• Journal of the Korean Institute of Landscape Architecture
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• v.34 no.6 s.119
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• pp.87-100
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• 2007

This study analyzed the key words in Korea's leading apartment brands and newspaper advertisements to examine especially their view-oriented advertising characteristics and green marketing properties. Four study topics were established and examined for this purpose. The following are the results; 1. The key words on apartment brands and catch phrases are $\ulcorner$emotion-oriented$\lrcorner$ words, such as taste, pride, and happiness, and $\ulcorner$environment-oriented$\lrcorner$ to appeal to customers with beautiful views of the nature. Also key words on newspaper advertisement headlines stress views for $\ulcorner$environment-oriented$\lrcorner$ characteristics as well as $\ulcorner$emotion-oriented$\lrcorner$ characteristics for elegance and luxury, and $\ulcorner$function-oriented$\lrcorner$ characteristics for the future. Views, nature and park are key words and everything about illustration that are especially emphasized even on the headlines of newspaper advertisements. 2. Unlike brands or headlines, sub-headlines and body copies stress $\ulcorner$modern-oriented$\lrcorner$ characteristics for life, culture, and accessibility, followed by $\ulcorner$emotion-oriented$\lrcorner$ characteristics. Key words on caption were also highly $\ulcorner$modern-oriented$\lrcorner$, followed by $\ulcorner$environment-oriented$\lrcorner$ and $\ulcorner$function-oriented$\lrcorner$ characteristics for practical aspects. 3. In result of $X^2-test$, $\ulcorner$environment-oriented$\lrcorner$ key words that convey good views, naturalism, parks, and nature are the major representation of green marketing strategies of apartment brands and newspaper advertisements. However, brands were strongly $\ulcorner$emotion-oriented$\lrcorner$, whereas captions were $\ulcorner$modern-oriented$\lrcorner$ and body copies were $\ulcorner$investment-oriented$\lrcorner$. Both apartment brands and advertisements were consistently $\ulcorner$environment-oriented$\lrcorner$, but were not consistent in other factors. 4. Different parts of newspaper advertisements are focusing on green marketing strategies in terms of environmental protection, but are actually leaning toward modern-oriented lifestyles and accessibility. Thus, it is more well-being marketing rather than green marketing. To pursue true green marketing despite the limits of newspaper advertisements, it is necessary to present products and pricing strategies that represent sustainable.

• Transportation Technology and Policy
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• v.8 no.1
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• pp.29-39
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• 2011

• Journal of the Korean Society of Environmental Restoration Technology
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• v.24 no.1
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• pp.53-68
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• 2021

The study aims to propose a locating method of green space for reducing Particulate Matter (PM) in ambient air in conjunction with its source traces and vulnerable groups. In order to carry out the aims and purposes, a literature review was conducted to derive indicators of vulnerable area to PM. Based on the developed indicators, the vulnerable areas and green spaces creation strategies for each cluster were developed for the case of Seongdong-gu, Seoul. As a result, six indicators for vulnerability analysis were came out including the vulnerable groups (children's facilities, old people's facilities), emission sources (air pollutant emission workplaces, roads), and environmental indicators (particulate matter concentration, NDVI). According to the six selected indicators, the target area was divided into 39 hexagons and analyzed to result the most vulnerable areas to particulate matter. As a result of comprehensive vulnerability analysis, the Seongsu-dong area was found to be the most vulnerable to particulate matter, and 5 clusters were derived through k-means cluster analysis. Cluster 1 was analyzed as areas that most vulnerable to particulate matter as a result of the comprehensive analysis, therefore urgent need to create green spaces to reduce particulate matter. Cluster 2 was areas that mostly belonged to the Han River. Cluster 3 corresponds to the largest number of hexagons, and since many vulnerable groups are distributed, it was analyzed as a cluster that required the creation of a green spaces to reduce particulate matter, focusing on facilities for vulnerable groups. Three hexagons are included in cluster 4, and the cluster has many roads and lacks vegetation in common. Cluster 5 has a lot of green spaces and is generally distributed with fewer vulnerable groups and emission sources; however, it has a high level of particulate matter concentration. In a situation where various green spaces creation projects for reducing particulate are being implemented, it is necessary to consider the vulnerable groups and emission sources and to present green space creation strategies for each space characteristic in order to increase the effectiveness of such projects. Therefore, this study is regarded as meaningful in suggesting a method for selecting a green area for reducing PM.

• The Journal of Society for e-Business Studies
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• v.15 no.2
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• pp.77-91
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• 2010

Recently, rapid economic growth has brought side effects with it such as environmental pollutions. As a result, 'Green IT' emerges as a solution to these problems. With providing clue for solving environmental problem, Green IT also has been focused as an emerging growth power which could enhance the IT industry activity. In Korea, most part of energy consumption depends on import. Moreover, an economic structure also indicates high degree of dependence upon export. Therefore, based on IT that has competitive advantage, we need to preoccupy with green IT market. In this regard, we research the status of promoting for IT in domestic and major countries. Especially, this paper focuses on government policies and companies strategies.

• Journal of the Korea Safety Management & Science
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• v.13 no.4
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• pp.117-124
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• 2011

Supplier selection is one of the most important activities of a company. This importance is increased even more by new strategies in a supply chain, because of the key role suppliers perform in terms of quality, costs and services which affect the outcome in the buyer's company. In addition, green production has become an important issue for almost every manufacturer and will determine the sustainability of a manufacturer. Therefore a performance evaluation system for supplier and green suppliers is necessary to determine the suitability of suppliers to cooperate with the company. Supplier and green supplier selection is a multiple criteria decision making problem in which the objectives are not equally important. In practice, vagueness and imprecision of the goals, constraints and parameters in these problems make the decision making complicated. The objective of this study is to construct a decision-making process using fuzzy analytic hierarchy process (FAHP) and balanced scorecard (BSC) for evaluating supplier and green suppliers in the manufacturing industry. The BSC concept is applied to define the hierarchy with four major perspectives and performance indicators are selected for each perspective. FAHP is then proposed in order to tolerate vagueness and ambiguity of information. Finally, FAHP is applied to facilitate the solving process. With the proposed approach, manufacturers can have a better understanding of the capabilities that supplier and green supplier must possess and can evaluate and select the most suitable supplier for cooperation.

• Journal of Korean Institute of Industrial Engineers
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• v.31 no.4
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• pp.341-348
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• 2005

This paper is concerned with the question of servicing warranties for repairable items. During the warranty period, each time an item fails the manufacturer has the obligation to restore the item to operational condition either by repairing the item or by replacing it with a new item. In this paper, we consider repair-replacement strategies based on the condition of the failed item. For products with phase-type lifetime distributions where the phases represent the condition of the item, we develop algorithms to determine the expected cost of servicing a warranty and use it in making the repair-replacement decision. Illustrative numerical examples are presented. We also propose a dynamic strategy by taking the expected remaining warranty cost into consideration.

• Journal of Families and Better Life
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• v.29 no.2
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• pp.13-22
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• 2011

Since environmental problems were globalized, discussions on 'Sustainable Development' started from Rio Declaration on Environment and Development(Rio Agenda 21). In Korea, the idea of 'Green Growth' was introduced and generalized since the celebration speech made on 8.15(Independence Day of South Korea) on 2008. And Low Carbon- Green Growth Basic Law was established on 2010. There are 3 strategies and 10 sub-tasks to achieve green country-traffic and green revolution of life. Family resource management is capable of changing life style from energy wasty to ecologically green. The value of family resource management plays a critical role in changing the lifestyle through influencing the goal and standard setting. So, this study is aimed to suggest the green value and green way of life from the perspective of family resource management. Results are as follow. First, the green value is to change from 'material-oriented' to 'people-oriented'. The 'material-oriented value pursues pleasure from possessing, but the 'people-oriented' value pursues pleasure from being itself. Second, the change from the value of 'human-mastery of the nature' to the value of 'mother -nature' is necessary. The value of 'human-mastery of the nature' seeks pleasure from the velocity and tangible outcome. But the value of 'mother- nature' seeks pleasure from the time to relax and slow way of life. 'Third, the change from the value of 'individualism' to the value of 'community sprit' is necessary. Individualism focuses on man's achievement, which may fall into family egoism. And the green way of life suggests the change from 'results-oriented' to 'enjoy the process itself", from 'consumption' to 'ecological restoration' and from 'work to home and then home to community'.

• Journal of Environmental Science International
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• v.28 no.12
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• pp.1147-1156
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• 2019

The purpose of this study was to analyze examples of green infrastructure presented by the American Society of Landscape Architects as a part of basic research to assess hub green spaces in cities. With the specific goal of green infrasturcture in mind, the study samples were classified according to their purpose: 'humanities', 'hydrology', 'ecology', and 'environment'. Based on this we assessed the elements of planning for the target sites and obtained the following results. With regard to the aspect of humanities, planning urban hub green spaces was related to the satisfaction in leisure activities and the 'quality of life' that people expect to enjoy at parks or other green areas in general. Rather than focusing on direct and visible benefits, which might come from green infrastructure's technological elements, people hoped that parks and green areas have macroscopic values. For hydrological characteristics, the 'ecologically manages stormwater' was applied the most in planning hub green spaces in cities, and it mainly took the form of technological elements or factors. Third, the planning elements pertaining to ecological characteristics were identified as a combination of strategies and technological elements that 'reintroduces native plants' and 'habitat for wildlife'. As for the plans to instill eco-friendly aspects, the study found that the research on air, climate, weather, heat reaction, soil, energy efficiency, and use and application of resources is important. However, it was difficult to measure the potential quantitative benefits of 'reusing or recycling materials', 'reducing urban heat', and 'cooling air temperature'. The result of this study is meaningful in that it can be used for the assessment of urban hub green spaces in the future.

• KIEAE Journal
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• v.11 no.4
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• pp.63-70
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• 2011

In respond to the global energy crisis and climate change, there have been many ongoing national efforts to develop a sustainable housing prototype followed by "2 million Green Home Project" in Korea. More than 50% of nation's population are currently living in apartment housing thus the country is seriously in need of developing green apartment prototype. In this research, we focused on energy-conservative green apartment design prototype that have both passive components and active systems explored in a systemic design approach. After selecting an existing basic apartment unit, we analyzed and compared statistical data with the simulated annual energy consumption to match these two data sets for validating simulation accuracy performed with TRNSYS package. We performed energy simulations with different passive design factors such as varied insulation thickness, window types and infiltration rates as well as the active design factors including boilers and lighting fixtures to analyze their impacts on the energy performance of the housing unit using TRNSYS software. As a result, we acquired significant energy reduction effect with explored design strategies but the life cycle cost analysis for the final design guidline would need to be performed. In this study, we focused on a systematic comparative energy analysis based on TRNSYS that can improve the design of a green apartment housing.

• Journal of Digital Convergence
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• v.10 no.1
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• pp.39-48
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• 2012

Under the effectuation of Green growth from last year, It was surveyed in this study that how recognize of local government and companies in Dae-gu and Kyoung-buk Area. For this purpose, in order to see the present situation, the perception and influence to the Green growth was surveyed and analyzed. The result was that local government and companies were big differences in many items between the compared companies which are different. On the basis of this analysis, It was suggested what and how the companies and the government have to do in order to improve the perception of Green growth and make a new business chances.