korean Society of Costume, Journal of the Korean Society of Clothing and Textiles, Research Journal of the Costume Culture, and Journal of the Korea Fashion and Costume Design Association from 2010 to 2014, and a total of 55 research papers related to eco fashion were selected. Major conclusions of the study are as follows: First, Journal of the Korean Society of Clothing and Textiles published the most papers on eco fashion, Journal of the Korea Fashion and Costume Design Association published the fewest. Second, the highest number of research papers published in a year was 14 in 2014. Only a small number of papers were published in 2012, but the figure increased in 2014. Third, the most frequently covered topic among the 12 topics was the 'eco-friendly' topic with 13 papers (23.64%), followed by topics on corporate social responsibility (CSR), eco, sustainable, green, ethical, and recycle, respectively. The 7 topics above were covered by 47 of the selected 55 papers (85.45%). Fourth, the following research methods were used: the questionnaire method, literature review, case study, Internet search, costume construction, online survey and interview. The questionnaire method was used in 22 papers (29.33%), making it the most frequently used method. Fifth, fields of research were divided into fashion design(19 papers, 34.55%) and fashion marketing(36 papers, 65.45%). Papers on fashion design was published the most in 2010, and fashion marketing papers peaked in 2014. The use of eco fashion will be expanded in various ways in terms of country, firms and consumers in the future.

A study on the consumers' attitudes toward pro-environment and purchasing behavior of eco-friendly fashion products for green marketing strategy (그린 마케팅 전략을 위한 친환경 패션제품에 대한 소비자의 태도와 구매행동에 관한 연구)

  • Ju, Seong-Rae;Chung, Myung-Sun
    • The Research Journal of the Costume Culture
    • /
    • v.22 no.4
    • /
    • pp.511-525
    • /
    • 2014
  • This study set out to investigate consumers' attitudes toward pro-environment, and their actual purchasing behavior. It aimed to empirically examine the effects of the consumers' attitudes toward pro-environmental products, the importance of the product attributes and the perceived value of the companies' environmental activities, on their purchasing behavior of eco-friendly fashion products, including their satisfaction, trust, and repurchase intention. The questionnaires were administered on 304 married women with previous experience of buying eco-friendly fashion products. The results were as follows. First, the consumers' behavioral patterns in terms of environmental concerns and the purchasing of eco-friendly household items were significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Second, the importance of eco-friendly attributes was significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Third, the perceived value of corporate environmental activity was not related to the purchasing behaviors of eco-friendly fashion products. Finally, the purchasing behavior of eco-friendly fashion products was significantly positive in relation to the satisfaction with eco-friendly fashion products as well as the trust and repurchase intention, and satisfaction and trust positively affected the repurchase intention. The implication of the research and direction for future study were discussed.

On the study of the distribution systems in the Green Tea industries (녹차산업의 유통시스템화에 관한 연구)

  • Ki, Min-Jung
    • Journal of Global Scholars of Marketing Science
    • /
    • v.8
    • /
    • pp.39-59
    • /
    • 2001
  • The production of the tea leaf is characteristic of the geographical distribution. The farmer of the Chonnam, Cheju, kyongnam has taken the their chance of the income crops in the tea leafs. The income crops has been developed the production system by the leaf producer. The consumer has improved the conditions of the life in search of the efficiency in the consumer system. Coping with the systems in the production and consumer, It requires consideration from the change and extension in the distribution systems. The distribution systems has gone through with the power of creation in the demand and supply.

  • PDF