• 한국노년학
• /
• 제29권1호
• /
• pp.195-213
• /
• 2009

본 연구는 실버 소비자들의 친환경 제품에 대해 소비가치가 만족과 신뢰를 통해 충성도로 이어지는 과정을 분석하는데 그 목적이 있다. 대표적인 친환경 제품인 하이브리드 카를 보유하고 있는 미국의 실버 소비자 314명을 대상으로 구조방정식 모형을 이용해서 연구를 수행했다. 분석 결과, 첫째, 실버 소비자들이 지각한 사회적 가치는 친환경 제품에 대한 만족에 영향을 미치는 것으로 나타났으나, 쾌락적 가치는 만족에 영향을 미치지 않은 것으로 나타났다. 둘째, 친환경 제품의 기능적 가치와 친환경적 가치는 친환경 제품에 대한 신뢰에 영향을 미치는 것으로 나타났다. 셋째, 친환경 제품에 대한 만족은 친환경 제품에 대한 신뢰로 이어졌다. 마지막으로 친환경 제품에 대한 신뢰는 친환경 제품에 대한 충성도에 영향을 미치는 것으로 나타났다. 이러한 연구 결과는 실버 소비자들을 대상으로 친환경 제품에 대한 신뢰와 충성도를 제고시키기 위한 다양한 시사점을 제공해준다. 연구를 위해 실버 소비자의 친환경 제품에 대한 소비가치를 도출하였고, 소비가치가 만족, 신뢰, 충성도로 연결되는 메커니즘을 분석함으로써 관계마케팅 차원에서 친환경 마케팅 접근 가능성을 제안했다는 점에서 의미가 있다고 하겠다.

• 유통과학연구
• /
• 제21권6호
• /
• pp.51-68
• /
• 2023

Purpose: This study aims to explore the impact of green products' claim skepticism on green purchase intention and further investigates the moderating role of environmental concern in the relationship. This study, by drawing the persuasion knowledge model expected that ambiguity avoidance penalizes less familiar brands than familiar brands. Further, the present study building on Hofstede's cultural dimension, specifically, uncertainty avoidance, undertook a scenario to understand any difference that exist between uncertainty avoidance cultural groups. This study also investigates gender differences in green claim skepticism and proclivity to purchase green products. Research design, data, and methodology: For analyzing the relationship relevant hypotheses were designed, and R-programming software was used. To test the hypotheses two independent sample t-test and regression analysis were carried out. Results: The results suggest that consumers' skepticism toward green claims influenced the intention to purchase eco-friendly products. The study finding also confirms the effect is moderated by environmental concern. Also, the findings of two scenarios reveal that consumers in high uncertainty avoidance culture exhibited a greater level of skepticism for green print advertising and green packaging claims when the brand in the advertising and packaging was unfamiliar than when it was familiar. Conclusions: To alter the negative effect of skepticism the consumer should believe the environmental claims are valid so that they can contribute to solving sustainability issues.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권10호
• /
• pp.269-283
• /
• 2021

The government policies and initiatives to guarantee sustainable energy and clean environmental conditions contributed to the introduction of green technology electricity appliances in the market. This study sought to determine the physiological and socio-economics-demographic factors driving residential electricity consumers to use green technology electricity appliances, mainly solar PV, smart meter, electric vehicle, and battery storage technology. By understanding consumer intention, the investors of solar PV, battery storage, electric vehicle, and smart meter can estimate the demand and upscale the market for the corresponding products. For that purpose, the intention to use the solar PV, smart meter, electric vehicle, and battery storage function is developed by utilizing the combination of the theory of planned behavior, technology acceptance, and reasoning action. A reliable and valid structured online questionnaire and stepwise multiple regression are used to identify the possible factors that drive consumer behavior intention. The results show that the social influence, knowledge on RE, and perceived price significantly influence residential consumers' willingness to adopt the technologies offered. The findings of this study suggest that the involvement of NGOs, public figures, and citizens' cooperation are all necessary to spread information about the government's objectives and support Malaysia's present energy and environmental policies.

• 감성과학
• /
• 제25권2호
• /
• pp.55-70
• /
• 2022

In the 21^st century, the demand for eco-friendly leather, such as eco-leather and vegan leather, is steadily increasing. This study examines the influence of eco-friendliness on consumers' purchasing intentions and the possibility of eco-friendly changes in the fashion accessory market, which is dominated by leather material and leather substitutes. This study administered a questionnaire survey to 227 males and females between 20 and 60 years of age in Korea. With a 5-point Likert scale, data were collected on evaluation criteria when purchasing shoes and bags and purchasing intention of various leather substitute materials according to the democratic variables. The eco-friendliness attitude was divided into eco-consciousness and green behavior. As the eco-friendly attitude increased, most purchasing standards increased, but the purchasing criteria, such as trends, brands, and prices, did not correlate with the eco-friendly attitude. The eco-consciousness of a consumer had a high correlation with the design evaluation criteria, while the green behavior of the consumer aligned with durability and comfort criteria when purchasing a bag. There was a preference for recycled leather, vegetable leather, synthetic leather, and chemical leather, and the fabric type was ranked as natural fiber, biodegradable fiber, and synthetic fiber. Consumers with both green behavior and eco-consciousness are more likely to purchase biodegradable textiles and vegetable leather for the material of shoes and bags.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권6호
• /
• pp.241-254
• /
• 2020

As environmental concerns continue to grow, green supply chain management (GSCM) is attracting attention as an element of competitive advantage for companies. This study examined internal GSCM practices to show how they influenced the end-point of the supply chain from the perspective of the end-consumer. It identified the effects of environmental concerns on consumer purchasing behavior mediated by the company image of internal GSCM practices. Data were collected through an email survey of Korean consumers. Reliability and validity were verified using SPSS 18.0. Cronbach's alpha, and confirmatory factor analysis. The results showed that environmental concerns had a positive impact on such practices, and the image of internal GSCM practices was found to have a significantly positive effect on consumer purchasing behavior. Companies will have to actively reflect environmental factors in their operational activities, and GSCM implementation will become a necessity. A positive image of internal environmental management and eco-design, which are key elements of internal GSCM practices, strengthened the company's eco-friendly image and ultimately affected consumer purchasing behavior. This suggests that it is important for companies to evaluate their environmental attitude and make eco-friendly products from a consumer's perspective, making it a differentiation strategy for a company in building an eco-friendly corporate image.

• 한국IT서비스학회지
• /
• 제12권4호
• /
• pp.289-305
• /
• 2013

Recently, Green Business/IT becomes very important for management of company, because there are many new regulations about the environment protection, especially to reduce green house effect. The purpose of this research is to investigate present situation of Korean manufacturing industry about the Introduction of Green Business/IT. For the people who is in charge of the decision whether to Introduce Green Business/IT or not, this paper aim to provide some useful findings. We made a research framework consisting of 5Ps (Philosophy, Partner, Process, Product, Public) from literature review, then we found that almost all of the companies in manufacturing industry prepare for the regulations by introducing and using Green Business/IT concepts. There are some differences between production goods industry and consumer's goods industry. Also we found that there are a lot of relationships with recognition level and planning level. The higher the level of profitability, the lower the level of preparing social responsibility. This means there are two opposite perspectives(profitability, social responsibility). Therefore organizations who are adopting Green Business IT/should strive for harmony of sight.

• 유통과학연구
• /
• 제19권7호
• /
• pp.87-100
• /
• 2021

Purpose: This paper examined the role of conditional value in the green automotive industry. The relationships of conditional value's four factors, consumers' attitudes and consumers' intention to purchase green cars were investigated. The conditional value was extended by examining the effect of fuel prices. Research design, data, and methodology: This study is quantitatively designed. All variables were measured using a 7-point Likert-scale; 425 questionnaires were collected from the respondents in Malaysia. SmartPLS was utilized to examine the proposed nine hypotheses. Result: The results demonstrate a positive relationship between attitude and intention toward green cars. Additionally, the results of the relationships were as follows: fuel prices was the most significant predictor of Malaysian consumers' attitudes and consumers' intention to purchase green cars, followed by environmental consequences and government policy. However, retail sales promotions did not show a significant effect on both consumers' attitudes and intentions. Conclusion: The study's findings suggest that the Malaysian government should implement an integrated package that includes a fuel pricing policy that restricts the purchase of non-green cars, as well as a set of financial incentives for purchasing green cars. Moreover, it is valuable to conduct public awareness campaigns about the negative consequences of current consumption patterns.

• 동아시아경상학회지
• /
• 제11권1호
• /
• pp.31-40
• /
• 2023

Purpose - The prior literature indicated that green consumerism encouragements and programs have led to strict standards against environmental issues, thus reducing emissions from motors and engines and improving clean-burning energy options. The present study seeks to elaborate on the responsibility of ecological education in amplifying potential green consumers. Research design, Data, and methodology -The justification of the qualitative literature method used in this research is essential because, through the extensive explanation, justification and description of the methods used, researchers can enhance the trustworthiness of the research to a particular or designated audience. Result - Environmental education helps customers worldwide recognize the barriers to purchasing green products at every purchase level. Prior studies pointed out that after environmental education, consumers are much more willing to go greener in their consumption and safeguard the environment. Customers want to act green; however, they anticipate companies to lead the way. Conclusion - This research suggests that reusing prevailing resources creatively implies that fewer dollars are spent buying novel stock to generate green products. Although establishing a green company is expensive, it saves a lot of cash over time. Greening procedures can lead to efficiency gains by minimizing energy costs, permitting companies to acquire green tax credits.

• International journal of advanced smart convergence
• /
• 제11권4호
• /
• pp.170-176
• /
• 2022

Given the critical importance of enhancing the level of ESG practices, the current research examines the impact of credit card users' pro-environmental characteristics (i.e., environmental self-accountability, eco-label involvement) on their satisfaction with credit card benefits related to green life. That is, this research investigates whether consumers' satisfaction with green credit card benefits varies depending on their environmental self-accountability and eco-label involvement. Specifically, we predict that (1) for consumers with high (vs. low) environmental self-accountability, their satisfaction with credit card benefits related to green life will be higher (hypothesis 1); and (2) when consumers have high (vs. low) eco-label involvement, they will be more likely to be satisfied with credit card benefits related to green life (hypothesis 2). An online survey (N = 293) was conducted to test the two hypotheses. In support of the hypotheses, the results indicate that (1) respondents who had high (vs. low) environmental self-accountability were more satisfied with credit card benefits related to green life, and (2) respondents with high eco-label involvement, as compared to those with low eco-label involvement, reported greater satisfaction with credit card benefits related to green life. We suggest an important insight into how credit card companies approaching ESG issues can increase their consumers' satisfaction with green credit card benefits, considering consumers' individual characteristics such as environmental self-accountability and eco-label involvement.

• 한국융합학회논문지
• /
• 제12권7호
• /
• pp.159-167
• /
• 2021

자원 고갈, 생태 파괴 등 날로 심각해지는 환경문제와 지속가능한 패션에 대한 소비자들의 관심은 패션 산업 사슬을 녹색 에너지 절약 방향으로 발전하게 하였다. 본 연구는 특정 집단의 지속가능한 패션 소비에 대한 태도와 심리를 탐구하고 재생 방직품 또는 재제조 의류 원단에 대한 그들의 구체적 인식과 태도를 탐구하는데 취지를 두었다. 본문은 구제 의류의 특성이 소비자에 미치는 영향에 대해 알아보았다. 관련 문헌자료를 찾아본 기초에서 소비자에 영향을 주는 일련의 결정적 요소와 재생품의 표현 가치, 사회적 가치 등 특징을 확정했다. 이 이론적 배경에 근거해 온라인 설문조사를 설계했으며 총 226개의 유효 응답을 받았다. 조사 결과에 따르면 사회적 가치와 환경보호에 대한 중시가 소비자의 결정에 영향을 미치는 것으로 나타났다. 이상 연구 결과는 전체 녹색 환경보호와 생태 의류 회수 산업 체계의 연구에 도움이 되며 의류 산업의 지속가능한 발전을 추진한다.